“FreeAfridi.com” Probably One of the Most Important Blogs I Have Ever Written…

Last week, I was in Washington, DC as CEO of MMRGlobal briefing the Congressional Oversight Subcommittee of the House Science, Space, and Technology Committee about my concerns on how eleven billion dollars and counting is being spent under the government’s EHR Incentive Programs.  The monies are being spent in spite of the widely known fact that there is no interoperability and hardly any ability to create a comprehensive online personal health record, two items that were mandated as part of Executive Orders and other requirements to provide electronic medical records and personal health records (PHRs) to Americans by 2014. Of course, by being there I also hoped to have the opportunity to draw attention to the fact that MyMedicalRecords is already delivering interoperability and a comprehensive PHR now….today.

During my visit, I was asked by Congressman Dana Rohrabacher to lend my marketing expertise to help raise awareness to the plight of Dr. Afridi.  My first question was, “Who is Dr. Afridi?”  Then I quickly learned what I did not know, that Dr. Shakil Afridi is the man who pinpointed the location of Osama bin Laden for the United States.  Without Dr. Afridi, the United States may not have found Osama bin Laden.  His reward was to be abandoned and left behind in a Pakistan prison, reportedly being regularly tortured, and sentenced to live side-by-side with the militants who continue killing our American soldiers.  I was shocked and I knew that something had to be done. I never thought that America would leave a hero behind.

The following is a copy of a news release that is being issued from MMRGlobal today.  It explains in greater detail what I did in Washington and how those meetings led to Kira and me calling on Oscar® to help FREE AFRIDI.

If you believe, like Kira and I do, that this man deserves our combined voice to be released and regain his freedom, then visit www.freeafridi.com, read the Letter from Congressman Rohrabacher, and do what you can to help bring this great American hero to where he belongs in America. Kira and I will be doing our part on The Red Carpet events throughout the weekend and on news broadcasts wherever we can similar to the one on CBS that is here: http://losangeles.cbslocal.com/2013/02/20/can-zero-dark-thirty-oscars-help-free-imprisoned-doctor-who-helped-find-bin-laden.

MMRGlobal

FOR IMMEDIATE RELEASE

MMRGlobal CEO Briefs Congressional Oversight Subcommittee on Questions Surrounding Better Ways to Have Spent $11 Billion on HIT Incentives

Los Angeles, CA (February 22, 2013) – Robert H. Lorsch, Chairman and CEO of MMRGlobal, Inc. (OTCQB: MMRF) (“MMR”), a leading provider of Personal Health Records (PHRs), MyEsafeDepositBox storage solutions and MMRPro document management and imaging systems for healthcare professionals, recently met with U.S. Congressional Representatives along with their staffs and the staff of the Subcommittee on Oversight of the House Committee on Science, Space, and Technology.  The purpose of the meeting was to brief Representatives and staff on an independent compilation of articles, blogs, reports and opinions pertaining to questions surrounding the payments of nearly $11 billion in stimulus monies under the government’s EHR and Meaningful Use incentive programs.  The meeting was also intended to address concerns that primary requirements set forth in federal legislation pertaining to the provisioning of Electronic Health Records (EHRs) were not being met, specifically those which pertain to standardization, interoperability and requirements that most Americans have access to all their protected personal health information through some type of secure Personal Health Record similar to existing offerings from MMR.

According to Lorsch, “After the briefing portion of my presentation, I was able to demonstrate to staff  the MyMedicalRecords Personal Health Record and explain how it could be deployed to everyone in America at an annual cost that would be less than the cost of one EMR system in a large hospital.  At that time, I had no idea that the points raised in my presentation would become Page One of The New York Times the following Wednesday, less than one week later.” (http://www.nytimes.com/2013/02/20/business/a-digital-shift-on-health-data-swells-profits.html?_r=0)

While in Washington, Lorsch was also asked to attend a meeting with Representative Dana Rohrabacher regarding the plight of Dr. Shakil Afridi, the Pakistani physician that verified Osama bin Laden’s location for the United States. Today, Dr. Afridi is in a Pakistan prison sentenced to 33 years, abandoned, and reportedly being tortured.  As a result of that meeting, Lorsch began a campaign, launched in a Special Oscars® issue of The Hollywood Reporter today, and at www.FreeAfridi.com. The campaign appeals for the release of Dr. Afridi by asking that the celebrities attending the Oscars® share a moment of their limelight to help draw attention to America’s abandoned hero.

“After making numerous presentations on behalf of MyMedicalRecords, where I requested support for PHRs, this was the first time that I left Washington believing that the value of a cost-effective, patient-controlled Personal Health Record was being embraced.  That includes previous meetings and presentations to former HHS Secretary Mike Leavitt and Homeland Security Secretary Tom Ridge, as well as Congressional Representatives including senior staff members in the office of The Honorable Ted Kennedy, as well as ONC staff and National Coordinators for Health IT David J. Brailer, M.D. and David Blumenthal, M.D.,” Lorsch added.

The briefing also emphasized the point that without standardization, the current HIT infrastructure did not allow a level playing field for small businesses competing with larger health IT equipment and system providers who dominate more than two-thirds of the marketplace. Information included in the briefing also covered how contractual terms from larger EMR systems are written to discourage hospitals from using other vendors which is counter to requirements of standardization and interoperability.

MMR’s technology specifically addresses the issues of interoperability while provisioning a comprehensive Personal Health Record to the patient.  The Company offers solutions for patients, physicians and hospitals that seamlessly connect along the lines of the government’s stated goal of interoperability and  empowering patients, providing access to their health information in a PHR. MMRGlobal also has an extensive healthcare IT patent portfolio, which includes seven U.S. patents: Nos. 8,301,466; 8,352,287; 8,352,288; 8,121,855; 8,117,646; 8,117,045; and 8,321,240.  The MMR Patent Portfolio includes nearly 400 claims as well as additional applications and continuation applications.  The patents involve inventions pertaining to Personal Health Records, Patient Portals and other Electronic Health Record systems.  MMR also has been granted patents and has other pending applications in countries of commercial interest including Australia, Singapore, New Zealand, Mexico, Japan, Canada, Hong Kong, South Korea, Israel, and European nations.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor,  Los Angeles, CA 90010, Tel. 310-476-7002

Forward-Looking Statements
All statements in this press release that are not strictly historical in nature, including, without limitation,  intellectual property enforcement actions, infringement claims or litigation, intellectual property licenses, and future performance, management’s expectations, beliefs, intentions, estimates or projections, constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as “need,” “possibility,” “potential,” “intend,” “offer,” “development,” “if,” “negotiate,” “when,” “begun,” “believe,” “achieve,” “will,” “estimate,” “expect,” “maintain,” “plan,” and “continue,” or the negative of these words. Actual outcomes and results of operations and the timing of selected events may differ materially from the results predicted, and any reported results should not be considered as an indication of future performance. Such statements are necessarily based on assumptions and estimates and are subject to various risks and uncertainties, including those relating to the possible invalidity of the underlying assumptions and estimates and possible changes or developments in economic, business, industry, market, legal and regulatory circumstances and conditions and actions taken or omitted to be taken by third parties, including customers, suppliers, sources, business partners, potential licensees, competitors and legislative, judicial and other governmental authorities and officials. Factors that could cause or contribute to such differences include, but are not limited to: unexpected outcomes with respect to intellectual property enforcement actions, claims of intellectual property infringement and general intellectual property litigation; our ability to maintain, develop, monetize and protect our patent portfolio for both the Company’s health IT and biotechnology intellectual property assets in the U.S. and internationally;  the timing of milestone payments in connection with licensing our intellectual property; our ability to establish and maintain strategic relationships; changes in our relationships with our licensees; the risk the Company’s products are not adopted or viewed favorably by the healthcare community and consumer retail market; business prospects, results of operations or financial condition; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; the timing and volume of sales and installations; the length of sales cycles and the installation process; the market’s acceptance of new product and service introductions; competitive product offerings and promotions; changes in government laws and regulations including the 2009 HITECH Act and changes in Meaningful Use and the 2010 Affordable Care Act; future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; the possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; risks related to a security breach by third parties; risks associated with recruitment and retention of key personnel; other litigation matters; uncertainties associated with doing business internationally across borders and territories; and additional risks discussed in the Company’s filings with the Securities and Exchange Commission. The Company is providing this information as of the date of this release and, except as required by applicable law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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Perspective, Use It Or Lose It…

The definition of “Fear” is being afraid of something that has not happened yet.  As CEO of MMRGlobal, a publicly traded company (OTC:MMRF), I live my life under the microscope of the shareholders our management team works for.  Unfortunately, some shareholders spend much of the day in fear of what has not yet happened, while I spend my days in the belief that as long as one foot keeps moving in front of another, the best is still to come.  Yes, I am an eternal optimist and I do not quit.  That is why a sign sitting in my office for the past 30 years says, “To be Average Scares the Hell Out of Me.”

As the end of the year approaches, I have been getting my annual report cards from many of you who are shareholders, partners and vendors, telling me your thoughts on how the last 12 months have impacted our relationship and our lives.  Although I get my share of A’s, B’s and a few C’s, my resolution next year is to continue working to turn them all into A+++’s, similar to the one from Hillary Clinton to her husband President Clinton, President & Mrs. Gerald Ford and others in entertainment and business, including me [click to watch Senator Hillary Clinton].

As I say goodbye to 2011, and look back at the events in my life and those events that impacted MMR, I think about what has happened and what I can do to make 2012 better.

I have lived through and witnessed numerous events that were considered to be crises at the time, which, through perspective, now seem to have been opportunities and lessons for the future, which I will now borrow for 2012.

However, I am unusually lucky to be in the right place at the right time.  For example, in the case of MMR, we will begin to reap significant benefits from the HITECH Act. It stipulates the conversion of paper-based medical records into digital Electronic Personal Health Records for all Americans by 2014.

As a result, our MyMedicalRecords.com PHR allows patients online access to all their medical records and other important documents in one secure place, anytime, from anywhere in the world, well in advance of the 2014 deadline.

Some of my perspective also comes from my willingness to not only learn from events in my life, but also to look inside my life.  I spent many years looking inside in numerous ways, amongst them in a program called Lifespring.  In one of my advanced trainings, my then-trainer (today an MMR Board Member), took a Styrofoam cup and drew a circle around it. His point 30 years ago was to remind me that the cup was half full, or maybe half empty.  I look at that cup every week, since I keep collar stays in it, and after 30 years, I am convinced it’s still half full.  However, as I have every year, I will continue on working to fill the other half.

I sometimes ask myself when is enough, enough?  I am not sure if there is such a thing. Perhaps that is why philanthropy is such a big part of my life, because the more results I seem to create, the more I am able to give back to those less fortunate; children, America’s Veterans, the physically & mentally ill and, as many of you know,  wild, exotic and domestic animals.  My perspective is that the more you receive and put into the universe, the more you will undoubtedly get back.

Accordingly, as a make-it-happen guy, my resolution in 2012 is to continue working to turn my 70 million plus shares in MMR into my next 100 million dollars. This way, I can continue achieving the level of success I had with my last publicly traded company, with the sincere hope that I, along with all of MMRF’s shareholders will be successful enough for all of us to make a difference in this world.

Happy New Year and remember to use “Perspective” so you don’t lose perspective.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets


 

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What’s the Buzz, Tell Me What’s Happening…

Last night was Innovation Night at The La Jolla Playhouse, where QUALCOMM, BioMed Realty Trust, Avalon Ventures, Nokia, Ivor Royston of Forward Ventures, MMRGlobal and other corporations joined together for a revival premier of Jesus Christ Superstar. The revival and this cast are scheduled to open on Broadway at The Neil Simon Theatre, in New York, March 2012.

Yesterday was also a day where the innovativeness of MMR was rewarded with a near record trading day on the back of the Company’s receipt of an offer to license portions of its health information technology patent portfolio.

Things happen in my life at the strangest times and for no apparent reason.  Some would say it’s because I work hard, putting at least 60 hours a week into MMR.  I like to think it is as how the universe gives back to those who give to it.  I believe the more you put out the more you get back.

So in the spirit of the Season of Giving, isn’t it coincidental that on a day where the company’s stock traded nearly 3 million shares, I spent 12 hours of my day driving to San Diego to “Give Back” to the community, and in particular, teaching the arts to kids.

To paraphrase the music of Andrew Lloyd Webber and the cast of Jesus Christ Superstar, “Here’s the buzz, let me tell you what’s happening”.

And there is a lot of buzz on the street about MMR and my job is to make “Buzz” happen. One of the many ways I do it is called “Socially Networking”, like I did last night.  Rather than sit behind a desk and push a “Like Button” on someone’s website or write meaningless inaccurate information on a bulletin board or page somewhere, I spend my day making a difference for the shareholders of MMR by also making a difference in the community, by “Socially Networking”.

And last night was all about “Socially Networking” for the benefit of MMR.  Does socially networking work better than social networking?  Does corporate and personal philanthropy impact our business and personal lives?  Although difficult to measure, I think the answer to both is an absolute yes!

At MMRGlobal, social networking is a very important part of our business.  It cost effectively calls people to the attention of our product when they need it the most. Using the tools at our disposal, Facebook (Friend us), Twitter (Follow us) and Google Alerts, we follow people struggling in the loss of a home from fire or dealing with the crisis of illness and numerous other personal and natural disasters.  MMR then uses social networking to make a small difference by giving an affected individual or family a trial account when they need it most.  In fact, that is what our www.mymedicalrecords.com (Watch Video) and our www.myesafedepositbox.com (Watch Video) are supposed to do. And as an example of how Giving Back can benefit MMR’s bottom line over time, we add users after the free trial periods with user attrition of less than 5%

However, “Socially Networking” is just as important.  I am sure many who read this blog will criticize me for doing anything “social” in my life other than driving to the office.  I see it everyday from bloggers that have nothing to do but attempt to criticize me for giving my life (and tens of millions of dollars) to the charities Kira and I love. I can only assume that I have nothing in common with these people other than perhaps the keyboard I am typing on. That’s why we have the Robert H. Lorsch Family Pavilion at The California Science Center.

To “Socially Network” is like any other job.  It requires commitment to want to give back and it only works when one manages the possibilities around them.  One of the ways I make a difference is by staying very connected, and that takes work.  As a result, I can reach virtually anyone in the world by calling someone that I know personally.  I keep contact data on nearly everyone I meet.  Consequently I have 14,464 current contacts in my personal Outlook database and a near full time person who calls anyone regularly to keep their contact information correct.

In large part, that is how I get to participate in events like Innovation Night last night.   It was an exciting evening that started with a sponsor cocktail reception, where Richard Lagani, Kira and I networked with the healthcare, biotech and telecommunications elite.

Having this opportunity to open the doors to major new business relationships for MMR, while preparing to watch this “ground breaking” rock opera, which reinvented musical theatre as we know it today, reminded me of how MMR is reinventing “the Future of Healthcare Today” with “ground breaking” tools for personal health.

Opportunities like last night do not happen if I were to sit in the office pushing a “Like Button”- they only happen when you actively “Give Back.” So as we go through the Season of Giving, give Socially Networking a try. It can make a difference in your life and will defiantly make a difference in someone else’s.

Speaking of making a difference, today will be another 12 to 15 hour day, since China calls start at 7:00 PM tonight, as we get closer and closer to seeing years of efforts also turn into reality.

As I said, 14,464 contacts truly represent a global opportunity to make a difference.  Perhaps you should start backing up your phone, PDA and contact data base today.  And perhaps in a www.myesafedepositbox.com account.

Although this is not the last blog I will probably write this year, I want to take this opportunity to wish you, your family and friends the happiest, healthiest and most prosperous of holiday seasons.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

 

 

 

 

 

 

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PREPARING FOR THE NEXT DISASTER BEFORE IT’S TOO LATE WHILE WE REMEMBER 9/11

I’m back in Los Angeles after an extraordinary week in New York, where I participated in ringing the closing bell at the New York Stock Exchange along with leading supporters and directors of the American Humane Association to honor the Hero Dogs of 9/11.  At a dinner last Thursday, we watched an extraordinary film profiling the 300 Hero Dogs that were part of the recovery efforts at Ground Zero. One such profile was of Bella, a search and rescue dog.  Going back to May 2001, Bella was diagnosed with cancer.  I read in the Los Angeles Times that the Los Angeles Fire Department could not afford to pay for her treatment.  So without a second thought I did.  My story about Bella proves that when you place your heart ahead of your head and give to any living creature, you impact the world in ways you would never know. There are no accidents to my special connection with Bella and the knowledge today that she would bring closure to 30 families devastated from 9-11.  Please watch the story of Bella here http://www.youtube.com/watch?v=0LO33zLHoek

We never know when the next disaster will happen.  Just this past month we experienced an earthquake on the East Coast, two hurricanes, with more on the way, and massive floods and fires throughout our nation. , Nothing points more to the need for families and individuals to have a safe and secure place to store and be able to access their health records, mortgage papers, priceless photos, insurance and other important documents and advanced directives in advance of a disaster or other emergency and before it’s too late.

Putting it all in perspective, I thought I would share this excerpt from an email I received from Robin Ganzert, President and Chief Executive Officer of the American Humane Association, which sums up the feelings we all share and which I am proud to publish, with her permission:

“On this day 10 years ago when everyone in our nation experienced what it is to be truly vulnerable, the most vulnerable among us ultimately provided the most profound sort of aid and comfort.  So last week American Humane Association honored those unsung heroes of the 9/11 attacks, with an evening of both profound humility and uplifting celebration.

Thanks to those who participated, by any measure our Tenth Anniversary Tribute to the Hero Dogs of 9/11 was an outstanding success. From the moment Rin Tin Tin entered the room until the last notes of Daniel Rodriguez’ amazing tenor voice reverberated through the full, silent hall, together we laughed, cried, sat awestruck at stories of courage and loyalty, and … most important … remembered.

Shining a spotlight on the heroism of the remarkable dogs who risked their lives at Ground Zero reminds us that there are heroes on both ends of the leash. Heroes include those who worked closely with the animals themselves ­– the bomb-sniffing dogs who made sure the area was safe to work in; the rescue dogs who proved better than any person or machine at finding survivors in the wreckage; the therapy dogs who comforted those who suffered unimaginable loss. I’ve been equally struck by how people who previously had no idea of the tireless commitment and fearless service of these Hero Dogs have been so thankful that we’ve brought their story to the forefront.

As the world rightly commemorates the people – the ones who died, the ones who served, the ones who lost, the ones who brought us hope – of 9/11, we also know that telling and hearing about the animals who shared our experience has brought a deeper meaning, and a deeper understanding to that commemoration.

 Today is as much about looking forward as it is about looking back. As a nation and as individuals we all have learned a lot since 9/11. For our part, American Humane Association’s Red Star™ Animal Emergency Services team – on the ground in New York City providing support and comfort to first responder animals – is more prepared than ever to address whatever challenge we as a nation may face. This year alone Red Star™ has responded to floods and fires, hurricanes and tornadoes, earthquakes and tsunamis, there as we have been for nearly a century to rescue animals and make communities whole again after tragedy strikes. Every day, everywhere – American Humane Association stands ready to serve as a protector of our most vulnerable.

And, as you may know, American Humane Association rang the closing bell on the NYSE on the day the market went up 275 points.  Indeed, a week that this institution, long in history and impact, will not soon forget.  For coverage from this week’s events, please see the link below.  Thank you truly for your engagement and support of our mission.”

You can support American Humane by clicking on the following link www.mmrglobal.com/aha to activate a MyMedicalRecords.com account, or if you are interested in joining us at the gala black tie, red carpet American Humane Association Hero Dog Awards (www.herodogawards.org)  www.herodogawards.org on October 1st 2011, at the Beverly Hills Hilton Hotel, contact Bobbie or Herlyn , at 310-476-7002, or info@mmrmail.com, and we will be happy to arrange for you to get the information necessary to attend this event.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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THERE’S NO SUCH THING AS HOPE – YOU SIMPLY HAVE GOT TO BE PREPARED

A shareholder called me last week inquiring in general about how MMRGlobal is doing. Most shareholders know that I make it a point to communicate with our shareholders regularly returning nearly every call and responding to mail that finds its way to my desk regularly.  This particular person has been a public shareholder since the reverse merger with Favrille and he was a Favrille shareholder before then.

I told him what I tell everyone about MMR, essentially, that we have a great product, great service and that we are being powered by a government initiative that wants to see everyone in America and other parts of the world have a Personal Health Record. Then he asked me, “Why is it taking so long to see revenue?”

I responded by asking this shareholder if he had a MyMedicalRecords account.

He said he didn’t. I asked why not? There have been three earthquakes, Hurricane Irene and Katia, a slew of storms, wildfires in California and Texas and the massive tornado season this country is busy rebuilding from.

This week we will all be remembering the 10th anniversary of 9/11 and disaster preparedness is a theme that is being hammered into our lives wherever we go and in whatever we read.  Then I asked this father of three small children who knew as much about our products and services as our customer service reps why he is not using the services from the Company he owns.  We talked about how time consuming it is each year when his children prepare for school and he and his wife have to provide health records and fill out new forms, and how much easier it would be if he had all his information in one place, available at the stroke of a key on his computer.

The fact is that MMR’s MyMedicalRecords.com service is the most secure and safe way to keep all your family’s medical records and other important documents before it gets too late.  The unfortunate fact is that people tend to wait until it’s too late.

MMR is here to get you ready for a “big one,” in whatever form it happens. It was not designed so you could clean up after one. In our case, government mandates to have a Personal Health Record will turn out to be a blessing not more bureaucracy.

Last week I received a copy of an article from August 30, 2011that appeared in Government Health IT.  The article discusses how the use of Personal Health Records at software provider EMC increased productivity, lowered healthcare costs and increased the value of EMC’s share price. The article stated, “The use of PHRs should increase based on recommendations for meaningful use stage 2, in which patients will be able to view and download their information to their computers or PHRs via patient portals and other methods.”   The article quotes Delia Vetter, EMC senior director of benefits and programs in saying that EMC has contained costs by about $200 million over 10 years, and that it also increased EMC shareholder value.

This is one of the first major on point validations of the importance of what MMrGlobal does and proof it works.  Read the article at http://govhealthit.com/news/some-employers-say-phrs-cut-healthcare-costs

Tomorrow on Wednesday September 7th, I will be in New York ringing the closing bell on the podium of the New York Stock Exchange in our continued efforts to call attention to MMRGlobal and in particular the importance of having a Personal Health Record for all Americans and their pets. To make that point I will join leading members of the American Humane Association, including Spokesdog Rin Tin Tin in ringing the bell.

Because I live in Los Angeles, earthquake, fire and flood country, I am prepared in case we have the “Big One.”  All my vital documents, marriage license, insurance policies, financial records and my irreplaceable family memorabilia, and of course, my medical records, are available anytime I need them at the click of a mouse. Kira and our menagerie of pets are also included in our accounts.

The best thing anyone can do for themselves and their family is to have a safe and secure place to put their personal documents and photographs, accessible from wherever they may be, in case of emergency or disaster. That is why I have spent the last five years believing that MyMedicalRecords.com is the right place to be at the right time in a challenging financial world.

Please do not simply “Hope” it will never be too late.  Go to MyMedicalRecords.com and sign up for an account today. Use registration code IRENE, protect your family and also benefit American Humane when you do.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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The Mark of Your Ignorance Is the Depth of your Belief in Injustice and Tragedy.

This has been a challenging emotional time in our country. On Monday morning many of the financial naysayers called it the end of the world…..aka, the end of the US economy.

We have had serious downturns before; in fact recessions seem to occur somewhat regularly these days at least every 10 to 15 years. We had one in the 90’s, when the dot.com boom ended. Another occurred when real estate took a dive, (with a boom in between) and another collapse to where it sits today.

Fortunately for the investors in MMRGlobal, the one thing that will survive any economic crisis is the need for healthcare and the worldwide agenda to get it better, cheaper and ultimately paperless. In fact, the more the financial stress, the more medical expense.  People stay home from work, disability claims are filed and kids miss days of school because of financial stress. When I watched Hosni Mubarak, former President of Egypt yesterday, on his first day of trial, it’s no wonder he was in a hospital bed. Of course the plight of Mubarak is an exceptional example, but financial stress or otherwise really takes its toll on a person’s health.  That’s why MMRGlobal started giving people a “project” to be excited about,  offering Personal Health Records under our MMRGlobal Stimulus plan from any doctor who displays this brochure http://pv.mmrcontent.com/PatientViewFlipBook/

We all talk about how unfair and unjust things are.  Are we are all victims? Or are we all volunteers? Do we create what we believe?  Are we victims because the market is crashing? Or did we volunteer to be victims because we did not see what was going on around us?  Will we talk about how we are victims when MMRF is back at its highs because we did not buy enough now?  It is our choice to pick our future and create our memories, past and the future of tomorrow.

We have all passed owning Microsoft, Google, Apple, Amazon and others at their lowest levels. Are we victims later when stocks go up simply because we did not buy at a low?  Or again, are we volunteers because we sat at a computer screen thinking and watching paint dry.  The other day I met a new friend at Lorschville (actually they suggested renaming LorschLand). They came straight up to me and asked what’s good today.  Not how are you? How’s is your day? Not even hello what’s new.  I had no other way of answering other than focusing on what was “good that day”. They wanted to know nothing else. All they were interested in was what was good and would have nothing to do with me on anything else. So I told them I got to spend a day at home doing a major television project with Kira for the benefit of MMR. Something I had never done with my wife on a weekday. I could not help but feel good by having that day to file in the memory banks as something good and forget the things in my daily life that consume me with daily stress.

I am anything but dead. I am excited about life and living. I live life to the fullest.  Everyday is a new adventure and journey I get to enjoy when I focus on what’s good.  I am a person who is scared to die.  However, In the long run we all die a horrible death. After all isn’t death horrible?  Everything we accomplished will go with us and, yet if we ask what’s good at that time, it’s the memories and life’s experiences that we have left behind with others to improve their lives, isn’t it? Dying is horrible even in the best of circumstances. So, Is the glass half empty or is our glass half full?  Is perspective key here? Do we use every moment we live to enjoy it at its fullest, or do we embark on this long journey to simply lose it?  I say use it, don’t lose it.

So when someone asks me what’s good today, my answer is I am in a great place at a great time.  I get to keep putting one foot in front of the other and enjoy the journey working to bring OTC: MMRF back to it’s all time high so the stockholders I represent, whether they bought at pennies this week, in the thirties through the Armstrongs or dollars from old Favrille can say; as an MMRF shareholder I got to join the journey and be around for the destination. Remember, when we are here we still get to participate in the wonderful future and miss out on the frustration of the past.

In case you are interested, today I will choose to have a great day and believe MMRF again will see its all-time high.  The fact is I won’t quit, and we have a business that benefits everyone as a result of a healthcare revolution which is this nation’s agenda.

When I decided to invest my life in eHealth and particularly Personal Health Records, I had no inkling that the agenda for this nation would be to digitalize the way physicians do business and that I would be there.

By the end of 2014, we will all have some form of Personal Health Record in our life. We will all be linking to our doctors, hospital visits, X-rays, laboratory tests, and more in one safe, secure internet location, available anytime, anywhere in case of a disaster or another emergency.

So ask me what’s good today?  Seems like getting it at four cents and looking forward to selling at forty cents or even four dollars would make for a potentially great day.

PS. By the way, special congratulations to my very good friend Conley Smith, who was promoted to Director of Media and Sponsorships for Verizon. You are really having a great week and what’s also great is that Kira and I get to spiritually share it with you and Nancy as our very special friends.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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Enjoy The Journey Not The Destination

Enjoy The Journey Not The Destination

Many of this Blog’s readers have contacted me over the last several days with questions about MMR and its future. I have responded to each and every one personally, answering every question as directly as possible without disclosing any non-public information or information that would impact our relationships with strategic partners.  Soon we will announce our biggest quarter, and despite the challenges of growth in this very difficult economic climate, this is a great Company with great people who work around the clock and care. I am proud of them all.

On Tuesday and Wednesday this past week Jack Zwissig MMRGlobal Director (and my former Lifespring trainer of nearly 35 years), spent two days in a motivational management team building session with all employees of the Company.  In 1983 Jack and I were in Las Vegas. I was known to occasionally play Blackjack. At some point in the evening (down about $23,000 a lot of money even for me at that time), Jack came over tapped me on the shoulder and looking at my beads of sweat said “Enjoy the Journey – Not the Destination”.  One hour later with $60,000 in winnings in my pocket we went to dinner.

Nothing is over until you decide it is over. At that point we take our losses like a “mensch” or celebrate our winnings with excitement. I believe there are a lot of winnings on the table for MMR and its future and I hope all our employees, vendors and stakeholders will be part of them.  At MMR the game is nowhere near over. The game has barely begun. This is an early stage high growth company with great products and services in most opportune investment segment today, specifically Health IT.

I am often asked about my personal life and how I work twenty hours a day and keep it all together. Every morning when I get up there are two signs I stare at the first on my home and office desk;

“To Be Average Scares The Hell Out of Me”.

The second is a poem entitled “Don’t Quit” which has been with me for over 40 years.

When things go wrong as they sometimes will,

When the road you’re trudging seems all uphill,

When the funds are low and the debts are high,

And when you want to smile but you have to sigh,

When care is pressing you down a bit,

Rest if you must, but just don’t quit.

Life is queer with its twists and turns

As every one of us sometimes learns.

And many a failure turns about,

When we might had won had we stuck it out;

Don’t give up though the pace seems slow,

You may succeed with another blow.

Success is failure turned inside out

The silver tint of the clouds of doubt.

And you can never tell how close you are,

It may be near when it seems so far;

So stick to the fight when you’re hardest hit-

It’s when things seem worse that you must not quit!

Anonymous
I am grateful for all the support I get from so many at MMR. Things are never as they seem-look at the cover story and photos in today’s Beverly Hills Courier (http://www.bhcourier.com) about the recent Thalians event benefitting Operation Mend, and think about what it would be like if you were one of the soldiers. They clearly never quit.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077,  310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

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Allow the World to Live as It Chooses, and Allow Yourself to Live as You Choose.

After nearly 14 days of straight travel, I have been asking myself a lot of personal questions.  Where do I live?  Where am I going?  What am I doing?  It’s amazing how the answers change almost daily.  Add that to the retrospective that comes with facing another birthday in less than two weeks and I sometimes wonder why I chose the way I live my life.  However, the point is I get to choose it. And I get to follow the inner voice that allows me to keep placing one foot in front of the other.  Living and “loving” one’s life keeps people young. I am not sure what it would be like to not have such an active business life.

Today’s answers feel right; I like what  I do, I love my wife, I love my life, I love my home,  I love Charlie Brown, Mindy, Meatball, Diego, Priscilla and Momma Kitty, I love my best friends and I love my job. They say keeping the mind stimulated keeps one vibrant and young. I guess that’s the trick to my 18-hour days, yoga lifestyle and my fabulous relationship with Kira.

Every day I get to feel the excitement that comes with being CEO of a company that I get to build in a way that I believe is best for the employees and investors who believe in me and MMRGlobal (OTC: MMRF).

No team is successful unless they are all pulling in the same direction; however to pull in the same direction, the team needs to know the playbook.   Unfortunately, the lawyers keep me from sharing the inside scoop and what keeps this “Energizer Bunny” going, but I can share the big picture from the last several weeks.

I have been to Orlando twice in the past two weeks.  The first trip was to attend invitation-only key customer sales meetings as a guest of Kodak, where we negotiated our annual purchase commitments to cover the next 15 months of MMRPro sales. We also were the only customer to receive two sales awards for the past year. Click here to view photo. Then it was back to Los Angeles for three days to put the finishing touches on our HIMSS adventure.

Then once more on a plane to Orlando, where at HIMSS we networked for eighteen-hour days with more than 30,000 healthcare professionals taking advantage of the explosive world of health information technology. From Lucent to Microsoft and Google, we shared MMRPro solutions and our MyMedicalRecords Personal Health Record with more than 180 qualified distribution partners.

After the show, I spent two days in Boston.  On the first day, Sunil and I made investor presentations to more than 30 individuals and small cap institutional investors. Then on Friday, we spent the day with a document distribution company we met at HIMSS.  They provide document distribution systems for more than six hundred hospital systems.

Before I left Boston we agreed to initiate beta testing of a deployment program to offer MMR Personal Health Records to a select group of this company’s clients.  Watch for this very exciting announcement as we begin this stimulating test program, which for the first time takes us directly into hospitals from an existing third party vendor.

Saturday, Kira and I took the train to NY, where I caught up on nearly a thousand emails dealing with everything philanthropic, personal, and mostly MMR business.

Yesterday, I met a second HIMSS lead.  This company is a research purchasing syndicate that matches their 1200 hospital-network with selected vendors in private regional trade shows. After nearly three hours together we agreed to begin the process of having them introduce our Personal Health Record services and, in particular, the MMR Stimulus Program to their customers, making it the second time in two days we have established working relationships that can access hospitals through third party vendors.  Meanwhile, Richard Lagani was in Canada, where he was working on an expansion of Chartis domestic sales in North America.

I used the rest of yesterday afternoon at meetings with Chartis Global Marine and Energy.  I lost an hour when I had to shut off my Blackberry because Kira and I were VIP guests of CBS (our daytime Emmy Awards partner) at the Late Show with David Letterman. Be sure to watch this Thursday; Charlie Sheen gags run through the entire hour of Dave with his guest, the great Robin Williams. Then it was back to the hotel for more emails and a business dinner.

Today I left at 7 am EST on my way to Verizon headquarters in Basking Ridge, New Jersey.  This is where the lawyers tell me I have to be quiet; however, this is the first day of the most exciting days of the rest of my life.

Tonight I will take a redeye home excited about the things that are happening around me and looking forward to being home with Kira, Charlie, Mindy, Meatball, Diego, Priscilla and Momma Kitty.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

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To Learn Anything You Must Put Aside The Safety Of Your Ignorance

I want to thank everyone for the enthusiasm and positive comments about my blog, particularly over the last several weeks. In fact I have had several requests from publisher’s networks to publish my blogs on a regular basis for newspapers throughout the country. Although after some of the events of last week, it’s a tempting offer (specifically speaking of the political climate in the middle east), I am convinced the big potential is to take on full time spiritual blog writing after my mission on earth with MMRGlobal is complete.

So who is Bob Lorsch anyway? There is a sign on my office wall that says, “To be Average Scares The Hell Out Of Me”. If any of the readers of this blog have any interest in actually learning facts about MMRGlobal or Bob Lorsch, I am always available to discuss facts vs. fiction at 310-476-7002.

This week, we are at T minus 10 on the countdown to HIMSS where we expect to announce the details of our comprehensive Concierge Medicine launch, Consumer Sweepstakes, Favorite Things Emmy Program and expanded relationship with Kodak. In my spare time I am also working on biotech licensing opportunities worldwide. In addition this coming weekend I am in Orlando at Kodak’s KES meeting in Orlando.

Also, as a result of MMR’s relationship with Lucent in the United States, last week, Unis posted photos on their website of a first meeting between Lucent and Unis in China to discuss Lucent’s interest in the MMR-UnisTH China Joint Venture and possibly becoming an active participant. The value of having Lucent as a potential strategic partner in China could represent a tremendous opportunity.

And since many of you are new to this Blog and may not have known me personally for the past 30 plus years, I thought you would be interested in the following along with a copy of my bio. Click here to view article.

On May 15, 06 for those of you who subscribed to AOL you saw this on the AOL home page on that day.

Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotechnology company Favrille, Inc., completed in January 2009. Mr. Lorsch was elected Chairman, President and Chief Executive Officer of the combined company, which was renamed MMR Information Systems, Inc. and officially became MMRGlobal, Inc. (OTC: MMRF) in June 2010. The name was chosen to more accurately reflect the company’s business as a worldwide provider of its MyMedicalRecords consumer and professional products for the healthcare industry. These include the MyMedicalRecords Personal Health Record (www.mmrvideos.com) and the MMRPro professional solution for physicians and small hospitals (www.mmrprovideos.com). Additionally, MMR’s MyEsafeDepositBox provides secure storage solutions to the insurance, legal and financial services industries (www.myesafedepositbox.com).

As a result of MMR’s merger with Favrille, the company also acquired intellectual property assets, including data and tissue samples from the FavId® vaccine clinical trials to treat B-cell Non-Hodgkins Lymphoma and an anti-CD20 antibody that was developed as a potential candidate for the next generation Rituxan®.

Mr. Lorsch also heads up the private equity and consulting firm, The RHL Group, Inc., (www.rhlgroup.com) with diverse interests in e-commerce, entertainment, and biotechnology. For over 20 years he was in the telecommunications and marketing services industries. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded for $5000 plus about $400,000 in credit card debt and built it into one of the largest providers of prepaid telecommunications products and services in the world. SmarTalk had a market cap of nearly $1 billion when it moved to Ohio in January of 1998 and Bob retired into eight years of Philanthropy. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings.

In the 1980s, Mr. Lorsch built and headed the Lorsch Creative Network (LCN), a full-service advertising and sales promotion agency specializing in marketing campaigns for “blue chip” national and international clients, including the ABC, CBS and NBC television networks, Campbell’s Soup, Procter & Gamble, Marvel Entertainment, Johnson & Johnson, Taco Bell, Northrop Grumman, and McDonald’s Corporation, among many others.

Mr. Lorsch also founded Natural Products for Pets, Inc., which he launched in 2001 as the exclusive manufacturer and distributor of the Dancing Paws product line. Offered at major retail specialty stores and on the Internet at www.dancingpaws.com, Dancing Paws is a popular pet nutrient system that is produced at human dietary supplement plants requiring FDA approval. One of the company’s leading products is “Breath-A-Licious,” a dental treat for dogs that is an industry best-seller.

Known early on for his innovation and marketing acumen, one of Mr. Lorsch’s out-of-the-box campaigns was chronicled in the book Barbarians Led by Bill Gates: Microsoft from the Inside, which recounts the first launch of Microsoft. In it, he is described as “a marketing mastermind…a magician who believed anything was possible and simply wouldn’t take no for an answer,” and where in one week “Microsoft had reinvented and redefined the idea of promotion.” Another innovation involves his efforts starting in 1981 to sell advertising on the Space Shuttle and International Space Station to benefit NASA research programs. He has continued to maintain the currency of his copyrighted proposals and has provided expert testimony to the Senate Subcommittee on Science, Technology and Space, expanding the scope of his programs to include future missions to the Moon and Mars.

Mr. Lorsch’s support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new California Science Center in Los Angeles, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in historic Exposition Park.

Mr. Lorsch is a Member of the Board of Trustees of the California Science Center at Exposition Park, also having served a four-year term on the State-appointed Board of Directors; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; Member of the Board of Governors of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff’s Youth Foundation. He has also served as a National Vice President and President of the Executive Committee/Western Region of the Muscular Dystrophy Association. Further, he has been a major supporter of the John Wayne Cancer Institute; the Elizabeth Glaser Pediatric AIDS Foundation; and the Thalians Mental Health Center at Cedars-Sinai Medical Center.

Mr. Lorsch has received numerous awards and proclamations for his public spirit. He was recognized in 2006 by the U.S. Small Business Administration with its “American Spirit Award” for his efforts in disaster preparedness since the early 1980′s and MyMedicalRecords.com’s contribution to disaster preparedness in the wake of Hurricane Katrina. He has also received the prestigious “C” Flag Private Sector Initiative award from the White House during the Reagan administration for his work in raising millions for financing state and local earthquake preparedness education. His efforts for this cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).

On June 5, 2002, Mr. Lorsch was recognized by the City of Los Angeles when the Los Angeles City Council adopted a resolution commending the entrepreneur/philanthropist for his outstanding charitable work and business leadership, and further honored him by creating “Bob Lorsch Day.”

Mr. Lorsch has helped raise millions of dollars for charitable organizations through a combination of direct giving and by creating cause-related marketing programs for national advertisers from which organizations like the Special Olympics have benefited.

For his philanthropy, he has been recognized by the following charitable organizations: the anti-drug, anti-violence organization D.A.R.E. America honored him in 1998 with its coveted Future of America Award at a dinner where he was named D.A.R.E.’s “Man of the Year.” He was instrumental in raising over $2 million for this organization at the dinner, which represents the most successful fund raising event held by D.A.R.E. and is among the most successful money-raising events honoring an individual in the Los Angeles area. The Muscular Dystrophy Association honored Mr. Lorsch in 1999 with its esteemed Humanitarian of the Year award; the Southern California Chapter of the Asthma & Allergy Foundation of America named him Humanitarian of the Year 2000; and Starlight Children’s Foundation (now the Starlight/Starbright Children’s Foundation) honored him in April 2002 with the Golden Wish Award at its 19th annual gala hosted by Jamie Lee Curtis.

In October 2003, Mr. Lorsch was honored by the Wildlife WayStation with its “Paws of Fame” Humanitarian Award in recognition of his philanthropy and unselfish dedication to the world-renowned animal sanctuary. In 2009 he received the Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean.

Mr. Lorsch has been a featured speaker on personal health records and telecommunications at forums nationwide, including MIT. He has also been highlighted in hundreds of national and international newspapers and magazines and has been interviewed on numerous television and radio shows. His career of combining entrepreneurship and philanthropy was the focal point of one of the seven keys to success in the 2007 book, “The Millionaire Zone,” authored by ABC Radio Host and AOL Family Financial Editor Jennifer Openshaw. His entrepreneurial spirit was also profiled on AOL’s Money & Finance Web portal (“From High School (Almost) Dropout to Having $100 Million”) and in the 2007 book, “The Engine of America,” written by Hector V. Barreto, former head of the U.S. Small Business Administration.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002, Fax 206-374-6136
www.mmrglobal.com
Follow me on Twitter at PHREMRGURU

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GETTING THE FACTS STRAIGHT

Over the past several months a lot of good news has been coming from MMR. Unfortunately the good news has been getting overshadowed by a steady decline in the Company’s stock price.

As a result many who claim to be stockholders are very vocal (and not shy) about their feelings about the Company and it’s management. In many cases these same people had different points of view when the Company’s stock was trading for more than thirty cents.

The Company does it’s very best to the take high road in communicating with its shareholders. As a result I am going to begin addressing some of theses comments here. I am in plain sight – my telephone number, email, and address are available to all. 

Because they use made-up names, I can’t be sure if these comments are from actual shareholders, or competitors whose aim is to weaken the confidence of our real shareholders. Why not come out of the closet and contact me directly – ask your questions, vent your feelings, sign your name. I have nothing to hide, do you?

We have a conference call this Friday – a perfect opportunity to emerge from the shadows. I hope you will. In the meantime here are responses to hostility towards MMR, and me personally, that I simply do not understand.

CEE-IT: IMO anybody could produce $300K in revenues by spending that kind of money… they are in the business of selling stock and hyperbole. Look at the ridiculously small amount spent on research and development out of all those losses. You cannot produce anything but vaporware with that kind of a development budget. This big PR build up, and then “next quarter” will show it, and then what? It all seems to be a familiar tune. Huge assets in biotech too… yep, it all sounds good how that fell in their lap, but show me the beef.

Dear CEE-IT: Have you ever produced $300,000 in revenues? I don’t know what business you are in, or even if you are in business, but making money for our shareholders is what I do – 24/7. As for our biotech efforts – those may have “fallen in our lap,” but it was MyMedicalRecords and it’s management team that bought Favrille. Anyone could have ignored those assets it was this management team who is uncovering their value. Now they are part of the assets of MMR for the benefit of our shareholders. And stay tuned, because we believe our shareholders will benefit from our biotech efforts.

JAGMAN SAYS:” Of this amount, 706,605 shares were purchased by the Company’s CEO at twelve and a half cents per share.” Wow…not too smart, he could have bought them for much less!!! I guess he believed his own BS…..

Dear JAGMAN: Yes, I do believe in MMR. Which is why I bought those shares at a price higher than I could have. Because I believe those shares today are a bargain. I can’t disclose – in advance- what I already know, and I will disclose them when it is legally possible to do so. And yes, I think of myself as “smart.” I built a telecom company from nothing to a billion dollar valuation before, and I intend to do it again.

FROM TIMHYAH: Show me the money, geez. The 10-Q should come out this week- better be something in it that makes shareholders happy. People are tired of the fluff PRs, and jet-setting ways that are not producing results.

Dear TIMHYAH: Interesting that you should call our PRs “fluff.” Do you issue PRs in your business? If you do, then you deal with lawyers that you pay enormous sums to limit your enthusiasm in print. You also deal with lawyers who guide you on how to comply with regulators. You also sign Non Disclosure Agreements which limit your ability to disclose. You also argue with your board members and your investor relation’s people who want you to say more. When we do issue a PR, you can be sure it is factual. As for my “jet setting ways,” I do travel a lot but it is 90 percent on business. Yes, sometimes I take my wife who is a non-paid spokesperson for MMR. I work throughout every flight for this Company.  There have been some snide comments about the event honoring our wounded warriors in April at the Playboy Mansion. For your information, one of the reasons I have used that particular venue many times over the past 10 years to raise money for worthy causes, is that contributors and potential contributors are drawn to the location because it’s glamorous. When you’re asking people to open their wallets for charity, you had better give them a good reason to do so. And by the way, I have raised more than ten million over the years for charity. Google my name + philanthropy and educate yourself.

Thank you for your comments, positive and negative. They help me see very clearly that we are on the right track. Keep those cards and letters coming – and watch for my answers. If you have the courage perhaps you’ll attend Friday’s shareholder call with your real name.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002374-6136
Follow me on Twitter at PHREMRGURU

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