In Order to Live Free and Successfully You Must Sacrifice Boredom

The opportunities in Health IT are anything but “Boring”. Personal Health Records are fast becoming a tool used by more and more individuals who realize the value of having one for themselves and their family. Governments around the globe are also getting into the act, awarding hundreds of billions of dollars in stimulus monies as incentives to encourage health care professionals and consumers to embrace Health IT, ultimately leading to everyone having a Personal Health Record (“PHR”).

MMRGlobal was clearly the early horse in the Personal Health Record race and, after nearly 5 years, life at MMR is also anything but “boring”.  Just read in the press about what’s going on in a worldwide health information market that is slated to grow into the trillions of dollars.

And also speaking of “boredom”, the last thirty days have been anything but. Dozens of stories about the value of Electronic Medical Records and PHR’s have appeared in business-to-business media, all discussing the opportunities for health care professionals, consumers and investors in health IT.  Many of these articles are referenced in earlier copies of this blog.

Also not “boring”, just last week, Rich Lagani spent four days in London, meeting with hospital equipment distributors, providers and other European health care organizations.  Meanwhile, I will start this week off in Athens, Greece, meeting with representatives of government and local universities regarding opportunities for MMR to help reduce the costs of health care in Greece. There could not be a better time to demonstrate the power and the positive economics of health IT anywhere than this week in Greece.

While we explore opportunities in London and Athens, we continue to place one foot in front of the other in China, India and Australia, responding to interest in Qatar and other UE countries, as well as Russia, where the lack of a high speed infrastructure makes MyMedicalRecords.com a more cost effective solution to efficiently and inexpensively store and share medical information today.

And so far in October, while the company is knee deep in the closing of our third quarter, AJ & Rich are with 4Medica, Lucent and Kodak representatives at the Medical Group Management Association (MGMA) meeting and convention in Las Vegas, where MMRGlobal is also exhibiting.

Meanwhile, the consumer media is also showing unprecedented interest in the importance of having a Personal Health Record.  On October 9th, Parade Magazine quoted Dr. Greg Ellis, President of the American Family Physician Association to millions of Sunday readers asking and answering the question, “Should Americans Have Personal Health Records.” His answer was a resounding, “Yes”.

Dr. Ellis stated that as a doctor, he believes having a PHR improves the physician’s ability to deliver a higher level of care to patients who know their own medical history and the medications they are taking, as well as all the notes and test results found in a patient’s previous history.

Dr. Ellis also pointed out the benefits of having medical records and other important documents available in the event of a disaster or other emergency such as a fire, flood, earthquake, even civil unrest.  That’s why MMR contains not only the most consumer-friendly Personal Health Record but also an emergency safe deposit box.

Coincidently, nearly three years earlier, after Hurricane Katrina, the SBA, in a ceremony attended by then President Bush, presented an award to MyMedicalRecords.com for being one of the most comprehensive disaster preparedness products that any family could have to store their most important documents including property deeds, birth certificates, marriage licenses, insurance policies, and of course brokerage statements of accounts for investors. That’s why, a MyMedicalRecords.com account, with a MyESafeDepositBox inside, truly represents the future of health care today!

The week after the October 9 issue of Parade, the Los Angeles Times published a Letter to the Editor from a physician working at the VA, saying that the Veteran’s Administration, in 1996, converted its record-keeping to electronic, thereby saving the VA millions of dollars, and making care of our wounded and ailing soldiers from all the services better. MyMedicalRecords.com is one of the only on-line personal health records that features connectivity to any doctor or hospital regardless of the plain paper or electronic medical records system currently in use.  This means that veterans who leave the VA system can use an MMR account to store their medical records after departing active military service and easily share them with their personal physicians in the private sector.

So what’s next to keep MMR from being boring?  As more and more physician groups and surgery centers adopt MMR products and services such as MMRPro, there will be opportunities to offer them a comprehensive MMR- branded certified MMR electronic medical records system. In fact MMR’s recently announced relationship with UST-Global is the first step to lining up resources and infrastructure partner to make that happen.

How does one avoid boredom?  There is a line that I learned in a basic LifeSpring training many years ago. The trainer was Jack Zwissig, who is on the MMRGlobal Board of Directors today.  The line goes, “When you resist opportunity, you are stuck with what you’ve got”. Being “stuck with what you’ve already got…..now that’s boring.

 

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002,  www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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PREPARING FOR THE NEXT DISASTER BEFORE IT’S TOO LATE WHILE WE REMEMBER 9/11

I’m back in Los Angeles after an extraordinary week in New York, where I participated in ringing the closing bell at the New York Stock Exchange along with leading supporters and directors of the American Humane Association to honor the Hero Dogs of 9/11.  At a dinner last Thursday, we watched an extraordinary film profiling the 300 Hero Dogs that were part of the recovery efforts at Ground Zero. One such profile was of Bella, a search and rescue dog.  Going back to May 2001, Bella was diagnosed with cancer.  I read in the Los Angeles Times that the Los Angeles Fire Department could not afford to pay for her treatment.  So without a second thought I did.  My story about Bella proves that when you place your heart ahead of your head and give to any living creature, you impact the world in ways you would never know. There are no accidents to my special connection with Bella and the knowledge today that she would bring closure to 30 families devastated from 9-11.  Please watch the story of Bella here http://www.youtube.com/watch?v=0LO33zLHoek

We never know when the next disaster will happen.  Just this past month we experienced an earthquake on the East Coast, two hurricanes, with more on the way, and massive floods and fires throughout our nation. , Nothing points more to the need for families and individuals to have a safe and secure place to store and be able to access their health records, mortgage papers, priceless photos, insurance and other important documents and advanced directives in advance of a disaster or other emergency and before it’s too late.

Putting it all in perspective, I thought I would share this excerpt from an email I received from Robin Ganzert, President and Chief Executive Officer of the American Humane Association, which sums up the feelings we all share and which I am proud to publish, with her permission:

“On this day 10 years ago when everyone in our nation experienced what it is to be truly vulnerable, the most vulnerable among us ultimately provided the most profound sort of aid and comfort.  So last week American Humane Association honored those unsung heroes of the 9/11 attacks, with an evening of both profound humility and uplifting celebration.

Thanks to those who participated, by any measure our Tenth Anniversary Tribute to the Hero Dogs of 9/11 was an outstanding success. From the moment Rin Tin Tin entered the room until the last notes of Daniel Rodriguez’ amazing tenor voice reverberated through the full, silent hall, together we laughed, cried, sat awestruck at stories of courage and loyalty, and … most important … remembered.

Shining a spotlight on the heroism of the remarkable dogs who risked their lives at Ground Zero reminds us that there are heroes on both ends of the leash. Heroes include those who worked closely with the animals themselves ­– the bomb-sniffing dogs who made sure the area was safe to work in; the rescue dogs who proved better than any person or machine at finding survivors in the wreckage; the therapy dogs who comforted those who suffered unimaginable loss. I’ve been equally struck by how people who previously had no idea of the tireless commitment and fearless service of these Hero Dogs have been so thankful that we’ve brought their story to the forefront.

As the world rightly commemorates the people – the ones who died, the ones who served, the ones who lost, the ones who brought us hope – of 9/11, we also know that telling and hearing about the animals who shared our experience has brought a deeper meaning, and a deeper understanding to that commemoration.

 Today is as much about looking forward as it is about looking back. As a nation and as individuals we all have learned a lot since 9/11. For our part, American Humane Association’s Red Star™ Animal Emergency Services team – on the ground in New York City providing support and comfort to first responder animals – is more prepared than ever to address whatever challenge we as a nation may face. This year alone Red Star™ has responded to floods and fires, hurricanes and tornadoes, earthquakes and tsunamis, there as we have been for nearly a century to rescue animals and make communities whole again after tragedy strikes. Every day, everywhere – American Humane Association stands ready to serve as a protector of our most vulnerable.

And, as you may know, American Humane Association rang the closing bell on the NYSE on the day the market went up 275 points.  Indeed, a week that this institution, long in history and impact, will not soon forget.  For coverage from this week’s events, please see the link below.  Thank you truly for your engagement and support of our mission.”

You can support American Humane by clicking on the following link www.mmrglobal.com/aha to activate a MyMedicalRecords.com account, or if you are interested in joining us at the gala black tie, red carpet American Humane Association Hero Dog Awards (www.herodogawards.org)  www.herodogawards.org on October 1st 2011, at the Beverly Hills Hilton Hotel, contact Bobbie or Herlyn , at 310-476-7002, or info@mmrmail.com, and we will be happy to arrange for you to get the information necessary to attend this event.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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The Mark of Your Ignorance Is the Depth of your Belief in Injustice and Tragedy.

This has been a challenging emotional time in our country. On Monday morning many of the financial naysayers called it the end of the world…..aka, the end of the US economy.

We have had serious downturns before; in fact recessions seem to occur somewhat regularly these days at least every 10 to 15 years. We had one in the 90’s, when the dot.com boom ended. Another occurred when real estate took a dive, (with a boom in between) and another collapse to where it sits today.

Fortunately for the investors in MMRGlobal, the one thing that will survive any economic crisis is the need for healthcare and the worldwide agenda to get it better, cheaper and ultimately paperless. In fact, the more the financial stress, the more medical expense.  People stay home from work, disability claims are filed and kids miss days of school because of financial stress. When I watched Hosni Mubarak, former President of Egypt yesterday, on his first day of trial, it’s no wonder he was in a hospital bed. Of course the plight of Mubarak is an exceptional example, but financial stress or otherwise really takes its toll on a person’s health.  That’s why MMRGlobal started giving people a “project” to be excited about,  offering Personal Health Records under our MMRGlobal Stimulus plan from any doctor who displays this brochure http://pv.mmrcontent.com/PatientViewFlipBook/

We all talk about how unfair and unjust things are.  Are we are all victims? Or are we all volunteers? Do we create what we believe?  Are we victims because the market is crashing? Or did we volunteer to be victims because we did not see what was going on around us?  Will we talk about how we are victims when MMRF is back at its highs because we did not buy enough now?  It is our choice to pick our future and create our memories, past and the future of tomorrow.

We have all passed owning Microsoft, Google, Apple, Amazon and others at their lowest levels. Are we victims later when stocks go up simply because we did not buy at a low?  Or again, are we volunteers because we sat at a computer screen thinking and watching paint dry.  The other day I met a new friend at Lorschville (actually they suggested renaming LorschLand). They came straight up to me and asked what’s good today.  Not how are you? How’s is your day? Not even hello what’s new.  I had no other way of answering other than focusing on what was “good that day”. They wanted to know nothing else. All they were interested in was what was good and would have nothing to do with me on anything else. So I told them I got to spend a day at home doing a major television project with Kira for the benefit of MMR. Something I had never done with my wife on a weekday. I could not help but feel good by having that day to file in the memory banks as something good and forget the things in my daily life that consume me with daily stress.

I am anything but dead. I am excited about life and living. I live life to the fullest.  Everyday is a new adventure and journey I get to enjoy when I focus on what’s good.  I am a person who is scared to die.  However, In the long run we all die a horrible death. After all isn’t death horrible?  Everything we accomplished will go with us and, yet if we ask what’s good at that time, it’s the memories and life’s experiences that we have left behind with others to improve their lives, isn’t it? Dying is horrible even in the best of circumstances. So, Is the glass half empty or is our glass half full?  Is perspective key here? Do we use every moment we live to enjoy it at its fullest, or do we embark on this long journey to simply lose it?  I say use it, don’t lose it.

So when someone asks me what’s good today, my answer is I am in a great place at a great time.  I get to keep putting one foot in front of the other and enjoy the journey working to bring OTC: MMRF back to it’s all time high so the stockholders I represent, whether they bought at pennies this week, in the thirties through the Armstrongs or dollars from old Favrille can say; as an MMRF shareholder I got to join the journey and be around for the destination. Remember, when we are here we still get to participate in the wonderful future and miss out on the frustration of the past.

In case you are interested, today I will choose to have a great day and believe MMRF again will see its all-time high.  The fact is I won’t quit, and we have a business that benefits everyone as a result of a healthcare revolution which is this nation’s agenda.

When I decided to invest my life in eHealth and particularly Personal Health Records, I had no inkling that the agenda for this nation would be to digitalize the way physicians do business and that I would be there.

By the end of 2014, we will all have some form of Personal Health Record in our life. We will all be linking to our doctors, hospital visits, X-rays, laboratory tests, and more in one safe, secure internet location, available anytime, anywhere in case of a disaster or another emergency.

So ask me what’s good today?  Seems like getting it at four cents and looking forward to selling at forty cents or even four dollars would make for a potentially great day.

PS. By the way, special congratulations to my very good friend Conley Smith, who was promoted to Director of Media and Sponsorships for Verizon. You are really having a great week and what’s also great is that Kira and I get to spiritually share it with you and Nancy as our very special friends.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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Tell Us What You Think

I have set aside Wednesday, April 20, from 11 a.m. to 2 p.m., to invite our shareholders to come to an informal meeting at our offices, at 4401 Wilshire Blvd., Los Angeles, CA 90010, 2nd fl., for a “brainstorming” session.

The purpose is to discuss the company’s strategies to grow the business with you our stakeholders.  Senior management will be there to share your thoughts, instincts and advice, as we continue to grow our business. We will not discuss or release any Material Non-public Information.

The overall objective is to solicit your thoughts as to how we create more visibility, public awareness, and of course, value.

In preparation for the meeting, there continues to be significant developments every day, among them:

  • The continued negotiation of a wireless deal bringing the MMR Personal Health Record as an embedded handset feature. Not simply an app.  We are of the belief that having a Personal health Record like www.mymedicalrecords.com on your phone is a valuable life savings tool.  We think the carriers agree.
  • We will share our existing road show presentation that we will plan to take to Chicago later this month.
  • The launch of MMRGlobal Connectivity to HealthVault planned to be launched at the Microsoft Connected Health Conference April 26 and 27 also in Chicago.
  • The possible integration of The MMR PHR into the back end of a multi-billion dollar European technology Electronic Medical Records.
  • Continued final contract negotiations on our three-year effort to launch a MyESafeDepositBox.com type of product with one of the world’s largest banks.
  • Ongoing efforts to complete a distribution and marketing relationship with Lucent domestically and in China.

Since space is limited please register “To Tell Us What You Think” as soon as possible by contacting Investor Relations at info@mmrmail.com. For those who would like to participate and cannot attend in person we will have limited dial-up access.  We look forward to seeing you.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

Follow me on Twitter at PHREMRGURU

 

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Never Be Afraid To Experience Your Feelings

Back in Los Angeles after a red-eye flight last night, the last 5-day whirlwind trip had much to remember. However, it was marked with one of the most important and emotional highlights of my life. It came at the Points of Light Institute Tribute to President and Mrs. George H. W. Bush. It was called “All Together Now-A Celebration of Service”. If you watch American Idol and cry at the back-stories, then this was American Idol on steroids.

The emotional highpoint came when everyone was seated and the announcer said, Ladies and Gentleman…..United States President Jimmy Carter and his wife Rosalyn; Ladies and Gentleman…..United States President William Jefferson Clinton; Ladies and Gentleman…..United States President George W. Bush and his wife Laura; and, finally, Ladies and Gentleman…..tonight’s honorees United States President George Herbert Walker Bush and his wife Barbara. At that point, the person sitting next to me reached over to shake my hand; at first, I did not recognize Governor Tom Ridge, the first Secretary of The Department of Homeland Security.  Then I connected the fact that the universe had placed me next to the one man in this country who could do more for MMRGlobal at this time than just about anyone but President Obama who beamed the opening remarks in from his South American travels.

The message of the evening was all about all of us being a star in the galaxy of 1000 Points of Light and how anything we do for anyone can make a profound difference. I have spent much of my life in service to others and was particularly moved by the stories of the evening. I hope you will watch or record the evening on March 28th on NBC Prime Time. I promise you a family night you will cherish and an experience that you will never forget. For me, it is especially gratifying to be in a business where the deployment of a www.mymedicalrecords.com account or a www.myesafedepositbox.com account can do so much for someone in need, even perhaps save a life.

I get the pleasure of running a company that by its very existence gives back with these remarkable service offerings that can make a difference in an emergency or disaster. In addition to sitting with The Honorable Governor Ridge, Kira and I were joined by friends from the NRA and the Vice President of Marketing for Kaiser Mid-Atlantic. It always amazes me how when you put things into the universe, great things come back. Kaiser, The NRA and, of course, Governor Ridge are already on my call list this week (and they are expecting my calls).

On the MMR front, I spent Friday in Basking Ridge, at Verizon, where we are making great progress in what I believe will be a long-term very exciting relationship. Also, we will soon be announcing an integration of our products and services on the HealthVault platform. In fact MMR is planning on participating at the Microsoft Health Conference April 27, 2011 in Chicago. There we will be selling MMRGlobal as a PHR solution to HealthVault strategic partners. We will also continue our series of investor roadshows in Chicago.

I could not write this blog on Volunteerism and ignore the human suffering in Japan. If you read this blog, you know that I have been involved in Earthquake Preparedness since 1994. As part of that involvement, I raised and contributed the monies to print millions of booklets featuring “Yogi Bear” on what to do before, after, and during an earthquake or other disaster. As an easy act of volunteerism, perhaps you could participate in this simple task to make them go viral.

Please send this link http://mmrglobal.com/earthquake/ (or this entire blog) to everyone you know and ask them to share these booklets with everyone they know. Perhaps someday you will help save someone from unnecessary suffering or perhaps even save a life.

Robert H. “Bob” Lorsch, CEO, MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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EVERY PERSON, ALL THE EVENTS OF YOUR LIFE ARE THERE BECAUSE YOU HAVE DRAWN THEM THERE

As I watch the events in Japan unfold, I am especially moved, having raised millions for earthquake preparedness in the US, Latin America and Japan.

When I was first recruited by the City of Los Angeles as a co-chair of an Earthquake Preparedness program in 1983, I had no idea I would be writing this blog 28 years later. It never occurred to me that I would be again focusing on programs to educate my community on disaster preparedness, or encouraging you to send support to Japan at this very serious time of need.

My primary focus at that time was to educate youth on the importance of earthquake preparedness.  Working with Joe Barbera of Hanna-Barbera and Dan Slusser of Universal Studios, we appointed ‘Yogi Bear’ the first Earthquake Preparedness Bear we printed tens of millions of booklets in English. Spanish and Japanese like the one featured in this blog.


 

 
It is painful to watch the suffering in Japan, but encouraging to think that some of the people on the ground today may have been influenced by earlier efforts to educate their families on preparedness and how to survive in the aftermath of an earthquake.

As the headline says, we never really know how what we do in our lives impacts the future of our lives.  We all have at least one school teacher or mentor who set an example that influenced us in later years.  In many cases what we learn in our youth contributes to who we are today.  “We teach best what we need to learn the most and we will always be learners, doers and teachers”.  I think about these ideals and watch for ways to apply life experiences in my daily life today.

As life would have it, I co-chaired the California State and Los Angeles City and County Earthquake Preparedness Committees, for which I received the “C” Flag for Private Sector Initiatives by President Ronald Reagan.  The Award was given in consideration of my work in support of the education of school-age children on earthquake preparedness.  These efforts also earned numerous awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency.

In 2006 MMRGlobal also received a special award from President George W. Bush and the Small Business Administration for creating its comprehensive MyMedicalRecords electronic Personal Health Record and disaster preparedness management and communications system.

I am writing this blog on my third coast-to-coast trip in less than a month. I’ll spend all of Friday in new business meetings at Basking Ridge, and the weekend in New York, with institutional investors and some of our shareholders.

Monday, Kira and I will be in Washington, D.C., attending the Points of Light Institute tribute to George H. W. Bush, who will be honored for his contribution to the modern day voluntary service movement.  Also in attendance on this historic occasion will be Presidents George W. Bush, Bill Clinton, and Jimmy Carter.  We are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts.

While in DC, Rich Lagani and I will spend time on a government relations tour and meetings with Kodak resellers attending a document imaging convention taking place the day after the Points of Light event.

Then it’s back to Los Angeles to prepare for the release of our annual report.  When I was very young, a man told me the more you put out to the universe the more you will get back in your life.  If there is any truth to that story, 2011 should be a great year for MMRGlobal.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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Every event is subjective; it’s not what it means that matters, but what it means to you.

Today is my birthday.  And “Earthquakes,” specifically earthquake preparedness, mean a lot to me. When I started thinking about what I would write in this blog, I never thought that I would be watching the devastating pictures coming from Japan after their 8.9 magnitude earthquake yesterday.

Earthquake preparedness is a very personal subject to me, having lived first-hand through the California earthquake in 1994. In fact, Joe Barbera, co-Founder of Hanna-Barbera, Dan Slusser, former COO of Universal, and I chaired the California State Earthquake Preparedness Committee during the Reagan Administration. Yogi Bear was our Earthquake Preparedness Bear and Spokesbear.

I was awarded the prestigious “C” Flag Private Sector Initiative from the White House by President Reagan for raising millions of dollars for state and local earthquake preparedness education. I then spent more than ten years serving on Los Angeles City and County earthquake preparedness committees.

I also received a string of awards from the City and County of Los Angeles, the State of California, and the Federal Emergency Management Agency (FEMA).These efforts resulted in MMRGlobal receiving a special award from President Bush and the Small Business Administration in 2006 for deployment of the most comprehensive turnkey personal health record and disaster preparedness document management and communications system available today.

I spent weeks in Japan working with the Japanese on preparedness safety as an expert and guest of that nation. Kira and I and all the team at MMR send their thoughts and prayers to the people of Japan.

Birthdays for me are also a time to reflect on where I am at this moment, where I’ve been in the last 12 months, and what I’ve learned so far on Planet Earth.

The most obvious lesson is that the people who are happiest do what they want to do.  First, it took a long time, but I am blessed with a great relationship with my wife, Kira.  She is very patient and loving. I know I constantly push the boundaries of our relationship with my workaholic behavior and I thank her for her support and understanding on behalf of all the stakeholders in MMRGlobal, MMRF.

Hard work is something I grew up with as a family mantra. And hard work and patience is what MMRGlobal is all about.  As the Company’s Chairman and CEO, I get up every day thinking about creating value for my nearly eighty million share equity stake into a future for our shareholders, vendors, employees, Kira and I.

Next week, Kira and I are back to the east coast for the third time in a month. We will start with more meetings in Basking Ridge, New Jersey, and arrive in Washington D.C. on the 21st.

In Washington, we will join in honoring George H. W. Bush, our 41st president, along with three other of our living presidents; Honorary Chair, George W. Bush, Jimmy Carter and Bill Clinton, at the Points of Light Institute’s celebration of George H. W.   Bush’s contribution to the modern day voluntary service movement.   Volunteerism takes on a special meaning today since “Volunteers” will be the ones on the front line feeding and sheltering those who lost their homes and, most important, leading the rescue efforts to save lives.

Kira and I are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts, which will feature Garth Brooks, Sheryl Crow, Cee Lo Green, Reba McEntire, Sam Moore, Brad Paisley, Kid Rock, Darius Rucker, and Carrie Underwood. You can watch this very special show on NBC, March 28th, at 8:00 EST.

While in Washington, I will, of course, combine this trip with sales calls, a government relations tour, and meetings with potential investors on behalf of MMR.

Most of my “adult” birthdays have been spent as fundraisers to benefit my Charitable Foundation, “The Robert H. Lorsch Foundation Trust.” In fact, we have celebrated at The Robert H. Lorsch Family Pavilion, located at The California Science Center, with as many as 2,400 people, where, in one year, we managed to raise nearly one million dollars, thanks in great part to a very generous sponsorship from Verizon.

As I reflect on the memories of my past years, I think about some very special birthdays.  If I could celebrate my birthday with all of you, I would simply ask that you honor the day by “giving” gifts to any emergency disaster agency for relief in Japan or The RHL Foundation Trust at 1158 26th Street, Suite 521, Santa Monica Ca. 90403. .  Any tax-deductable contribution to the trust will go 100% to disaster relief in Japan.

In the alternative, you can give to disaster relief in Japan and your family at the same time.  Go to www.myesafedepositbox.com or www.mymedicalrecords.com now and sign up for an account. One hundred percent of this month’s revenue from your new account will go to disaster relief in Japan.

Celebrate something today, I surely will.  It will mean something special to you.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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Allow the World to Live as It Chooses, and Allow Yourself to Live as You Choose.

After nearly 14 days of straight travel, I have been asking myself a lot of personal questions.  Where do I live?  Where am I going?  What am I doing?  It’s amazing how the answers change almost daily.  Add that to the retrospective that comes with facing another birthday in less than two weeks and I sometimes wonder why I chose the way I live my life.  However, the point is I get to choose it. And I get to follow the inner voice that allows me to keep placing one foot in front of the other.  Living and “loving” one’s life keeps people young. I am not sure what it would be like to not have such an active business life.

Today’s answers feel right; I like what  I do, I love my wife, I love my life, I love my home,  I love Charlie Brown, Mindy, Meatball, Diego, Priscilla and Momma Kitty, I love my best friends and I love my job. They say keeping the mind stimulated keeps one vibrant and young. I guess that’s the trick to my 18-hour days, yoga lifestyle and my fabulous relationship with Kira.

Every day I get to feel the excitement that comes with being CEO of a company that I get to build in a way that I believe is best for the employees and investors who believe in me and MMRGlobal (OTC: MMRF).

No team is successful unless they are all pulling in the same direction; however to pull in the same direction, the team needs to know the playbook.   Unfortunately, the lawyers keep me from sharing the inside scoop and what keeps this “Energizer Bunny” going, but I can share the big picture from the last several weeks.

I have been to Orlando twice in the past two weeks.  The first trip was to attend invitation-only key customer sales meetings as a guest of Kodak, where we negotiated our annual purchase commitments to cover the next 15 months of MMRPro sales. We also were the only customer to receive two sales awards for the past year. Click here to view photo. Then it was back to Los Angeles for three days to put the finishing touches on our HIMSS adventure.

Then once more on a plane to Orlando, where at HIMSS we networked for eighteen-hour days with more than 30,000 healthcare professionals taking advantage of the explosive world of health information technology. From Lucent to Microsoft and Google, we shared MMRPro solutions and our MyMedicalRecords Personal Health Record with more than 180 qualified distribution partners.

After the show, I spent two days in Boston.  On the first day, Sunil and I made investor presentations to more than 30 individuals and small cap institutional investors. Then on Friday, we spent the day with a document distribution company we met at HIMSS.  They provide document distribution systems for more than six hundred hospital systems.

Before I left Boston we agreed to initiate beta testing of a deployment program to offer MMR Personal Health Records to a select group of this company’s clients.  Watch for this very exciting announcement as we begin this stimulating test program, which for the first time takes us directly into hospitals from an existing third party vendor.

Saturday, Kira and I took the train to NY, where I caught up on nearly a thousand emails dealing with everything philanthropic, personal, and mostly MMR business.

Yesterday, I met a second HIMSS lead.  This company is a research purchasing syndicate that matches their 1200 hospital-network with selected vendors in private regional trade shows. After nearly three hours together we agreed to begin the process of having them introduce our Personal Health Record services and, in particular, the MMR Stimulus Program to their customers, making it the second time in two days we have established working relationships that can access hospitals through third party vendors.  Meanwhile, Richard Lagani was in Canada, where he was working on an expansion of Chartis domestic sales in North America.

I used the rest of yesterday afternoon at meetings with Chartis Global Marine and Energy.  I lost an hour when I had to shut off my Blackberry because Kira and I were VIP guests of CBS (our daytime Emmy Awards partner) at the Late Show with David Letterman. Be sure to watch this Thursday; Charlie Sheen gags run through the entire hour of Dave with his guest, the great Robin Williams. Then it was back to the hotel for more emails and a business dinner.

Today I left at 7 am EST on my way to Verizon headquarters in Basking Ridge, New Jersey.  This is where the lawyers tell me I have to be quiet; however, this is the first day of the most exciting days of the rest of my life.

Tonight I will take a redeye home excited about the things that are happening around me and looking forward to being home with Kira, Charlie, Mindy, Meatball, Diego, Priscilla and Momma Kitty.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

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We Have Given Up Our Whole Life To Be The Person We Are Now. Was It Worth It?

In my case, Yes!

Tomorrow is the first day of the rest of our lives, and to say mine is exciting is an understatement.  Today, we are in the final day of the HIMSS Conference. It’s 2AM and I finished the day spending a few minutes with Wil Yu, from the National Coordinators office of the U.S. Department of Health and Human Services. Everyone from medicine, government and technology is here.  The convention floor reminds me of the first COMDEX convention when I represented Microsoft and Roland Hanson and he and I launched the “Mouse.”(http://www.thehmccompany.com/rowland.html)  Roland is now a member of the MMRGlobal Board of Advisors.  Click here to view article.

There is no question of the importance of Health IT on the world stage when the two highest ranking officials in health care, The Honorable Kathleen Sebelius, United States Secretary of Health and Human Services and David Blumenthal, MD, MPP, National Coordinator for the Health Information Technology Department of Health and Human Services, join together to make the closing keynote remarks at HIMSS.

As I get ready for the third and final day of the show, I will go straight from the show to the airport for a flight to Boston. Then tomorrow, I will host at least thirty-five institutional investors at our second Investor Roadshow.

Until I leave the show, I will also continue to use every available moment meeting with investment bankers and other strategic partners about numerous opportunities, including Dell, Microsoft, multiple wireline and wireless carriers, and many others, and Google, of course.

The first two days of our HIMSS adventure has been nothing short of phenomenal and absolutely packed (www.himssconference.org).  Our booth is directly across the hall from Google Health. As a result, we are seeing everybody who is anybody.  In fact, visit www.mmrglobaltoday.com and see pictures of the action for yourself.

Ralph, AJ, Joy, Eric and Muhammad are working the trade show floor with support from Rich Lagani, Sunil, Kira and I, demonstrating MMRPro and our Personal Health Records products and services.  Kira is even helping manage the traffic flow in the booth. And if you have not seen it, the new MMRPro video is getting great reviews. Shorter and more comprehensive than before, you can watch it at www.mmrprovideos.com The Kodak team of Jim, Rich, Jody, Megan and Bryan are also demonstrating  Pro and the latest in MMRPro advanced high speed scanning capability. If you were a fly buzzing around our HIMSS booth you would be blown away by “the action.”

Meanwhile Rich Lagani is spending his time meeting with health insurers and financial institutions who are interested in  us based on the Company’s existing relationship with Chartis. These business development opportunities take time; however, they can lead to gigantic results.

Sunil has walked at least 100 miles meeting with every possible strategic partner CTO at the show, from Microsoft to McKesson, to Apple, to Intel and Lucent, to name a very, very, very few.  Combining MMR and Kodak’s leading edge technology as a back end in support of all these major players in health IT helps insure that our advertising slogan, “The Future of Your Health at Work Today,” stays “at Work” tomorrow.

Sunil, Ralph, Rich and I have also all been meeting with middleware providers who already support thousands of hospitals looking for a robust PHR.  This is a very big opportunity.  All of these developers and providers represent opportunities for MMR to offer its Personal Health Record to fulfill “meaningful use,” as is required for Personal Health Records, into their existing hospital clients where they control the future of that hospital’s care.

Attendees are feeling the heat from the mandate to offer Personal Health Records by 2014. And the lines around strategic opportunities are getting brighter.  4medica, provider of the industry’s leading cloud software-as-a-service (SaaS) lab results and clinical integration platform, announced at the show that they are providing 27,000 providers with access to more than 30 million unique electronic lab samples and patient records.

Visitors this year are here to buy, not just look. In fact, Spalding Surgical showed up and bought a second MMRPro system, and based on that, another surgery center bought one right at the show.

Oleg Bess, 4 Medica CEO, was my neighbor at www.LorschLand.com for ten years.  Who knows what a good neighbor policy could bring to these two emerging growth companies.

So was it worth the read?

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To Learn Anything You Must Put Aside The Safety Of Your Ignorance

I want to thank everyone for the enthusiasm and positive comments about my blog, particularly over the last several weeks. In fact I have had several requests from publisher’s networks to publish my blogs on a regular basis for newspapers throughout the country. Although after some of the events of last week, it’s a tempting offer (specifically speaking of the political climate in the middle east), I am convinced the big potential is to take on full time spiritual blog writing after my mission on earth with MMRGlobal is complete.

So who is Bob Lorsch anyway? There is a sign on my office wall that says, “To be Average Scares The Hell Out Of Me”. If any of the readers of this blog have any interest in actually learning facts about MMRGlobal or Bob Lorsch, I am always available to discuss facts vs. fiction at 310-476-7002.

This week, we are at T minus 10 on the countdown to HIMSS where we expect to announce the details of our comprehensive Concierge Medicine launch, Consumer Sweepstakes, Favorite Things Emmy Program and expanded relationship with Kodak. In my spare time I am also working on biotech licensing opportunities worldwide. In addition this coming weekend I am in Orlando at Kodak’s KES meeting in Orlando.

Also, as a result of MMR’s relationship with Lucent in the United States, last week, Unis posted photos on their website of a first meeting between Lucent and Unis in China to discuss Lucent’s interest in the MMR-UnisTH China Joint Venture and possibly becoming an active participant. The value of having Lucent as a potential strategic partner in China could represent a tremendous opportunity.

And since many of you are new to this Blog and may not have known me personally for the past 30 plus years, I thought you would be interested in the following along with a copy of my bio. Click here to view article.

On May 15, 06 for those of you who subscribed to AOL you saw this on the AOL home page on that day.

Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotechnology company Favrille, Inc., completed in January 2009. Mr. Lorsch was elected Chairman, President and Chief Executive Officer of the combined company, which was renamed MMR Information Systems, Inc. and officially became MMRGlobal, Inc. (OTC: MMRF) in June 2010. The name was chosen to more accurately reflect the company’s business as a worldwide provider of its MyMedicalRecords consumer and professional products for the healthcare industry. These include the MyMedicalRecords Personal Health Record (www.mmrvideos.com) and the MMRPro professional solution for physicians and small hospitals (www.mmrprovideos.com). Additionally, MMR’s MyEsafeDepositBox provides secure storage solutions to the insurance, legal and financial services industries (www.myesafedepositbox.com).

As a result of MMR’s merger with Favrille, the company also acquired intellectual property assets, including data and tissue samples from the FavId® vaccine clinical trials to treat B-cell Non-Hodgkins Lymphoma and an anti-CD20 antibody that was developed as a potential candidate for the next generation Rituxan®.

Mr. Lorsch also heads up the private equity and consulting firm, The RHL Group, Inc., (www.rhlgroup.com) with diverse interests in e-commerce, entertainment, and biotechnology. For over 20 years he was in the telecommunications and marketing services industries. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded for $5000 plus about $400,000 in credit card debt and built it into one of the largest providers of prepaid telecommunications products and services in the world. SmarTalk had a market cap of nearly $1 billion when it moved to Ohio in January of 1998 and Bob retired into eight years of Philanthropy. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings.

In the 1980s, Mr. Lorsch built and headed the Lorsch Creative Network (LCN), a full-service advertising and sales promotion agency specializing in marketing campaigns for “blue chip” national and international clients, including the ABC, CBS and NBC television networks, Campbell’s Soup, Procter & Gamble, Marvel Entertainment, Johnson & Johnson, Taco Bell, Northrop Grumman, and McDonald’s Corporation, among many others.

Mr. Lorsch also founded Natural Products for Pets, Inc., which he launched in 2001 as the exclusive manufacturer and distributor of the Dancing Paws product line. Offered at major retail specialty stores and on the Internet at www.dancingpaws.com, Dancing Paws is a popular pet nutrient system that is produced at human dietary supplement plants requiring FDA approval. One of the company’s leading products is “Breath-A-Licious,” a dental treat for dogs that is an industry best-seller.

Known early on for his innovation and marketing acumen, one of Mr. Lorsch’s out-of-the-box campaigns was chronicled in the book Barbarians Led by Bill Gates: Microsoft from the Inside, which recounts the first launch of Microsoft. In it, he is described as “a marketing mastermind…a magician who believed anything was possible and simply wouldn’t take no for an answer,” and where in one week “Microsoft had reinvented and redefined the idea of promotion.” Another innovation involves his efforts starting in 1981 to sell advertising on the Space Shuttle and International Space Station to benefit NASA research programs. He has continued to maintain the currency of his copyrighted proposals and has provided expert testimony to the Senate Subcommittee on Science, Technology and Space, expanding the scope of his programs to include future missions to the Moon and Mars.

Mr. Lorsch’s support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new California Science Center in Los Angeles, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in historic Exposition Park.

Mr. Lorsch is a Member of the Board of Trustees of the California Science Center at Exposition Park, also having served a four-year term on the State-appointed Board of Directors; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; Member of the Board of Governors of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff’s Youth Foundation. He has also served as a National Vice President and President of the Executive Committee/Western Region of the Muscular Dystrophy Association. Further, he has been a major supporter of the John Wayne Cancer Institute; the Elizabeth Glaser Pediatric AIDS Foundation; and the Thalians Mental Health Center at Cedars-Sinai Medical Center.

Mr. Lorsch has received numerous awards and proclamations for his public spirit. He was recognized in 2006 by the U.S. Small Business Administration with its “American Spirit Award” for his efforts in disaster preparedness since the early 1980′s and MyMedicalRecords.com’s contribution to disaster preparedness in the wake of Hurricane Katrina. He has also received the prestigious “C” Flag Private Sector Initiative award from the White House during the Reagan administration for his work in raising millions for financing state and local earthquake preparedness education. His efforts for this cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).

On June 5, 2002, Mr. Lorsch was recognized by the City of Los Angeles when the Los Angeles City Council adopted a resolution commending the entrepreneur/philanthropist for his outstanding charitable work and business leadership, and further honored him by creating “Bob Lorsch Day.”

Mr. Lorsch has helped raise millions of dollars for charitable organizations through a combination of direct giving and by creating cause-related marketing programs for national advertisers from which organizations like the Special Olympics have benefited.

For his philanthropy, he has been recognized by the following charitable organizations: the anti-drug, anti-violence organization D.A.R.E. America honored him in 1998 with its coveted Future of America Award at a dinner where he was named D.A.R.E.’s “Man of the Year.” He was instrumental in raising over $2 million for this organization at the dinner, which represents the most successful fund raising event held by D.A.R.E. and is among the most successful money-raising events honoring an individual in the Los Angeles area. The Muscular Dystrophy Association honored Mr. Lorsch in 1999 with its esteemed Humanitarian of the Year award; the Southern California Chapter of the Asthma & Allergy Foundation of America named him Humanitarian of the Year 2000; and Starlight Children’s Foundation (now the Starlight/Starbright Children’s Foundation) honored him in April 2002 with the Golden Wish Award at its 19th annual gala hosted by Jamie Lee Curtis.

In October 2003, Mr. Lorsch was honored by the Wildlife WayStation with its “Paws of Fame” Humanitarian Award in recognition of his philanthropy and unselfish dedication to the world-renowned animal sanctuary. In 2009 he received the Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean.

Mr. Lorsch has been a featured speaker on personal health records and telecommunications at forums nationwide, including MIT. He has also been highlighted in hundreds of national and international newspapers and magazines and has been interviewed on numerous television and radio shows. His career of combining entrepreneurship and philanthropy was the focal point of one of the seven keys to success in the 2007 book, “The Millionaire Zone,” authored by ABC Radio Host and AOL Family Financial Editor Jennifer Openshaw. His entrepreneurial spirit was also profiled on AOL’s Money & Finance Web portal (“From High School (Almost) Dropout to Having $100 Million”) and in the 2007 book, “The Engine of America,” written by Hector V. Barreto, former head of the U.S. Small Business Administration.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002, Fax 206-374-6136
www.mmrglobal.com
Follow me on Twitter at PHREMRGURU

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