Occupy MMR By Investing in Your Family’s Health Over the Holiday

You can take charge of your health by occupying an MMR account with all your family’s’ medical records and other important documents over the Thanksgiving holiday.  We sympathize with those who have opted to take to the streets and sleep in tents to make their point. While we are all feeling the pain of a difficult time, we believe supporting the economy by shopping and investing in small business is another way to “Occupy Wall Street.”  One way you can do a small part is to join in a grassroots movement to set up a personal health record using MyMedicalRecords while the family is together over the Thanksgiving holiday.

Because Thanksgiving is about families coming together, it is a time to make sure that everyone’s important medical records and vital documents are maintained in one place in the event of an emergency or natural disaster. Thanksgiving is the perfect opportunity to invest in starting a MyMedicalRecords.com Personal Health Record. Your family, including your pets, will appreciate it.

Thanksgiving is my favorite holiday of the year. First, it’s always a four-day weekend, so I actually get time to slow down. And even if I wanted to keep working, the tryptophan in the turkey puts me out for the count by 7:00 P.M. on Thanksgiving Day.  It is also my wedding anniversary to Kira, which makes the memories and the celebration that much more special.

MMR has also evolved through two Secretaries of Health and Human Services from both parties, over two administrations, consistently focusing on Health IT and the importance of having a personal health record. I congratulate President Obama for his efforts to make affordable health care available to millions of people that didn’t have it in the past. That means more customers for MyMedicalRecords.com. And for that, why wouldn’t I be thankful.

MMRGlobal is growing despite the worst recession in modern times, and, despite a dismal world economic climate. In the past few months alone, ng Connect and MMR announced that MyMedicalRecords.com will be the first Personal Health Record to be featured in the ng Connect booth at the upcoming January 2012 Consumer Electronics Show in Las Vegas. REACH Air is offering MMR accounts to travelers, UST Global has become the newest strategic partner to MMR, OTC: MMRF has been picked by numerous analysts and other services as a stock to watch, while the Company has been invited to Qatar to explore a venture in the UAE.  The Company is also actively working with Alcatel-Lucent to connect to telemedicine services and a high growth revenue cycle management group to integrate our products and services throughout their network of healthcare providers.

I’d like to take this opportunity to wish our many friends, employees, shareholders, and our strategic partners around the world a happy healthy Thanksgiving holiday. At MMR, we think of them as an extended family, and for that I am thankful.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

 

 

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In Order to Live Free and Successfully You Must Sacrifice Boredom

The opportunities in Health IT are anything but “Boring”. Personal Health Records are fast becoming a tool used by more and more individuals who realize the value of having one for themselves and their family. Governments around the globe are also getting into the act, awarding hundreds of billions of dollars in stimulus monies as incentives to encourage health care professionals and consumers to embrace Health IT, ultimately leading to everyone having a Personal Health Record (“PHR”).

MMRGlobal was clearly the early horse in the Personal Health Record race and, after nearly 5 years, life at MMR is also anything but “boring”.  Just read in the press about what’s going on in a worldwide health information market that is slated to grow into the trillions of dollars.

And also speaking of “boredom”, the last thirty days have been anything but. Dozens of stories about the value of Electronic Medical Records and PHR’s have appeared in business-to-business media, all discussing the opportunities for health care professionals, consumers and investors in health IT.  Many of these articles are referenced in earlier copies of this blog.

Also not “boring”, just last week, Rich Lagani spent four days in London, meeting with hospital equipment distributors, providers and other European health care organizations.  Meanwhile, I will start this week off in Athens, Greece, meeting with representatives of government and local universities regarding opportunities for MMR to help reduce the costs of health care in Greece. There could not be a better time to demonstrate the power and the positive economics of health IT anywhere than this week in Greece.

While we explore opportunities in London and Athens, we continue to place one foot in front of the other in China, India and Australia, responding to interest in Qatar and other UE countries, as well as Russia, where the lack of a high speed infrastructure makes MyMedicalRecords.com a more cost effective solution to efficiently and inexpensively store and share medical information today.

And so far in October, while the company is knee deep in the closing of our third quarter, AJ & Rich are with 4Medica, Lucent and Kodak representatives at the Medical Group Management Association (MGMA) meeting and convention in Las Vegas, where MMRGlobal is also exhibiting.

Meanwhile, the consumer media is also showing unprecedented interest in the importance of having a Personal Health Record.  On October 9th, Parade Magazine quoted Dr. Greg Ellis, President of the American Family Physician Association to millions of Sunday readers asking and answering the question, “Should Americans Have Personal Health Records.” His answer was a resounding, “Yes”.

Dr. Ellis stated that as a doctor, he believes having a PHR improves the physician’s ability to deliver a higher level of care to patients who know their own medical history and the medications they are taking, as well as all the notes and test results found in a patient’s previous history.

Dr. Ellis also pointed out the benefits of having medical records and other important documents available in the event of a disaster or other emergency such as a fire, flood, earthquake, even civil unrest.  That’s why MMR contains not only the most consumer-friendly Personal Health Record but also an emergency safe deposit box.

Coincidently, nearly three years earlier, after Hurricane Katrina, the SBA, in a ceremony attended by then President Bush, presented an award to MyMedicalRecords.com for being one of the most comprehensive disaster preparedness products that any family could have to store their most important documents including property deeds, birth certificates, marriage licenses, insurance policies, and of course brokerage statements of accounts for investors. That’s why, a MyMedicalRecords.com account, with a MyESafeDepositBox inside, truly represents the future of health care today!

The week after the October 9 issue of Parade, the Los Angeles Times published a Letter to the Editor from a physician working at the VA, saying that the Veteran’s Administration, in 1996, converted its record-keeping to electronic, thereby saving the VA millions of dollars, and making care of our wounded and ailing soldiers from all the services better. MyMedicalRecords.com is one of the only on-line personal health records that features connectivity to any doctor or hospital regardless of the plain paper or electronic medical records system currently in use.  This means that veterans who leave the VA system can use an MMR account to store their medical records after departing active military service and easily share them with their personal physicians in the private sector.

So what’s next to keep MMR from being boring?  As more and more physician groups and surgery centers adopt MMR products and services such as MMRPro, there will be opportunities to offer them a comprehensive MMR- branded certified MMR electronic medical records system. In fact MMR’s recently announced relationship with UST-Global is the first step to lining up resources and infrastructure partner to make that happen.

How does one avoid boredom?  There is a line that I learned in a basic LifeSpring training many years ago. The trainer was Jack Zwissig, who is on the MMRGlobal Board of Directors today.  The line goes, “When you resist opportunity, you are stuck with what you’ve got”. Being “stuck with what you’ve already got…..now that’s boring.

 

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002,  www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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PREPARING FOR THE NEXT DISASTER BEFORE IT’S TOO LATE WHILE WE REMEMBER 9/11

I’m back in Los Angeles after an extraordinary week in New York, where I participated in ringing the closing bell at the New York Stock Exchange along with leading supporters and directors of the American Humane Association to honor the Hero Dogs of 9/11.  At a dinner last Thursday, we watched an extraordinary film profiling the 300 Hero Dogs that were part of the recovery efforts at Ground Zero. One such profile was of Bella, a search and rescue dog.  Going back to May 2001, Bella was diagnosed with cancer.  I read in the Los Angeles Times that the Los Angeles Fire Department could not afford to pay for her treatment.  So without a second thought I did.  My story about Bella proves that when you place your heart ahead of your head and give to any living creature, you impact the world in ways you would never know. There are no accidents to my special connection with Bella and the knowledge today that she would bring closure to 30 families devastated from 9-11.  Please watch the story of Bella here http://www.youtube.com/watch?v=0LO33zLHoek

We never know when the next disaster will happen.  Just this past month we experienced an earthquake on the East Coast, two hurricanes, with more on the way, and massive floods and fires throughout our nation. , Nothing points more to the need for families and individuals to have a safe and secure place to store and be able to access their health records, mortgage papers, priceless photos, insurance and other important documents and advanced directives in advance of a disaster or other emergency and before it’s too late.

Putting it all in perspective, I thought I would share this excerpt from an email I received from Robin Ganzert, President and Chief Executive Officer of the American Humane Association, which sums up the feelings we all share and which I am proud to publish, with her permission:

“On this day 10 years ago when everyone in our nation experienced what it is to be truly vulnerable, the most vulnerable among us ultimately provided the most profound sort of aid and comfort.  So last week American Humane Association honored those unsung heroes of the 9/11 attacks, with an evening of both profound humility and uplifting celebration.

Thanks to those who participated, by any measure our Tenth Anniversary Tribute to the Hero Dogs of 9/11 was an outstanding success. From the moment Rin Tin Tin entered the room until the last notes of Daniel Rodriguez’ amazing tenor voice reverberated through the full, silent hall, together we laughed, cried, sat awestruck at stories of courage and loyalty, and … most important … remembered.

Shining a spotlight on the heroism of the remarkable dogs who risked their lives at Ground Zero reminds us that there are heroes on both ends of the leash. Heroes include those who worked closely with the animals themselves ­– the bomb-sniffing dogs who made sure the area was safe to work in; the rescue dogs who proved better than any person or machine at finding survivors in the wreckage; the therapy dogs who comforted those who suffered unimaginable loss. I’ve been equally struck by how people who previously had no idea of the tireless commitment and fearless service of these Hero Dogs have been so thankful that we’ve brought their story to the forefront.

As the world rightly commemorates the people – the ones who died, the ones who served, the ones who lost, the ones who brought us hope – of 9/11, we also know that telling and hearing about the animals who shared our experience has brought a deeper meaning, and a deeper understanding to that commemoration.

 Today is as much about looking forward as it is about looking back. As a nation and as individuals we all have learned a lot since 9/11. For our part, American Humane Association’s Red Star™ Animal Emergency Services team – on the ground in New York City providing support and comfort to first responder animals – is more prepared than ever to address whatever challenge we as a nation may face. This year alone Red Star™ has responded to floods and fires, hurricanes and tornadoes, earthquakes and tsunamis, there as we have been for nearly a century to rescue animals and make communities whole again after tragedy strikes. Every day, everywhere – American Humane Association stands ready to serve as a protector of our most vulnerable.

And, as you may know, American Humane Association rang the closing bell on the NYSE on the day the market went up 275 points.  Indeed, a week that this institution, long in history and impact, will not soon forget.  For coverage from this week’s events, please see the link below.  Thank you truly for your engagement and support of our mission.”

You can support American Humane by clicking on the following link www.mmrglobal.com/aha to activate a MyMedicalRecords.com account, or if you are interested in joining us at the gala black tie, red carpet American Humane Association Hero Dog Awards (www.herodogawards.org)  www.herodogawards.org on October 1st 2011, at the Beverly Hills Hilton Hotel, contact Bobbie or Herlyn , at 310-476-7002, or info@mmrmail.com, and we will be happy to arrange for you to get the information necessary to attend this event.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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THERE’S NO SUCH THING AS HOPE – YOU SIMPLY HAVE GOT TO BE PREPARED

A shareholder called me last week inquiring in general about how MMRGlobal is doing. Most shareholders know that I make it a point to communicate with our shareholders regularly returning nearly every call and responding to mail that finds its way to my desk regularly.  This particular person has been a public shareholder since the reverse merger with Favrille and he was a Favrille shareholder before then.

I told him what I tell everyone about MMR, essentially, that we have a great product, great service and that we are being powered by a government initiative that wants to see everyone in America and other parts of the world have a Personal Health Record. Then he asked me, “Why is it taking so long to see revenue?”

I responded by asking this shareholder if he had a MyMedicalRecords account.

He said he didn’t. I asked why not? There have been three earthquakes, Hurricane Irene and Katia, a slew of storms, wildfires in California and Texas and the massive tornado season this country is busy rebuilding from.

This week we will all be remembering the 10th anniversary of 9/11 and disaster preparedness is a theme that is being hammered into our lives wherever we go and in whatever we read.  Then I asked this father of three small children who knew as much about our products and services as our customer service reps why he is not using the services from the Company he owns.  We talked about how time consuming it is each year when his children prepare for school and he and his wife have to provide health records and fill out new forms, and how much easier it would be if he had all his information in one place, available at the stroke of a key on his computer.

The fact is that MMR’s MyMedicalRecords.com service is the most secure and safe way to keep all your family’s medical records and other important documents before it gets too late.  The unfortunate fact is that people tend to wait until it’s too late.

MMR is here to get you ready for a “big one,” in whatever form it happens. It was not designed so you could clean up after one. In our case, government mandates to have a Personal Health Record will turn out to be a blessing not more bureaucracy.

Last week I received a copy of an article from August 30, 2011that appeared in Government Health IT.  The article discusses how the use of Personal Health Records at software provider EMC increased productivity, lowered healthcare costs and increased the value of EMC’s share price. The article stated, “The use of PHRs should increase based on recommendations for meaningful use stage 2, in which patients will be able to view and download their information to their computers or PHRs via patient portals and other methods.”   The article quotes Delia Vetter, EMC senior director of benefits and programs in saying that EMC has contained costs by about $200 million over 10 years, and that it also increased EMC shareholder value.

This is one of the first major on point validations of the importance of what MMrGlobal does and proof it works.  Read the article at http://govhealthit.com/news/some-employers-say-phrs-cut-healthcare-costs

Tomorrow on Wednesday September 7th, I will be in New York ringing the closing bell on the podium of the New York Stock Exchange in our continued efforts to call attention to MMRGlobal and in particular the importance of having a Personal Health Record for all Americans and their pets. To make that point I will join leading members of the American Humane Association, including Spokesdog Rin Tin Tin in ringing the bell.

Because I live in Los Angeles, earthquake, fire and flood country, I am prepared in case we have the “Big One.”  All my vital documents, marriage license, insurance policies, financial records and my irreplaceable family memorabilia, and of course, my medical records, are available anytime I need them at the click of a mouse. Kira and our menagerie of pets are also included in our accounts.

The best thing anyone can do for themselves and their family is to have a safe and secure place to put their personal documents and photographs, accessible from wherever they may be, in case of emergency or disaster. That is why I have spent the last five years believing that MyMedicalRecords.com is the right place to be at the right time in a challenging financial world.

Please do not simply “Hope” it will never be too late.  Go to MyMedicalRecords.com and sign up for an account today. Use registration code IRENE, protect your family and also benefit American Humane when you do.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.

Last week, Kodak and 4medica announced a relationship that was created as a result of the introduction and behind-the-scenes efforts of MMRGlobal. As I thought over the weekend about the significance of our role in this relationship, I could not help but think about how serendipitous my life has been and how serendipity can play an important part in the future of MMR.

In 1990, I purchased a house from Prince Jefri of Brunei that ultimately became to be known as LorschLand (www.lorschland.com). LorschLand was approximately 26,000 square feet with a 4,400 square foot guest house. You might have figured out that I like toys. The purchase of LorschLand was to me the purchase of the ultimate toy, and a crowning achievement of my life at that time. LorschLand was located next door to the Frank Sinatra residence near Mulholland and Coldwater, on Bowmont Drive. The house had 12 bedrooms, 14 baths and was located on 3 acres with a 360-degree view of the world.

The only thing wrong with the house was that it was at the end of the Department of Water and Power’s power grid. Not that that is such a big deal, but every week, the power would go out. Then, with 12 bedrooms and alarm clocks, 14 baths, 4 microwave ovens, a 6-oven kitchen, Lutron lighting, 3 acres of irrigation timers, 10 air conditioning units and 28 security cameras, I had to be a triathlon runner to reset every system in the house. Finally, I had to hire a full time engineer to deal with power failures.

After months of running around 3 acres and up and down stairs, I decided it was time for a generator. Of course it had to be large enough to supply all the power we needed. So the only thing to do was to get a generator that could run at least a 100-bed hospital.

That’s when the fun started. The propane generator necessitated a mini-construction project which included the gas company’s re-routing of the gas lines from the street to the property, relocating the power poles coming into the property and the building of an underground bunker for the propane tank. The tank needed to be big enough to provide enough propane for 10 days. The generator itself was so heavy it couldn’t be delivered by truck because of weight limitations on Mulholland and Bowmont. So we set up a staging area in Beverly Hills and flew it in by cargo helicopter. During the trip the cable carrying the generator broke and it fell on a hillside where it almost took out another neighbor’s house.

Once finally dropped into place and installed, I had to hire a propane delivery service to fill the tank with enough propane to keep it going for at least 10 days, powering all the important systems in the house, which of course included DirectTV to more than 20 televisions. All installed (and permitted of course), all that had to be done now was to fill the propane tank. The propane truck arrived and pulled up to the house, but the hose and nozzle didn’t reach far enough to get to the tank. So nearly $200,000 of construction expenses later, now what?

That’s when the Kodak-4medica relationship started. I did not know my neighbors, Dr. Oleg and Irina Bess at the time, but his house had a large driveway and was just on the other side of the wall to the propane bunker. I needed to get the Besses to grant access to the propane truck so the hose could go over the wall to fill the tank. I put on my game face and knocked on their door – not asking for a cup of sugar, but asking for permission to use the Besses’ house as my permanent propane staging area.

Thanks to the Department of Water and Power, Irina, Oleg and I became the best of friends. I installed emergency outlets on their side of the wall and we had a win-win situation for both of us. I got propane and the Besses got power in an emergency.

In the process, I learned Dr. Bess was also one of the best OB-GYN physicians in Los Angeles who, by coincidence, had founded one of the first Integrated Health Records-type companies in the market. One never knows how the events of their life will ultimately affect the outcome. Oleg and I are now beginning a new chapter in a 10-year friendship that could see MMRGlobal collaborating with 4medica to offer 4medica systems to MMRPro users.

Nearly five years before the concept of Personal Health Records was on my bucket list, Oleg suggested I get involved with 4medica. I wasn’t interested at the time but his vision must have stayed with me. Eventually, I founded MMRGlobal and developed MyMedicalRecords.com, MMRPro, and our entire suite of products. That is serendipity at its best, and why I chose Richard Bach’s line as the title of this blog, “Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.”

At the recent Meditech convention in Nashville last month, 4medica introduced their first certified Electronic Medical Records systems in a booth with Kodak and Alcatel-Lucent, also an example of serendipity.

I met Shel Bachrach (www.bachrachassociates.com) nearly 15 years ago. Shel claimed to be the world’s greatest insurance agent and someone who could save me at least 20% on anything, which by the way is true. Never knowing that one day I would be running a company offering secure e-Storage of personal health records and other important documents, Shel brought me to AIG now known as Chartis Insurance. The result can be found at www.chartisinsurance.com/mmr.

Nearly 30 years ago, when I was running Lorsch Creative Network, a full service advertising and sales promotion agency, LCN was hired by Winchell’s donuts as a sales promotion agency of record. At the time I met a very tall, lanky guy named Conley Smith, who had barely started shaving and was then the advertising manager for Winchell’s. Again, serendipity at its best, Conley today is National Director of Marketing & Advertising for Verizon Wireless. Do I need to say more?

As Richard Bach says, “What we choose to do with the events in our life is up to us.” All I can say is, based on serendipity and the fact that I have 14,282 additional contacts in my Outlook database, the future of healthcare at MMRGlobal is just beginning.

And if I have anything to say about it (the future that is), we will continue to write history with the remaining 14,279 additional Outlook contacts for another 10, 20 or 30 years.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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Don’t Leave Home Without One. Thalians Event Raised Nearly One Million In Support of America’s Best.

Wherever a person may be in the world, if they have a mymedicalrecord.com or esafedepositbox.com account, they have the comfort of knowing their personal documents and family photos are protected and available to them in the event of an emergency. As we all watched the pictures and stories of the devastation from the tornados in Alabama, Arkansas, and the other stricken southern states, we felt compassion and sympathy.   Most would not have had time to save their most important family documents and photos representing the memories of their past. Those who could have used a MyMedicalRecords.com personal heath record or MyESafeDepositBox.com electronic safe deposit box probably did not have one.

I am proud to be CEO of a company that offers a product that can help mitigate the pain of these kinds of losses.  My wish for those who undoubtedly will find themselves in a similar situation in the future is that they will use our systems or some system to help piece their lives back together.

Natural disasters cannot be avoided, they simply happen. However we can make a difference in the aftermath by being prepared. One such way is to make sure our important life documents and photographs are securely stored in one safe place. I have family photos that go back generations. It would be heartbreaking if they were to instantly disappear. I also have very important personal papers, insurance policies, passports, property deeds, and financial documents that could take years to replace.

There is no better way to demonstrate the value in what MMRGlobal is all about than to remind ourselves about the recent triple disasters in Japan, New Zealand and Mexico, and now in our country, the tornadoes in the south.  Whatever is in store for us in the future, it seems to me that setting up a MyMedicalRecords account or a MyEsafeDepositBox in advance of a  disaster is one thing we should all do for the benefit of yourself and your family.

There is no question that after six years of pounding the streets, the investor community is getting the fact that MMR can be a part of the future of emergency preparedness and healthcare. Another example today is the Alcatel-Lucent joint announcement on how our products and services can be used in Telemedicine.

It continues to be a very busy time at MMRGlobal.  Less than two weeks ago, MMR’s management team met with a group of its shareholders and investors to discuss the Company and its plans for the future, including plans for MMRPro and the new Kodak 550 scanner. Many of the thoughts expressed and suggestions are being looked and implemented.

Last week in Chicago, at the Microsoft Connected Health Conference, we saw first-hand how hospital administrators, physicians and healthcare senior managers were impressed with our PHR product. While in Chicago, MMR made a number of one on one institutional presentations and also hosted an investor lunch, which was attended by existing shareholders, brokers and market makers, as well as Blue Cross, to learn more about the Company and its products and services.  The presentation lasted over two hours, until I had to leave Chicago and fly back to Los Angeles for Kira’s and my part in Chairing The Thalians Gala, which MMR helped sponsor.

The event, held less than one day prior to the elimination of Osama Bin Laden, raised nearly one million dollars for the benefit of mental health and will help pay for restorative surgery for American Soldiers. In fact that night we honored Dr. Timothy A. Miller and many of America’s BEST at the event in person. These men and women at the event fought in Iraq and Afghanistan and are still with as today because of UCLA’s Operation Mend.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

Phone 310-476-7002,  Fax 800-203-2127

Follow me on Twitter at boblorschtweets

 

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Every event is subjective; it’s not what it means that matters, but what it means to you.

Today is my birthday.  And “Earthquakes,” specifically earthquake preparedness, mean a lot to me. When I started thinking about what I would write in this blog, I never thought that I would be watching the devastating pictures coming from Japan after their 8.9 magnitude earthquake yesterday.

Earthquake preparedness is a very personal subject to me, having lived first-hand through the California earthquake in 1994. In fact, Joe Barbera, co-Founder of Hanna-Barbera, Dan Slusser, former COO of Universal, and I chaired the California State Earthquake Preparedness Committee during the Reagan Administration. Yogi Bear was our Earthquake Preparedness Bear and Spokesbear.

I was awarded the prestigious “C” Flag Private Sector Initiative from the White House by President Reagan for raising millions of dollars for state and local earthquake preparedness education. I then spent more than ten years serving on Los Angeles City and County earthquake preparedness committees.

I also received a string of awards from the City and County of Los Angeles, the State of California, and the Federal Emergency Management Agency (FEMA).These efforts resulted in MMRGlobal receiving a special award from President Bush and the Small Business Administration in 2006 for deployment of the most comprehensive turnkey personal health record and disaster preparedness document management and communications system available today.

I spent weeks in Japan working with the Japanese on preparedness safety as an expert and guest of that nation. Kira and I and all the team at MMR send their thoughts and prayers to the people of Japan.

Birthdays for me are also a time to reflect on where I am at this moment, where I’ve been in the last 12 months, and what I’ve learned so far on Planet Earth.

The most obvious lesson is that the people who are happiest do what they want to do.  First, it took a long time, but I am blessed with a great relationship with my wife, Kira.  She is very patient and loving. I know I constantly push the boundaries of our relationship with my workaholic behavior and I thank her for her support and understanding on behalf of all the stakeholders in MMRGlobal, MMRF.

Hard work is something I grew up with as a family mantra. And hard work and patience is what MMRGlobal is all about.  As the Company’s Chairman and CEO, I get up every day thinking about creating value for my nearly eighty million share equity stake into a future for our shareholders, vendors, employees, Kira and I.

Next week, Kira and I are back to the east coast for the third time in a month. We will start with more meetings in Basking Ridge, New Jersey, and arrive in Washington D.C. on the 21st.

In Washington, we will join in honoring George H. W. Bush, our 41st president, along with three other of our living presidents; Honorary Chair, George W. Bush, Jimmy Carter and Bill Clinton, at the Points of Light Institute’s celebration of George H. W.   Bush’s contribution to the modern day voluntary service movement.   Volunteerism takes on a special meaning today since “Volunteers” will be the ones on the front line feeding and sheltering those who lost their homes and, most important, leading the rescue efforts to save lives.

Kira and I are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts, which will feature Garth Brooks, Sheryl Crow, Cee Lo Green, Reba McEntire, Sam Moore, Brad Paisley, Kid Rock, Darius Rucker, and Carrie Underwood. You can watch this very special show on NBC, March 28th, at 8:00 EST.

While in Washington, I will, of course, combine this trip with sales calls, a government relations tour, and meetings with potential investors on behalf of MMR.

Most of my “adult” birthdays have been spent as fundraisers to benefit my Charitable Foundation, “The Robert H. Lorsch Foundation Trust.” In fact, we have celebrated at The Robert H. Lorsch Family Pavilion, located at The California Science Center, with as many as 2,400 people, where, in one year, we managed to raise nearly one million dollars, thanks in great part to a very generous sponsorship from Verizon.

As I reflect on the memories of my past years, I think about some very special birthdays.  If I could celebrate my birthday with all of you, I would simply ask that you honor the day by “giving” gifts to any emergency disaster agency for relief in Japan or The RHL Foundation Trust at 1158 26th Street, Suite 521, Santa Monica Ca. 90403. .  Any tax-deductable contribution to the trust will go 100% to disaster relief in Japan.

In the alternative, you can give to disaster relief in Japan and your family at the same time.  Go to www.myesafedepositbox.com or www.mymedicalrecords.com now and sign up for an account. One hundred percent of this month’s revenue from your new account will go to disaster relief in Japan.

Celebrate something today, I surely will.  It will mean something special to you.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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Allow the World to Live as It Chooses, and Allow Yourself to Live as You Choose.

After nearly 14 days of straight travel, I have been asking myself a lot of personal questions.  Where do I live?  Where am I going?  What am I doing?  It’s amazing how the answers change almost daily.  Add that to the retrospective that comes with facing another birthday in less than two weeks and I sometimes wonder why I chose the way I live my life.  However, the point is I get to choose it. And I get to follow the inner voice that allows me to keep placing one foot in front of the other.  Living and “loving” one’s life keeps people young. I am not sure what it would be like to not have such an active business life.

Today’s answers feel right; I like what  I do, I love my wife, I love my life, I love my home,  I love Charlie Brown, Mindy, Meatball, Diego, Priscilla and Momma Kitty, I love my best friends and I love my job. They say keeping the mind stimulated keeps one vibrant and young. I guess that’s the trick to my 18-hour days, yoga lifestyle and my fabulous relationship with Kira.

Every day I get to feel the excitement that comes with being CEO of a company that I get to build in a way that I believe is best for the employees and investors who believe in me and MMRGlobal (OTC: MMRF).

No team is successful unless they are all pulling in the same direction; however to pull in the same direction, the team needs to know the playbook.   Unfortunately, the lawyers keep me from sharing the inside scoop and what keeps this “Energizer Bunny” going, but I can share the big picture from the last several weeks.

I have been to Orlando twice in the past two weeks.  The first trip was to attend invitation-only key customer sales meetings as a guest of Kodak, where we negotiated our annual purchase commitments to cover the next 15 months of MMRPro sales. We also were the only customer to receive two sales awards for the past year. Click here to view photo. Then it was back to Los Angeles for three days to put the finishing touches on our HIMSS adventure.

Then once more on a plane to Orlando, where at HIMSS we networked for eighteen-hour days with more than 30,000 healthcare professionals taking advantage of the explosive world of health information technology. From Lucent to Microsoft and Google, we shared MMRPro solutions and our MyMedicalRecords Personal Health Record with more than 180 qualified distribution partners.

After the show, I spent two days in Boston.  On the first day, Sunil and I made investor presentations to more than 30 individuals and small cap institutional investors. Then on Friday, we spent the day with a document distribution company we met at HIMSS.  They provide document distribution systems for more than six hundred hospital systems.

Before I left Boston we agreed to initiate beta testing of a deployment program to offer MMR Personal Health Records to a select group of this company’s clients.  Watch for this very exciting announcement as we begin this stimulating test program, which for the first time takes us directly into hospitals from an existing third party vendor.

Saturday, Kira and I took the train to NY, where I caught up on nearly a thousand emails dealing with everything philanthropic, personal, and mostly MMR business.

Yesterday, I met a second HIMSS lead.  This company is a research purchasing syndicate that matches their 1200 hospital-network with selected vendors in private regional trade shows. After nearly three hours together we agreed to begin the process of having them introduce our Personal Health Record services and, in particular, the MMR Stimulus Program to their customers, making it the second time in two days we have established working relationships that can access hospitals through third party vendors.  Meanwhile, Richard Lagani was in Canada, where he was working on an expansion of Chartis domestic sales in North America.

I used the rest of yesterday afternoon at meetings with Chartis Global Marine and Energy.  I lost an hour when I had to shut off my Blackberry because Kira and I were VIP guests of CBS (our daytime Emmy Awards partner) at the Late Show with David Letterman. Be sure to watch this Thursday; Charlie Sheen gags run through the entire hour of Dave with his guest, the great Robin Williams. Then it was back to the hotel for more emails and a business dinner.

Today I left at 7 am EST on my way to Verizon headquarters in Basking Ridge, New Jersey.  This is where the lawyers tell me I have to be quiet; however, this is the first day of the most exciting days of the rest of my life.

Tonight I will take a redeye home excited about the things that are happening around me and looking forward to being home with Kira, Charlie, Mindy, Meatball, Diego, Priscilla and Momma Kitty.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

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We Have Given Up Our Whole Life To Be The Person We Are Now. Was It Worth It?

In my case, Yes!

Tomorrow is the first day of the rest of our lives, and to say mine is exciting is an understatement.  Today, we are in the final day of the HIMSS Conference. It’s 2AM and I finished the day spending a few minutes with Wil Yu, from the National Coordinators office of the U.S. Department of Health and Human Services. Everyone from medicine, government and technology is here.  The convention floor reminds me of the first COMDEX convention when I represented Microsoft and Roland Hanson and he and I launched the “Mouse.”(http://www.thehmccompany.com/rowland.html)  Roland is now a member of the MMRGlobal Board of Advisors.  Click here to view article.

There is no question of the importance of Health IT on the world stage when the two highest ranking officials in health care, The Honorable Kathleen Sebelius, United States Secretary of Health and Human Services and David Blumenthal, MD, MPP, National Coordinator for the Health Information Technology Department of Health and Human Services, join together to make the closing keynote remarks at HIMSS.

As I get ready for the third and final day of the show, I will go straight from the show to the airport for a flight to Boston. Then tomorrow, I will host at least thirty-five institutional investors at our second Investor Roadshow.

Until I leave the show, I will also continue to use every available moment meeting with investment bankers and other strategic partners about numerous opportunities, including Dell, Microsoft, multiple wireline and wireless carriers, and many others, and Google, of course.

The first two days of our HIMSS adventure has been nothing short of phenomenal and absolutely packed (www.himssconference.org).  Our booth is directly across the hall from Google Health. As a result, we are seeing everybody who is anybody.  In fact, visit www.mmrglobaltoday.com and see pictures of the action for yourself.

Ralph, AJ, Joy, Eric and Muhammad are working the trade show floor with support from Rich Lagani, Sunil, Kira and I, demonstrating MMRPro and our Personal Health Records products and services.  Kira is even helping manage the traffic flow in the booth. And if you have not seen it, the new MMRPro video is getting great reviews. Shorter and more comprehensive than before, you can watch it at www.mmrprovideos.com The Kodak team of Jim, Rich, Jody, Megan and Bryan are also demonstrating  Pro and the latest in MMRPro advanced high speed scanning capability. If you were a fly buzzing around our HIMSS booth you would be blown away by “the action.”

Meanwhile Rich Lagani is spending his time meeting with health insurers and financial institutions who are interested in  us based on the Company’s existing relationship with Chartis. These business development opportunities take time; however, they can lead to gigantic results.

Sunil has walked at least 100 miles meeting with every possible strategic partner CTO at the show, from Microsoft to McKesson, to Apple, to Intel and Lucent, to name a very, very, very few.  Combining MMR and Kodak’s leading edge technology as a back end in support of all these major players in health IT helps insure that our advertising slogan, “The Future of Your Health at Work Today,” stays “at Work” tomorrow.

Sunil, Ralph, Rich and I have also all been meeting with middleware providers who already support thousands of hospitals looking for a robust PHR.  This is a very big opportunity.  All of these developers and providers represent opportunities for MMR to offer its Personal Health Record to fulfill “meaningful use,” as is required for Personal Health Records, into their existing hospital clients where they control the future of that hospital’s care.

Attendees are feeling the heat from the mandate to offer Personal Health Records by 2014. And the lines around strategic opportunities are getting brighter.  4medica, provider of the industry’s leading cloud software-as-a-service (SaaS) lab results and clinical integration platform, announced at the show that they are providing 27,000 providers with access to more than 30 million unique electronic lab samples and patient records.

Visitors this year are here to buy, not just look. In fact, Spalding Surgical showed up and bought a second MMRPro system, and based on that, another surgery center bought one right at the show.

Oleg Bess, 4 Medica CEO, was my neighbor at www.LorschLand.com for ten years.  Who knows what a good neighbor policy could bring to these two emerging growth companies.

So was it worth the read?

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To Learn Anything You Must Put Aside The Safety Of Your Ignorance

I want to thank everyone for the enthusiasm and positive comments about my blog, particularly over the last several weeks. In fact I have had several requests from publisher’s networks to publish my blogs on a regular basis for newspapers throughout the country. Although after some of the events of last week, it’s a tempting offer (specifically speaking of the political climate in the middle east), I am convinced the big potential is to take on full time spiritual blog writing after my mission on earth with MMRGlobal is complete.

So who is Bob Lorsch anyway? There is a sign on my office wall that says, “To be Average Scares The Hell Out Of Me”. If any of the readers of this blog have any interest in actually learning facts about MMRGlobal or Bob Lorsch, I am always available to discuss facts vs. fiction at 310-476-7002.

This week, we are at T minus 10 on the countdown to HIMSS where we expect to announce the details of our comprehensive Concierge Medicine launch, Consumer Sweepstakes, Favorite Things Emmy Program and expanded relationship with Kodak. In my spare time I am also working on biotech licensing opportunities worldwide. In addition this coming weekend I am in Orlando at Kodak’s KES meeting in Orlando.

Also, as a result of MMR’s relationship with Lucent in the United States, last week, Unis posted photos on their website of a first meeting between Lucent and Unis in China to discuss Lucent’s interest in the MMR-UnisTH China Joint Venture and possibly becoming an active participant. The value of having Lucent as a potential strategic partner in China could represent a tremendous opportunity.

And since many of you are new to this Blog and may not have known me personally for the past 30 plus years, I thought you would be interested in the following along with a copy of my bio. Click here to view article.

On May 15, 06 for those of you who subscribed to AOL you saw this on the AOL home page on that day.

Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotechnology company Favrille, Inc., completed in January 2009. Mr. Lorsch was elected Chairman, President and Chief Executive Officer of the combined company, which was renamed MMR Information Systems, Inc. and officially became MMRGlobal, Inc. (OTC: MMRF) in June 2010. The name was chosen to more accurately reflect the company’s business as a worldwide provider of its MyMedicalRecords consumer and professional products for the healthcare industry. These include the MyMedicalRecords Personal Health Record (www.mmrvideos.com) and the MMRPro professional solution for physicians and small hospitals (www.mmrprovideos.com). Additionally, MMR’s MyEsafeDepositBox provides secure storage solutions to the insurance, legal and financial services industries (www.myesafedepositbox.com).

As a result of MMR’s merger with Favrille, the company also acquired intellectual property assets, including data and tissue samples from the FavId® vaccine clinical trials to treat B-cell Non-Hodgkins Lymphoma and an anti-CD20 antibody that was developed as a potential candidate for the next generation Rituxan®.

Mr. Lorsch also heads up the private equity and consulting firm, The RHL Group, Inc., (www.rhlgroup.com) with diverse interests in e-commerce, entertainment, and biotechnology. For over 20 years he was in the telecommunications and marketing services industries. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded for $5000 plus about $400,000 in credit card debt and built it into one of the largest providers of prepaid telecommunications products and services in the world. SmarTalk had a market cap of nearly $1 billion when it moved to Ohio in January of 1998 and Bob retired into eight years of Philanthropy. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings.

In the 1980s, Mr. Lorsch built and headed the Lorsch Creative Network (LCN), a full-service advertising and sales promotion agency specializing in marketing campaigns for “blue chip” national and international clients, including the ABC, CBS and NBC television networks, Campbell’s Soup, Procter & Gamble, Marvel Entertainment, Johnson & Johnson, Taco Bell, Northrop Grumman, and McDonald’s Corporation, among many others.

Mr. Lorsch also founded Natural Products for Pets, Inc., which he launched in 2001 as the exclusive manufacturer and distributor of the Dancing Paws product line. Offered at major retail specialty stores and on the Internet at www.dancingpaws.com, Dancing Paws is a popular pet nutrient system that is produced at human dietary supplement plants requiring FDA approval. One of the company’s leading products is “Breath-A-Licious,” a dental treat for dogs that is an industry best-seller.

Known early on for his innovation and marketing acumen, one of Mr. Lorsch’s out-of-the-box campaigns was chronicled in the book Barbarians Led by Bill Gates: Microsoft from the Inside, which recounts the first launch of Microsoft. In it, he is described as “a marketing mastermind…a magician who believed anything was possible and simply wouldn’t take no for an answer,” and where in one week “Microsoft had reinvented and redefined the idea of promotion.” Another innovation involves his efforts starting in 1981 to sell advertising on the Space Shuttle and International Space Station to benefit NASA research programs. He has continued to maintain the currency of his copyrighted proposals and has provided expert testimony to the Senate Subcommittee on Science, Technology and Space, expanding the scope of his programs to include future missions to the Moon and Mars.

Mr. Lorsch’s support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new California Science Center in Los Angeles, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in historic Exposition Park.

Mr. Lorsch is a Member of the Board of Trustees of the California Science Center at Exposition Park, also having served a four-year term on the State-appointed Board of Directors; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; Member of the Board of Governors of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff’s Youth Foundation. He has also served as a National Vice President and President of the Executive Committee/Western Region of the Muscular Dystrophy Association. Further, he has been a major supporter of the John Wayne Cancer Institute; the Elizabeth Glaser Pediatric AIDS Foundation; and the Thalians Mental Health Center at Cedars-Sinai Medical Center.

Mr. Lorsch has received numerous awards and proclamations for his public spirit. He was recognized in 2006 by the U.S. Small Business Administration with its “American Spirit Award” for his efforts in disaster preparedness since the early 1980′s and MyMedicalRecords.com’s contribution to disaster preparedness in the wake of Hurricane Katrina. He has also received the prestigious “C” Flag Private Sector Initiative award from the White House during the Reagan administration for his work in raising millions for financing state and local earthquake preparedness education. His efforts for this cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).

On June 5, 2002, Mr. Lorsch was recognized by the City of Los Angeles when the Los Angeles City Council adopted a resolution commending the entrepreneur/philanthropist for his outstanding charitable work and business leadership, and further honored him by creating “Bob Lorsch Day.”

Mr. Lorsch has helped raise millions of dollars for charitable organizations through a combination of direct giving and by creating cause-related marketing programs for national advertisers from which organizations like the Special Olympics have benefited.

For his philanthropy, he has been recognized by the following charitable organizations: the anti-drug, anti-violence organization D.A.R.E. America honored him in 1998 with its coveted Future of America Award at a dinner where he was named D.A.R.E.’s “Man of the Year.” He was instrumental in raising over $2 million for this organization at the dinner, which represents the most successful fund raising event held by D.A.R.E. and is among the most successful money-raising events honoring an individual in the Los Angeles area. The Muscular Dystrophy Association honored Mr. Lorsch in 1999 with its esteemed Humanitarian of the Year award; the Southern California Chapter of the Asthma & Allergy Foundation of America named him Humanitarian of the Year 2000; and Starlight Children’s Foundation (now the Starlight/Starbright Children’s Foundation) honored him in April 2002 with the Golden Wish Award at its 19th annual gala hosted by Jamie Lee Curtis.

In October 2003, Mr. Lorsch was honored by the Wildlife WayStation with its “Paws of Fame” Humanitarian Award in recognition of his philanthropy and unselfish dedication to the world-renowned animal sanctuary. In 2009 he received the Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean.

Mr. Lorsch has been a featured speaker on personal health records and telecommunications at forums nationwide, including MIT. He has also been highlighted in hundreds of national and international newspapers and magazines and has been interviewed on numerous television and radio shows. His career of combining entrepreneurship and philanthropy was the focal point of one of the seven keys to success in the 2007 book, “The Millionaire Zone,” authored by ABC Radio Host and AOL Family Financial Editor Jennifer Openshaw. His entrepreneurial spirit was also profiled on AOL’s Money & Finance Web portal (“From High School (Almost) Dropout to Having $100 Million”) and in the 2007 book, “The Engine of America,” written by Hector V. Barreto, former head of the U.S. Small Business Administration.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002, Fax 206-374-6136
www.mmrglobal.com
Follow me on Twitter at PHREMRGURU

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