How Valuable Can Patent Rights Really Be?

In August of this year, two separate billion dollar verdicts for patent infringement were handed down.  Apple was awarded $1.05 billion in a patent infringement suit against Samsung related to the iPhone and Monsanto was awarded $1 billion in a patent infringement lawsuit against DuPont related to genetically engineered agricultural seed.

One of the questions being debated in the legal community and the media is whether a patent portfolio can have a billion dollar value.  Most experts believe the answer is yes based on the way patent damages are calculated.

Patent damages are compensatory and meant to remedy the loss due to infringement.  There are two ways that patent infringement damages may be calculated monetarily.  The first by awarding a hypothetical reasonable royalty and the second through the calculation of lost profits.  Under either of these approaches the idea is to compensate the patent holder by placing them in the position they would have been in if an infringement had never occurred.

Over the past year, MMRGlobal’s subsidiary, MyMedicalRecords, Inc., has been awarded five patents by the United States Patent and Trademark Office, U.S. Patent Nos. 8,121,855; 8,117,646; 8,117,045; 8,301,466 and 8,321,240, with similar patents issued and/or pending in twelve other countries.  In addition, MMR has hundreds of pending claims involving Personal Health Records and features included in Electronic Medical Records systems in the U.S.

Although reasonable royalty calculations look to industry standard rates for the technology, in most cases there is no industry standard.  As a result, courts often turn to a “hypothetical negotiation” to determine an amount a patent owner would have received if it had licensed the patent to the infringer in an arm’s length licensing relationship.  With health IT projected to be a hundred billion dollar industry fueled by tens of billions in incentives that “hypothetical negotiation” could result in a big number.

The lost profit damage calculation is not so hypothetical.  Instead, it is an approximation of the profits that the patent owner lost due to the presence of the infringer’s product(s) in the marketplace.  This is essentially based on lost sales that the patent holder would have had if no infringing products were on the market.  The lost profits calculation can include what is called the “entire market value rule.”  This rule permits the patent owner to include as lost revenue separate non-patented components that are typically sold along with the patented product.  If that were applied to MMR’s patents, that could be a really big number based on a really big market.

In order to make a belief into a reality, we need to keep thinking out of the “BOX” while placing one foot in front of the other regardless of the obstacles that appear in the way. Then one day we find ourselves ringing the bell on the New York Stock Exchange and the answer to how to do it appears in front of us.  When I started MMR in 2005 I believed it could be the most successful venture of my life. At that time, I did not know how I would get there because there is never certainty in something that has not happened yet.  Through the inner voice of natural knowing I simply knew I could. So I started thinking out of the “BOXES” which became the four corners of many pieces of paper called patent applications.  Now it appears the resultant patents (and pending applications) should help get us through to the most successful venture of my life.


Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets
Edited from an article by Jonathan L. Kennedy of McKee, Voorhees & Sease

 

 

 

 

 

 

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Perspective, Use It Or Lose It…

The definition of “Fear” is being afraid of something that has not happened yet.  As CEO of MMRGlobal, a publicly traded company (OTC:MMRF), I live my life under the microscope of the shareholders our management team works for.  Unfortunately, some shareholders spend much of the day in fear of what has not yet happened, while I spend my days in the belief that as long as one foot keeps moving in front of another, the best is still to come.  Yes, I am an eternal optimist and I do not quit.  That is why a sign sitting in my office for the past 30 years says, “To be Average Scares the Hell Out of Me.”

As the end of the year approaches, I have been getting my annual report cards from many of you who are shareholders, partners and vendors, telling me your thoughts on how the last 12 months have impacted our relationship and our lives.  Although I get my share of A’s, B’s and a few C’s, my resolution next year is to continue working to turn them all into A+++’s, similar to the one from Hillary Clinton to her husband President Clinton, President & Mrs. Gerald Ford and others in entertainment and business, including me [click to watch Senator Hillary Clinton].

As I say goodbye to 2011, and look back at the events in my life and those events that impacted MMR, I think about what has happened and what I can do to make 2012 better.

I have lived through and witnessed numerous events that were considered to be crises at the time, which, through perspective, now seem to have been opportunities and lessons for the future, which I will now borrow for 2012.

However, I am unusually lucky to be in the right place at the right time.  For example, in the case of MMR, we will begin to reap significant benefits from the HITECH Act. It stipulates the conversion of paper-based medical records into digital Electronic Personal Health Records for all Americans by 2014.

As a result, our MyMedicalRecords.com PHR allows patients online access to all their medical records and other important documents in one secure place, anytime, from anywhere in the world, well in advance of the 2014 deadline.

Some of my perspective also comes from my willingness to not only learn from events in my life, but also to look inside my life.  I spent many years looking inside in numerous ways, amongst them in a program called Lifespring.  In one of my advanced trainings, my then-trainer (today an MMR Board Member), took a Styrofoam cup and drew a circle around it. His point 30 years ago was to remind me that the cup was half full, or maybe half empty.  I look at that cup every week, since I keep collar stays in it, and after 30 years, I am convinced it’s still half full.  However, as I have every year, I will continue on working to fill the other half.

I sometimes ask myself when is enough, enough?  I am not sure if there is such a thing. Perhaps that is why philanthropy is such a big part of my life, because the more results I seem to create, the more I am able to give back to those less fortunate; children, America’s Veterans, the physically & mentally ill and, as many of you know,  wild, exotic and domestic animals.  My perspective is that the more you receive and put into the universe, the more you will undoubtedly get back.

Accordingly, as a make-it-happen guy, my resolution in 2012 is to continue working to turn my 70 million plus shares in MMR into my next 100 million dollars. This way, I can continue achieving the level of success I had with my last publicly traded company, with the sincere hope that I, along with all of MMRF’s shareholders will be successful enough for all of us to make a difference in this world.

Happy New Year and remember to use “Perspective” so you don’t lose perspective.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets


 

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What’s the Buzz, Tell Me What’s Happening…

Last night was Innovation Night at The La Jolla Playhouse, where QUALCOMM, BioMed Realty Trust, Avalon Ventures, Nokia, Ivor Royston of Forward Ventures, MMRGlobal and other corporations joined together for a revival premier of Jesus Christ Superstar. The revival and this cast are scheduled to open on Broadway at The Neil Simon Theatre, in New York, March 2012.

Yesterday was also a day where the innovativeness of MMR was rewarded with a near record trading day on the back of the Company’s receipt of an offer to license portions of its health information technology patent portfolio.

Things happen in my life at the strangest times and for no apparent reason.  Some would say it’s because I work hard, putting at least 60 hours a week into MMR.  I like to think it is as how the universe gives back to those who give to it.  I believe the more you put out the more you get back.

So in the spirit of the Season of Giving, isn’t it coincidental that on a day where the company’s stock traded nearly 3 million shares, I spent 12 hours of my day driving to San Diego to “Give Back” to the community, and in particular, teaching the arts to kids.

To paraphrase the music of Andrew Lloyd Webber and the cast of Jesus Christ Superstar, “Here’s the buzz, let me tell you what’s happening”.

And there is a lot of buzz on the street about MMR and my job is to make “Buzz” happen. One of the many ways I do it is called “Socially Networking”, like I did last night.  Rather than sit behind a desk and push a “Like Button” on someone’s website or write meaningless inaccurate information on a bulletin board or page somewhere, I spend my day making a difference for the shareholders of MMR by also making a difference in the community, by “Socially Networking”.

And last night was all about “Socially Networking” for the benefit of MMR.  Does socially networking work better than social networking?  Does corporate and personal philanthropy impact our business and personal lives?  Although difficult to measure, I think the answer to both is an absolute yes!

At MMRGlobal, social networking is a very important part of our business.  It cost effectively calls people to the attention of our product when they need it the most. Using the tools at our disposal, Facebook (Friend us), Twitter (Follow us) and Google Alerts, we follow people struggling in the loss of a home from fire or dealing with the crisis of illness and numerous other personal and natural disasters.  MMR then uses social networking to make a small difference by giving an affected individual or family a trial account when they need it most.  In fact, that is what our www.mymedicalrecords.com (Watch Video) and our www.myesafedepositbox.com (Watch Video) are supposed to do. And as an example of how Giving Back can benefit MMR’s bottom line over time, we add users after the free trial periods with user attrition of less than 5%

However, “Socially Networking” is just as important.  I am sure many who read this blog will criticize me for doing anything “social” in my life other than driving to the office.  I see it everyday from bloggers that have nothing to do but attempt to criticize me for giving my life (and tens of millions of dollars) to the charities Kira and I love. I can only assume that I have nothing in common with these people other than perhaps the keyboard I am typing on. That’s why we have the Robert H. Lorsch Family Pavilion at The California Science Center.

To “Socially Network” is like any other job.  It requires commitment to want to give back and it only works when one manages the possibilities around them.  One of the ways I make a difference is by staying very connected, and that takes work.  As a result, I can reach virtually anyone in the world by calling someone that I know personally.  I keep contact data on nearly everyone I meet.  Consequently I have 14,464 current contacts in my personal Outlook database and a near full time person who calls anyone regularly to keep their contact information correct.

In large part, that is how I get to participate in events like Innovation Night last night.   It was an exciting evening that started with a sponsor cocktail reception, where Richard Lagani, Kira and I networked with the healthcare, biotech and telecommunications elite.

Having this opportunity to open the doors to major new business relationships for MMR, while preparing to watch this “ground breaking” rock opera, which reinvented musical theatre as we know it today, reminded me of how MMR is reinventing “the Future of Healthcare Today” with “ground breaking” tools for personal health.

Opportunities like last night do not happen if I were to sit in the office pushing a “Like Button”- they only happen when you actively “Give Back.” So as we go through the Season of Giving, give Socially Networking a try. It can make a difference in your life and will defiantly make a difference in someone else’s.

Speaking of making a difference, today will be another 12 to 15 hour day, since China calls start at 7:00 PM tonight, as we get closer and closer to seeing years of efforts also turn into reality.

As I said, 14,464 contacts truly represent a global opportunity to make a difference.  Perhaps you should start backing up your phone, PDA and contact data base today.  And perhaps in a www.myesafedepositbox.com account.

Although this is not the last blog I will probably write this year, I want to take this opportunity to wish you, your family and friends the happiest, healthiest and most prosperous of holiday seasons.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

 

 

 

 

 

 

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In Order to Live Free and Successfully You Must Sacrifice Boredom

The opportunities in Health IT are anything but “Boring”. Personal Health Records are fast becoming a tool used by more and more individuals who realize the value of having one for themselves and their family. Governments around the globe are also getting into the act, awarding hundreds of billions of dollars in stimulus monies as incentives to encourage health care professionals and consumers to embrace Health IT, ultimately leading to everyone having a Personal Health Record (“PHR”).

MMRGlobal was clearly the early horse in the Personal Health Record race and, after nearly 5 years, life at MMR is also anything but “boring”.  Just read in the press about what’s going on in a worldwide health information market that is slated to grow into the trillions of dollars.

And also speaking of “boredom”, the last thirty days have been anything but. Dozens of stories about the value of Electronic Medical Records and PHR’s have appeared in business-to-business media, all discussing the opportunities for health care professionals, consumers and investors in health IT.  Many of these articles are referenced in earlier copies of this blog.

Also not “boring”, just last week, Rich Lagani spent four days in London, meeting with hospital equipment distributors, providers and other European health care organizations.  Meanwhile, I will start this week off in Athens, Greece, meeting with representatives of government and local universities regarding opportunities for MMR to help reduce the costs of health care in Greece. There could not be a better time to demonstrate the power and the positive economics of health IT anywhere than this week in Greece.

While we explore opportunities in London and Athens, we continue to place one foot in front of the other in China, India and Australia, responding to interest in Qatar and other UE countries, as well as Russia, where the lack of a high speed infrastructure makes MyMedicalRecords.com a more cost effective solution to efficiently and inexpensively store and share medical information today.

And so far in October, while the company is knee deep in the closing of our third quarter, AJ & Rich are with 4Medica, Lucent and Kodak representatives at the Medical Group Management Association (MGMA) meeting and convention in Las Vegas, where MMRGlobal is also exhibiting.

Meanwhile, the consumer media is also showing unprecedented interest in the importance of having a Personal Health Record.  On October 9th, Parade Magazine quoted Dr. Greg Ellis, President of the American Family Physician Association to millions of Sunday readers asking and answering the question, “Should Americans Have Personal Health Records.” His answer was a resounding, “Yes”.

Dr. Ellis stated that as a doctor, he believes having a PHR improves the physician’s ability to deliver a higher level of care to patients who know their own medical history and the medications they are taking, as well as all the notes and test results found in a patient’s previous history.

Dr. Ellis also pointed out the benefits of having medical records and other important documents available in the event of a disaster or other emergency such as a fire, flood, earthquake, even civil unrest.  That’s why MMR contains not only the most consumer-friendly Personal Health Record but also an emergency safe deposit box.

Coincidently, nearly three years earlier, after Hurricane Katrina, the SBA, in a ceremony attended by then President Bush, presented an award to MyMedicalRecords.com for being one of the most comprehensive disaster preparedness products that any family could have to store their most important documents including property deeds, birth certificates, marriage licenses, insurance policies, and of course brokerage statements of accounts for investors. That’s why, a MyMedicalRecords.com account, with a MyESafeDepositBox inside, truly represents the future of health care today!

The week after the October 9 issue of Parade, the Los Angeles Times published a Letter to the Editor from a physician working at the VA, saying that the Veteran’s Administration, in 1996, converted its record-keeping to electronic, thereby saving the VA millions of dollars, and making care of our wounded and ailing soldiers from all the services better. MyMedicalRecords.com is one of the only on-line personal health records that features connectivity to any doctor or hospital regardless of the plain paper or electronic medical records system currently in use.  This means that veterans who leave the VA system can use an MMR account to store their medical records after departing active military service and easily share them with their personal physicians in the private sector.

So what’s next to keep MMR from being boring?  As more and more physician groups and surgery centers adopt MMR products and services such as MMRPro, there will be opportunities to offer them a comprehensive MMR- branded certified MMR electronic medical records system. In fact MMR’s recently announced relationship with UST-Global is the first step to lining up resources and infrastructure partner to make that happen.

How does one avoid boredom?  There is a line that I learned in a basic LifeSpring training many years ago. The trainer was Jack Zwissig, who is on the MMRGlobal Board of Directors today.  The line goes, “When you resist opportunity, you are stuck with what you’ve got”. Being “stuck with what you’ve already got…..now that’s boring.

 

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002,  www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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PREPARING FOR THE NEXT DISASTER BEFORE IT’S TOO LATE WHILE WE REMEMBER 9/11

I’m back in Los Angeles after an extraordinary week in New York, where I participated in ringing the closing bell at the New York Stock Exchange along with leading supporters and directors of the American Humane Association to honor the Hero Dogs of 9/11.  At a dinner last Thursday, we watched an extraordinary film profiling the 300 Hero Dogs that were part of the recovery efforts at Ground Zero. One such profile was of Bella, a search and rescue dog.  Going back to May 2001, Bella was diagnosed with cancer.  I read in the Los Angeles Times that the Los Angeles Fire Department could not afford to pay for her treatment.  So without a second thought I did.  My story about Bella proves that when you place your heart ahead of your head and give to any living creature, you impact the world in ways you would never know. There are no accidents to my special connection with Bella and the knowledge today that she would bring closure to 30 families devastated from 9-11.  Please watch the story of Bella here http://www.youtube.com/watch?v=0LO33zLHoek

We never know when the next disaster will happen.  Just this past month we experienced an earthquake on the East Coast, two hurricanes, with more on the way, and massive floods and fires throughout our nation. , Nothing points more to the need for families and individuals to have a safe and secure place to store and be able to access their health records, mortgage papers, priceless photos, insurance and other important documents and advanced directives in advance of a disaster or other emergency and before it’s too late.

Putting it all in perspective, I thought I would share this excerpt from an email I received from Robin Ganzert, President and Chief Executive Officer of the American Humane Association, which sums up the feelings we all share and which I am proud to publish, with her permission:

“On this day 10 years ago when everyone in our nation experienced what it is to be truly vulnerable, the most vulnerable among us ultimately provided the most profound sort of aid and comfort.  So last week American Humane Association honored those unsung heroes of the 9/11 attacks, with an evening of both profound humility and uplifting celebration.

Thanks to those who participated, by any measure our Tenth Anniversary Tribute to the Hero Dogs of 9/11 was an outstanding success. From the moment Rin Tin Tin entered the room until the last notes of Daniel Rodriguez’ amazing tenor voice reverberated through the full, silent hall, together we laughed, cried, sat awestruck at stories of courage and loyalty, and … most important … remembered.

Shining a spotlight on the heroism of the remarkable dogs who risked their lives at Ground Zero reminds us that there are heroes on both ends of the leash. Heroes include those who worked closely with the animals themselves ­– the bomb-sniffing dogs who made sure the area was safe to work in; the rescue dogs who proved better than any person or machine at finding survivors in the wreckage; the therapy dogs who comforted those who suffered unimaginable loss. I’ve been equally struck by how people who previously had no idea of the tireless commitment and fearless service of these Hero Dogs have been so thankful that we’ve brought their story to the forefront.

As the world rightly commemorates the people – the ones who died, the ones who served, the ones who lost, the ones who brought us hope – of 9/11, we also know that telling and hearing about the animals who shared our experience has brought a deeper meaning, and a deeper understanding to that commemoration.

 Today is as much about looking forward as it is about looking back. As a nation and as individuals we all have learned a lot since 9/11. For our part, American Humane Association’s Red Star™ Animal Emergency Services team – on the ground in New York City providing support and comfort to first responder animals – is more prepared than ever to address whatever challenge we as a nation may face. This year alone Red Star™ has responded to floods and fires, hurricanes and tornadoes, earthquakes and tsunamis, there as we have been for nearly a century to rescue animals and make communities whole again after tragedy strikes. Every day, everywhere – American Humane Association stands ready to serve as a protector of our most vulnerable.

And, as you may know, American Humane Association rang the closing bell on the NYSE on the day the market went up 275 points.  Indeed, a week that this institution, long in history and impact, will not soon forget.  For coverage from this week’s events, please see the link below.  Thank you truly for your engagement and support of our mission.”

You can support American Humane by clicking on the following link www.mmrglobal.com/aha to activate a MyMedicalRecords.com account, or if you are interested in joining us at the gala black tie, red carpet American Humane Association Hero Dog Awards (www.herodogawards.org)  www.herodogawards.org on October 1st 2011, at the Beverly Hills Hilton Hotel, contact Bobbie or Herlyn , at 310-476-7002, or info@mmrmail.com, and we will be happy to arrange for you to get the information necessary to attend this event.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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The Mark of Your Ignorance Is the Depth of your Belief in Injustice and Tragedy.

This has been a challenging emotional time in our country. On Monday morning many of the financial naysayers called it the end of the world…..aka, the end of the US economy.

We have had serious downturns before; in fact recessions seem to occur somewhat regularly these days at least every 10 to 15 years. We had one in the 90’s, when the dot.com boom ended. Another occurred when real estate took a dive, (with a boom in between) and another collapse to where it sits today.

Fortunately for the investors in MMRGlobal, the one thing that will survive any economic crisis is the need for healthcare and the worldwide agenda to get it better, cheaper and ultimately paperless. In fact, the more the financial stress, the more medical expense.  People stay home from work, disability claims are filed and kids miss days of school because of financial stress. When I watched Hosni Mubarak, former President of Egypt yesterday, on his first day of trial, it’s no wonder he was in a hospital bed. Of course the plight of Mubarak is an exceptional example, but financial stress or otherwise really takes its toll on a person’s health.  That’s why MMRGlobal started giving people a “project” to be excited about,  offering Personal Health Records under our MMRGlobal Stimulus plan from any doctor who displays this brochure http://pv.mmrcontent.com/PatientViewFlipBook/

We all talk about how unfair and unjust things are.  Are we are all victims? Or are we all volunteers? Do we create what we believe?  Are we victims because the market is crashing? Or did we volunteer to be victims because we did not see what was going on around us?  Will we talk about how we are victims when MMRF is back at its highs because we did not buy enough now?  It is our choice to pick our future and create our memories, past and the future of tomorrow.

We have all passed owning Microsoft, Google, Apple, Amazon and others at their lowest levels. Are we victims later when stocks go up simply because we did not buy at a low?  Or again, are we volunteers because we sat at a computer screen thinking and watching paint dry.  The other day I met a new friend at Lorschville (actually they suggested renaming LorschLand). They came straight up to me and asked what’s good today.  Not how are you? How’s is your day? Not even hello what’s new.  I had no other way of answering other than focusing on what was “good that day”. They wanted to know nothing else. All they were interested in was what was good and would have nothing to do with me on anything else. So I told them I got to spend a day at home doing a major television project with Kira for the benefit of MMR. Something I had never done with my wife on a weekday. I could not help but feel good by having that day to file in the memory banks as something good and forget the things in my daily life that consume me with daily stress.

I am anything but dead. I am excited about life and living. I live life to the fullest.  Everyday is a new adventure and journey I get to enjoy when I focus on what’s good.  I am a person who is scared to die.  However, In the long run we all die a horrible death. After all isn’t death horrible?  Everything we accomplished will go with us and, yet if we ask what’s good at that time, it’s the memories and life’s experiences that we have left behind with others to improve their lives, isn’t it? Dying is horrible even in the best of circumstances. So, Is the glass half empty or is our glass half full?  Is perspective key here? Do we use every moment we live to enjoy it at its fullest, or do we embark on this long journey to simply lose it?  I say use it, don’t lose it.

So when someone asks me what’s good today, my answer is I am in a great place at a great time.  I get to keep putting one foot in front of the other and enjoy the journey working to bring OTC: MMRF back to it’s all time high so the stockholders I represent, whether they bought at pennies this week, in the thirties through the Armstrongs or dollars from old Favrille can say; as an MMRF shareholder I got to join the journey and be around for the destination. Remember, when we are here we still get to participate in the wonderful future and miss out on the frustration of the past.

In case you are interested, today I will choose to have a great day and believe MMRF again will see its all-time high.  The fact is I won’t quit, and we have a business that benefits everyone as a result of a healthcare revolution which is this nation’s agenda.

When I decided to invest my life in eHealth and particularly Personal Health Records, I had no inkling that the agenda for this nation would be to digitalize the way physicians do business and that I would be there.

By the end of 2014, we will all have some form of Personal Health Record in our life. We will all be linking to our doctors, hospital visits, X-rays, laboratory tests, and more in one safe, secure internet location, available anytime, anywhere in case of a disaster or another emergency.

So ask me what’s good today?  Seems like getting it at four cents and looking forward to selling at forty cents or even four dollars would make for a potentially great day.

PS. By the way, special congratulations to my very good friend Conley Smith, who was promoted to Director of Media and Sponsorships for Verizon. You are really having a great week and what’s also great is that Kira and I get to spiritually share it with you and Nancy as our very special friends.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.

Last week, Kodak and 4medica announced a relationship that was created as a result of the introduction and behind-the-scenes efforts of MMRGlobal. As I thought over the weekend about the significance of our role in this relationship, I could not help but think about how serendipitous my life has been and how serendipity can play an important part in the future of MMR.

In 1990, I purchased a house from Prince Jefri of Brunei that ultimately became to be known as LorschLand (www.lorschland.com). LorschLand was approximately 26,000 square feet with a 4,400 square foot guest house. You might have figured out that I like toys. The purchase of LorschLand was to me the purchase of the ultimate toy, and a crowning achievement of my life at that time. LorschLand was located next door to the Frank Sinatra residence near Mulholland and Coldwater, on Bowmont Drive. The house had 12 bedrooms, 14 baths and was located on 3 acres with a 360-degree view of the world.

The only thing wrong with the house was that it was at the end of the Department of Water and Power’s power grid. Not that that is such a big deal, but every week, the power would go out. Then, with 12 bedrooms and alarm clocks, 14 baths, 4 microwave ovens, a 6-oven kitchen, Lutron lighting, 3 acres of irrigation timers, 10 air conditioning units and 28 security cameras, I had to be a triathlon runner to reset every system in the house. Finally, I had to hire a full time engineer to deal with power failures.

After months of running around 3 acres and up and down stairs, I decided it was time for a generator. Of course it had to be large enough to supply all the power we needed. So the only thing to do was to get a generator that could run at least a 100-bed hospital.

That’s when the fun started. The propane generator necessitated a mini-construction project which included the gas company’s re-routing of the gas lines from the street to the property, relocating the power poles coming into the property and the building of an underground bunker for the propane tank. The tank needed to be big enough to provide enough propane for 10 days. The generator itself was so heavy it couldn’t be delivered by truck because of weight limitations on Mulholland and Bowmont. So we set up a staging area in Beverly Hills and flew it in by cargo helicopter. During the trip the cable carrying the generator broke and it fell on a hillside where it almost took out another neighbor’s house.

Once finally dropped into place and installed, I had to hire a propane delivery service to fill the tank with enough propane to keep it going for at least 10 days, powering all the important systems in the house, which of course included DirectTV to more than 20 televisions. All installed (and permitted of course), all that had to be done now was to fill the propane tank. The propane truck arrived and pulled up to the house, but the hose and nozzle didn’t reach far enough to get to the tank. So nearly $200,000 of construction expenses later, now what?

That’s when the Kodak-4medica relationship started. I did not know my neighbors, Dr. Oleg and Irina Bess at the time, but his house had a large driveway and was just on the other side of the wall to the propane bunker. I needed to get the Besses to grant access to the propane truck so the hose could go over the wall to fill the tank. I put on my game face and knocked on their door – not asking for a cup of sugar, but asking for permission to use the Besses’ house as my permanent propane staging area.

Thanks to the Department of Water and Power, Irina, Oleg and I became the best of friends. I installed emergency outlets on their side of the wall and we had a win-win situation for both of us. I got propane and the Besses got power in an emergency.

In the process, I learned Dr. Bess was also one of the best OB-GYN physicians in Los Angeles who, by coincidence, had founded one of the first Integrated Health Records-type companies in the market. One never knows how the events of their life will ultimately affect the outcome. Oleg and I are now beginning a new chapter in a 10-year friendship that could see MMRGlobal collaborating with 4medica to offer 4medica systems to MMRPro users.

Nearly five years before the concept of Personal Health Records was on my bucket list, Oleg suggested I get involved with 4medica. I wasn’t interested at the time but his vision must have stayed with me. Eventually, I founded MMRGlobal and developed MyMedicalRecords.com, MMRPro, and our entire suite of products. That is serendipity at its best, and why I chose Richard Bach’s line as the title of this blog, “Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.”

At the recent Meditech convention in Nashville last month, 4medica introduced their first certified Electronic Medical Records systems in a booth with Kodak and Alcatel-Lucent, also an example of serendipity.

I met Shel Bachrach (www.bachrachassociates.com) nearly 15 years ago. Shel claimed to be the world’s greatest insurance agent and someone who could save me at least 20% on anything, which by the way is true. Never knowing that one day I would be running a company offering secure e-Storage of personal health records and other important documents, Shel brought me to AIG now known as Chartis Insurance. The result can be found at www.chartisinsurance.com/mmr.

Nearly 30 years ago, when I was running Lorsch Creative Network, a full service advertising and sales promotion agency, LCN was hired by Winchell’s donuts as a sales promotion agency of record. At the time I met a very tall, lanky guy named Conley Smith, who had barely started shaving and was then the advertising manager for Winchell’s. Again, serendipity at its best, Conley today is National Director of Marketing & Advertising for Verizon Wireless. Do I need to say more?

As Richard Bach says, “What we choose to do with the events in our life is up to us.” All I can say is, based on serendipity and the fact that I have 14,282 additional contacts in my Outlook database, the future of healthcare at MMRGlobal is just beginning.

And if I have anything to say about it (the future that is), we will continue to write history with the remaining 14,279 additional Outlook contacts for another 10, 20 or 30 years.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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Tell Us What You Think

I have set aside Wednesday, April 20, from 11 a.m. to 2 p.m., to invite our shareholders to come to an informal meeting at our offices, at 4401 Wilshire Blvd., Los Angeles, CA 90010, 2nd fl., for a “brainstorming” session.

The purpose is to discuss the company’s strategies to grow the business with you our stakeholders.  Senior management will be there to share your thoughts, instincts and advice, as we continue to grow our business. We will not discuss or release any Material Non-public Information.

The overall objective is to solicit your thoughts as to how we create more visibility, public awareness, and of course, value.

In preparation for the meeting, there continues to be significant developments every day, among them:

  • The continued negotiation of a wireless deal bringing the MMR Personal Health Record as an embedded handset feature. Not simply an app.  We are of the belief that having a Personal health Record like www.mymedicalrecords.com on your phone is a valuable life savings tool.  We think the carriers agree.
  • We will share our existing road show presentation that we will plan to take to Chicago later this month.
  • The launch of MMRGlobal Connectivity to HealthVault planned to be launched at the Microsoft Connected Health Conference April 26 and 27 also in Chicago.
  • The possible integration of The MMR PHR into the back end of a multi-billion dollar European technology Electronic Medical Records.
  • Continued final contract negotiations on our three-year effort to launch a MyESafeDepositBox.com type of product with one of the world’s largest banks.
  • Ongoing efforts to complete a distribution and marketing relationship with Lucent domestically and in China.

Since space is limited please register “To Tell Us What You Think” as soon as possible by contacting Investor Relations at info@mmrmail.com. For those who would like to participate and cannot attend in person we will have limited dial-up access.  We look forward to seeing you.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

Follow me on Twitter at PHREMRGURU

 

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EVERY PERSON, ALL THE EVENTS OF YOUR LIFE ARE THERE BECAUSE YOU HAVE DRAWN THEM THERE

As I watch the events in Japan unfold, I am especially moved, having raised millions for earthquake preparedness in the US, Latin America and Japan.

When I was first recruited by the City of Los Angeles as a co-chair of an Earthquake Preparedness program in 1983, I had no idea I would be writing this blog 28 years later. It never occurred to me that I would be again focusing on programs to educate my community on disaster preparedness, or encouraging you to send support to Japan at this very serious time of need.

My primary focus at that time was to educate youth on the importance of earthquake preparedness.  Working with Joe Barbera of Hanna-Barbera and Dan Slusser of Universal Studios, we appointed ‘Yogi Bear’ the first Earthquake Preparedness Bear we printed tens of millions of booklets in English. Spanish and Japanese like the one featured in this blog.


 

 
It is painful to watch the suffering in Japan, but encouraging to think that some of the people on the ground today may have been influenced by earlier efforts to educate their families on preparedness and how to survive in the aftermath of an earthquake.

As the headline says, we never really know how what we do in our lives impacts the future of our lives.  We all have at least one school teacher or mentor who set an example that influenced us in later years.  In many cases what we learn in our youth contributes to who we are today.  “We teach best what we need to learn the most and we will always be learners, doers and teachers”.  I think about these ideals and watch for ways to apply life experiences in my daily life today.

As life would have it, I co-chaired the California State and Los Angeles City and County Earthquake Preparedness Committees, for which I received the “C” Flag for Private Sector Initiatives by President Ronald Reagan.  The Award was given in consideration of my work in support of the education of school-age children on earthquake preparedness.  These efforts also earned numerous awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency.

In 2006 MMRGlobal also received a special award from President George W. Bush and the Small Business Administration for creating its comprehensive MyMedicalRecords electronic Personal Health Record and disaster preparedness management and communications system.

I am writing this blog on my third coast-to-coast trip in less than a month. I’ll spend all of Friday in new business meetings at Basking Ridge, and the weekend in New York, with institutional investors and some of our shareholders.

Monday, Kira and I will be in Washington, D.C., attending the Points of Light Institute tribute to George H. W. Bush, who will be honored for his contribution to the modern day voluntary service movement.  Also in attendance on this historic occasion will be Presidents George W. Bush, Bill Clinton, and Jimmy Carter.  We are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts.

While in DC, Rich Lagani and I will spend time on a government relations tour and meetings with Kodak resellers attending a document imaging convention taking place the day after the Points of Light event.

Then it’s back to Los Angeles to prepare for the release of our annual report.  When I was very young, a man told me the more you put out to the universe the more you will get back in your life.  If there is any truth to that story, 2011 should be a great year for MMRGlobal.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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Every event is subjective; it’s not what it means that matters, but what it means to you.

Today is my birthday.  And “Earthquakes,” specifically earthquake preparedness, mean a lot to me. When I started thinking about what I would write in this blog, I never thought that I would be watching the devastating pictures coming from Japan after their 8.9 magnitude earthquake yesterday.

Earthquake preparedness is a very personal subject to me, having lived first-hand through the California earthquake in 1994. In fact, Joe Barbera, co-Founder of Hanna-Barbera, Dan Slusser, former COO of Universal, and I chaired the California State Earthquake Preparedness Committee during the Reagan Administration. Yogi Bear was our Earthquake Preparedness Bear and Spokesbear.

I was awarded the prestigious “C” Flag Private Sector Initiative from the White House by President Reagan for raising millions of dollars for state and local earthquake preparedness education. I then spent more than ten years serving on Los Angeles City and County earthquake preparedness committees.

I also received a string of awards from the City and County of Los Angeles, the State of California, and the Federal Emergency Management Agency (FEMA).These efforts resulted in MMRGlobal receiving a special award from President Bush and the Small Business Administration in 2006 for deployment of the most comprehensive turnkey personal health record and disaster preparedness document management and communications system available today.

I spent weeks in Japan working with the Japanese on preparedness safety as an expert and guest of that nation. Kira and I and all the team at MMR send their thoughts and prayers to the people of Japan.

Birthdays for me are also a time to reflect on where I am at this moment, where I’ve been in the last 12 months, and what I’ve learned so far on Planet Earth.

The most obvious lesson is that the people who are happiest do what they want to do.  First, it took a long time, but I am blessed with a great relationship with my wife, Kira.  She is very patient and loving. I know I constantly push the boundaries of our relationship with my workaholic behavior and I thank her for her support and understanding on behalf of all the stakeholders in MMRGlobal, MMRF.

Hard work is something I grew up with as a family mantra. And hard work and patience is what MMRGlobal is all about.  As the Company’s Chairman and CEO, I get up every day thinking about creating value for my nearly eighty million share equity stake into a future for our shareholders, vendors, employees, Kira and I.

Next week, Kira and I are back to the east coast for the third time in a month. We will start with more meetings in Basking Ridge, New Jersey, and arrive in Washington D.C. on the 21st.

In Washington, we will join in honoring George H. W. Bush, our 41st president, along with three other of our living presidents; Honorary Chair, George W. Bush, Jimmy Carter and Bill Clinton, at the Points of Light Institute’s celebration of George H. W.   Bush’s contribution to the modern day voluntary service movement.   Volunteerism takes on a special meaning today since “Volunteers” will be the ones on the front line feeding and sheltering those who lost their homes and, most important, leading the rescue efforts to save lives.

Kira and I are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts, which will feature Garth Brooks, Sheryl Crow, Cee Lo Green, Reba McEntire, Sam Moore, Brad Paisley, Kid Rock, Darius Rucker, and Carrie Underwood. You can watch this very special show on NBC, March 28th, at 8:00 EST.

While in Washington, I will, of course, combine this trip with sales calls, a government relations tour, and meetings with potential investors on behalf of MMR.

Most of my “adult” birthdays have been spent as fundraisers to benefit my Charitable Foundation, “The Robert H. Lorsch Foundation Trust.” In fact, we have celebrated at The Robert H. Lorsch Family Pavilion, located at The California Science Center, with as many as 2,400 people, where, in one year, we managed to raise nearly one million dollars, thanks in great part to a very generous sponsorship from Verizon.

As I reflect on the memories of my past years, I think about some very special birthdays.  If I could celebrate my birthday with all of you, I would simply ask that you honor the day by “giving” gifts to any emergency disaster agency for relief in Japan or The RHL Foundation Trust at 1158 26th Street, Suite 521, Santa Monica Ca. 90403. .  Any tax-deductable contribution to the trust will go 100% to disaster relief in Japan.

In the alternative, you can give to disaster relief in Japan and your family at the same time.  Go to www.myesafedepositbox.com or www.mymedicalrecords.com now and sign up for an account. One hundred percent of this month’s revenue from your new account will go to disaster relief in Japan.

Celebrate something today, I surely will.  It will mean something special to you.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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