Persistence Pays Off

Persistence, endurance, tolerance, patience, determination, and commitment are all necessary to winning. To anyone who has followed MMRGlobal, they are also words that we have lived by for nearly ten years to get to where we are now; READY.

Now is a very challenging time in the world. The United States is involved in conflicts around the globe, while war rages on throughout the Middle East, Africa and Europe. We all have our own personal challenges in our daily lives and in the lives of the ones we love.  One of my wife Kira’s best friends is surviving breast cancer one day at a time, while a number of close friends have family members also fighting numerous medical crises.

In the past week alone, MyMedicalRecords has shown its readiness and is responsible for helping countless individuals, families, including our nearest and dearest two-legged and four-legged friends, manage their medical records and other important documents to fight illness, reduce medical costs, and save lives.

It’s sometimes hard to get up each day and face the challenges. But we do. We move forward.  We persist.

Meanwhile, the more we put out to the universe, the more we get back. And MyMedicalRecords personal health record system does just that.

MyMedicalRecords helps individuals and their families (2 legged or 4 legged) manage their health, reduce costs and save lives. The Company now finds itself in a market where electronic medical records and personal health records are mandated by global regulatory requirements.

The financial markets are valuing small health information providers, with minimal revenues, in the hundreds of millions, and in one recent IPO, billions of dollars. The fact is that after 10 years, and building a great product & service and accumulating three portfolios of 49 health IT and biotech patents, our first Markman hearing is a week away.

On Tuesday, August 19, MyMedicalRecords will be in Federal Court, facing four defendants, all major players in healthcare, and many times the size of MMR in what is legally termed a Markman hearing. A Markman hearing is a court hearing in which a judge determines the meaning of words from patent claims that are in dispute in a patent infringement lawsuit. Inventions are defined by the precise wording of the patent claims and the definition of these words play a key role as to whether the jury will ultimately determine that patent infringement has occurred.  This is a big deal. Huge.

The defendants’ law firms are legendary. If you recall the story of David vs. Goliath, I now know how David felt.  Since 2005, I have believed that the computer age would transform the way doctors and patients communicate. After all this time, it looks like we’re on the edge of that time. I knew that computers would eventually take over, and my doctor’s handwriting, which neither my pharmacist nor I could read, would be replaced by electronics.  What I didn’t know was that I would be running a company in the center of that transformation for almost ten years. Without the persistence, endurance, tolerance, patience, determination, and commitment of our shareholders, employees and friends, we may not have made it this far. However, we have.

It took nearly 10 years of research, technical refinement, and tens of millions of dollars to get to this point, and for the many of you who have been part of the journey, we are excited that the next destination is just around the corner.

A big step in our growing success came just last week, when we started selling our Personal Health Record Kit in Walgreens’ drugstore.com.  As members of my team can testify, as soon as I saw MyMedicalRecords up on a Walgreens website, I cried, exhausted and happy tears.  (http://www.drugstore.com/products/prod.asp?pid=530332&catid=184044)

Ok, back to work.  It’s Markman time.

Robert H. “Bob” Lorsch, CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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Home from the Hospital

Last Thursday, I was admitted to the hospital with pain in my mid-section and an elevated white count. I had been experiencing mild symptoms of pain in the stomach for more than a week, and when the pain started keeping me up three nights in a row I called my Internist.  He referred me to a gastro specialist whom I saw on Monday, November 18th. The doctor gave me a complete workup which included taking a rush “STAT” blood draw.  After the appointment I was sent home with two antibiotics and instructions to wait for his call. At 9:00 that same evening the doctor called and told me I had a significantly elevated white count and to immediately go for an emergency CT Scan.

I told the specialist that would not be possible as I was traveling to Chicago early the next morning for scheduled meetings where attorneys from around the country were gathering and we were not meeting at an imaging center. I explained that this was an important and time-sensitive meeting and only something like removing my appendix would keep me away.  So unless he could tell me I was having an appendicitis attack, I was going to Chicago.

As it turned out, the only reason I am able to write this blog and appear on Fox News all weekend and again in a special segment later today is because my MyMedicalRecords.com Personal Health Record account kept me out of an operating room.

So since my diagnosis was not definitively an appendicitis attack….. despite the pain (and fever) I was at LAX at 4:30 AM and on a 5:40 flight to Chicago with the Company’s patent attorney (who did not have a copy of my advanced directives).

We arrived at the meeting in Chicago, which by that time was the only thing I could feel good about.  Then, I drove from the suburb of Deerfield to the Chicago Loop for an MMRGlobal investor dinner, returning to the Airport Hilton in time for a few hours of sleep and the morning flight that would get me back to the office for more than half a day of work on Wednesday.

However, that is not exactly what the universe had in store for me. Instead, the ongoing fever and pain made me realize I needed the CT Scan before going to the office.  So I scheduled the procedure from the in-flight Internet. After the three-hour imaging procedure I went home to wait for the results.

At about 6:00 PM that night I received a call from the specialist telling me to get myself to the hospital Emergency Room with specific instructions to be admitted, adding to both my wife Kira and I that it was a life or death situation. The specialist also contacted a surgeon to be my admitting physician and I was in a hospital bed the next morning, which was now Thursday.  I had been told that I would be out in 2 days and I had an infection that that would simply be treated with IV antibiotics.

I quickly learned that now everything was an emergency. My CT Scan was done outside the hospital so when I checked into the hospital no one had a copy, only a verbal report from the specialist.  However, when a surgical team came to my room to prep me that night, they told me I was not headed to an IV Line but to surgery. Then I started asking more questions. Based on what I learned, I told them that surgery was anything but acceptable. I made it very clear that I did not want surgery and requested a hospital radiologist render a second opinion on my CT Scan. The problem was it was not at the hospital. Because I know how important it is to ask for a disc of the procedure whenever a patient leaves a radiologist, I had one with me. But I did not have the report. I 911’d the specialist, who emailed the report to me. The hospital had no way to receive email from a patient, especially at what was now 7:00 at night. However, every Nurse’s Station can receive a fax.

So using my personal MyMedicalRecords.com account, I uploaded the email to my inbox, moved the report to my radiology file and faxed it directly from my Personal Health Record to the Nurse’s Station.

Records and disc in hand, the surgical team went to a radiologist in the hospital and they all read the film together.  Forty-five minutes later, the team canceled putting me under the knife and started the IV.  Clearly, without a patient-controlled copy of my PHR, I would not have able to be on Fox & Friends Saturday morning discussing the latest on Dr. Afridi and back in my office today. Instead, I would have been in recovery, having had an unnecessary surgery.

Apparently, one set of radiologists from outside the hospital had given one opinion and the radiologist in the hospital another.  Fortunately, the hospital won.

Surgery canceled, and 4 bags of IV antibiotics later, it was off to Fox & Friends.

The best news is of course that I didn’t need surgery, and that the influx of antibiotics seems to have resolved the problem. I walked out of the hospital feeling great and, as a matter of fact, several people have said I’ve never looked better.

Had I not had a Personal Health Record I would not be writing this blog pain-free. This Thanksgiving, Kira and I have a lot to be thankful for in that MyMedicalRecords kept me from having an unnecessary operation.

If you haven’t already done so, I encourage you to use this holiday season to open a Personal Health Record account at MyMedicalRecords.com and collect all your family’s important information when you are gathered together before it’s too late.

Happy Thanksgiving!

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mymedicalrecords.com
Follow MMR on Twitter at MMRGlobal

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Health Care Meetings in Washington Lead to Closed Door Session with Prime Minister of Pakistan

I have been making regular trips to Washington, D.C. since 2005, meeting with various government officials going back to HHS Secretary Mike Leavitt, former National Coordinators for Health IT David Brailer and David Blumenthal, and Congressional Representatives of the House Science Committee staff, and others.

And there is no better proof about effectively getting things done than reading about the results of my impromptu meeting last week with Prime Minister of Pakistan Nawaz Sharif. The meeting came as a direct result of my many trips to Washington demonstrating the MyMedicalRecords Personal Health Record that patients can sign up for in real time. http://www.foxnews.com/politics/2013/10/26/exclusive-pakistani-premier-pledges-to-reconsider-jailed-doctor-case/

My message has been clear, repeatedly demonstrating MMR’s cost-effective solution to deployment of an interoperable Personal Health Record at the SBA, HHS, ONCHIT, Surgeon General of the United States, Congressional Representatives and appropriate committees that deal with health care and budgets for health IT.

I first got involved in health IT because I saw an opportunity to provide affordable, easy to use, patient-controlled access to protected health information regardless of the system that it originated from, which seemed like the right thing to do.

Then, in February this year, while in Washington to present the MyMedicalRecords story to the House Committee on Science, Space and Technology, Subcommittee on Oversight, I was invited into a meeting which evolved into a discussion of international politics and Pakistan.

The meeting was about the plight of Dr. Shakil Afridi, who was imprisoned by Pakistani officials for helping the United States pinpoint the location of Osama bin Laden. Because it also felt like the right thing to do, Kira and I started www.freeafridi.com, which led us on a humanitarian mission to free Dr. Afridi from his 33-year prison sentence.

If you believe that the more you give to the universe the more the universe gives back, then look for Dr. Afridi to go free and MMR to fulfill a significant purpose in the world’s health care systems by empowering people with the freedom to manage and control their protected health information wherever and whenever they want to anywhere in the world, including Pakistan.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
Tel. 310-476-7002
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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MMRGlobal Featured on FoxNews.com

Personal Health Records Company to Watch Now

Article Discusses how $30 Billion Blown On Non Operational Medical Record System as Compared to MMRGlobal Solution. Trading Symbol OTC:MMRF

http://www.foxnews.com/politics/2013/10/15/another-obamacare-glitch-30b-blown-on-non-operational-medical-record-system/

 

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010,
Tel. 310-476-7002
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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Beam Me Up Yamamoto

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The Honorable Ichita Yamamoto & Japanese Delegation Tour Endeavour – Saturday, September 28, 2013

It’s been a busy couple of months since I have had the time to add to the pages of my blog.  However, this last weekend was so relevant to science and technology, and in particular the future of health care (and MMRGlobal) in Japan, that I felt remiss not sharing it on this page.  The visit was arranged by U.S. Congressman Dana Rohrabacher who, after welcoming The Honorable Ichita Yamamoto, who is Japan’s Minister of State for Science, Space & Information Technology including Ocean Policy, and his delegation at SpaceX, beamed himself back to Washington for emergency budget resolution votes late Saturday night.  As a result I was left hosting the Minister around the Southern California scientific hot spots.

The Minister also happens to be a former rock singer, speaks great English and is an all-around easygoing, quite likable guy.

I first met Minister Yamamoto and his entourage of ten plus drivers and luggage handlers at LAX and joined his State Department Motorcade caravanning to SpaceX for a private briefing and tour of the rocket manufacturing facility, less than twenty hours prior to the launch of Falcon 9 www.spacex.com.

From there, I traveled with the Japanese contingentto the California Science Center where President & CEO Jeffrey Rudolph and Trustee Kira Lorsch greeted us all at the Robert H. Lorsch Family Pavilion.

Bob Lorsch, MMRGlobal CEO, with Ichita Yamamoto, Minister of State for Government of Japan, and Jeffrey Rudolph, California Science Center CEO, at the Science Center’s Robert H. Lorsch Family Pavilion.

During our tour of the Science Center, we spent time discussing the effect of natural disasters on the environment in the wake of the recent earthquake and Tsunami in Japan, focusing in particular on the effect of the Fukushima Nuclear Power Plant on the Pacific Oceans. We discussed the U.S. government and Japan scheduling a conference of nations who share coastlines to help mitigate damage from future disasters.

We ended the tour under the wing of Space Shuttle Endeavour where we spoke about how our nations have been working together in space as we looked at a plaque from a U.S.-Japan mission to the Space Station.  After the tour everyone enjoyed a luncheon hosted by MMRGlobal, starting with, of course, a traditional Miso soup.

We left the California Science Center and moved on to Aeroscraft located in a 500,000 square foot Marine Corps enclosed Air Station where we sat in the control pod of a state-of-the-art blimp being designed for surveillance and to carry as much as 500,000 tons of cargo as far as 12,000 nautical miles, http://www.huffingtonpost.com/2013/01/07/aeroscraft-test-ground-flight-airship_n_2424916.html.

After a briefing at Aeroscraft we moved to the Orange County Water District (OCWD) where we were hosted by Mr. Linden Blue, father of the Predator Drone amongst other very impressive technology,

There we saw the future of the Nuclear Reactor, small enough to be located on a flatbed truck.  After the General Atomics nuclear reactor presentation, http://www.ga.com/nuclear-energy,  we toured 30,000 acres of ground water reclamation facilities where we all got to drink sewer water reclaimed to clean drinking water.

The Groundwater Replenishment System technology seems to work, as I’m not sick.  The day was capped off by another fabulous meal hosted by OCWD board President Shawn Dewane, where we toasted our future with the Japanese over two excellent California wines, without the reclaimed sewer water.

As MMR expands its global footprint which includes the U.S., Canada, Mexico, Australia, New Zealand, Israel, South Korea, European Nations, China, Hong Kong, Singapore and of course Japan, the whirlwind day underscored the importance of advancing technology in all areas, including healthcare – to make our world a better place.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
Tel. 310-476-7002

www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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What did everyone at HIMSS have in COMMON… WELL…THE PATIENT

I am on the plane on my way back to Los Angeles after a week in New Orleans for the HIMSS Conference (www.himssconference.org). It was an extraordinary week for MMRGlobal as one of the “Most Wanted” to see at the show.  In some cases, being most wanted was driven by an interest in understanding what visitors to our booth had read about the Company’s patents and other intellectual property, but mostly because nearly every hospital administrator and Chief Technology Officer had Personal Health Records and interoperability on their shopping list going into Stage 2 of Meaningful Use.

And if it wasn’t a hospital in the booth looking for a PHR, they were a vendor also looking to purchase services to improve patient engagement, or to purchase the companies that provide the services that create patient engagement.  One thing for sure, it was by far our biggest HIMSS yet, and everybody seems to be interested in buying, selling, acquiring or investing in anyone that offers tools for the patient, especially if it involves a PHR.

The week started with the food in New Orleans and ended with one more order of barbeque shrimp.  However, the real focus of the week was anything but the food.  It was about the ONC Coordinator, Dr. Farzad Mostashari, one of the most important men in my world,  who in his keynote speech addressed the ‘human toll’ of a broken healthcare system, and how the way to fix it was though promoting interoperability and increasing transparency and access to data for patients, also known as a Personal Health Record.  He went on to proclaim an agenda of no more excuses about patients not being able to get a copy of their medical records because of HIPAA. All I could hear at that point of his presentation was the theme “Our Day Has Come…” or something like that.

Dr. Mostashari went on, suggesting that to get us there, stimulus monies would go up to fund interoperability and offset any competitive disadvantage from sharing patient data.  It was kind of like watching Kevin Costner in “Field Of Dreams,” when he was told by the “voice,” “If You Build It They Will Come.”  And it looks like ONC will help build it and pay for it.

I have gotten dozens of calls from shareholders asking about the show and I could not have done a better job of telling them what it meant to their company than to explain that the United States government’s agenda of patient engagement is just beginning, and that patient engagement is what MMR is about. And to borrow from the “Music Man,“ with a capital T and that rhymes with P and that stands for PHR.
Then on March 4, the first day of exhibits at the show, patents dominated the headlines, leading to a story entitled Patent Wars Heat Up and Cool Down at #HIMSS13. McKesson Corporation and Epic had announced a settlement of their longstanding, massive patent infringement case. Based on that announcement, the spotlight of the media shined on us and the recent press surrounding MMR’s extensive health IT patent portfolio and its possible relevance to the market. Our patent portfolio includes seven U.S. patents, as well as patents in 12 additional countries of commercial interest issued pending and applied for, including Australia, Singapore, New Zealand, Mexico, Japan, Canada, Hong Kong, South Korea, Israel, and European nations.  The article explains the MMR patents, integrated into our existing products and services which include Personal Health Records, Patient Portals and other Electronic Medical Record systems.

That may explain why, as I sat on the plane with dozens of CIO’s and Administrators from hospitals in California, who were also catching the last non-stop Delta flight out of New Orleans, I felt like I could fly without the jet. It took 8 years of sweat equity and more than $20 million for MMR to get to where it is today. It took both the Bush and Obama Administrations. It took government mandates, $20 billon in stimulus (so far, with more to come), and a massive worldwide push to make patients aware of the importance of joining the movement of managing their personal health.  And then it took the invention of Meaningful Use.

Also on March 4th, at 11 AM, my world got rocked when five of the biggest Health IT vendors, representing an estimated 41% of the entire EMR market, announced the CommonWell™ Health Alliance. For the first time, it was like the day I figured out how prepaid phone cards could sell through mass merchandisers, turning a $5,000 investment into a billion dollar market cap company, before I resigned as CEO.

Cerner, McKesson, Allscripts, athenahealth, Greenway Medical Technologies and RelayHealth announced they were joining together for a single purpose of improving the quality of care delivery while working to lower costs for care providers, patients and the industry as a whole.  The good news, and the validation of 8 long years, is that it starts with MMR’s primary customer, “the patient,” who triggers the ability of achieving data liquidity between systems, based on “Patient Authorizations.”

Nearly every presentation MMR has made over the past several years includes a depiction of how silos in healthcare keep providers from talking to one another. So when John Hammergren, Chairman and CEO, McKesson Corporation, said,  “A national and trusted health information exchange will break down the information silos in health care and should dramatically improve the quality and cost effectiveness of care delivery,” the comment validated my beliefs in MMR and confirmed to me that our focus since inception on inventing and protecting technology surrounding PHRs was to take the right path from the beginning.

Neal Patterson, Co-Founder, Chairman, CEO and President of Cerner Corporation, stated, “Consumers not only have a right to their data, but also have the ability to mobilize it in the pursuit of better health. The Alliance is designed in part to Help providers deliver a history of recent patient care encounters, and, with appropriate authorization, patient data across multiple providers and episodes of care.”

That’s what MMR is all about, we provide Personal Health Records to any patient, anywhere they are in the world, from any healthcare professional, regardless of technology, with or without an EMR, plus a whole lot more. MMR is designed to provide Personal Heath Records from a lifetime of encounters regardless of where they originate or what format they currently appear in.

And the drumbeat went on, with CEOs from Allscripts, athenahealth, Greenway and RelayHealth echoing the fight for the rights of the patient and the betterment of care. http://tinyurl.com/9wmbyee

However, not all were singing the praises of Commonwell. Epic Founder and Chief Executive Officer Judy Faulkner, stated, “We did not know about it. We were not invited.”  Epic Executive Vice President Carl Dvorak, commented, “Despite the claims made by the members of the CommonWell Health Alliance, nobody asked Epic to join the group.”  He continued, “I would really sincerely hope they (meaning CommonWell), put their energy behind true national standards.”

In or out of CommonWell, clearly, Epic is demonstrating they also care about patients and interoperability based on their existing personal health record offerings.

ONC Chief Dr. Mostashari was also asked his thoughts on the Commonwell – Epic controversy surrounding the announcements and comments.  He was quoted as saying, “We have to zoom out a little bit and not get into the he-said she-said. [CommonWell] is incontrovertible evidence that interoperability and exchange is now a key market differentiator and vendors large and small are committed — five years ago that was not true. There is not a vendor in the country that can be blind to the need for interoperability. I welcome any market-based approach.”

The mood at the closing of the show seemed to indicate that most everyone, including the CEOs of Commonwell and Epic agreed that … we all have one thing in common-the patient,  and that the patient has a right to their medical records.

In an industry where agreement and standardization are more than challenging, let’s hope that the CEOs mentioned in this blog can all agree that MMR’s “patient facing” products and services are for the good of all patients.  It’s just one more thing that I am working hard to create agreement on.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
Tel. 310-476-7002, Fax 206-374-6136
Follow me on Twitter at BobLorschTweets

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This Blog Speaks For Itself

Thank you for your thoughts, friendship & support.

Click the page below for the full story


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Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
www.mymedicalrecords.com
Follow me on Twitter at BobLorschTweets

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“FreeAfridi.com” Probably One of the Most Important Blogs I Have Ever Written…

Last week, I was in Washington, DC as CEO of MMRGlobal briefing the Congressional Oversight Subcommittee of the House Science, Space, and Technology Committee about my concerns on how eleven billion dollars and counting is being spent under the government’s EHR Incentive Programs.  The monies are being spent in spite of the widely known fact that there is no interoperability and hardly any ability to create a comprehensive online personal health record, two items that were mandated as part of Executive Orders and other requirements to provide electronic medical records and personal health records (PHRs) to Americans by 2014. Of course, by being there I also hoped to have the opportunity to draw attention to the fact that MyMedicalRecords is already delivering interoperability and a comprehensive PHR now….today.

During my visit, I was asked by Congressman Dana Rohrabacher to lend my marketing expertise to help raise awareness to the plight of Dr. Afridi.  My first question was, “Who is Dr. Afridi?”  Then I quickly learned what I did not know, that Dr. Shakil Afridi is the man who pinpointed the location of Osama bin Laden for the United States.  Without Dr. Afridi, the United States may not have found Osama bin Laden.  His reward was to be abandoned and left behind in a Pakistan prison, reportedly being regularly tortured, and sentenced to live side-by-side with the militants who continue killing our American soldiers.  I was shocked and I knew that something had to be done. I never thought that America would leave a hero behind.

The following is a copy of a news release that is being issued from MMRGlobal today.  It explains in greater detail what I did in Washington and how those meetings led to Kira and me calling on Oscar® to help FREE AFRIDI.

If you believe, like Kira and I do, that this man deserves our combined voice to be released and regain his freedom, then visit www.freeafridi.com, read the Letter from Congressman Rohrabacher, and do what you can to help bring this great American hero to where he belongs in America. Kira and I will be doing our part on The Red Carpet events throughout the weekend and on news broadcasts wherever we can similar to the one on CBS that is here: http://losangeles.cbslocal.com/2013/02/20/can-zero-dark-thirty-oscars-help-free-imprisoned-doctor-who-helped-find-bin-laden.

MMRGlobal

FOR IMMEDIATE RELEASE

MMRGlobal CEO Briefs Congressional Oversight Subcommittee on Questions Surrounding Better Ways to Have Spent $11 Billion on HIT Incentives

Los Angeles, CA (February 22, 2013) – Robert H. Lorsch, Chairman and CEO of MMRGlobal, Inc. (OTCQB: MMRF) (“MMR”), a leading provider of Personal Health Records (PHRs), MyEsafeDepositBox storage solutions and MMRPro document management and imaging systems for healthcare professionals, recently met with U.S. Congressional Representatives along with their staffs and the staff of the Subcommittee on Oversight of the House Committee on Science, Space, and Technology.  The purpose of the meeting was to brief Representatives and staff on an independent compilation of articles, blogs, reports and opinions pertaining to questions surrounding the payments of nearly $11 billion in stimulus monies under the government’s EHR and Meaningful Use incentive programs.  The meeting was also intended to address concerns that primary requirements set forth in federal legislation pertaining to the provisioning of Electronic Health Records (EHRs) were not being met, specifically those which pertain to standardization, interoperability and requirements that most Americans have access to all their protected personal health information through some type of secure Personal Health Record similar to existing offerings from MMR.

According to Lorsch, “After the briefing portion of my presentation, I was able to demonstrate to staff  the MyMedicalRecords Personal Health Record and explain how it could be deployed to everyone in America at an annual cost that would be less than the cost of one EMR system in a large hospital.  At that time, I had no idea that the points raised in my presentation would become Page One of The New York Times the following Wednesday, less than one week later.” (http://www.nytimes.com/2013/02/20/business/a-digital-shift-on-health-data-swells-profits.html?_r=0)

While in Washington, Lorsch was also asked to attend a meeting with Representative Dana Rohrabacher regarding the plight of Dr. Shakil Afridi, the Pakistani physician that verified Osama bin Laden’s location for the United States. Today, Dr. Afridi is in a Pakistan prison sentenced to 33 years, abandoned, and reportedly being tortured.  As a result of that meeting, Lorsch began a campaign, launched in a Special Oscars® issue of The Hollywood Reporter today, and at www.FreeAfridi.com. The campaign appeals for the release of Dr. Afridi by asking that the celebrities attending the Oscars® share a moment of their limelight to help draw attention to America’s abandoned hero.

“After making numerous presentations on behalf of MyMedicalRecords, where I requested support for PHRs, this was the first time that I left Washington believing that the value of a cost-effective, patient-controlled Personal Health Record was being embraced.  That includes previous meetings and presentations to former HHS Secretary Mike Leavitt and Homeland Security Secretary Tom Ridge, as well as Congressional Representatives including senior staff members in the office of The Honorable Ted Kennedy, as well as ONC staff and National Coordinators for Health IT David J. Brailer, M.D. and David Blumenthal, M.D.,” Lorsch added.

The briefing also emphasized the point that without standardization, the current HIT infrastructure did not allow a level playing field for small businesses competing with larger health IT equipment and system providers who dominate more than two-thirds of the marketplace. Information included in the briefing also covered how contractual terms from larger EMR systems are written to discourage hospitals from using other vendors which is counter to requirements of standardization and interoperability.

MMR’s technology specifically addresses the issues of interoperability while provisioning a comprehensive Personal Health Record to the patient.  The Company offers solutions for patients, physicians and hospitals that seamlessly connect along the lines of the government’s stated goal of interoperability and  empowering patients, providing access to their health information in a PHR. MMRGlobal also has an extensive healthcare IT patent portfolio, which includes seven U.S. patents: Nos. 8,301,466; 8,352,287; 8,352,288; 8,121,855; 8,117,646; 8,117,045; and 8,321,240.  The MMR Patent Portfolio includes nearly 400 claims as well as additional applications and continuation applications.  The patents involve inventions pertaining to Personal Health Records, Patient Portals and other Electronic Health Record systems.  MMR also has been granted patents and has other pending applications in countries of commercial interest including Australia, Singapore, New Zealand, Mexico, Japan, Canada, Hong Kong, South Korea, Israel, and European nations.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor,  Los Angeles, CA 90010, Tel. 310-476-7002

Forward-Looking Statements
All statements in this press release that are not strictly historical in nature, including, without limitation,  intellectual property enforcement actions, infringement claims or litigation, intellectual property licenses, and future performance, management’s expectations, beliefs, intentions, estimates or projections, constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as “need,” “possibility,” “potential,” “intend,” “offer,” “development,” “if,” “negotiate,” “when,” “begun,” “believe,” “achieve,” “will,” “estimate,” “expect,” “maintain,” “plan,” and “continue,” or the negative of these words. Actual outcomes and results of operations and the timing of selected events may differ materially from the results predicted, and any reported results should not be considered as an indication of future performance. Such statements are necessarily based on assumptions and estimates and are subject to various risks and uncertainties, including those relating to the possible invalidity of the underlying assumptions and estimates and possible changes or developments in economic, business, industry, market, legal and regulatory circumstances and conditions and actions taken or omitted to be taken by third parties, including customers, suppliers, sources, business partners, potential licensees, competitors and legislative, judicial and other governmental authorities and officials. Factors that could cause or contribute to such differences include, but are not limited to: unexpected outcomes with respect to intellectual property enforcement actions, claims of intellectual property infringement and general intellectual property litigation; our ability to maintain, develop, monetize and protect our patent portfolio for both the Company’s health IT and biotechnology intellectual property assets in the U.S. and internationally;  the timing of milestone payments in connection with licensing our intellectual property; our ability to establish and maintain strategic relationships; changes in our relationships with our licensees; the risk the Company’s products are not adopted or viewed favorably by the healthcare community and consumer retail market; business prospects, results of operations or financial condition; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; the timing and volume of sales and installations; the length of sales cycles and the installation process; the market’s acceptance of new product and service introductions; competitive product offerings and promotions; changes in government laws and regulations including the 2009 HITECH Act and changes in Meaningful Use and the 2010 Affordable Care Act; future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; the possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; risks related to a security breach by third parties; risks associated with recruitment and retention of key personnel; other litigation matters; uncertainties associated with doing business internationally across borders and territories; and additional risks discussed in the Company’s filings with the Securities and Exchange Commission. The Company is providing this information as of the date of this release and, except as required by applicable law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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In Order to Keep Life Exciting, You Must Take a Few Risks to Reap the Rewards

Being CEO of a company is anything but boring.  Who would have thought that each $2,000 invested as founders’ capital into a publicly traded company which I co-founded and ran, would someday be worth ten million dollars in only three years, as it did.  It proves the adage that good things are worth waiting for, and it looks like a similar story awaits at MMRGlobal.  Who would have thought that MMR would evolve into a Company owning a portfolio of Health IT and Biotech assets valued at as much as a billion dollars, not including the value of patents in twelve additional countries http://michaelbass.com/PDF/Patent_Valuation.pdf .

For those who have been there and supported the Company since the beginning in 2005, thank you.  As we head into the 2013 Super Bowl weekend the one thing not to bet against is the future of Health IT and MMR’s role in it.

What keeps my life exciting is that MyMedicalRecords has only just begun. That’s because the Meaningful Use requirements that mandate patients receive online access to their Personal Health Information takes effect in 2014.

MMR is a company that took a big risk fostering ideas that were hatched before their time.  And there are advantages to being the early first mover.  We benefited with great inventions that resulted in 7 US patents, plus continuation patents and pending patents, and more patents in countries around the world, with nearly 400 U.S claims, and hundreds more internationally.  In fact, MMR has additional patents issued, pending and applied for in Australia, New Zealand, Singapore, Mexico, Canada, Europe, Israel, Japan and South Korea. If MMR were in a Master Charge commercial, its intellectual property would be described as PRICELESS!

Working with legal counsel, we have spent the past year pursuing license agreements and strategic relationships for the use of MMR’s Health IT patents and other Intellectual Property.  The industry is recognizing the value of our IP and the Company has already entered into licensing and strategic business relationships.

We believe our patents increase the bar, making it difficult for hospitals, physician groups, healthcare professionals and vendors of  Personal Health Records and patient portals to sell their products and services without infringing on MMR’s IP.

And while MMR owns a significant portfolio of health information technology IP, the Company also owns biotech assets, samples and patents created at a cost of more than $100 million and which are already the subject of a $13 million license agreement with a major biotech company.

Meanwhile, the next 30 days promise to be one of the most exciting periods in MMR’s history.  On February 10th I am scheduled to attend a series of major customer meetings in Pennsylvania and MMR is hosting a dinner for carriers and payers representing more than 100 million lives.

On the 11th and 12th I attend meetings in Washington DC with representatives from Congress to discuss the use and effectiveness of more than $10 billion in paid out stimulus monies and other opportunities to improve care and reduce costs in preparation for future hearings. While there, I also plan on meeting with affinity groups representing seniors, emergency preparedness and other existing association clients of MMR.

Then, it’s two days in New York, where the Company will be telling its story to institutional investors and entertainment conglomerates interested in incorporating interactive health with broadcast and online programming.

Then back to Los Angeles to prepare for HIMSS 2013, which starts March 3rd in New Orleans to more than 40,000 projected attendees and is featuring a keynote address by President Clinton http://www.himssconference.org/.  I am proud to be part of a company that participates in the future of healthcare today.  Although it’s too late to bet on the Super Bowl, it’s not too late to bet on the Future of Health IT.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter @BobLorschTweets

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Being In The Right Place At The Right Time

Last Friday, my wife Kira went to sleep with a “headache.”  At first I thought she was upset that I was 3 hours late for dinner after a late night of packing my office for my multi-mile marathon walks through the 2013 Consumer Electronics Show in Las Vegas.  However, it did not take long to figure out she really had a headache and the flu. Then the next morning, when I woke up with fever, unable to move more than 10 feet from the bathroom, I knew that we were both bit by the bug.

In any event, with all the strength I could muster, I decided that I should still prepare for CES on Monday in case a miracle cured me and I could still go to the big show.  So ritualistically, as I do on Saturdays, I went for a haircut.  Not that I have a lot to cut – it’s just that when you have as little hair as I do it deserves the very best.  So off I went, barely able to hold my head straight in Koby’s chair.

During my haircut, I began to reminisce about nearly 40 years of working the CES show for advertising and sales promotion clients, as well as my own companies.  I thought about all the nights in the Las Vegas hospitality suites and the girls, The Knobs Knowledgeable Knob Knowers program I created for stereo maker Wintec, and the girls. I remembered the 50’s Diners with the singing dancing waitresses that I built using Hollywood’s best Back To The Future sets to showcase telecommunications and decorator phone clients – and the girls. My taste buds also reminisced about the gourmet meals in The Bacchanal Room at Caesars Palace, where the girls peeled grapes and fed them sensuously to diners, the millions of Wuppees I sold as show giveaways to stick on the girls and the most successful trade show program of my career, in the 1985 COMDEX convention, where my sales promotion agency, Lorsch Creative Network, was hired by Microsoft, based on my legendary successes at CES …. and of course as my wife will not let me forget – the girls.

That last one is easiest to remember.   As described in the book written by Jennifer Edstrom and Marlin Eller,  Barbarians Led By Bill Gates, as a “marketing mastermind,” in 1983 I got the call from Rowland Hanson, Microsoft VP Marketing, who said, Microsoft wants to own Las Vegas and own the COMDEX show when we launch Windows.  I said “What’s a Microsoft?”  He explained he was launching this software thing called Windows 1.0 and wanted everyone in town for COMDEX to know that the “Windows” were opening BIG. COMDEX was the equivalent of CES for the fledgling computer industry at that time.

In any event, as the book says, when people arrived in Vegas they were awestruck. There was not a taxi in town without Windows signage. The Wuppies were redesigned from having antenna to sporting mouse ears to celebrate the introduction of the “Mouse,” while I personally went from hotel bell stand to bell stand tipping housekeeping to change 20,000 pillow cases (at that time there were only 20,000 rooms) to a pillowcase with a Windows Lullaby silkscreened on the cases.

And as the final Coupe de Gras, we closed as big as we opened after hosting the first trade show concert featuring Glen Campbell in a free Rhinestone Cowboy (boots and all) show for attendees, celebrating in Las Vegas for COMDEX.  Campbell stayed for the entire soiree and standing next to the world’s soon to be most famous computer geek, he said…”I just wanted to welcome y’all here for the Microsoft party and I want you to know this is my good buddy, Bill Gates.”

The crowd exploded, dancing and laughing all night, but the party and the show were no joke. In an initial survey of COMDEX attendees arriving in Las Vegas, 10% of those polled hadn’t even heard of Microsoft. When Hanson’s team conducted an exit poll, the public perception of Microsoft had grown to 90% in one week. It’s amazing what you can do when you are willing to take some risk and think out of the box.  Of course it helps to have an unlimited budget.

Then, four years ago, when I thought my CES days were over, I heard about healthcare emerging in CES.  I went to check out the exhibits in the show referred to as Consumer Connected Health. In the last four years, that group of exhibitors has grown from a handful of booths to an entire pavilion of consumer health electronic products and companion services, with what appears to be hundreds of booths showing something to do with health and fitness.

And despite my flu, thinking only 110% of the public company shareholders of MMRF, I slogged the 2 miles (4 round trip) from the Las Vegas Hotel lobby through the Convention Center to walk the show with the other 150,000 attendees. For the second year in a row, MMRGlobal exhibited in the show as part of the Alcatel- Lucent and ngConnect Connected Health booth next to all the biggies, Verizon, Qualcomm and a ton of other huge players with booths the size of Lorschland.

MMR is on the verge of becoming part of healthcare and my CES history, launching a collection of Wellness & Health IT at work packages to improve the quality of lives. The Company was part of a complete, automated, connected health demonstration, featuring MMR’s Patented MyMedicalRecords.com Personal Health Record. The demonstration showed how MMR connects patients and their doctors in ways that would have been unimaginable only a few years ago.

It was all about Being In The Right Place At The Right Time.  I had so much adrenaline pumping in my veins, my flu bug got squashed. I walked miles through the convention center and talked to all the companies relevant to MMR’s PHR products and services. I did demonstrations, I shared the news about the company’s patents and intellectual property, I attended meetings where we discussed how to integrate with everything, including the HAPIfork.

I shook hands (using my Purell Sanitizer, of course) and met dozens of new health players, arranging follow-ups (at their request) to work together in 2013.  I also continued my networking with the giants, including Verizon & Qualcomm, where we have been working on formalizing strategic relationships for years.  Clearly, 2013 is not only the year of the Snake, it’s the year of eHealth and Health IT.

After a less than two-day whirlwind show, I was thankful that I went for a haircut, or I would have never reminisced and remembered how important it is to be in the Right Place at The Right Time.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
www.mymedicalrecords.com
Follow me on Twitter at BobLorschTweets

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