Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.

Last week, Kodak and 4medica announced a relationship that was created as a result of the introduction and behind-the-scenes efforts of MMRGlobal. As I thought over the weekend about the significance of our role in this relationship, I could not help but think about how serendipitous my life has been and how serendipity can play an important part in the future of MMR.

In 1990, I purchased a house from Prince Jefri of Brunei that ultimately became to be known as LorschLand (www.lorschland.com). LorschLand was approximately 26,000 square feet with a 4,400 square foot guest house. You might have figured out that I like toys. The purchase of LorschLand was to me the purchase of the ultimate toy, and a crowning achievement of my life at that time. LorschLand was located next door to the Frank Sinatra residence near Mulholland and Coldwater, on Bowmont Drive. The house had 12 bedrooms, 14 baths and was located on 3 acres with a 360-degree view of the world.

The only thing wrong with the house was that it was at the end of the Department of Water and Power’s power grid. Not that that is such a big deal, but every week, the power would go out. Then, with 12 bedrooms and alarm clocks, 14 baths, 4 microwave ovens, a 6-oven kitchen, Lutron lighting, 3 acres of irrigation timers, 10 air conditioning units and 28 security cameras, I had to be a triathlon runner to reset every system in the house. Finally, I had to hire a full time engineer to deal with power failures.

After months of running around 3 acres and up and down stairs, I decided it was time for a generator. Of course it had to be large enough to supply all the power we needed. So the only thing to do was to get a generator that could run at least a 100-bed hospital.

That’s when the fun started. The propane generator necessitated a mini-construction project which included the gas company’s re-routing of the gas lines from the street to the property, relocating the power poles coming into the property and the building of an underground bunker for the propane tank. The tank needed to be big enough to provide enough propane for 10 days. The generator itself was so heavy it couldn’t be delivered by truck because of weight limitations on Mulholland and Bowmont. So we set up a staging area in Beverly Hills and flew it in by cargo helicopter. During the trip the cable carrying the generator broke and it fell on a hillside where it almost took out another neighbor’s house.

Once finally dropped into place and installed, I had to hire a propane delivery service to fill the tank with enough propane to keep it going for at least 10 days, powering all the important systems in the house, which of course included DirectTV to more than 20 televisions. All installed (and permitted of course), all that had to be done now was to fill the propane tank. The propane truck arrived and pulled up to the house, but the hose and nozzle didn’t reach far enough to get to the tank. So nearly $200,000 of construction expenses later, now what?

That’s when the Kodak-4medica relationship started. I did not know my neighbors, Dr. Oleg and Irina Bess at the time, but his house had a large driveway and was just on the other side of the wall to the propane bunker. I needed to get the Besses to grant access to the propane truck so the hose could go over the wall to fill the tank. I put on my game face and knocked on their door – not asking for a cup of sugar, but asking for permission to use the Besses’ house as my permanent propane staging area.

Thanks to the Department of Water and Power, Irina, Oleg and I became the best of friends. I installed emergency outlets on their side of the wall and we had a win-win situation for both of us. I got propane and the Besses got power in an emergency.

In the process, I learned Dr. Bess was also one of the best OB-GYN physicians in Los Angeles who, by coincidence, had founded one of the first Integrated Health Records-type companies in the market. One never knows how the events of their life will ultimately affect the outcome. Oleg and I are now beginning a new chapter in a 10-year friendship that could see MMRGlobal collaborating with 4medica to offer 4medica systems to MMRPro users.

Nearly five years before the concept of Personal Health Records was on my bucket list, Oleg suggested I get involved with 4medica. I wasn’t interested at the time but his vision must have stayed with me. Eventually, I founded MMRGlobal and developed MyMedicalRecords.com, MMRPro, and our entire suite of products. That is serendipity at its best, and why I chose Richard Bach’s line as the title of this blog, “Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.”

At the recent Meditech convention in Nashville last month, 4medica introduced their first certified Electronic Medical Records systems in a booth with Kodak and Alcatel-Lucent, also an example of serendipity.

I met Shel Bachrach (www.bachrachassociates.com) nearly 15 years ago. Shel claimed to be the world’s greatest insurance agent and someone who could save me at least 20% on anything, which by the way is true. Never knowing that one day I would be running a company offering secure e-Storage of personal health records and other important documents, Shel brought me to AIG now known as Chartis Insurance. The result can be found at www.chartisinsurance.com/mmr.

Nearly 30 years ago, when I was running Lorsch Creative Network, a full service advertising and sales promotion agency, LCN was hired by Winchell’s donuts as a sales promotion agency of record. At the time I met a very tall, lanky guy named Conley Smith, who had barely started shaving and was then the advertising manager for Winchell’s. Again, serendipity at its best, Conley today is National Director of Marketing & Advertising for Verizon Wireless. Do I need to say more?

As Richard Bach says, “What we choose to do with the events in our life is up to us.” All I can say is, based on serendipity and the fact that I have 14,282 additional contacts in my Outlook database, the future of healthcare at MMRGlobal is just beginning.

And if I have anything to say about it (the future that is), we will continue to write history with the remaining 14,279 additional Outlook contacts for another 10, 20 or 30 years.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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“The Biggest Reason you don’t get answers is that you haven’t asked the questions”…..a quote by Richard Bach.

This has already been a difficult year for our planet and those of us who inhabit it. The other day, Japan had another large aftershock to the March 11th earthquake. U.S. scientists predict as many as 16 hurricanes through November, and there have been more than 1200 tornados since January.  That’s why MMR is running our current advertising campaign, which, if you haven’t already, you can see it here (Watch Commerical).

One of the reasons I am proud to be CEO of MMRGlobal is we make products and services that give back to the universe.  Our products assist people in their most severe time of need, including the aftermath of natural disasters or personal tragedy. Regardless of what it is, when we hear of any personal disaster on the magnitude of a massive earthquake, flood, tornado, or fire, or an illness of a family member or pet – to us they are all heartbreaking.

I do believe that the more you put into the universe the more you get back and I am a person who listens from the heart, not simply the head. However, I would also encourage you to use your head and be prepared.  We all owe common sense preparedness to our family. And Preparedness starts with having a Personal Health Record account or a www.myesafedepositbox.com account. (Watch Video)

Everyone loves their family and as we enter the hurricane season, one might ask themselves why they haven’t yet set up a Personal Health Records account. However I can only help those who care to help themselves. In order to get any benefit from having an MMR account you need to join www.mymedicalmedicalrecords.com (Watch Video) or www.myesafedepositbox.com and sign up for a free trial.  Once you have done it you will feel better about being prepared.

Wherever one may be, in Asia, New Zealand, China, or the U.S., having an MMR account can save lives and gives you the information you need in an emergency at the click of a mouse. You will be able to have all your important life documents from the deed to your home, the pink slip on your car and any other important papers, inventories, marriage and birth records, whatever, to give you peace of mind and importantly help shorten the time for reimbursement from an insurance company when one needs help most.

Being CEO of a public company is a difficult job. When things are good and the stock price is up, everyone loves you. When things are tough and the stock is down, everyone criticizes you. Many companies hide their CEOs. Conversely, I have always made myself available to communicate with our shareholders and customers.

I make myself available because I believe in the credibility and integrity of our company. My chief role at MMR is to create and ensure value for our shareholders, something that is many times largely out of my control.

However, sometimes statements appear from people who have an agenda contrary to the company’s.  In fact yesterday, someone brought a comment to my attention as follows; “The best trade in the world with this stock is to throw in some low ball bids, have it get hit, and sell 3 minutes later as the longs try to cover up any weakness with some panic buying.”

It suggests ways to engage in a trading practice designed to manipulate stocks at the expense of other shareholders in the market.  Worse yet, it encourages others to engage in  similar, manipulative practices.

Certainly there are some who sporadically express criticism of a Company or dissatisfaction with its progress. That is their right. However, statements such as that, whether innocent or malicious, should not be allowed.

As many of you who follow the Company have read over the past many months, it is our goal to identify anyone perpetrating these types of practices for their own gain at the expense of our shareholders by reaching out to compliance departments of broker dealers and others as appropriate.

I encourage anyone interested in MMR to visit www.mmrglobal.com and register on our investor relations page.  Regardless of whether you are an existing or potential shareholder, or someone interested in learning the latest developments in the emerging Health IT space I hope you will look at MMRGlobal (OTC: MMRF), and  continue to follow this blog.

MMR continues to be a leader in the areas of Personal Health Records and safe, secure storage of vital documents online.  As I stated in the headline above…..”Ask The Questions and Get The Answers.

The good news is tens of thousands of people will read this blog and “Ask Questions”, then they will have an opportunity to be part of the MMR family of customers, friends and shareholders.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at BobLorschTweets

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Natural Knowing

I am often asked why I do things the way I do. I think the answer is Natural Knowing.  By any standards I am a self-made person who has seen a modicum of success in my life. I have made money and have caused tens of millions to be given to charity. However, I think the measurement is how I use my “Natural Knowing.”

For those of you who follow MMRGlobal, it’s no secret that the last five years of my life have been as challenging as any. Yet every day, I get up and put one foot in front of the other, never quitting and “Naturally Knowing” that having a Personal Health Record will soon be as common as having a credit report or a credit card.

That is why I believe in what we are doing at MMRGlobal.  Every day brings new adventures and the beginning of many journeys.  Some take much longer than we ever thought they would, but so far this company hits consistent singles and ultimately reaches home plate at least once in every inning.

People who know me personally know me know that I am a fighter. And when the going gets tough, I get tougher.  Since Memorial Day (or in less than two weeks), this company has made two major announcements, the essence of which has gone unnoticed.

First, we had a very successful MUSE convention in Nashville. We participated in a joint dinner with three Strategic Partners, including Alcatel-Lucent. As we said earlier, we are getting close to announcing the first hospital to launch MMRPatientView and the MMR Stimulus Program (both part of MMRPro) in Interbit Data customer hospitals.

We announced a Joint Venture Agreement with VisiInc in Australia.  We believe this agreement can also represent the first step into Russia. What many people do not understand is that the Australian government is fast tracking Personal Health Records at an unprecedented rate. Remarkably, MMRGlobal owns a significant number of the underlying patents already issued in Australia and other Pacific Rim countries.  As it stands, these patents are necessary to comply with the government’s agenda. This intellectual property could easily make MMR a dominant player in the eHealth industry throughout the Pacific Rim.  Australia alone is expected to do as much as $2.6 billion US in eHealth in 2012.

Additionally, the Vistime platform will give MMR the ability to deliver a real-time 3D viewer for retrieval viewing of large files, including medical imaging systems such as MRIs, scans and sonograms, over any Internet connection, including dial-up. I cannot even imagine what that can mean to the power of an MMR Personal Health Record.

This partnership, along with Chartis and China, continues to enlarge our footprint around the world, opening new territories and exposing our Personal Health Record products to millions worldwide.

Two days ago, we announced that we have identified an effort by a small group engaged in what we believe to be aggressive and perhaps illegal shorting of our stock, thereby lining their pockets at the expense of our long-time shareholders. We have implemented efforts to bring this to the attention of the regulators and hope that by shining a spotlight on their actions, these parties will go away to make havoc on a less aggressive management team.  In any event, we never stop focusing on revenue and building our business with our strategic partners, including Kodak.

If your Natural Knowing told you that MMR was the place to be this summer, you probably sense fireworks on the 4th of July.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002, Fax 206-374-6136

www.mmrglobal.com

Follow me on Twitter at BobLorschTweets

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Don’t Quit!

In my last blog, entitled “Enjoy the Journey, Not the Destination,” I ended it by saying, “Don’t Quit” and inserting the poem by Anonymous. I received overwhelming response from literally thousands of readers – thanking me as Don’t Quit clearly has personal significance to many of us and clearly affected them personally.

Since that time the Company has announced record revenues, The RHL Group credit line renewal and relationships with Alcatel-Lucent, Interbit Data and VisiInc.  Hundreds of thousands of readers are learning more about the positive opportunities at MMR.

This week we are at the MUSE conference in Nashville launching MMRPatientView (part of the MMRPro Stimulus Program) to hospitals. While MMRPro and MMRPatientView will be demonstrated to hundreds of hospital administrators, we will also host meetings and dinners through our collaborations with Alcatel-Lucent, 4medica, Interbit Data and Kodak, all of which are at the show and in many cases leveraging each other’s products and services. Take a look at the brochure that we will start distributing through hospitals and medical offices in support of the MMRPro system and MMRPatientView at http://pv.mmrcontent.com/PatientViewFlipBook/.

MMRGlobal is a company that appears to be in the right place at the right time.  Were you in the right place at the right time in the dot.com boom?  How many of you think back and wish you would have bought Google, Microsoft or Amazon in founders rounds or the very early stages when they were emerging growth companies with unknown futures.

I believe MMRGlobal represents that type of opportunity. In the recently published Federal Health Information Technology Strategic Plan from the Office of the National Coordinator for Health Information Technology for 2011 through 2015 it says, “PHRs allow patients to capture their own health observations. Mobile phones with glucometers allow individuals to track their blood sugar levels through their mobile devices. Mobile phones and related applications are being used in mental health to track moods and provide therapeutic interventions with personalized messages, exercises, and coaching. Using these tools, individuals can become more attuned to healthy behaviors, monitor their health make informed personal health decisions, and receive preventative care. Patients managing illnesses or other ailments can keep better track of their health care, receive health care solutions remotely, and participate in their care coordination.”

The report also points out that “less than 10 percent of Americans have actually used a PHR” so it does not take much to see the opportunities ahead at MMR. So in case you missed it………….

Don’t Quit

When things go wrong as they sometimes will,

When the road you’re trudging seems all uphill,

When the funds are low and the debts are high,

And when you want to smile but you have to sigh,

When care is pressing you down a bit,

Rest if you must, but just don’t quit.

Life is queer with its twists and turns

As every one of us sometimes learns.

And many a failure turns about,

When we might had won had we stuck it out;

Don’t give up though the pace seems slow,

You may succeed with another blow.

Success is failure turned inside out

The silver tint of the clouds of doubt.

And you can never tell how close you are,

It may be near when it seems so far;

So stick to the fight when you’re hardest hit-

It’s when things seem worse that you must not quit!


Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077,  310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

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Enjoy The Journey Not The Destination

Enjoy The Journey Not The Destination

Many of this Blog’s readers have contacted me over the last several days with questions about MMR and its future. I have responded to each and every one personally, answering every question as directly as possible without disclosing any non-public information or information that would impact our relationships with strategic partners.  Soon we will announce our biggest quarter, and despite the challenges of growth in this very difficult economic climate, this is a great Company with great people who work around the clock and care. I am proud of them all.

On Tuesday and Wednesday this past week Jack Zwissig MMRGlobal Director (and my former Lifespring trainer of nearly 35 years), spent two days in a motivational management team building session with all employees of the Company.  In 1983 Jack and I were in Las Vegas. I was known to occasionally play Blackjack. At some point in the evening (down about $23,000 a lot of money even for me at that time), Jack came over tapped me on the shoulder and looking at my beads of sweat said “Enjoy the Journey – Not the Destination”.  One hour later with $60,000 in winnings in my pocket we went to dinner.

Nothing is over until you decide it is over. At that point we take our losses like a “mensch” or celebrate our winnings with excitement. I believe there are a lot of winnings on the table for MMR and its future and I hope all our employees, vendors and stakeholders will be part of them.  At MMR the game is nowhere near over. The game has barely begun. This is an early stage high growth company with great products and services in most opportune investment segment today, specifically Health IT.

I am often asked about my personal life and how I work twenty hours a day and keep it all together. Every morning when I get up there are two signs I stare at the first on my home and office desk;

“To Be Average Scares The Hell Out of Me”.

The second is a poem entitled “Don’t Quit” which has been with me for over 40 years.

When things go wrong as they sometimes will,

When the road you’re trudging seems all uphill,

When the funds are low and the debts are high,

And when you want to smile but you have to sigh,

When care is pressing you down a bit,

Rest if you must, but just don’t quit.

Life is queer with its twists and turns

As every one of us sometimes learns.

And many a failure turns about,

When we might had won had we stuck it out;

Don’t give up though the pace seems slow,

You may succeed with another blow.

Success is failure turned inside out

The silver tint of the clouds of doubt.

And you can never tell how close you are,

It may be near when it seems so far;

So stick to the fight when you’re hardest hit-

It’s when things seem worse that you must not quit!

Anonymous
I am grateful for all the support I get from so many at MMR. Things are never as they seem-look at the cover story and photos in today’s Beverly Hills Courier (http://www.bhcourier.com) about the recent Thalians event benefitting Operation Mend, and think about what it would be like if you were one of the soldiers. They clearly never quit.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077,  310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

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Don’t Leave Home Without One. Thalians Event Raised Nearly One Million In Support of America’s Best.

Wherever a person may be in the world, if they have a mymedicalrecord.com or esafedepositbox.com account, they have the comfort of knowing their personal documents and family photos are protected and available to them in the event of an emergency. As we all watched the pictures and stories of the devastation from the tornados in Alabama, Arkansas, and the other stricken southern states, we felt compassion and sympathy.   Most would not have had time to save their most important family documents and photos representing the memories of their past. Those who could have used a MyMedicalRecords.com personal heath record or MyESafeDepositBox.com electronic safe deposit box probably did not have one.

I am proud to be CEO of a company that offers a product that can help mitigate the pain of these kinds of losses.  My wish for those who undoubtedly will find themselves in a similar situation in the future is that they will use our systems or some system to help piece their lives back together.

Natural disasters cannot be avoided, they simply happen. However we can make a difference in the aftermath by being prepared. One such way is to make sure our important life documents and photographs are securely stored in one safe place. I have family photos that go back generations. It would be heartbreaking if they were to instantly disappear. I also have very important personal papers, insurance policies, passports, property deeds, and financial documents that could take years to replace.

There is no better way to demonstrate the value in what MMRGlobal is all about than to remind ourselves about the recent triple disasters in Japan, New Zealand and Mexico, and now in our country, the tornadoes in the south.  Whatever is in store for us in the future, it seems to me that setting up a MyMedicalRecords account or a MyEsafeDepositBox in advance of a  disaster is one thing we should all do for the benefit of yourself and your family.

There is no question that after six years of pounding the streets, the investor community is getting the fact that MMR can be a part of the future of emergency preparedness and healthcare. Another example today is the Alcatel-Lucent joint announcement on how our products and services can be used in Telemedicine.

It continues to be a very busy time at MMRGlobal.  Less than two weeks ago, MMR’s management team met with a group of its shareholders and investors to discuss the Company and its plans for the future, including plans for MMRPro and the new Kodak 550 scanner. Many of the thoughts expressed and suggestions are being looked and implemented.

Last week in Chicago, at the Microsoft Connected Health Conference, we saw first-hand how hospital administrators, physicians and healthcare senior managers were impressed with our PHR product. While in Chicago, MMR made a number of one on one institutional presentations and also hosted an investor lunch, which was attended by existing shareholders, brokers and market makers, as well as Blue Cross, to learn more about the Company and its products and services.  The presentation lasted over two hours, until I had to leave Chicago and fly back to Los Angeles for Kira’s and my part in Chairing The Thalians Gala, which MMR helped sponsor.

The event, held less than one day prior to the elimination of Osama Bin Laden, raised nearly one million dollars for the benefit of mental health and will help pay for restorative surgery for American Soldiers. In fact that night we honored Dr. Timothy A. Miller and many of America’s BEST at the event in person. These men and women at the event fought in Iraq and Afghanistan and are still with as today because of UCLA’s Operation Mend.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

Phone 310-476-7002,  Fax 800-203-2127

Follow me on Twitter at boblorschtweets

 

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Every event is subjective; it’s not what it means that matters, but what it means to you.

Today is my birthday.  And “Earthquakes,” specifically earthquake preparedness, mean a lot to me. When I started thinking about what I would write in this blog, I never thought that I would be watching the devastating pictures coming from Japan after their 8.9 magnitude earthquake yesterday.

Earthquake preparedness is a very personal subject to me, having lived first-hand through the California earthquake in 1994. In fact, Joe Barbera, co-Founder of Hanna-Barbera, Dan Slusser, former COO of Universal, and I chaired the California State Earthquake Preparedness Committee during the Reagan Administration. Yogi Bear was our Earthquake Preparedness Bear and Spokesbear.

I was awarded the prestigious “C” Flag Private Sector Initiative from the White House by President Reagan for raising millions of dollars for state and local earthquake preparedness education. I then spent more than ten years serving on Los Angeles City and County earthquake preparedness committees.

I also received a string of awards from the City and County of Los Angeles, the State of California, and the Federal Emergency Management Agency (FEMA).These efforts resulted in MMRGlobal receiving a special award from President Bush and the Small Business Administration in 2006 for deployment of the most comprehensive turnkey personal health record and disaster preparedness document management and communications system available today.

I spent weeks in Japan working with the Japanese on preparedness safety as an expert and guest of that nation. Kira and I and all the team at MMR send their thoughts and prayers to the people of Japan.

Birthdays for me are also a time to reflect on where I am at this moment, where I’ve been in the last 12 months, and what I’ve learned so far on Planet Earth.

The most obvious lesson is that the people who are happiest do what they want to do.  First, it took a long time, but I am blessed with a great relationship with my wife, Kira.  She is very patient and loving. I know I constantly push the boundaries of our relationship with my workaholic behavior and I thank her for her support and understanding on behalf of all the stakeholders in MMRGlobal, MMRF.

Hard work is something I grew up with as a family mantra. And hard work and patience is what MMRGlobal is all about.  As the Company’s Chairman and CEO, I get up every day thinking about creating value for my nearly eighty million share equity stake into a future for our shareholders, vendors, employees, Kira and I.

Next week, Kira and I are back to the east coast for the third time in a month. We will start with more meetings in Basking Ridge, New Jersey, and arrive in Washington D.C. on the 21st.

In Washington, we will join in honoring George H. W. Bush, our 41st president, along with three other of our living presidents; Honorary Chair, George W. Bush, Jimmy Carter and Bill Clinton, at the Points of Light Institute’s celebration of George H. W.   Bush’s contribution to the modern day voluntary service movement.   Volunteerism takes on a special meaning today since “Volunteers” will be the ones on the front line feeding and sheltering those who lost their homes and, most important, leading the rescue efforts to save lives.

Kira and I are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts, which will feature Garth Brooks, Sheryl Crow, Cee Lo Green, Reba McEntire, Sam Moore, Brad Paisley, Kid Rock, Darius Rucker, and Carrie Underwood. You can watch this very special show on NBC, March 28th, at 8:00 EST.

While in Washington, I will, of course, combine this trip with sales calls, a government relations tour, and meetings with potential investors on behalf of MMR.

Most of my “adult” birthdays have been spent as fundraisers to benefit my Charitable Foundation, “The Robert H. Lorsch Foundation Trust.” In fact, we have celebrated at The Robert H. Lorsch Family Pavilion, located at The California Science Center, with as many as 2,400 people, where, in one year, we managed to raise nearly one million dollars, thanks in great part to a very generous sponsorship from Verizon.

As I reflect on the memories of my past years, I think about some very special birthdays.  If I could celebrate my birthday with all of you, I would simply ask that you honor the day by “giving” gifts to any emergency disaster agency for relief in Japan or The RHL Foundation Trust at 1158 26th Street, Suite 521, Santa Monica Ca. 90403. .  Any tax-deductable contribution to the trust will go 100% to disaster relief in Japan.

In the alternative, you can give to disaster relief in Japan and your family at the same time.  Go to www.myesafedepositbox.com or www.mymedicalrecords.com now and sign up for an account. One hundred percent of this month’s revenue from your new account will go to disaster relief in Japan.

Celebrate something today, I surely will.  It will mean something special to you.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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To Learn Anything You Must Put Aside The Safety Of Your Ignorance

I want to thank everyone for the enthusiasm and positive comments about my blog, particularly over the last several weeks. In fact I have had several requests from publisher’s networks to publish my blogs on a regular basis for newspapers throughout the country. Although after some of the events of last week, it’s a tempting offer (specifically speaking of the political climate in the middle east), I am convinced the big potential is to take on full time spiritual blog writing after my mission on earth with MMRGlobal is complete.

So who is Bob Lorsch anyway? There is a sign on my office wall that says, “To be Average Scares The Hell Out Of Me”. If any of the readers of this blog have any interest in actually learning facts about MMRGlobal or Bob Lorsch, I am always available to discuss facts vs. fiction at 310-476-7002.

This week, we are at T minus 10 on the countdown to HIMSS where we expect to announce the details of our comprehensive Concierge Medicine launch, Consumer Sweepstakes, Favorite Things Emmy Program and expanded relationship with Kodak. In my spare time I am also working on biotech licensing opportunities worldwide. In addition this coming weekend I am in Orlando at Kodak’s KES meeting in Orlando.

Also, as a result of MMR’s relationship with Lucent in the United States, last week, Unis posted photos on their website of a first meeting between Lucent and Unis in China to discuss Lucent’s interest in the MMR-UnisTH China Joint Venture and possibly becoming an active participant. The value of having Lucent as a potential strategic partner in China could represent a tremendous opportunity.

And since many of you are new to this Blog and may not have known me personally for the past 30 plus years, I thought you would be interested in the following along with a copy of my bio. Click here to view article.

On May 15, 06 for those of you who subscribed to AOL you saw this on the AOL home page on that day.

Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotechnology company Favrille, Inc., completed in January 2009. Mr. Lorsch was elected Chairman, President and Chief Executive Officer of the combined company, which was renamed MMR Information Systems, Inc. and officially became MMRGlobal, Inc. (OTC: MMRF) in June 2010. The name was chosen to more accurately reflect the company’s business as a worldwide provider of its MyMedicalRecords consumer and professional products for the healthcare industry. These include the MyMedicalRecords Personal Health Record (www.mmrvideos.com) and the MMRPro professional solution for physicians and small hospitals (www.mmrprovideos.com). Additionally, MMR’s MyEsafeDepositBox provides secure storage solutions to the insurance, legal and financial services industries (www.myesafedepositbox.com).

As a result of MMR’s merger with Favrille, the company also acquired intellectual property assets, including data and tissue samples from the FavId® vaccine clinical trials to treat B-cell Non-Hodgkins Lymphoma and an anti-CD20 antibody that was developed as a potential candidate for the next generation Rituxan®.

Mr. Lorsch also heads up the private equity and consulting firm, The RHL Group, Inc., (www.rhlgroup.com) with diverse interests in e-commerce, entertainment, and biotechnology. For over 20 years he was in the telecommunications and marketing services industries. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded for $5000 plus about $400,000 in credit card debt and built it into one of the largest providers of prepaid telecommunications products and services in the world. SmarTalk had a market cap of nearly $1 billion when it moved to Ohio in January of 1998 and Bob retired into eight years of Philanthropy. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings.

In the 1980s, Mr. Lorsch built and headed the Lorsch Creative Network (LCN), a full-service advertising and sales promotion agency specializing in marketing campaigns for “blue chip” national and international clients, including the ABC, CBS and NBC television networks, Campbell’s Soup, Procter & Gamble, Marvel Entertainment, Johnson & Johnson, Taco Bell, Northrop Grumman, and McDonald’s Corporation, among many others.

Mr. Lorsch also founded Natural Products for Pets, Inc., which he launched in 2001 as the exclusive manufacturer and distributor of the Dancing Paws product line. Offered at major retail specialty stores and on the Internet at www.dancingpaws.com, Dancing Paws is a popular pet nutrient system that is produced at human dietary supplement plants requiring FDA approval. One of the company’s leading products is “Breath-A-Licious,” a dental treat for dogs that is an industry best-seller.

Known early on for his innovation and marketing acumen, one of Mr. Lorsch’s out-of-the-box campaigns was chronicled in the book Barbarians Led by Bill Gates: Microsoft from the Inside, which recounts the first launch of Microsoft. In it, he is described as “a marketing mastermind…a magician who believed anything was possible and simply wouldn’t take no for an answer,” and where in one week “Microsoft had reinvented and redefined the idea of promotion.” Another innovation involves his efforts starting in 1981 to sell advertising on the Space Shuttle and International Space Station to benefit NASA research programs. He has continued to maintain the currency of his copyrighted proposals and has provided expert testimony to the Senate Subcommittee on Science, Technology and Space, expanding the scope of his programs to include future missions to the Moon and Mars.

Mr. Lorsch’s support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new California Science Center in Los Angeles, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in historic Exposition Park.

Mr. Lorsch is a Member of the Board of Trustees of the California Science Center at Exposition Park, also having served a four-year term on the State-appointed Board of Directors; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; Member of the Board of Governors of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff’s Youth Foundation. He has also served as a National Vice President and President of the Executive Committee/Western Region of the Muscular Dystrophy Association. Further, he has been a major supporter of the John Wayne Cancer Institute; the Elizabeth Glaser Pediatric AIDS Foundation; and the Thalians Mental Health Center at Cedars-Sinai Medical Center.

Mr. Lorsch has received numerous awards and proclamations for his public spirit. He was recognized in 2006 by the U.S. Small Business Administration with its “American Spirit Award” for his efforts in disaster preparedness since the early 1980′s and MyMedicalRecords.com’s contribution to disaster preparedness in the wake of Hurricane Katrina. He has also received the prestigious “C” Flag Private Sector Initiative award from the White House during the Reagan administration for his work in raising millions for financing state and local earthquake preparedness education. His efforts for this cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).

On June 5, 2002, Mr. Lorsch was recognized by the City of Los Angeles when the Los Angeles City Council adopted a resolution commending the entrepreneur/philanthropist for his outstanding charitable work and business leadership, and further honored him by creating “Bob Lorsch Day.”

Mr. Lorsch has helped raise millions of dollars for charitable organizations through a combination of direct giving and by creating cause-related marketing programs for national advertisers from which organizations like the Special Olympics have benefited.

For his philanthropy, he has been recognized by the following charitable organizations: the anti-drug, anti-violence organization D.A.R.E. America honored him in 1998 with its coveted Future of America Award at a dinner where he was named D.A.R.E.’s “Man of the Year.” He was instrumental in raising over $2 million for this organization at the dinner, which represents the most successful fund raising event held by D.A.R.E. and is among the most successful money-raising events honoring an individual in the Los Angeles area. The Muscular Dystrophy Association honored Mr. Lorsch in 1999 with its esteemed Humanitarian of the Year award; the Southern California Chapter of the Asthma & Allergy Foundation of America named him Humanitarian of the Year 2000; and Starlight Children’s Foundation (now the Starlight/Starbright Children’s Foundation) honored him in April 2002 with the Golden Wish Award at its 19th annual gala hosted by Jamie Lee Curtis.

In October 2003, Mr. Lorsch was honored by the Wildlife WayStation with its “Paws of Fame” Humanitarian Award in recognition of his philanthropy and unselfish dedication to the world-renowned animal sanctuary. In 2009 he received the Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean.

Mr. Lorsch has been a featured speaker on personal health records and telecommunications at forums nationwide, including MIT. He has also been highlighted in hundreds of national and international newspapers and magazines and has been interviewed on numerous television and radio shows. His career of combining entrepreneurship and philanthropy was the focal point of one of the seven keys to success in the 2007 book, “The Millionaire Zone,” authored by ABC Radio Host and AOL Family Financial Editor Jennifer Openshaw. His entrepreneurial spirit was also profiled on AOL’s Money & Finance Web portal (“From High School (Almost) Dropout to Having $100 Million”) and in the 2007 book, “The Engine of America,” written by Hector V. Barreto, former head of the U.S. Small Business Administration.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002, Fax 206-374-6136
www.mmrglobal.com
Follow me on Twitter at PHREMRGURU

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Why Are There so Many Sharks in the Water?

The Senate voted to keep President Obama’s health care bill in place. This means that the Supreme Court will eventually decide whether the new law stands or fails. MMRGlobal is well positioned regardless of any outcome.

When you listen to my Fox Satellite radio interview on The Money Channel from earlier this week, (Listen Here), you’ll learn more about MMRGlobal and why MMR benefits doctors and patients no matter which ever way the debate goes, and regardless of any modification of the law.

Should the bill not get repealed, government stimulus will reinforce the agenda to get doctors and other health care professionals paperless.  If all or any of the program does get modified or repealed, the MMR stimulus plan bubbles to the top as an alternative form of subsidies through the MMRPro system (www.mmrprovideos.com).

In fact, the MMRPro stimulus package can pay health care professionals more than five times the amount of the government’s stimulus program using a system provided in part by Kodak and their state of the art document imaging technology, at a cost substantially less than a typical Electronic Medical Record system. Regardless of reform, MMRPro should emerge a winner in this controversial debate.

While the debate goes on everywhere, MMR is planning a month of very exciting events. First, on February 12 it’s off to Orlando for the Kodak Executive Summit and Awards dinner.  I will spend 2 days with the senior management at Kodak and expect a number of positive announcements about our relationship coming from those sessions.

Then returning to Los Angeles, to prepare for the following week back in Orlando, at HIMSS, in a 20′ by 30′ booth where MMR will exhibit with Kodak’s sales team (http://www.himssconference.org), with Google Health across the hall.  The focus of this year’s presentation is how MMRPro represents a first step for the concierge medicine profession, a very hot subject as profiled in an article in The New York Times this week, located at http://tinyurl.com/4u6g97w .

We will be talking about how MMRPro can be one of the most important support tools to any “Concierge Medicine” practice. Kodak will be there to help demonstrate the new MMR co-branded Kodak Scan Station 550 scanner. If you are visiting Disney World, stop by and say hello.

From HIMSS it’s right on to Boston to do an institutional investor road show, followed by a quick series of government relations meetings before heading home to Los Angeles.

With concierge medicine, patients pay a reasonable upfront fee to their medical provider and receive personal service that extends to having the physician’s cell phone and email address and more plus with MMRPro their personal medical records in real time.

The President and I seem to have one thing in common when it comes to health care. We constantly get criticized for doing what we believe is right.  Obama is working on a national agenda for health care and, like it or not, it is an issue that needs attention.  I am working to build a company using the health information technology he is pushing.

Meanwhile, for every unrelated reason imaginable, I am bombarded by many spending their time averse to Obama or MMR’s efforts.  I guess these days many people do not seem to have anything better to do.  They spend their days attacking and retreating from behind keyboards and aliases, without any facts to support a position, continuing to nibble like sharks on any effort that can help make our free enterprise system great.

Most of these “sharks” have never even tried an MMR Personal Health Record account.  However they lay in wait, ready to attack anything that moves in the water.  I wish them all (the sharks) a case of indigestion so they have an excuse to activate an MMR PHR account and find out for themselves what a great product and company this is.

I’ve always believed that the more you put out in the universe, the more you get back. But it seems no matter what you put out there some of the “sharks” will find it tasty. I guess that is the price of admission.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor  Los Angeles,  CA 90010, Phone 310-476-7002,  Fax 800-203-2127

www.mmrtheatre.com

Follow me on Twitter at phremrguru

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PRESIDENT OBAMA IS EXPECTED TO CONTINUE ENDORSEMENT OF PERSONAL HEALTH RECORDS FOR EVERY AMERICAN

The jury remains out on the merits, pro and con, of the president’s controversial health care legislation, however, whatever the final outcomes, health IT stands to profit and companies like MMRGlobal more than most.

The president is expected to speak tonight in his State of the Union address on the controversy surrounding health care reform.   Regardless of the debate and the outcome, MMRGlobal has created a niche which is not dependent on any provisions of the new legislation, including the stimulus program.

In fact, an abolishment of stimulus reimbursement is good for pure play emerging growth companies since many of the services offered are the entry level solution to get to comprehensive automated solutions.  We believe MMRPro represents the first essential and environmentally acceptable step in preparing for any Electronic Medical Record solution, specifically by eliminating paper-based records in a physician’s office while preparing for a seamless migration to any Electronic Medical Records system anywhere in the world.

Additionally, in a world where increasingly numbers of physicians and health care professionals cannot afford to accept insurance company and government benefits, MMRPro represents an important tool for stepping into the field of concierge medicine. Concierge medicine is how fast become the way that all Americans may be selecting a physician regardless of economic status.  It provides an unparalleled communication link between doctor and patient which generates revenue back to a practice.

Notwithstanding the government’s mandate that by 2014 Americans need to have some type of Personal Health Record will stand and MyMedicalRecords.com, is the only system of its kind technology that interacts seamlessly with every other electronic health record (EHR) system so far invented.

While government is attempting to force standardized systems that jeopardize the privacy of the patient and many say give control to regulators over who will live and who will die, what is really happening is that small business is being forced to come up with solutions to streamline health care without spending hundreds of thousands of dollars on systems and with tools designed to create a better health care system and a better life for doctors.

One of the great American aspirations has been to be a doctor. Twenty years ago that meant someone had the time and financial incentive to truly take care of a patient. Today it means eight minutes (the average visit), and less money per hour than Joe the Plumber. 

In spite of the controversy, small business and companies like MMR can change all that. In fact MMR’s own stimulus plan that could award doctors more than  five times annually what the government is offering, while  allowing them to stay open and do business as they always have…… based on The Great American Dream.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal (OTC:MMRF)

4401 Wilshire Blvd., 2nd Floor  Los Angeles,  CA 90010, Phone 310-476-7002,  Fax 800-203-2127

www.mmrtheatre.com

Follow me on Twitter at phremrguru

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