Health Care Meetings in Washington Lead to Closed Door Session with Prime Minister of Pakistan

I have been making regular trips to Washington, D.C. since 2005, meeting with various government officials going back to HHS Secretary Mike Leavitt, former National Coordinators for Health IT David Brailer and David Blumenthal, and Congressional Representatives of the House Science Committee staff, and others.

And there is no better proof about effectively getting things done than reading about the results of my impromptu meeting last week with Prime Minister of Pakistan Nawaz Sharif. The meeting came as a direct result of my many trips to Washington demonstrating the MyMedicalRecords Personal Health Record that patients can sign up for in real time. http://www.foxnews.com/politics/2013/10/26/exclusive-pakistani-premier-pledges-to-reconsider-jailed-doctor-case/

My message has been clear, repeatedly demonstrating MMR’s cost-effective solution to deployment of an interoperable Personal Health Record at the SBA, HHS, ONCHIT, Surgeon General of the United States, Congressional Representatives and appropriate committees that deal with health care and budgets for health IT.

I first got involved in health IT because I saw an opportunity to provide affordable, easy to use, patient-controlled access to protected health information regardless of the system that it originated from, which seemed like the right thing to do.

Then, in February this year, while in Washington to present the MyMedicalRecords story to the House Committee on Science, Space and Technology, Subcommittee on Oversight, I was invited into a meeting which evolved into a discussion of international politics and Pakistan.

The meeting was about the plight of Dr. Shakil Afridi, who was imprisoned by Pakistani officials for helping the United States pinpoint the location of Osama bin Laden. Because it also felt like the right thing to do, Kira and I started www.freeafridi.com, which led us on a humanitarian mission to free Dr. Afridi from his 33-year prison sentence.

If you believe that the more you give to the universe the more the universe gives back, then look for Dr. Afridi to go free and MMR to fulfill a significant purpose in the world’s health care systems by empowering people with the freedom to manage and control their protected health information wherever and whenever they want to anywhere in the world, including Pakistan.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
Tel. 310-476-7002
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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Go Behind The Curtain & Ask The Wizard…

He will tell you, “it is real, it always will be, and it exists in and beyond every corner of every alternate universe”….so says Richard Bach.

I have spent the last four years blogging about the magic inside that keeps me motivated.  Many have criticized me for being a frustrated version of Richard Bach; however, nothing could be further from the truth. I write my blogs the way I do because it works for me.  Some readers might say that I should focus my writing more about the business of MMR, but what fun would that be, after all, if you can’t make money and have fun is it really worth it. The fact is that when I put myself out there personally I still get lots of the comments about MMR, but I also get comments about how I make a difference in other people’s lives, and that makes me feel good.

One example is Dr. Shakil Afridi (www.freeafridi.com), who is sitting in a dungeon in Pakistan after sacrificing his family so that he could help America pinpoint the location of Osama bin Laden. Kira and I have received a landslide of worldwide press from our efforts creating a campaign to free Dr. Afridi in order to call attention to this important humanitarian crisis. As a result of our efforts and the efforts of the employees at MMR, we received worldwide coverage last week, from London’s “Daily Mail” and Page 6 of the “New York Post” to Breitbart. Being who I am allows me to run MMRGlobal, a publicly traded company under MMRF, while keeping MMR in the spotlight and giving back by calling attention to humanitarian and philanthropic issues in the world like the plight of Dr. Shakil Afridi.

Now I am going to talk about MMR and how my Bach-like belief system is turning the dream of an emerging growth opportunity into the reality of a business which could hold more than one billion dollars worth of intellectual property rights for its shareholders. MMR is a company that was founded to facilitate better care by reducing medical costs and helping save lives.  MMR is a journey I embarked on as a result of my own life experiences and my fight to survive a deadly form of cancer 13 years ago which I did.

As I sit down to let my fingers do the walking, I realized that it was time to let you see how it’s possible that a person can turn a dream into a reality by simply wanting it to be so. This is the second time in my life I have entered an industry that was dominated by multi-billion dollar companies in communications or healthcare.

I entered both opportunities as the underdog, first competing in telecommunications, then health IT. The first time, based on will and determination, I knew I won big when I went public standing on the floor of the Nasdaq. This time I know we are winning based on the fact that we continue to hit consistent singles in the healthcare business and doubles and triples with our health IT and biotech patent portfolios.

So let’s travel to behind the curtain in Oz so you can actually see what the future could have in store for all of us. I believe that when you resist change you are stuck with what you have.  So in my world, I never resist change and I am always exploring places to visit on a never-ending canvas. Despite an extraordinary, unexplainable trading range in our stock, the direction is clearly up.  MMR’s world promises to continue coming alive with a high quality group of strategic partners and customers.  We no longer have to beat people over the head to get them to use a Personal Health Record.  Now we can focus on delivering products and services.  So as a result of consumer and professional awareness of PHRs and requirements to deploy them, we should begin to see revenues from operations and licensing far greater that any projected in the past.

E-Health is finally a reality of our time just like the evolution of other industries like credit monitoring services (which took forever to evolve), online banking services (which took forever to evolve), online travel services (which took forever to evolve), and online retail (which took forever to evolve). E-Health is now fast becoming a way of life.  And after eight long years, MMR is well positioned to benefit from that industry growth by exploiting the marketplace, much like Amazon did in retail, PayPal in payment processing, and eBay in auctions and commerce, to name only a few.

As CEO of the Company, I could not be more excited about how this year is progressing, and all the things that lie ahead.  For those who have followed this company since inception, when I have said, “the best is yet to come,” it means just that. For example, last week we spent a half-day in meetings with Sodexo regarding PHR offerings and an MMRPro distribution program internationally. We also met with representatives of the new employee owners of Kodak, who paid us a visit to help celebrate their purchase of Kodak’s Document Imaging business and other assets.  This means supply lines from Kodak in the future for MMRPro has never looked better.

Our relationships with all our strategic vendors and partners are excellent; from Nihilent to ng Connect to Unis-Tonghe, and Interbit Data, Fujitsu, Kodak, and many others. We continue to make significant progress in Australia and, in fact, one of our larger Australian strategic partners was in Los Angeles over the weekend helping us prepare for meetings with government officials in Australia next month. We are also getting close to significant announcements in Singapore.

During the week, we continued ongoing dialogue with WebMD and we met with Quest Diagnostics at their offices near San Diego. While we work through strategic business opportunities with both WebMD and Quest, we are also in meaningful conversations with half of the top 10 EMR vendors, including McKesson and Cerner, with whom the Company has already enjoyed a five-year licensing relationship. We are also getting closer to a major announcement with a wireless carrier where healthcare continues to be a major priority and agenda item. In all cases, and with all these opportunities, the Company continues to actively pursue other licensing and strategic business opportunities both here and abroad, as evidenced by last week’s announcement about the Middle East.

And to the extent relationships involve more than strategic conversations, we are keeping the investment banking team at B. Riley very busy. While all this goes on, the Company continues filing additional patent infringement and trademark actions.

Speaking of patents, the Company’s United States health IT portfolio has recently been re-valued to add Japan which increased it to as much as $1.3 billion.  As yet, the Company does not have a valuation on Australia, Singapore, South Korea, Hong Kong, New Zealand, Mexico, Canada, Israel, and European nations which when added could increase the number significantly. Australia and Singapore are currently the subject of active investigation into infringement matters at this time.  http://phx.corporate-ir.net/phoenix.zhtml?c=178404&p=irol-newsArticle&ID=1815638&highlight .

The MMR Patent Portfolio was created about the same time that the Office of the National Coordinator for Health Information Technology was formed. The MMR Patent Portfolio was granted over nearly an eight-year period of time as part of a multi-million dollar effort to create shareholder value through the ownership of patents and other intellectual property in 12 countries around the globe. Because there are thousands of patented products in every healthcare professional’s office and hospital, from the design of a handle on a scalpel to components of the most sophisticated imaging equipment, the healthcare industry has shown it respects the patent system, and, based on our experience so far, we feel good about our ability to license and monetize these patents on behalf of our shareholders.  In fact, we are not aware of a situation where an industry has paid so much attention to the value of a patent portfolio since Samsung and Apple went to court, which further makes us feel good about the future.

The fact that the MMR patents are the subject of worldwide media attention, and in the United States alone, the Company believes that more than 3000 hospitals and healthcare providers do, or will, infringe on the Company’s IP by the end of 2014, should make for a very good next few years.

In closing, my favorite Bachism is, “You are never given a wish without the power to make it true. You may have to work for it, however.”  So Kira, I am sorry I will be late for dinner tonight.

 

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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Being In The Right Place At The Right Time

Last Friday, my wife Kira went to sleep with a “headache.”  At first I thought she was upset that I was 3 hours late for dinner after a late night of packing my office for my multi-mile marathon walks through the 2013 Consumer Electronics Show in Las Vegas.  However, it did not take long to figure out she really had a headache and the flu. Then the next morning, when I woke up with fever, unable to move more than 10 feet from the bathroom, I knew that we were both bit by the bug.

In any event, with all the strength I could muster, I decided that I should still prepare for CES on Monday in case a miracle cured me and I could still go to the big show.  So ritualistically, as I do on Saturdays, I went for a haircut.  Not that I have a lot to cut – it’s just that when you have as little hair as I do it deserves the very best.  So off I went, barely able to hold my head straight in Koby’s chair.

During my haircut, I began to reminisce about nearly 40 years of working the CES show for advertising and sales promotion clients, as well as my own companies.  I thought about all the nights in the Las Vegas hospitality suites and the girls, The Knobs Knowledgeable Knob Knowers program I created for stereo maker Wintec, and the girls. I remembered the 50’s Diners with the singing dancing waitresses that I built using Hollywood’s best Back To The Future sets to showcase telecommunications and decorator phone clients – and the girls. My taste buds also reminisced about the gourmet meals in The Bacchanal Room at Caesars Palace, where the girls peeled grapes and fed them sensuously to diners, the millions of Wuppees I sold as show giveaways to stick on the girls and the most successful trade show program of my career, in the 1985 COMDEX convention, where my sales promotion agency, Lorsch Creative Network, was hired by Microsoft, based on my legendary successes at CES …. and of course as my wife will not let me forget – the girls.

That last one is easiest to remember.   As described in the book written by Jennifer Edstrom and Marlin Eller,  Barbarians Led By Bill Gates, as a “marketing mastermind,” in 1983 I got the call from Rowland Hanson, Microsoft VP Marketing, who said, Microsoft wants to own Las Vegas and own the COMDEX show when we launch Windows.  I said “What’s a Microsoft?”  He explained he was launching this software thing called Windows 1.0 and wanted everyone in town for COMDEX to know that the “Windows” were opening BIG. COMDEX was the equivalent of CES for the fledgling computer industry at that time.

In any event, as the book says, when people arrived in Vegas they were awestruck. There was not a taxi in town without Windows signage. The Wuppies were redesigned from having antenna to sporting mouse ears to celebrate the introduction of the “Mouse,” while I personally went from hotel bell stand to bell stand tipping housekeeping to change 20,000 pillow cases (at that time there were only 20,000 rooms) to a pillowcase with a Windows Lullaby silkscreened on the cases.

And as the final Coupe de Gras, we closed as big as we opened after hosting the first trade show concert featuring Glen Campbell in a free Rhinestone Cowboy (boots and all) show for attendees, celebrating in Las Vegas for COMDEX.  Campbell stayed for the entire soiree and standing next to the world’s soon to be most famous computer geek, he said…”I just wanted to welcome y’all here for the Microsoft party and I want you to know this is my good buddy, Bill Gates.”

The crowd exploded, dancing and laughing all night, but the party and the show were no joke. In an initial survey of COMDEX attendees arriving in Las Vegas, 10% of those polled hadn’t even heard of Microsoft. When Hanson’s team conducted an exit poll, the public perception of Microsoft had grown to 90% in one week. It’s amazing what you can do when you are willing to take some risk and think out of the box.  Of course it helps to have an unlimited budget.

Then, four years ago, when I thought my CES days were over, I heard about healthcare emerging in CES.  I went to check out the exhibits in the show referred to as Consumer Connected Health. In the last four years, that group of exhibitors has grown from a handful of booths to an entire pavilion of consumer health electronic products and companion services, with what appears to be hundreds of booths showing something to do with health and fitness.

And despite my flu, thinking only 110% of the public company shareholders of MMRF, I slogged the 2 miles (4 round trip) from the Las Vegas Hotel lobby through the Convention Center to walk the show with the other 150,000 attendees. For the second year in a row, MMRGlobal exhibited in the show as part of the Alcatel- Lucent and ngConnect Connected Health booth next to all the biggies, Verizon, Qualcomm and a ton of other huge players with booths the size of Lorschland.

MMR is on the verge of becoming part of healthcare and my CES history, launching a collection of Wellness & Health IT at work packages to improve the quality of lives. The Company was part of a complete, automated, connected health demonstration, featuring MMR’s Patented MyMedicalRecords.com Personal Health Record. The demonstration showed how MMR connects patients and their doctors in ways that would have been unimaginable only a few years ago.

It was all about Being In The Right Place At The Right Time.  I had so much adrenaline pumping in my veins, my flu bug got squashed. I walked miles through the convention center and talked to all the companies relevant to MMR’s PHR products and services. I did demonstrations, I shared the news about the company’s patents and intellectual property, I attended meetings where we discussed how to integrate with everything, including the HAPIfork.

I shook hands (using my Purell Sanitizer, of course) and met dozens of new health players, arranging follow-ups (at their request) to work together in 2013.  I also continued my networking with the giants, including Verizon & Qualcomm, where we have been working on formalizing strategic relationships for years.  Clearly, 2013 is not only the year of the Snake, it’s the year of eHealth and Health IT.

After a less than two-day whirlwind show, I was thankful that I went for a haircut, or I would have never reminisced and remembered how important it is to be in the Right Place at The Right Time.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
www.mymedicalrecords.com
Follow me on Twitter at BobLorschTweets

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In Order to Live Free and Successfully You Must Sacrifice Boredom

The opportunities in Health IT are anything but “Boring”. Personal Health Records are fast becoming a tool used by more and more individuals who realize the value of having one for themselves and their family. Governments around the globe are also getting into the act, awarding hundreds of billions of dollars in stimulus monies as incentives to encourage health care professionals and consumers to embrace Health IT, ultimately leading to everyone having a Personal Health Record (“PHR”).

MMRGlobal was clearly the early horse in the Personal Health Record race and, after nearly 5 years, life at MMR is also anything but “boring”.  Just read in the press about what’s going on in a worldwide health information market that is slated to grow into the trillions of dollars.

And also speaking of “boredom”, the last thirty days have been anything but. Dozens of stories about the value of Electronic Medical Records and PHR’s have appeared in business-to-business media, all discussing the opportunities for health care professionals, consumers and investors in health IT.  Many of these articles are referenced in earlier copies of this blog.

Also not “boring”, just last week, Rich Lagani spent four days in London, meeting with hospital equipment distributors, providers and other European health care organizations.  Meanwhile, I will start this week off in Athens, Greece, meeting with representatives of government and local universities regarding opportunities for MMR to help reduce the costs of health care in Greece. There could not be a better time to demonstrate the power and the positive economics of health IT anywhere than this week in Greece.

While we explore opportunities in London and Athens, we continue to place one foot in front of the other in China, India and Australia, responding to interest in Qatar and other UE countries, as well as Russia, where the lack of a high speed infrastructure makes MyMedicalRecords.com a more cost effective solution to efficiently and inexpensively store and share medical information today.

And so far in October, while the company is knee deep in the closing of our third quarter, AJ & Rich are with 4Medica, Lucent and Kodak representatives at the Medical Group Management Association (MGMA) meeting and convention in Las Vegas, where MMRGlobal is also exhibiting.

Meanwhile, the consumer media is also showing unprecedented interest in the importance of having a Personal Health Record.  On October 9th, Parade Magazine quoted Dr. Greg Ellis, President of the American Family Physician Association to millions of Sunday readers asking and answering the question, “Should Americans Have Personal Health Records.” His answer was a resounding, “Yes”.

Dr. Ellis stated that as a doctor, he believes having a PHR improves the physician’s ability to deliver a higher level of care to patients who know their own medical history and the medications they are taking, as well as all the notes and test results found in a patient’s previous history.

Dr. Ellis also pointed out the benefits of having medical records and other important documents available in the event of a disaster or other emergency such as a fire, flood, earthquake, even civil unrest.  That’s why MMR contains not only the most consumer-friendly Personal Health Record but also an emergency safe deposit box.

Coincidently, nearly three years earlier, after Hurricane Katrina, the SBA, in a ceremony attended by then President Bush, presented an award to MyMedicalRecords.com for being one of the most comprehensive disaster preparedness products that any family could have to store their most important documents including property deeds, birth certificates, marriage licenses, insurance policies, and of course brokerage statements of accounts for investors. That’s why, a MyMedicalRecords.com account, with a MyESafeDepositBox inside, truly represents the future of health care today!

The week after the October 9 issue of Parade, the Los Angeles Times published a Letter to the Editor from a physician working at the VA, saying that the Veteran’s Administration, in 1996, converted its record-keeping to electronic, thereby saving the VA millions of dollars, and making care of our wounded and ailing soldiers from all the services better. MyMedicalRecords.com is one of the only on-line personal health records that features connectivity to any doctor or hospital regardless of the plain paper or electronic medical records system currently in use.  This means that veterans who leave the VA system can use an MMR account to store their medical records after departing active military service and easily share them with their personal physicians in the private sector.

So what’s next to keep MMR from being boring?  As more and more physician groups and surgery centers adopt MMR products and services such as MMRPro, there will be opportunities to offer them a comprehensive MMR- branded certified MMR electronic medical records system. In fact MMR’s recently announced relationship with UST-Global is the first step to lining up resources and infrastructure partner to make that happen.

How does one avoid boredom?  There is a line that I learned in a basic LifeSpring training many years ago. The trainer was Jack Zwissig, who is on the MMRGlobal Board of Directors today.  The line goes, “When you resist opportunity, you are stuck with what you’ve got”. Being “stuck with what you’ve already got…..now that’s boring.

 

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002,  www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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PREPARING FOR THE NEXT DISASTER BEFORE IT’S TOO LATE WHILE WE REMEMBER 9/11

I’m back in Los Angeles after an extraordinary week in New York, where I participated in ringing the closing bell at the New York Stock Exchange along with leading supporters and directors of the American Humane Association to honor the Hero Dogs of 9/11.  At a dinner last Thursday, we watched an extraordinary film profiling the 300 Hero Dogs that were part of the recovery efforts at Ground Zero. One such profile was of Bella, a search and rescue dog.  Going back to May 2001, Bella was diagnosed with cancer.  I read in the Los Angeles Times that the Los Angeles Fire Department could not afford to pay for her treatment.  So without a second thought I did.  My story about Bella proves that when you place your heart ahead of your head and give to any living creature, you impact the world in ways you would never know. There are no accidents to my special connection with Bella and the knowledge today that she would bring closure to 30 families devastated from 9-11.  Please watch the story of Bella here http://www.youtube.com/watch?v=0LO33zLHoek

We never know when the next disaster will happen.  Just this past month we experienced an earthquake on the East Coast, two hurricanes, with more on the way, and massive floods and fires throughout our nation. , Nothing points more to the need for families and individuals to have a safe and secure place to store and be able to access their health records, mortgage papers, priceless photos, insurance and other important documents and advanced directives in advance of a disaster or other emergency and before it’s too late.

Putting it all in perspective, I thought I would share this excerpt from an email I received from Robin Ganzert, President and Chief Executive Officer of the American Humane Association, which sums up the feelings we all share and which I am proud to publish, with her permission:

“On this day 10 years ago when everyone in our nation experienced what it is to be truly vulnerable, the most vulnerable among us ultimately provided the most profound sort of aid and comfort.  So last week American Humane Association honored those unsung heroes of the 9/11 attacks, with an evening of both profound humility and uplifting celebration.

Thanks to those who participated, by any measure our Tenth Anniversary Tribute to the Hero Dogs of 9/11 was an outstanding success. From the moment Rin Tin Tin entered the room until the last notes of Daniel Rodriguez’ amazing tenor voice reverberated through the full, silent hall, together we laughed, cried, sat awestruck at stories of courage and loyalty, and … most important … remembered.

Shining a spotlight on the heroism of the remarkable dogs who risked their lives at Ground Zero reminds us that there are heroes on both ends of the leash. Heroes include those who worked closely with the animals themselves ­– the bomb-sniffing dogs who made sure the area was safe to work in; the rescue dogs who proved better than any person or machine at finding survivors in the wreckage; the therapy dogs who comforted those who suffered unimaginable loss. I’ve been equally struck by how people who previously had no idea of the tireless commitment and fearless service of these Hero Dogs have been so thankful that we’ve brought their story to the forefront.

As the world rightly commemorates the people – the ones who died, the ones who served, the ones who lost, the ones who brought us hope – of 9/11, we also know that telling and hearing about the animals who shared our experience has brought a deeper meaning, and a deeper understanding to that commemoration.

 Today is as much about looking forward as it is about looking back. As a nation and as individuals we all have learned a lot since 9/11. For our part, American Humane Association’s Red Star™ Animal Emergency Services team – on the ground in New York City providing support and comfort to first responder animals – is more prepared than ever to address whatever challenge we as a nation may face. This year alone Red Star™ has responded to floods and fires, hurricanes and tornadoes, earthquakes and tsunamis, there as we have been for nearly a century to rescue animals and make communities whole again after tragedy strikes. Every day, everywhere – American Humane Association stands ready to serve as a protector of our most vulnerable.

And, as you may know, American Humane Association rang the closing bell on the NYSE on the day the market went up 275 points.  Indeed, a week that this institution, long in history and impact, will not soon forget.  For coverage from this week’s events, please see the link below.  Thank you truly for your engagement and support of our mission.”

You can support American Humane by clicking on the following link www.mmrglobal.com/aha to activate a MyMedicalRecords.com account, or if you are interested in joining us at the gala black tie, red carpet American Humane Association Hero Dog Awards (www.herodogawards.org)  www.herodogawards.org on October 1st 2011, at the Beverly Hills Hilton Hotel, contact Bobbie or Herlyn , at 310-476-7002, or info@mmrmail.com, and we will be happy to arrange for you to get the information necessary to attend this event.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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THERE’S NO SUCH THING AS HOPE – YOU SIMPLY HAVE GOT TO BE PREPARED

A shareholder called me last week inquiring in general about how MMRGlobal is doing. Most shareholders know that I make it a point to communicate with our shareholders regularly returning nearly every call and responding to mail that finds its way to my desk regularly.  This particular person has been a public shareholder since the reverse merger with Favrille and he was a Favrille shareholder before then.

I told him what I tell everyone about MMR, essentially, that we have a great product, great service and that we are being powered by a government initiative that wants to see everyone in America and other parts of the world have a Personal Health Record. Then he asked me, “Why is it taking so long to see revenue?”

I responded by asking this shareholder if he had a MyMedicalRecords account.

He said he didn’t. I asked why not? There have been three earthquakes, Hurricane Irene and Katia, a slew of storms, wildfires in California and Texas and the massive tornado season this country is busy rebuilding from.

This week we will all be remembering the 10th anniversary of 9/11 and disaster preparedness is a theme that is being hammered into our lives wherever we go and in whatever we read.  Then I asked this father of three small children who knew as much about our products and services as our customer service reps why he is not using the services from the Company he owns.  We talked about how time consuming it is each year when his children prepare for school and he and his wife have to provide health records and fill out new forms, and how much easier it would be if he had all his information in one place, available at the stroke of a key on his computer.

The fact is that MMR’s MyMedicalRecords.com service is the most secure and safe way to keep all your family’s medical records and other important documents before it gets too late.  The unfortunate fact is that people tend to wait until it’s too late.

MMR is here to get you ready for a “big one,” in whatever form it happens. It was not designed so you could clean up after one. In our case, government mandates to have a Personal Health Record will turn out to be a blessing not more bureaucracy.

Last week I received a copy of an article from August 30, 2011that appeared in Government Health IT.  The article discusses how the use of Personal Health Records at software provider EMC increased productivity, lowered healthcare costs and increased the value of EMC’s share price. The article stated, “The use of PHRs should increase based on recommendations for meaningful use stage 2, in which patients will be able to view and download their information to their computers or PHRs via patient portals and other methods.”   The article quotes Delia Vetter, EMC senior director of benefits and programs in saying that EMC has contained costs by about $200 million over 10 years, and that it also increased EMC shareholder value.

This is one of the first major on point validations of the importance of what MMrGlobal does and proof it works.  Read the article at http://govhealthit.com/news/some-employers-say-phrs-cut-healthcare-costs

Tomorrow on Wednesday September 7th, I will be in New York ringing the closing bell on the podium of the New York Stock Exchange in our continued efforts to call attention to MMRGlobal and in particular the importance of having a Personal Health Record for all Americans and their pets. To make that point I will join leading members of the American Humane Association, including Spokesdog Rin Tin Tin in ringing the bell.

Because I live in Los Angeles, earthquake, fire and flood country, I am prepared in case we have the “Big One.”  All my vital documents, marriage license, insurance policies, financial records and my irreplaceable family memorabilia, and of course, my medical records, are available anytime I need them at the click of a mouse. Kira and our menagerie of pets are also included in our accounts.

The best thing anyone can do for themselves and their family is to have a safe and secure place to put their personal documents and photographs, accessible from wherever they may be, in case of emergency or disaster. That is why I have spent the last five years believing that MyMedicalRecords.com is the right place to be at the right time in a challenging financial world.

Please do not simply “Hope” it will never be too late.  Go to MyMedicalRecords.com and sign up for an account today. Use registration code IRENE, protect your family and also benefit American Humane when you do.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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The Mark of Your Ignorance Is the Depth of your Belief in Injustice and Tragedy.

This has been a challenging emotional time in our country. On Monday morning many of the financial naysayers called it the end of the world…..aka, the end of the US economy.

We have had serious downturns before; in fact recessions seem to occur somewhat regularly these days at least every 10 to 15 years. We had one in the 90’s, when the dot.com boom ended. Another occurred when real estate took a dive, (with a boom in between) and another collapse to where it sits today.

Fortunately for the investors in MMRGlobal, the one thing that will survive any economic crisis is the need for healthcare and the worldwide agenda to get it better, cheaper and ultimately paperless. In fact, the more the financial stress, the more medical expense.  People stay home from work, disability claims are filed and kids miss days of school because of financial stress. When I watched Hosni Mubarak, former President of Egypt yesterday, on his first day of trial, it’s no wonder he was in a hospital bed. Of course the plight of Mubarak is an exceptional example, but financial stress or otherwise really takes its toll on a person’s health.  That’s why MMRGlobal started giving people a “project” to be excited about,  offering Personal Health Records under our MMRGlobal Stimulus plan from any doctor who displays this brochure http://pv.mmrcontent.com/PatientViewFlipBook/

We all talk about how unfair and unjust things are.  Are we are all victims? Or are we all volunteers? Do we create what we believe?  Are we victims because the market is crashing? Or did we volunteer to be victims because we did not see what was going on around us?  Will we talk about how we are victims when MMRF is back at its highs because we did not buy enough now?  It is our choice to pick our future and create our memories, past and the future of tomorrow.

We have all passed owning Microsoft, Google, Apple, Amazon and others at their lowest levels. Are we victims later when stocks go up simply because we did not buy at a low?  Or again, are we volunteers because we sat at a computer screen thinking and watching paint dry.  The other day I met a new friend at Lorschville (actually they suggested renaming LorschLand). They came straight up to me and asked what’s good today.  Not how are you? How’s is your day? Not even hello what’s new.  I had no other way of answering other than focusing on what was “good that day”. They wanted to know nothing else. All they were interested in was what was good and would have nothing to do with me on anything else. So I told them I got to spend a day at home doing a major television project with Kira for the benefit of MMR. Something I had never done with my wife on a weekday. I could not help but feel good by having that day to file in the memory banks as something good and forget the things in my daily life that consume me with daily stress.

I am anything but dead. I am excited about life and living. I live life to the fullest.  Everyday is a new adventure and journey I get to enjoy when I focus on what’s good.  I am a person who is scared to die.  However, In the long run we all die a horrible death. After all isn’t death horrible?  Everything we accomplished will go with us and, yet if we ask what’s good at that time, it’s the memories and life’s experiences that we have left behind with others to improve their lives, isn’t it? Dying is horrible even in the best of circumstances. So, Is the glass half empty or is our glass half full?  Is perspective key here? Do we use every moment we live to enjoy it at its fullest, or do we embark on this long journey to simply lose it?  I say use it, don’t lose it.

So when someone asks me what’s good today, my answer is I am in a great place at a great time.  I get to keep putting one foot in front of the other and enjoy the journey working to bring OTC: MMRF back to it’s all time high so the stockholders I represent, whether they bought at pennies this week, in the thirties through the Armstrongs or dollars from old Favrille can say; as an MMRF shareholder I got to join the journey and be around for the destination. Remember, when we are here we still get to participate in the wonderful future and miss out on the frustration of the past.

In case you are interested, today I will choose to have a great day and believe MMRF again will see its all-time high.  The fact is I won’t quit, and we have a business that benefits everyone as a result of a healthcare revolution which is this nation’s agenda.

When I decided to invest my life in eHealth and particularly Personal Health Records, I had no inkling that the agenda for this nation would be to digitalize the way physicians do business and that I would be there.

By the end of 2014, we will all have some form of Personal Health Record in our life. We will all be linking to our doctors, hospital visits, X-rays, laboratory tests, and more in one safe, secure internet location, available anytime, anywhere in case of a disaster or another emergency.

So ask me what’s good today?  Seems like getting it at four cents and looking forward to selling at forty cents or even four dollars would make for a potentially great day.

PS. By the way, special congratulations to my very good friend Conley Smith, who was promoted to Director of Media and Sponsorships for Verizon. You are really having a great week and what’s also great is that Kira and I get to spiritually share it with you and Nancy as our very special friends.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.

Last week, Kodak and 4medica announced a relationship that was created as a result of the introduction and behind-the-scenes efforts of MMRGlobal. As I thought over the weekend about the significance of our role in this relationship, I could not help but think about how serendipitous my life has been and how serendipity can play an important part in the future of MMR.

In 1990, I purchased a house from Prince Jefri of Brunei that ultimately became to be known as LorschLand (www.lorschland.com). LorschLand was approximately 26,000 square feet with a 4,400 square foot guest house. You might have figured out that I like toys. The purchase of LorschLand was to me the purchase of the ultimate toy, and a crowning achievement of my life at that time. LorschLand was located next door to the Frank Sinatra residence near Mulholland and Coldwater, on Bowmont Drive. The house had 12 bedrooms, 14 baths and was located on 3 acres with a 360-degree view of the world.

The only thing wrong with the house was that it was at the end of the Department of Water and Power’s power grid. Not that that is such a big deal, but every week, the power would go out. Then, with 12 bedrooms and alarm clocks, 14 baths, 4 microwave ovens, a 6-oven kitchen, Lutron lighting, 3 acres of irrigation timers, 10 air conditioning units and 28 security cameras, I had to be a triathlon runner to reset every system in the house. Finally, I had to hire a full time engineer to deal with power failures.

After months of running around 3 acres and up and down stairs, I decided it was time for a generator. Of course it had to be large enough to supply all the power we needed. So the only thing to do was to get a generator that could run at least a 100-bed hospital.

That’s when the fun started. The propane generator necessitated a mini-construction project which included the gas company’s re-routing of the gas lines from the street to the property, relocating the power poles coming into the property and the building of an underground bunker for the propane tank. The tank needed to be big enough to provide enough propane for 10 days. The generator itself was so heavy it couldn’t be delivered by truck because of weight limitations on Mulholland and Bowmont. So we set up a staging area in Beverly Hills and flew it in by cargo helicopter. During the trip the cable carrying the generator broke and it fell on a hillside where it almost took out another neighbor’s house.

Once finally dropped into place and installed, I had to hire a propane delivery service to fill the tank with enough propane to keep it going for at least 10 days, powering all the important systems in the house, which of course included DirectTV to more than 20 televisions. All installed (and permitted of course), all that had to be done now was to fill the propane tank. The propane truck arrived and pulled up to the house, but the hose and nozzle didn’t reach far enough to get to the tank. So nearly $200,000 of construction expenses later, now what?

That’s when the Kodak-4medica relationship started. I did not know my neighbors, Dr. Oleg and Irina Bess at the time, but his house had a large driveway and was just on the other side of the wall to the propane bunker. I needed to get the Besses to grant access to the propane truck so the hose could go over the wall to fill the tank. I put on my game face and knocked on their door – not asking for a cup of sugar, but asking for permission to use the Besses’ house as my permanent propane staging area.

Thanks to the Department of Water and Power, Irina, Oleg and I became the best of friends. I installed emergency outlets on their side of the wall and we had a win-win situation for both of us. I got propane and the Besses got power in an emergency.

In the process, I learned Dr. Bess was also one of the best OB-GYN physicians in Los Angeles who, by coincidence, had founded one of the first Integrated Health Records-type companies in the market. One never knows how the events of their life will ultimately affect the outcome. Oleg and I are now beginning a new chapter in a 10-year friendship that could see MMRGlobal collaborating with 4medica to offer 4medica systems to MMRPro users.

Nearly five years before the concept of Personal Health Records was on my bucket list, Oleg suggested I get involved with 4medica. I wasn’t interested at the time but his vision must have stayed with me. Eventually, I founded MMRGlobal and developed MyMedicalRecords.com, MMRPro, and our entire suite of products. That is serendipity at its best, and why I chose Richard Bach’s line as the title of this blog, “Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.”

At the recent Meditech convention in Nashville last month, 4medica introduced their first certified Electronic Medical Records systems in a booth with Kodak and Alcatel-Lucent, also an example of serendipity.

I met Shel Bachrach (www.bachrachassociates.com) nearly 15 years ago. Shel claimed to be the world’s greatest insurance agent and someone who could save me at least 20% on anything, which by the way is true. Never knowing that one day I would be running a company offering secure e-Storage of personal health records and other important documents, Shel brought me to AIG now known as Chartis Insurance. The result can be found at www.chartisinsurance.com/mmr.

Nearly 30 years ago, when I was running Lorsch Creative Network, a full service advertising and sales promotion agency, LCN was hired by Winchell’s donuts as a sales promotion agency of record. At the time I met a very tall, lanky guy named Conley Smith, who had barely started shaving and was then the advertising manager for Winchell’s. Again, serendipity at its best, Conley today is National Director of Marketing & Advertising for Verizon Wireless. Do I need to say more?

As Richard Bach says, “What we choose to do with the events in our life is up to us.” All I can say is, based on serendipity and the fact that I have 14,282 additional contacts in my Outlook database, the future of healthcare at MMRGlobal is just beginning.

And if I have anything to say about it (the future that is), we will continue to write history with the remaining 14,279 additional Outlook contacts for another 10, 20 or 30 years.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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“The Biggest Reason you don’t get answers is that you haven’t asked the questions”…..a quote by Richard Bach.

This has already been a difficult year for our planet and those of us who inhabit it. The other day, Japan had another large aftershock to the March 11th earthquake. U.S. scientists predict as many as 16 hurricanes through November, and there have been more than 1200 tornados since January.  That’s why MMR is running our current advertising campaign, which, if you haven’t already, you can see it here (Watch Commerical).

One of the reasons I am proud to be CEO of MMRGlobal is we make products and services that give back to the universe.  Our products assist people in their most severe time of need, including the aftermath of natural disasters or personal tragedy. Regardless of what it is, when we hear of any personal disaster on the magnitude of a massive earthquake, flood, tornado, or fire, or an illness of a family member or pet – to us they are all heartbreaking.

I do believe that the more you put into the universe the more you get back and I am a person who listens from the heart, not simply the head. However, I would also encourage you to use your head and be prepared.  We all owe common sense preparedness to our family. And Preparedness starts with having a Personal Health Record account or a www.myesafedepositbox.com account. (Watch Video)

Everyone loves their family and as we enter the hurricane season, one might ask themselves why they haven’t yet set up a Personal Health Records account. However I can only help those who care to help themselves. In order to get any benefit from having an MMR account you need to join www.mymedicalmedicalrecords.com (Watch Video) or www.myesafedepositbox.com and sign up for a free trial.  Once you have done it you will feel better about being prepared.

Wherever one may be, in Asia, New Zealand, China, or the U.S., having an MMR account can save lives and gives you the information you need in an emergency at the click of a mouse. You will be able to have all your important life documents from the deed to your home, the pink slip on your car and any other important papers, inventories, marriage and birth records, whatever, to give you peace of mind and importantly help shorten the time for reimbursement from an insurance company when one needs help most.

Being CEO of a public company is a difficult job. When things are good and the stock price is up, everyone loves you. When things are tough and the stock is down, everyone criticizes you. Many companies hide their CEOs. Conversely, I have always made myself available to communicate with our shareholders and customers.

I make myself available because I believe in the credibility and integrity of our company. My chief role at MMR is to create and ensure value for our shareholders, something that is many times largely out of my control.

However, sometimes statements appear from people who have an agenda contrary to the company’s.  In fact yesterday, someone brought a comment to my attention as follows; “The best trade in the world with this stock is to throw in some low ball bids, have it get hit, and sell 3 minutes later as the longs try to cover up any weakness with some panic buying.”

It suggests ways to engage in a trading practice designed to manipulate stocks at the expense of other shareholders in the market.  Worse yet, it encourages others to engage in  similar, manipulative practices.

Certainly there are some who sporadically express criticism of a Company or dissatisfaction with its progress. That is their right. However, statements such as that, whether innocent or malicious, should not be allowed.

As many of you who follow the Company have read over the past many months, it is our goal to identify anyone perpetrating these types of practices for their own gain at the expense of our shareholders by reaching out to compliance departments of broker dealers and others as appropriate.

I encourage anyone interested in MMR to visit www.mmrglobal.com and register on our investor relations page.  Regardless of whether you are an existing or potential shareholder, or someone interested in learning the latest developments in the emerging Health IT space I hope you will look at MMRGlobal (OTC: MMRF), and  continue to follow this blog.

MMR continues to be a leader in the areas of Personal Health Records and safe, secure storage of vital documents online.  As I stated in the headline above…..”Ask The Questions and Get The Answers.

The good news is tens of thousands of people will read this blog and “Ask Questions”, then they will have an opportunity to be part of the MMR family of customers, friends and shareholders.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at BobLorschTweets

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Natural Knowing

I am often asked why I do things the way I do. I think the answer is Natural Knowing.  By any standards I am a self-made person who has seen a modicum of success in my life. I have made money and have caused tens of millions to be given to charity. However, I think the measurement is how I use my “Natural Knowing.”

For those of you who follow MMRGlobal, it’s no secret that the last five years of my life have been as challenging as any. Yet every day, I get up and put one foot in front of the other, never quitting and “Naturally Knowing” that having a Personal Health Record will soon be as common as having a credit report or a credit card.

That is why I believe in what we are doing at MMRGlobal.  Every day brings new adventures and the beginning of many journeys.  Some take much longer than we ever thought they would, but so far this company hits consistent singles and ultimately reaches home plate at least once in every inning.

People who know me personally know me know that I am a fighter. And when the going gets tough, I get tougher.  Since Memorial Day (or in less than two weeks), this company has made two major announcements, the essence of which has gone unnoticed.

First, we had a very successful MUSE convention in Nashville. We participated in a joint dinner with three Strategic Partners, including Alcatel-Lucent. As we said earlier, we are getting close to announcing the first hospital to launch MMRPatientView and the MMR Stimulus Program (both part of MMRPro) in Interbit Data customer hospitals.

We announced a Joint Venture Agreement with VisiInc in Australia.  We believe this agreement can also represent the first step into Russia. What many people do not understand is that the Australian government is fast tracking Personal Health Records at an unprecedented rate. Remarkably, MMRGlobal owns a significant number of the underlying patents already issued in Australia and other Pacific Rim countries.  As it stands, these patents are necessary to comply with the government’s agenda. This intellectual property could easily make MMR a dominant player in the eHealth industry throughout the Pacific Rim.  Australia alone is expected to do as much as $2.6 billion US in eHealth in 2012.

Additionally, the Vistime platform will give MMR the ability to deliver a real-time 3D viewer for retrieval viewing of large files, including medical imaging systems such as MRIs, scans and sonograms, over any Internet connection, including dial-up. I cannot even imagine what that can mean to the power of an MMR Personal Health Record.

This partnership, along with Chartis and China, continues to enlarge our footprint around the world, opening new territories and exposing our Personal Health Record products to millions worldwide.

Two days ago, we announced that we have identified an effort by a small group engaged in what we believe to be aggressive and perhaps illegal shorting of our stock, thereby lining their pockets at the expense of our long-time shareholders. We have implemented efforts to bring this to the attention of the regulators and hope that by shining a spotlight on their actions, these parties will go away to make havoc on a less aggressive management team.  In any event, we never stop focusing on revenue and building our business with our strategic partners, including Kodak.

If your Natural Knowing told you that MMR was the place to be this summer, you probably sense fireworks on the 4th of July.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002, Fax 206-374-6136

www.mmrglobal.com

Follow me on Twitter at BobLorschTweets

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