Home from the Hospital

Last Thursday, I was admitted to the hospital with pain in my mid-section and an elevated white count. I had been experiencing mild symptoms of pain in the stomach for more than a week, and when the pain started keeping me up three nights in a row I called my Internist.  He referred me to a gastro specialist whom I saw on Monday, November 18th. The doctor gave me a complete workup which included taking a rush “STAT” blood draw.  After the appointment I was sent home with two antibiotics and instructions to wait for his call. At 9:00 that same evening the doctor called and told me I had a significantly elevated white count and to immediately go for an emergency CT Scan.

I told the specialist that would not be possible as I was traveling to Chicago early the next morning for scheduled meetings where attorneys from around the country were gathering and we were not meeting at an imaging center. I explained that this was an important and time-sensitive meeting and only something like removing my appendix would keep me away.  So unless he could tell me I was having an appendicitis attack, I was going to Chicago.

As it turned out, the only reason I am able to write this blog and appear on Fox News all weekend and again in a special segment later today is because my MyMedicalRecords.com Personal Health Record account kept me out of an operating room.

So since my diagnosis was not definitively an appendicitis attack….. despite the pain (and fever) I was at LAX at 4:30 AM and on a 5:40 flight to Chicago with the Company’s patent attorney (who did not have a copy of my advanced directives).

We arrived at the meeting in Chicago, which by that time was the only thing I could feel good about.  Then, I drove from the suburb of Deerfield to the Chicago Loop for an MMRGlobal investor dinner, returning to the Airport Hilton in time for a few hours of sleep and the morning flight that would get me back to the office for more than half a day of work on Wednesday.

However, that is not exactly what the universe had in store for me. Instead, the ongoing fever and pain made me realize I needed the CT Scan before going to the office.  So I scheduled the procedure from the in-flight Internet. After the three-hour imaging procedure I went home to wait for the results.

At about 6:00 PM that night I received a call from the specialist telling me to get myself to the hospital Emergency Room with specific instructions to be admitted, adding to both my wife Kira and I that it was a life or death situation. The specialist also contacted a surgeon to be my admitting physician and I was in a hospital bed the next morning, which was now Thursday.  I had been told that I would be out in 2 days and I had an infection that that would simply be treated with IV antibiotics.

I quickly learned that now everything was an emergency. My CT Scan was done outside the hospital so when I checked into the hospital no one had a copy, only a verbal report from the specialist.  However, when a surgical team came to my room to prep me that night, they told me I was not headed to an IV Line but to surgery. Then I started asking more questions. Based on what I learned, I told them that surgery was anything but acceptable. I made it very clear that I did not want surgery and requested a hospital radiologist render a second opinion on my CT Scan. The problem was it was not at the hospital. Because I know how important it is to ask for a disc of the procedure whenever a patient leaves a radiologist, I had one with me. But I did not have the report. I 911’d the specialist, who emailed the report to me. The hospital had no way to receive email from a patient, especially at what was now 7:00 at night. However, every Nurse’s Station can receive a fax.

So using my personal MyMedicalRecords.com account, I uploaded the email to my inbox, moved the report to my radiology file and faxed it directly from my Personal Health Record to the Nurse’s Station.

Records and disc in hand, the surgical team went to a radiologist in the hospital and they all read the film together.  Forty-five minutes later, the team canceled putting me under the knife and started the IV.  Clearly, without a patient-controlled copy of my PHR, I would not have able to be on Fox & Friends Saturday morning discussing the latest on Dr. Afridi and back in my office today. Instead, I would have been in recovery, having had an unnecessary surgery.

Apparently, one set of radiologists from outside the hospital had given one opinion and the radiologist in the hospital another.  Fortunately, the hospital won.

Surgery canceled, and 4 bags of IV antibiotics later, it was off to Fox & Friends.

The best news is of course that I didn’t need surgery, and that the influx of antibiotics seems to have resolved the problem. I walked out of the hospital feeling great and, as a matter of fact, several people have said I’ve never looked better.

Had I not had a Personal Health Record I would not be writing this blog pain-free. This Thanksgiving, Kira and I have a lot to be thankful for in that MyMedicalRecords kept me from having an unnecessary operation.

If you haven’t already done so, I encourage you to use this holiday season to open a Personal Health Record account at MyMedicalRecords.com and collect all your family’s important information when you are gathered together before it’s too late.

Happy Thanksgiving!

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mymedicalrecords.com
Follow MMR on Twitter at MMRGlobal

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Health Care Meetings in Washington Lead to Closed Door Session with Prime Minister of Pakistan

I have been making regular trips to Washington, D.C. since 2005, meeting with various government officials going back to HHS Secretary Mike Leavitt, former National Coordinators for Health IT David Brailer and David Blumenthal, and Congressional Representatives of the House Science Committee staff, and others.

And there is no better proof about effectively getting things done than reading about the results of my impromptu meeting last week with Prime Minister of Pakistan Nawaz Sharif. The meeting came as a direct result of my many trips to Washington demonstrating the MyMedicalRecords Personal Health Record that patients can sign up for in real time. http://www.foxnews.com/politics/2013/10/26/exclusive-pakistani-premier-pledges-to-reconsider-jailed-doctor-case/

My message has been clear, repeatedly demonstrating MMR’s cost-effective solution to deployment of an interoperable Personal Health Record at the SBA, HHS, ONCHIT, Surgeon General of the United States, Congressional Representatives and appropriate committees that deal with health care and budgets for health IT.

I first got involved in health IT because I saw an opportunity to provide affordable, easy to use, patient-controlled access to protected health information regardless of the system that it originated from, which seemed like the right thing to do.

Then, in February this year, while in Washington to present the MyMedicalRecords story to the House Committee on Science, Space and Technology, Subcommittee on Oversight, I was invited into a meeting which evolved into a discussion of international politics and Pakistan.

The meeting was about the plight of Dr. Shakil Afridi, who was imprisoned by Pakistani officials for helping the United States pinpoint the location of Osama bin Laden. Because it also felt like the right thing to do, Kira and I started www.freeafridi.com, which led us on a humanitarian mission to free Dr. Afridi from his 33-year prison sentence.

If you believe that the more you give to the universe the more the universe gives back, then look for Dr. Afridi to go free and MMR to fulfill a significant purpose in the world’s health care systems by empowering people with the freedom to manage and control their protected health information wherever and whenever they want to anywhere in the world, including Pakistan.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
Tel. 310-476-7002
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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MMRGlobal Featured on FoxNews.com

Personal Health Records Company to Watch Now

Article Discusses how $30 Billion Blown On Non Operational Medical Record System as Compared to MMRGlobal Solution. Trading Symbol OTC:MMRF

http://www.foxnews.com/politics/2013/10/15/another-obamacare-glitch-30b-blown-on-non-operational-medical-record-system/

 

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010,
Tel. 310-476-7002
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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Beam Me Up Yamamoto

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The Honorable Ichita Yamamoto & Japanese Delegation Tour Endeavour – Saturday, September 28, 2013

It’s been a busy couple of months since I have had the time to add to the pages of my blog.  However, this last weekend was so relevant to science and technology, and in particular the future of health care (and MMRGlobal) in Japan, that I felt remiss not sharing it on this page.  The visit was arranged by U.S. Congressman Dana Rohrabacher who, after welcoming The Honorable Ichita Yamamoto, who is Japan’s Minister of State for Science, Space & Information Technology including Ocean Policy, and his delegation at SpaceX, beamed himself back to Washington for emergency budget resolution votes late Saturday night.  As a result I was left hosting the Minister around the Southern California scientific hot spots.

The Minister also happens to be a former rock singer, speaks great English and is an all-around easygoing, quite likable guy.

I first met Minister Yamamoto and his entourage of ten plus drivers and luggage handlers at LAX and joined his State Department Motorcade caravanning to SpaceX for a private briefing and tour of the rocket manufacturing facility, less than twenty hours prior to the launch of Falcon 9 www.spacex.com.

From there, I traveled with the Japanese contingentto the California Science Center where President & CEO Jeffrey Rudolph and Trustee Kira Lorsch greeted us all at the Robert H. Lorsch Family Pavilion.

Bob Lorsch, MMRGlobal CEO, with Ichita Yamamoto, Minister of State for Government of Japan, and Jeffrey Rudolph, California Science Center CEO, at the Science Center’s Robert H. Lorsch Family Pavilion.

During our tour of the Science Center, we spent time discussing the effect of natural disasters on the environment in the wake of the recent earthquake and Tsunami in Japan, focusing in particular on the effect of the Fukushima Nuclear Power Plant on the Pacific Oceans. We discussed the U.S. government and Japan scheduling a conference of nations who share coastlines to help mitigate damage from future disasters.

We ended the tour under the wing of Space Shuttle Endeavour where we spoke about how our nations have been working together in space as we looked at a plaque from a U.S.-Japan mission to the Space Station.  After the tour everyone enjoyed a luncheon hosted by MMRGlobal, starting with, of course, a traditional Miso soup.

We left the California Science Center and moved on to Aeroscraft located in a 500,000 square foot Marine Corps enclosed Air Station where we sat in the control pod of a state-of-the-art blimp being designed for surveillance and to carry as much as 500,000 tons of cargo as far as 12,000 nautical miles, http://www.huffingtonpost.com/2013/01/07/aeroscraft-test-ground-flight-airship_n_2424916.html.

After a briefing at Aeroscraft we moved to the Orange County Water District (OCWD) where we were hosted by Mr. Linden Blue, father of the Predator Drone amongst other very impressive technology,

There we saw the future of the Nuclear Reactor, small enough to be located on a flatbed truck.  After the General Atomics nuclear reactor presentation, http://www.ga.com/nuclear-energy,  we toured 30,000 acres of ground water reclamation facilities where we all got to drink sewer water reclaimed to clean drinking water.

The Groundwater Replenishment System technology seems to work, as I’m not sick.  The day was capped off by another fabulous meal hosted by OCWD board President Shawn Dewane, where we toasted our future with the Japanese over two excellent California wines, without the reclaimed sewer water.

As MMR expands its global footprint which includes the U.S., Canada, Mexico, Australia, New Zealand, Israel, South Korea, European Nations, China, Hong Kong, Singapore and of course Japan, the whirlwind day underscored the importance of advancing technology in all areas, including healthcare – to make our world a better place.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
Tel. 310-476-7002

www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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Your Chance To Make A Difference By Showing Your Support To A Special Friend To America

The reason you are receiving this blog is because on June 13th in Pakistan, Dr. Shakhil Afridi’s attorneys will participate in the 2nd day of an appeal requesting Dr. Afridi be set free. This is your chance to make a difference by sending a message of appreciation and support on behalf of the man who verified the location of Osama bin Laden for the United States.

Considered by many as an American Hero, Dr. Afridi’s reward for helping locate bin Laden has been to be captured, tortured and sentenced to 33 years in a remote Pakistani prison. With his hearing only two days away, it is important that the government of Pakistan understand how important it is to free Dr. Afridi on behalf of a world once terrorized by bin Laden.

This campaign is completely underwritten by MMRGlobal CEO Bob Lorsch and his wife, Kira Lorsch. To learn more how you can help make a difference visit http://www.freeafridi.com where you can find important information on how you can support the Afridi’s and share, tweet, post, and vote to send a message on behalf of Dr. Afridi and his family to Congress, the State Department and the Pakistani government.

A video on the home page at www.freeafridi.com shows U.S. Congressman Dana Rohrabacher (R-CA) questioning Secretary of State John Kerry on this important moral dilemma.  When you visit the www.freeafridi.com website you can also participate in a poll asking what would happen if you or a member of your family were captured, tortured or left behind? What would you want America to do?

Congressman Rohrabacher also introduced a Resolution, H.Res. 86, calling Dr. Afridi “a hero to whom the people of the United States owe a debt of gratitude” and expressing the sense of the House of Representatives that he should be immediately released. The Resolution is being co-sponsored by 17 U.S. Congress members including Reps. Jim Gerlach (R-PA), Louie Gohmert (R-TX), Brian Higgins (D-NY), Duncan Hunter (R-CA), Cynthia Lummis (R-WY), Ted Poe (R-TX), Matt Salmon (R-AZ), Loretta Sanchez (D-CA), Brad Sherman (D-CA) and Steve Stockman (R-TX), the original co-sponsors, and Reps. Paul C. Broun (R-GA), Blake Farenthold (R-TX), Bob Goodlatte (R-VA), (Pete Olson (R-TX), Randy K. Weber (R-TX) and Frank R. Wolf (R-VA).

Pakistan Prime Minister Sharif’s message to America after his election last month included a pledge to work toward better relations with America. However, in a phone call with our sources in Pakistan, Kira and I were told that because of the change of regime, Dr. Afridi’s appeal may be postponed for an agonizing 13th time. We cannot sit back and watch that happen.

That is why it is more important than ever to send messages to your Congressman, Senators and Secretary of State Kerry to help ensure that Dr. Afridi’s release is not again delayed. In this critical time of transition in Pakistan, we must keep the pressure on our government to free the man that helped free the United States of America from the terror of Osama bin Laden.

During the past month, we have received significant support for this important effort. Below are some of the links you can visit to learn more about what the FreeAfridi campaign is doing globally.

Kira & Bob Lorsch on Fox & Friends:

http://tiny.cc/zdo2xw

U.S. News & World Report:
http://www.usnews.com/news/articles/2013/05/07/hollywood-couple-champions-plight-of-pakistani-doc-who-helped-in-bin-laden-raid

London Daily News:
http://www.dailymail.co.uk/news/article-2320832/Shakil-Afridi-Hollywood-couple-launches-ad-campaign-free-Pakistani-surgeon-rotting-away-prison-helping-U-S-snare-Osama-bin-Laden.html

Fox News:
http://www.foxnews.com/world/2013/05/06/hollywood-power-couple-steps-up-campaign-for-hero-pakistani-doctor/

Breitbart:
http://www.breitbart.com/InstaBlog/2013/05/10/Dr-Afridi-and-the-Benghazi-Hearings

Thank you for standing with us in not giving up… until we Free Dr. Afridi and he is at a new home here in the United States.

 

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
Follow me on Twitter at BobLorschTweets

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What did everyone at HIMSS have in COMMON… WELL…THE PATIENT

I am on the plane on my way back to Los Angeles after a week in New Orleans for the HIMSS Conference (www.himssconference.org). It was an extraordinary week for MMRGlobal as one of the “Most Wanted” to see at the show.  In some cases, being most wanted was driven by an interest in understanding what visitors to our booth had read about the Company’s patents and other intellectual property, but mostly because nearly every hospital administrator and Chief Technology Officer had Personal Health Records and interoperability on their shopping list going into Stage 2 of Meaningful Use.

And if it wasn’t a hospital in the booth looking for a PHR, they were a vendor also looking to purchase services to improve patient engagement, or to purchase the companies that provide the services that create patient engagement.  One thing for sure, it was by far our biggest HIMSS yet, and everybody seems to be interested in buying, selling, acquiring or investing in anyone that offers tools for the patient, especially if it involves a PHR.

The week started with the food in New Orleans and ended with one more order of barbeque shrimp.  However, the real focus of the week was anything but the food.  It was about the ONC Coordinator, Dr. Farzad Mostashari, one of the most important men in my world,  who in his keynote speech addressed the ‘human toll’ of a broken healthcare system, and how the way to fix it was though promoting interoperability and increasing transparency and access to data for patients, also known as a Personal Health Record.  He went on to proclaim an agenda of no more excuses about patients not being able to get a copy of their medical records because of HIPAA. All I could hear at that point of his presentation was the theme “Our Day Has Come…” or something like that.

Dr. Mostashari went on, suggesting that to get us there, stimulus monies would go up to fund interoperability and offset any competitive disadvantage from sharing patient data.  It was kind of like watching Kevin Costner in “Field Of Dreams,” when he was told by the “voice,” “If You Build It They Will Come.”  And it looks like ONC will help build it and pay for it.

I have gotten dozens of calls from shareholders asking about the show and I could not have done a better job of telling them what it meant to their company than to explain that the United States government’s agenda of patient engagement is just beginning, and that patient engagement is what MMR is about. And to borrow from the “Music Man,“ with a capital T and that rhymes with P and that stands for PHR.
Then on March 4, the first day of exhibits at the show, patents dominated the headlines, leading to a story entitled Patent Wars Heat Up and Cool Down at #HIMSS13. McKesson Corporation and Epic had announced a settlement of their longstanding, massive patent infringement case. Based on that announcement, the spotlight of the media shined on us and the recent press surrounding MMR’s extensive health IT patent portfolio and its possible relevance to the market. Our patent portfolio includes seven U.S. patents, as well as patents in 12 additional countries of commercial interest issued pending and applied for, including Australia, Singapore, New Zealand, Mexico, Japan, Canada, Hong Kong, South Korea, Israel, and European nations.  The article explains the MMR patents, integrated into our existing products and services which include Personal Health Records, Patient Portals and other Electronic Medical Record systems.

That may explain why, as I sat on the plane with dozens of CIO’s and Administrators from hospitals in California, who were also catching the last non-stop Delta flight out of New Orleans, I felt like I could fly without the jet. It took 8 years of sweat equity and more than $20 million for MMR to get to where it is today. It took both the Bush and Obama Administrations. It took government mandates, $20 billon in stimulus (so far, with more to come), and a massive worldwide push to make patients aware of the importance of joining the movement of managing their personal health.  And then it took the invention of Meaningful Use.

Also on March 4th, at 11 AM, my world got rocked when five of the biggest Health IT vendors, representing an estimated 41% of the entire EMR market, announced the CommonWell™ Health Alliance. For the first time, it was like the day I figured out how prepaid phone cards could sell through mass merchandisers, turning a $5,000 investment into a billion dollar market cap company, before I resigned as CEO.

Cerner, McKesson, Allscripts, athenahealth, Greenway Medical Technologies and RelayHealth announced they were joining together for a single purpose of improving the quality of care delivery while working to lower costs for care providers, patients and the industry as a whole.  The good news, and the validation of 8 long years, is that it starts with MMR’s primary customer, “the patient,” who triggers the ability of achieving data liquidity between systems, based on “Patient Authorizations.”

Nearly every presentation MMR has made over the past several years includes a depiction of how silos in healthcare keep providers from talking to one another. So when John Hammergren, Chairman and CEO, McKesson Corporation, said,  “A national and trusted health information exchange will break down the information silos in health care and should dramatically improve the quality and cost effectiveness of care delivery,” the comment validated my beliefs in MMR and confirmed to me that our focus since inception on inventing and protecting technology surrounding PHRs was to take the right path from the beginning.

Neal Patterson, Co-Founder, Chairman, CEO and President of Cerner Corporation, stated, “Consumers not only have a right to their data, but also have the ability to mobilize it in the pursuit of better health. The Alliance is designed in part to Help providers deliver a history of recent patient care encounters, and, with appropriate authorization, patient data across multiple providers and episodes of care.”

That’s what MMR is all about, we provide Personal Health Records to any patient, anywhere they are in the world, from any healthcare professional, regardless of technology, with or without an EMR, plus a whole lot more. MMR is designed to provide Personal Heath Records from a lifetime of encounters regardless of where they originate or what format they currently appear in.

And the drumbeat went on, with CEOs from Allscripts, athenahealth, Greenway and RelayHealth echoing the fight for the rights of the patient and the betterment of care. http://tinyurl.com/9wmbyee

However, not all were singing the praises of Commonwell. Epic Founder and Chief Executive Officer Judy Faulkner, stated, “We did not know about it. We were not invited.”  Epic Executive Vice President Carl Dvorak, commented, “Despite the claims made by the members of the CommonWell Health Alliance, nobody asked Epic to join the group.”  He continued, “I would really sincerely hope they (meaning CommonWell), put their energy behind true national standards.”

In or out of CommonWell, clearly, Epic is demonstrating they also care about patients and interoperability based on their existing personal health record offerings.

ONC Chief Dr. Mostashari was also asked his thoughts on the Commonwell – Epic controversy surrounding the announcements and comments.  He was quoted as saying, “We have to zoom out a little bit and not get into the he-said she-said. [CommonWell] is incontrovertible evidence that interoperability and exchange is now a key market differentiator and vendors large and small are committed — five years ago that was not true. There is not a vendor in the country that can be blind to the need for interoperability. I welcome any market-based approach.”

The mood at the closing of the show seemed to indicate that most everyone, including the CEOs of Commonwell and Epic agreed that … we all have one thing in common-the patient,  and that the patient has a right to their medical records.

In an industry where agreement and standardization are more than challenging, let’s hope that the CEOs mentioned in this blog can all agree that MMR’s “patient facing” products and services are for the good of all patients.  It’s just one more thing that I am working hard to create agreement on.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
Tel. 310-476-7002, Fax 206-374-6136
Follow me on Twitter at BobLorschTweets

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How Valuable Can Patent Rights Really Be?

In August of this year, two separate billion dollar verdicts for patent infringement were handed down.  Apple was awarded $1.05 billion in a patent infringement suit against Samsung related to the iPhone and Monsanto was awarded $1 billion in a patent infringement lawsuit against DuPont related to genetically engineered agricultural seed.

One of the questions being debated in the legal community and the media is whether a patent portfolio can have a billion dollar value.  Most experts believe the answer is yes based on the way patent damages are calculated.

Patent damages are compensatory and meant to remedy the loss due to infringement.  There are two ways that patent infringement damages may be calculated monetarily.  The first by awarding a hypothetical reasonable royalty and the second through the calculation of lost profits.  Under either of these approaches the idea is to compensate the patent holder by placing them in the position they would have been in if an infringement had never occurred.

Over the past year, MMRGlobal’s subsidiary, MyMedicalRecords, Inc., has been awarded five patents by the United States Patent and Trademark Office, U.S. Patent Nos. 8,121,855; 8,117,646; 8,117,045; 8,301,466 and 8,321,240, with similar patents issued and/or pending in twelve other countries.  In addition, MMR has hundreds of pending claims involving Personal Health Records and features included in Electronic Medical Records systems in the U.S.

Although reasonable royalty calculations look to industry standard rates for the technology, in most cases there is no industry standard.  As a result, courts often turn to a “hypothetical negotiation” to determine an amount a patent owner would have received if it had licensed the patent to the infringer in an arm’s length licensing relationship.  With health IT projected to be a hundred billion dollar industry fueled by tens of billions in incentives that “hypothetical negotiation” could result in a big number.

The lost profit damage calculation is not so hypothetical.  Instead, it is an approximation of the profits that the patent owner lost due to the presence of the infringer’s product(s) in the marketplace.  This is essentially based on lost sales that the patent holder would have had if no infringing products were on the market.  The lost profits calculation can include what is called the “entire market value rule.”  This rule permits the patent owner to include as lost revenue separate non-patented components that are typically sold along with the patented product.  If that were applied to MMR’s patents, that could be a really big number based on a really big market.

In order to make a belief into a reality, we need to keep thinking out of the “BOX” while placing one foot in front of the other regardless of the obstacles that appear in the way. Then one day we find ourselves ringing the bell on the New York Stock Exchange and the answer to how to do it appears in front of us.  When I started MMR in 2005 I believed it could be the most successful venture of my life. At that time, I did not know how I would get there because there is never certainty in something that has not happened yet.  Through the inner voice of natural knowing I simply knew I could. So I started thinking out of the “BOXES” which became the four corners of many pieces of paper called patent applications.  Now it appears the resultant patents (and pending applications) should help get us through to the most successful venture of my life.


Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets
Edited from an article by Jonathan L. Kennedy of McKee, Voorhees & Sease

 

 

 

 

 

 

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Perspective, Use It Or Lose It…

The definition of “Fear” is being afraid of something that has not happened yet.  As CEO of MMRGlobal, a publicly traded company (OTC:MMRF), I live my life under the microscope of the shareholders our management team works for.  Unfortunately, some shareholders spend much of the day in fear of what has not yet happened, while I spend my days in the belief that as long as one foot keeps moving in front of another, the best is still to come.  Yes, I am an eternal optimist and I do not quit.  That is why a sign sitting in my office for the past 30 years says, “To be Average Scares the Hell Out of Me.”

As the end of the year approaches, I have been getting my annual report cards from many of you who are shareholders, partners and vendors, telling me your thoughts on how the last 12 months have impacted our relationship and our lives.  Although I get my share of A’s, B’s and a few C’s, my resolution next year is to continue working to turn them all into A+++’s, similar to the one from Hillary Clinton to her husband President Clinton, President & Mrs. Gerald Ford and others in entertainment and business, including me [click to watch Senator Hillary Clinton].

As I say goodbye to 2011, and look back at the events in my life and those events that impacted MMR, I think about what has happened and what I can do to make 2012 better.

I have lived through and witnessed numerous events that were considered to be crises at the time, which, through perspective, now seem to have been opportunities and lessons for the future, which I will now borrow for 2012.

However, I am unusually lucky to be in the right place at the right time.  For example, in the case of MMR, we will begin to reap significant benefits from the HITECH Act. It stipulates the conversion of paper-based medical records into digital Electronic Personal Health Records for all Americans by 2014.

As a result, our MyMedicalRecords.com PHR allows patients online access to all their medical records and other important documents in one secure place, anytime, from anywhere in the world, well in advance of the 2014 deadline.

Some of my perspective also comes from my willingness to not only learn from events in my life, but also to look inside my life.  I spent many years looking inside in numerous ways, amongst them in a program called Lifespring.  In one of my advanced trainings, my then-trainer (today an MMR Board Member), took a Styrofoam cup and drew a circle around it. His point 30 years ago was to remind me that the cup was half full, or maybe half empty.  I look at that cup every week, since I keep collar stays in it, and after 30 years, I am convinced it’s still half full.  However, as I have every year, I will continue on working to fill the other half.

I sometimes ask myself when is enough, enough?  I am not sure if there is such a thing. Perhaps that is why philanthropy is such a big part of my life, because the more results I seem to create, the more I am able to give back to those less fortunate; children, America’s Veterans, the physically & mentally ill and, as many of you know,  wild, exotic and domestic animals.  My perspective is that the more you receive and put into the universe, the more you will undoubtedly get back.

Accordingly, as a make-it-happen guy, my resolution in 2012 is to continue working to turn my 70 million plus shares in MMR into my next 100 million dollars. This way, I can continue achieving the level of success I had with my last publicly traded company, with the sincere hope that I, along with all of MMRF’s shareholders will be successful enough for all of us to make a difference in this world.

Happy New Year and remember to use “Perspective” so you don’t lose perspective.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets


 

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What’s the Buzz, Tell Me What’s Happening…

Last night was Innovation Night at The La Jolla Playhouse, where QUALCOMM, BioMed Realty Trust, Avalon Ventures, Nokia, Ivor Royston of Forward Ventures, MMRGlobal and other corporations joined together for a revival premier of Jesus Christ Superstar. The revival and this cast are scheduled to open on Broadway at The Neil Simon Theatre, in New York, March 2012.

Yesterday was also a day where the innovativeness of MMR was rewarded with a near record trading day on the back of the Company’s receipt of an offer to license portions of its health information technology patent portfolio.

Things happen in my life at the strangest times and for no apparent reason.  Some would say it’s because I work hard, putting at least 60 hours a week into MMR.  I like to think it is as how the universe gives back to those who give to it.  I believe the more you put out the more you get back.

So in the spirit of the Season of Giving, isn’t it coincidental that on a day where the company’s stock traded nearly 3 million shares, I spent 12 hours of my day driving to San Diego to “Give Back” to the community, and in particular, teaching the arts to kids.

To paraphrase the music of Andrew Lloyd Webber and the cast of Jesus Christ Superstar, “Here’s the buzz, let me tell you what’s happening”.

And there is a lot of buzz on the street about MMR and my job is to make “Buzz” happen. One of the many ways I do it is called “Socially Networking”, like I did last night.  Rather than sit behind a desk and push a “Like Button” on someone’s website or write meaningless inaccurate information on a bulletin board or page somewhere, I spend my day making a difference for the shareholders of MMR by also making a difference in the community, by “Socially Networking”.

And last night was all about “Socially Networking” for the benefit of MMR.  Does socially networking work better than social networking?  Does corporate and personal philanthropy impact our business and personal lives?  Although difficult to measure, I think the answer to both is an absolute yes!

At MMRGlobal, social networking is a very important part of our business.  It cost effectively calls people to the attention of our product when they need it the most. Using the tools at our disposal, Facebook (Friend us), Twitter (Follow us) and Google Alerts, we follow people struggling in the loss of a home from fire or dealing with the crisis of illness and numerous other personal and natural disasters.  MMR then uses social networking to make a small difference by giving an affected individual or family a trial account when they need it most.  In fact, that is what our www.mymedicalrecords.com (Watch Video) and our www.myesafedepositbox.com (Watch Video) are supposed to do. And as an example of how Giving Back can benefit MMR’s bottom line over time, we add users after the free trial periods with user attrition of less than 5%

However, “Socially Networking” is just as important.  I am sure many who read this blog will criticize me for doing anything “social” in my life other than driving to the office.  I see it everyday from bloggers that have nothing to do but attempt to criticize me for giving my life (and tens of millions of dollars) to the charities Kira and I love. I can only assume that I have nothing in common with these people other than perhaps the keyboard I am typing on. That’s why we have the Robert H. Lorsch Family Pavilion at The California Science Center.

To “Socially Network” is like any other job.  It requires commitment to want to give back and it only works when one manages the possibilities around them.  One of the ways I make a difference is by staying very connected, and that takes work.  As a result, I can reach virtually anyone in the world by calling someone that I know personally.  I keep contact data on nearly everyone I meet.  Consequently I have 14,464 current contacts in my personal Outlook database and a near full time person who calls anyone regularly to keep their contact information correct.

In large part, that is how I get to participate in events like Innovation Night last night.   It was an exciting evening that started with a sponsor cocktail reception, where Richard Lagani, Kira and I networked with the healthcare, biotech and telecommunications elite.

Having this opportunity to open the doors to major new business relationships for MMR, while preparing to watch this “ground breaking” rock opera, which reinvented musical theatre as we know it today, reminded me of how MMR is reinventing “the Future of Healthcare Today” with “ground breaking” tools for personal health.

Opportunities like last night do not happen if I were to sit in the office pushing a “Like Button”- they only happen when you actively “Give Back.” So as we go through the Season of Giving, give Socially Networking a try. It can make a difference in your life and will defiantly make a difference in someone else’s.

Speaking of making a difference, today will be another 12 to 15 hour day, since China calls start at 7:00 PM tonight, as we get closer and closer to seeing years of efforts also turn into reality.

As I said, 14,464 contacts truly represent a global opportunity to make a difference.  Perhaps you should start backing up your phone, PDA and contact data base today.  And perhaps in a www.myesafedepositbox.com account.

Although this is not the last blog I will probably write this year, I want to take this opportunity to wish you, your family and friends the happiest, healthiest and most prosperous of holiday seasons.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

 

 

 

 

 

 

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Occupy MMR By Investing in Your Family’s Health Over the Holiday

You can take charge of your health by occupying an MMR account with all your family’s’ medical records and other important documents over the Thanksgiving holiday.  We sympathize with those who have opted to take to the streets and sleep in tents to make their point. While we are all feeling the pain of a difficult time, we believe supporting the economy by shopping and investing in small business is another way to “Occupy Wall Street.”  One way you can do a small part is to join in a grassroots movement to set up a personal health record using MyMedicalRecords while the family is together over the Thanksgiving holiday.

Because Thanksgiving is about families coming together, it is a time to make sure that everyone’s important medical records and vital documents are maintained in one place in the event of an emergency or natural disaster. Thanksgiving is the perfect opportunity to invest in starting a MyMedicalRecords.com Personal Health Record. Your family, including your pets, will appreciate it.

Thanksgiving is my favorite holiday of the year. First, it’s always a four-day weekend, so I actually get time to slow down. And even if I wanted to keep working, the tryptophan in the turkey puts me out for the count by 7:00 P.M. on Thanksgiving Day.  It is also my wedding anniversary to Kira, which makes the memories and the celebration that much more special.

MMR has also evolved through two Secretaries of Health and Human Services from both parties, over two administrations, consistently focusing on Health IT and the importance of having a personal health record. I congratulate President Obama for his efforts to make affordable health care available to millions of people that didn’t have it in the past. That means more customers for MyMedicalRecords.com. And for that, why wouldn’t I be thankful.

MMRGlobal is growing despite the worst recession in modern times, and, despite a dismal world economic climate. In the past few months alone, ng Connect and MMR announced that MyMedicalRecords.com will be the first Personal Health Record to be featured in the ng Connect booth at the upcoming January 2012 Consumer Electronics Show in Las Vegas. REACH Air is offering MMR accounts to travelers, UST Global has become the newest strategic partner to MMR, OTC: MMRF has been picked by numerous analysts and other services as a stock to watch, while the Company has been invited to Qatar to explore a venture in the UAE.  The Company is also actively working with Alcatel-Lucent to connect to telemedicine services and a high growth revenue cycle management group to integrate our products and services throughout their network of healthcare providers.

I’d like to take this opportunity to wish our many friends, employees, shareholders, and our strategic partners around the world a happy healthy Thanksgiving holiday. At MMR, we think of them as an extended family, and for that I am thankful.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

 

 

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