Persistence Pays Off

Persistence, endurance, tolerance, patience, determination, and commitment are all necessary to winning. To anyone who has followed MMRGlobal, they are also words that we have lived by for nearly ten years to get to where we are now; READY.

Now is a very challenging time in the world. The United States is involved in conflicts around the globe, while war rages on throughout the Middle East, Africa and Europe. We all have our own personal challenges in our daily lives and in the lives of the ones we love.  One of my wife Kira’s best friends is surviving breast cancer one day at a time, while a number of close friends have family members also fighting numerous medical crises.

In the past week alone, MyMedicalRecords has shown its readiness and is responsible for helping countless individuals, families, including our nearest and dearest two-legged and four-legged friends, manage their medical records and other important documents to fight illness, reduce medical costs, and save lives.

It’s sometimes hard to get up each day and face the challenges. But we do. We move forward.  We persist.

Meanwhile, the more we put out to the universe, the more we get back. And MyMedicalRecords personal health record system does just that.

MyMedicalRecords helps individuals and their families (2 legged or 4 legged) manage their health, reduce costs and save lives. The Company now finds itself in a market where electronic medical records and personal health records are mandated by global regulatory requirements.

The financial markets are valuing small health information providers, with minimal revenues, in the hundreds of millions, and in one recent IPO, billions of dollars. The fact is that after 10 years, and building a great product & service and accumulating three portfolios of 49 health IT and biotech patents, our first Markman hearing is a week away.

On Tuesday, August 19, MyMedicalRecords will be in Federal Court, facing four defendants, all major players in healthcare, and many times the size of MMR in what is legally termed a Markman hearing. A Markman hearing is a court hearing in which a judge determines the meaning of words from patent claims that are in dispute in a patent infringement lawsuit. Inventions are defined by the precise wording of the patent claims and the definition of these words play a key role as to whether the jury will ultimately determine that patent infringement has occurred.  This is a big deal. Huge.

The defendants’ law firms are legendary. If you recall the story of David vs. Goliath, I now know how David felt.  Since 2005, I have believed that the computer age would transform the way doctors and patients communicate. After all this time, it looks like we’re on the edge of that time. I knew that computers would eventually take over, and my doctor’s handwriting, which neither my pharmacist nor I could read, would be replaced by electronics.  What I didn’t know was that I would be running a company in the center of that transformation for almost ten years. Without the persistence, endurance, tolerance, patience, determination, and commitment of our shareholders, employees and friends, we may not have made it this far. However, we have.

It took nearly 10 years of research, technical refinement, and tens of millions of dollars to get to this point, and for the many of you who have been part of the journey, we are excited that the next destination is just around the corner.

A big step in our growing success came just last week, when we started selling our Personal Health Record Kit in Walgreens’ drugstore.com.  As members of my team can testify, as soon as I saw MyMedicalRecords up on a Walgreens website, I cried, exhausted and happy tears.  (http://www.drugstore.com/products/prod.asp?pid=530332&catid=184044)

Ok, back to work.  It’s Markman time.

Robert H. “Bob” Lorsch, CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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Home from the Hospital

Last Thursday, I was admitted to the hospital with pain in my mid-section and an elevated white count. I had been experiencing mild symptoms of pain in the stomach for more than a week, and when the pain started keeping me up three nights in a row I called my Internist.  He referred me to a gastro specialist whom I saw on Monday, November 18th. The doctor gave me a complete workup which included taking a rush “STAT” blood draw.  After the appointment I was sent home with two antibiotics and instructions to wait for his call. At 9:00 that same evening the doctor called and told me I had a significantly elevated white count and to immediately go for an emergency CT Scan.

I told the specialist that would not be possible as I was traveling to Chicago early the next morning for scheduled meetings where attorneys from around the country were gathering and we were not meeting at an imaging center. I explained that this was an important and time-sensitive meeting and only something like removing my appendix would keep me away.  So unless he could tell me I was having an appendicitis attack, I was going to Chicago.

As it turned out, the only reason I am able to write this blog and appear on Fox News all weekend and again in a special segment later today is because my MyMedicalRecords.com Personal Health Record account kept me out of an operating room.

So since my diagnosis was not definitively an appendicitis attack….. despite the pain (and fever) I was at LAX at 4:30 AM and on a 5:40 flight to Chicago with the Company’s patent attorney (who did not have a copy of my advanced directives).

We arrived at the meeting in Chicago, which by that time was the only thing I could feel good about.  Then, I drove from the suburb of Deerfield to the Chicago Loop for an MMRGlobal investor dinner, returning to the Airport Hilton in time for a few hours of sleep and the morning flight that would get me back to the office for more than half a day of work on Wednesday.

However, that is not exactly what the universe had in store for me. Instead, the ongoing fever and pain made me realize I needed the CT Scan before going to the office.  So I scheduled the procedure from the in-flight Internet. After the three-hour imaging procedure I went home to wait for the results.

At about 6:00 PM that night I received a call from the specialist telling me to get myself to the hospital Emergency Room with specific instructions to be admitted, adding to both my wife Kira and I that it was a life or death situation. The specialist also contacted a surgeon to be my admitting physician and I was in a hospital bed the next morning, which was now Thursday.  I had been told that I would be out in 2 days and I had an infection that that would simply be treated with IV antibiotics.

I quickly learned that now everything was an emergency. My CT Scan was done outside the hospital so when I checked into the hospital no one had a copy, only a verbal report from the specialist.  However, when a surgical team came to my room to prep me that night, they told me I was not headed to an IV Line but to surgery. Then I started asking more questions. Based on what I learned, I told them that surgery was anything but acceptable. I made it very clear that I did not want surgery and requested a hospital radiologist render a second opinion on my CT Scan. The problem was it was not at the hospital. Because I know how important it is to ask for a disc of the procedure whenever a patient leaves a radiologist, I had one with me. But I did not have the report. I 911’d the specialist, who emailed the report to me. The hospital had no way to receive email from a patient, especially at what was now 7:00 at night. However, every Nurse’s Station can receive a fax.

So using my personal MyMedicalRecords.com account, I uploaded the email to my inbox, moved the report to my radiology file and faxed it directly from my Personal Health Record to the Nurse’s Station.

Records and disc in hand, the surgical team went to a radiologist in the hospital and they all read the film together.  Forty-five minutes later, the team canceled putting me under the knife and started the IV.  Clearly, without a patient-controlled copy of my PHR, I would not have able to be on Fox & Friends Saturday morning discussing the latest on Dr. Afridi and back in my office today. Instead, I would have been in recovery, having had an unnecessary surgery.

Apparently, one set of radiologists from outside the hospital had given one opinion and the radiologist in the hospital another.  Fortunately, the hospital won.

Surgery canceled, and 4 bags of IV antibiotics later, it was off to Fox & Friends.

The best news is of course that I didn’t need surgery, and that the influx of antibiotics seems to have resolved the problem. I walked out of the hospital feeling great and, as a matter of fact, several people have said I’ve never looked better.

Had I not had a Personal Health Record I would not be writing this blog pain-free. This Thanksgiving, Kira and I have a lot to be thankful for in that MyMedicalRecords kept me from having an unnecessary operation.

If you haven’t already done so, I encourage you to use this holiday season to open a Personal Health Record account at MyMedicalRecords.com and collect all your family’s important information when you are gathered together before it’s too late.

Happy Thanksgiving!

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mymedicalrecords.com
Follow MMR on Twitter at MMRGlobal

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MMRGlobal Featured on FoxNews.com

Personal Health Records Company to Watch Now

Article Discusses how $30 Billion Blown On Non Operational Medical Record System as Compared to MMRGlobal Solution. Trading Symbol OTC:MMRF

http://www.foxnews.com/politics/2013/10/15/another-obamacare-glitch-30b-blown-on-non-operational-medical-record-system/

 

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010,
Tel. 310-476-7002
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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Go Behind The Curtain & Ask The Wizard…

He will tell you, “it is real, it always will be, and it exists in and beyond every corner of every alternate universe”….so says Richard Bach.

I have spent the last four years blogging about the magic inside that keeps me motivated.  Many have criticized me for being a frustrated version of Richard Bach; however, nothing could be further from the truth. I write my blogs the way I do because it works for me.  Some readers might say that I should focus my writing more about the business of MMR, but what fun would that be, after all, if you can’t make money and have fun is it really worth it. The fact is that when I put myself out there personally I still get lots of the comments about MMR, but I also get comments about how I make a difference in other people’s lives, and that makes me feel good.

One example is Dr. Shakil Afridi (www.freeafridi.com), who is sitting in a dungeon in Pakistan after sacrificing his family so that he could help America pinpoint the location of Osama bin Laden. Kira and I have received a landslide of worldwide press from our efforts creating a campaign to free Dr. Afridi in order to call attention to this important humanitarian crisis. As a result of our efforts and the efforts of the employees at MMR, we received worldwide coverage last week, from London’s “Daily Mail” and Page 6 of the “New York Post” to Breitbart. Being who I am allows me to run MMRGlobal, a publicly traded company under MMRF, while keeping MMR in the spotlight and giving back by calling attention to humanitarian and philanthropic issues in the world like the plight of Dr. Shakil Afridi.

Now I am going to talk about MMR and how my Bach-like belief system is turning the dream of an emerging growth opportunity into the reality of a business which could hold more than one billion dollars worth of intellectual property rights for its shareholders. MMR is a company that was founded to facilitate better care by reducing medical costs and helping save lives.  MMR is a journey I embarked on as a result of my own life experiences and my fight to survive a deadly form of cancer 13 years ago which I did.

As I sit down to let my fingers do the walking, I realized that it was time to let you see how it’s possible that a person can turn a dream into a reality by simply wanting it to be so. This is the second time in my life I have entered an industry that was dominated by multi-billion dollar companies in communications or healthcare.

I entered both opportunities as the underdog, first competing in telecommunications, then health IT. The first time, based on will and determination, I knew I won big when I went public standing on the floor of the Nasdaq. This time I know we are winning based on the fact that we continue to hit consistent singles in the healthcare business and doubles and triples with our health IT and biotech patent portfolios.

So let’s travel to behind the curtain in Oz so you can actually see what the future could have in store for all of us. I believe that when you resist change you are stuck with what you have.  So in my world, I never resist change and I am always exploring places to visit on a never-ending canvas. Despite an extraordinary, unexplainable trading range in our stock, the direction is clearly up.  MMR’s world promises to continue coming alive with a high quality group of strategic partners and customers.  We no longer have to beat people over the head to get them to use a Personal Health Record.  Now we can focus on delivering products and services.  So as a result of consumer and professional awareness of PHRs and requirements to deploy them, we should begin to see revenues from operations and licensing far greater that any projected in the past.

E-Health is finally a reality of our time just like the evolution of other industries like credit monitoring services (which took forever to evolve), online banking services (which took forever to evolve), online travel services (which took forever to evolve), and online retail (which took forever to evolve). E-Health is now fast becoming a way of life.  And after eight long years, MMR is well positioned to benefit from that industry growth by exploiting the marketplace, much like Amazon did in retail, PayPal in payment processing, and eBay in auctions and commerce, to name only a few.

As CEO of the Company, I could not be more excited about how this year is progressing, and all the things that lie ahead.  For those who have followed this company since inception, when I have said, “the best is yet to come,” it means just that. For example, last week we spent a half-day in meetings with Sodexo regarding PHR offerings and an MMRPro distribution program internationally. We also met with representatives of the new employee owners of Kodak, who paid us a visit to help celebrate their purchase of Kodak’s Document Imaging business and other assets.  This means supply lines from Kodak in the future for MMRPro has never looked better.

Our relationships with all our strategic vendors and partners are excellent; from Nihilent to ng Connect to Unis-Tonghe, and Interbit Data, Fujitsu, Kodak, and many others. We continue to make significant progress in Australia and, in fact, one of our larger Australian strategic partners was in Los Angeles over the weekend helping us prepare for meetings with government officials in Australia next month. We are also getting close to significant announcements in Singapore.

During the week, we continued ongoing dialogue with WebMD and we met with Quest Diagnostics at their offices near San Diego. While we work through strategic business opportunities with both WebMD and Quest, we are also in meaningful conversations with half of the top 10 EMR vendors, including McKesson and Cerner, with whom the Company has already enjoyed a five-year licensing relationship. We are also getting closer to a major announcement with a wireless carrier where healthcare continues to be a major priority and agenda item. In all cases, and with all these opportunities, the Company continues to actively pursue other licensing and strategic business opportunities both here and abroad, as evidenced by last week’s announcement about the Middle East.

And to the extent relationships involve more than strategic conversations, we are keeping the investment banking team at B. Riley very busy. While all this goes on, the Company continues filing additional patent infringement and trademark actions.

Speaking of patents, the Company’s United States health IT portfolio has recently been re-valued to add Japan which increased it to as much as $1.3 billion.  As yet, the Company does not have a valuation on Australia, Singapore, South Korea, Hong Kong, New Zealand, Mexico, Canada, Israel, and European nations which when added could increase the number significantly. Australia and Singapore are currently the subject of active investigation into infringement matters at this time.  http://phx.corporate-ir.net/phoenix.zhtml?c=178404&p=irol-newsArticle&ID=1815638&highlight .

The MMR Patent Portfolio was created about the same time that the Office of the National Coordinator for Health Information Technology was formed. The MMR Patent Portfolio was granted over nearly an eight-year period of time as part of a multi-million dollar effort to create shareholder value through the ownership of patents and other intellectual property in 12 countries around the globe. Because there are thousands of patented products in every healthcare professional’s office and hospital, from the design of a handle on a scalpel to components of the most sophisticated imaging equipment, the healthcare industry has shown it respects the patent system, and, based on our experience so far, we feel good about our ability to license and monetize these patents on behalf of our shareholders.  In fact, we are not aware of a situation where an industry has paid so much attention to the value of a patent portfolio since Samsung and Apple went to court, which further makes us feel good about the future.

The fact that the MMR patents are the subject of worldwide media attention, and in the United States alone, the Company believes that more than 3000 hospitals and healthcare providers do, or will, infringe on the Company’s IP by the end of 2014, should make for a very good next few years.

In closing, my favorite Bachism is, “You are never given a wish without the power to make it true. You may have to work for it, however.”  So Kira, I am sorry I will be late for dinner tonight.

 

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mmrglobal.com
www.mymedicalrecords.com
Follow us on Twitter at MMRGlobal

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What did everyone at HIMSS have in COMMON… WELL…THE PATIENT

I am on the plane on my way back to Los Angeles after a week in New Orleans for the HIMSS Conference (www.himssconference.org). It was an extraordinary week for MMRGlobal as one of the “Most Wanted” to see at the show.  In some cases, being most wanted was driven by an interest in understanding what visitors to our booth had read about the Company’s patents and other intellectual property, but mostly because nearly every hospital administrator and Chief Technology Officer had Personal Health Records and interoperability on their shopping list going into Stage 2 of Meaningful Use.

And if it wasn’t a hospital in the booth looking for a PHR, they were a vendor also looking to purchase services to improve patient engagement, or to purchase the companies that provide the services that create patient engagement.  One thing for sure, it was by far our biggest HIMSS yet, and everybody seems to be interested in buying, selling, acquiring or investing in anyone that offers tools for the patient, especially if it involves a PHR.

The week started with the food in New Orleans and ended with one more order of barbeque shrimp.  However, the real focus of the week was anything but the food.  It was about the ONC Coordinator, Dr. Farzad Mostashari, one of the most important men in my world,  who in his keynote speech addressed the ‘human toll’ of a broken healthcare system, and how the way to fix it was though promoting interoperability and increasing transparency and access to data for patients, also known as a Personal Health Record.  He went on to proclaim an agenda of no more excuses about patients not being able to get a copy of their medical records because of HIPAA. All I could hear at that point of his presentation was the theme “Our Day Has Come…” or something like that.

Dr. Mostashari went on, suggesting that to get us there, stimulus monies would go up to fund interoperability and offset any competitive disadvantage from sharing patient data.  It was kind of like watching Kevin Costner in “Field Of Dreams,” when he was told by the “voice,” “If You Build It They Will Come.”  And it looks like ONC will help build it and pay for it.

I have gotten dozens of calls from shareholders asking about the show and I could not have done a better job of telling them what it meant to their company than to explain that the United States government’s agenda of patient engagement is just beginning, and that patient engagement is what MMR is about. And to borrow from the “Music Man,“ with a capital T and that rhymes with P and that stands for PHR.
Then on March 4, the first day of exhibits at the show, patents dominated the headlines, leading to a story entitled Patent Wars Heat Up and Cool Down at #HIMSS13. McKesson Corporation and Epic had announced a settlement of their longstanding, massive patent infringement case. Based on that announcement, the spotlight of the media shined on us and the recent press surrounding MMR’s extensive health IT patent portfolio and its possible relevance to the market. Our patent portfolio includes seven U.S. patents, as well as patents in 12 additional countries of commercial interest issued pending and applied for, including Australia, Singapore, New Zealand, Mexico, Japan, Canada, Hong Kong, South Korea, Israel, and European nations.  The article explains the MMR patents, integrated into our existing products and services which include Personal Health Records, Patient Portals and other Electronic Medical Record systems.

That may explain why, as I sat on the plane with dozens of CIO’s and Administrators from hospitals in California, who were also catching the last non-stop Delta flight out of New Orleans, I felt like I could fly without the jet. It took 8 years of sweat equity and more than $20 million for MMR to get to where it is today. It took both the Bush and Obama Administrations. It took government mandates, $20 billon in stimulus (so far, with more to come), and a massive worldwide push to make patients aware of the importance of joining the movement of managing their personal health.  And then it took the invention of Meaningful Use.

Also on March 4th, at 11 AM, my world got rocked when five of the biggest Health IT vendors, representing an estimated 41% of the entire EMR market, announced the CommonWell™ Health Alliance. For the first time, it was like the day I figured out how prepaid phone cards could sell through mass merchandisers, turning a $5,000 investment into a billion dollar market cap company, before I resigned as CEO.

Cerner, McKesson, Allscripts, athenahealth, Greenway Medical Technologies and RelayHealth announced they were joining together for a single purpose of improving the quality of care delivery while working to lower costs for care providers, patients and the industry as a whole.  The good news, and the validation of 8 long years, is that it starts with MMR’s primary customer, “the patient,” who triggers the ability of achieving data liquidity between systems, based on “Patient Authorizations.”

Nearly every presentation MMR has made over the past several years includes a depiction of how silos in healthcare keep providers from talking to one another. So when John Hammergren, Chairman and CEO, McKesson Corporation, said,  “A national and trusted health information exchange will break down the information silos in health care and should dramatically improve the quality and cost effectiveness of care delivery,” the comment validated my beliefs in MMR and confirmed to me that our focus since inception on inventing and protecting technology surrounding PHRs was to take the right path from the beginning.

Neal Patterson, Co-Founder, Chairman, CEO and President of Cerner Corporation, stated, “Consumers not only have a right to their data, but also have the ability to mobilize it in the pursuit of better health. The Alliance is designed in part to Help providers deliver a history of recent patient care encounters, and, with appropriate authorization, patient data across multiple providers and episodes of care.”

That’s what MMR is all about, we provide Personal Health Records to any patient, anywhere they are in the world, from any healthcare professional, regardless of technology, with or without an EMR, plus a whole lot more. MMR is designed to provide Personal Heath Records from a lifetime of encounters regardless of where they originate or what format they currently appear in.

And the drumbeat went on, with CEOs from Allscripts, athenahealth, Greenway and RelayHealth echoing the fight for the rights of the patient and the betterment of care. http://tinyurl.com/9wmbyee

However, not all were singing the praises of Commonwell. Epic Founder and Chief Executive Officer Judy Faulkner, stated, “We did not know about it. We were not invited.”  Epic Executive Vice President Carl Dvorak, commented, “Despite the claims made by the members of the CommonWell Health Alliance, nobody asked Epic to join the group.”  He continued, “I would really sincerely hope they (meaning CommonWell), put their energy behind true national standards.”

In or out of CommonWell, clearly, Epic is demonstrating they also care about patients and interoperability based on their existing personal health record offerings.

ONC Chief Dr. Mostashari was also asked his thoughts on the Commonwell – Epic controversy surrounding the announcements and comments.  He was quoted as saying, “We have to zoom out a little bit and not get into the he-said she-said. [CommonWell] is incontrovertible evidence that interoperability and exchange is now a key market differentiator and vendors large and small are committed — five years ago that was not true. There is not a vendor in the country that can be blind to the need for interoperability. I welcome any market-based approach.”

The mood at the closing of the show seemed to indicate that most everyone, including the CEOs of Commonwell and Epic agreed that … we all have one thing in common-the patient,  and that the patient has a right to their medical records.

In an industry where agreement and standardization are more than challenging, let’s hope that the CEOs mentioned in this blog can all agree that MMR’s “patient facing” products and services are for the good of all patients.  It’s just one more thing that I am working hard to create agreement on.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
Tel. 310-476-7002, Fax 206-374-6136
Follow me on Twitter at BobLorschTweets

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Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
www.mymedicalrecords.com
Follow me on Twitter at BobLorschTweets

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“FreeAfridi.com” Probably One of the Most Important Blogs I Have Ever Written…

Last week, I was in Washington, DC as CEO of MMRGlobal briefing the Congressional Oversight Subcommittee of the House Science, Space, and Technology Committee about my concerns on how eleven billion dollars and counting is being spent under the government’s EHR Incentive Programs.  The monies are being spent in spite of the widely known fact that there is no interoperability and hardly any ability to create a comprehensive online personal health record, two items that were mandated as part of Executive Orders and other requirements to provide electronic medical records and personal health records (PHRs) to Americans by 2014. Of course, by being there I also hoped to have the opportunity to draw attention to the fact that MyMedicalRecords is already delivering interoperability and a comprehensive PHR now….today.

During my visit, I was asked by Congressman Dana Rohrabacher to lend my marketing expertise to help raise awareness to the plight of Dr. Afridi.  My first question was, “Who is Dr. Afridi?”  Then I quickly learned what I did not know, that Dr. Shakil Afridi is the man who pinpointed the location of Osama bin Laden for the United States.  Without Dr. Afridi, the United States may not have found Osama bin Laden.  His reward was to be abandoned and left behind in a Pakistan prison, reportedly being regularly tortured, and sentenced to live side-by-side with the militants who continue killing our American soldiers.  I was shocked and I knew that something had to be done. I never thought that America would leave a hero behind.

The following is a copy of a news release that is being issued from MMRGlobal today.  It explains in greater detail what I did in Washington and how those meetings led to Kira and me calling on Oscar® to help FREE AFRIDI.

If you believe, like Kira and I do, that this man deserves our combined voice to be released and regain his freedom, then visit www.freeafridi.com, read the Letter from Congressman Rohrabacher, and do what you can to help bring this great American hero to where he belongs in America. Kira and I will be doing our part on The Red Carpet events throughout the weekend and on news broadcasts wherever we can similar to the one on CBS that is here: http://losangeles.cbslocal.com/2013/02/20/can-zero-dark-thirty-oscars-help-free-imprisoned-doctor-who-helped-find-bin-laden.

MMRGlobal

FOR IMMEDIATE RELEASE

MMRGlobal CEO Briefs Congressional Oversight Subcommittee on Questions Surrounding Better Ways to Have Spent $11 Billion on HIT Incentives

Los Angeles, CA (February 22, 2013) – Robert H. Lorsch, Chairman and CEO of MMRGlobal, Inc. (OTCQB: MMRF) (“MMR”), a leading provider of Personal Health Records (PHRs), MyEsafeDepositBox storage solutions and MMRPro document management and imaging systems for healthcare professionals, recently met with U.S. Congressional Representatives along with their staffs and the staff of the Subcommittee on Oversight of the House Committee on Science, Space, and Technology.  The purpose of the meeting was to brief Representatives and staff on an independent compilation of articles, blogs, reports and opinions pertaining to questions surrounding the payments of nearly $11 billion in stimulus monies under the government’s EHR and Meaningful Use incentive programs.  The meeting was also intended to address concerns that primary requirements set forth in federal legislation pertaining to the provisioning of Electronic Health Records (EHRs) were not being met, specifically those which pertain to standardization, interoperability and requirements that most Americans have access to all their protected personal health information through some type of secure Personal Health Record similar to existing offerings from MMR.

According to Lorsch, “After the briefing portion of my presentation, I was able to demonstrate to staff  the MyMedicalRecords Personal Health Record and explain how it could be deployed to everyone in America at an annual cost that would be less than the cost of one EMR system in a large hospital.  At that time, I had no idea that the points raised in my presentation would become Page One of The New York Times the following Wednesday, less than one week later.” (http://www.nytimes.com/2013/02/20/business/a-digital-shift-on-health-data-swells-profits.html?_r=0)

While in Washington, Lorsch was also asked to attend a meeting with Representative Dana Rohrabacher regarding the plight of Dr. Shakil Afridi, the Pakistani physician that verified Osama bin Laden’s location for the United States. Today, Dr. Afridi is in a Pakistan prison sentenced to 33 years, abandoned, and reportedly being tortured.  As a result of that meeting, Lorsch began a campaign, launched in a Special Oscars® issue of The Hollywood Reporter today, and at www.FreeAfridi.com. The campaign appeals for the release of Dr. Afridi by asking that the celebrities attending the Oscars® share a moment of their limelight to help draw attention to America’s abandoned hero.

“After making numerous presentations on behalf of MyMedicalRecords, where I requested support for PHRs, this was the first time that I left Washington believing that the value of a cost-effective, patient-controlled Personal Health Record was being embraced.  That includes previous meetings and presentations to former HHS Secretary Mike Leavitt and Homeland Security Secretary Tom Ridge, as well as Congressional Representatives including senior staff members in the office of The Honorable Ted Kennedy, as well as ONC staff and National Coordinators for Health IT David J. Brailer, M.D. and David Blumenthal, M.D.,” Lorsch added.

The briefing also emphasized the point that without standardization, the current HIT infrastructure did not allow a level playing field for small businesses competing with larger health IT equipment and system providers who dominate more than two-thirds of the marketplace. Information included in the briefing also covered how contractual terms from larger EMR systems are written to discourage hospitals from using other vendors which is counter to requirements of standardization and interoperability.

MMR’s technology specifically addresses the issues of interoperability while provisioning a comprehensive Personal Health Record to the patient.  The Company offers solutions for patients, physicians and hospitals that seamlessly connect along the lines of the government’s stated goal of interoperability and  empowering patients, providing access to their health information in a PHR. MMRGlobal also has an extensive healthcare IT patent portfolio, which includes seven U.S. patents: Nos. 8,301,466; 8,352,287; 8,352,288; 8,121,855; 8,117,646; 8,117,045; and 8,321,240.  The MMR Patent Portfolio includes nearly 400 claims as well as additional applications and continuation applications.  The patents involve inventions pertaining to Personal Health Records, Patient Portals and other Electronic Health Record systems.  MMR also has been granted patents and has other pending applications in countries of commercial interest including Australia, Singapore, New Zealand, Mexico, Japan, Canada, Hong Kong, South Korea, Israel, and European nations.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor,  Los Angeles, CA 90010, Tel. 310-476-7002

Forward-Looking Statements
All statements in this press release that are not strictly historical in nature, including, without limitation,  intellectual property enforcement actions, infringement claims or litigation, intellectual property licenses, and future performance, management’s expectations, beliefs, intentions, estimates or projections, constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as “need,” “possibility,” “potential,” “intend,” “offer,” “development,” “if,” “negotiate,” “when,” “begun,” “believe,” “achieve,” “will,” “estimate,” “expect,” “maintain,” “plan,” and “continue,” or the negative of these words. Actual outcomes and results of operations and the timing of selected events may differ materially from the results predicted, and any reported results should not be considered as an indication of future performance. Such statements are necessarily based on assumptions and estimates and are subject to various risks and uncertainties, including those relating to the possible invalidity of the underlying assumptions and estimates and possible changes or developments in economic, business, industry, market, legal and regulatory circumstances and conditions and actions taken or omitted to be taken by third parties, including customers, suppliers, sources, business partners, potential licensees, competitors and legislative, judicial and other governmental authorities and officials. Factors that could cause or contribute to such differences include, but are not limited to: unexpected outcomes with respect to intellectual property enforcement actions, claims of intellectual property infringement and general intellectual property litigation; our ability to maintain, develop, monetize and protect our patent portfolio for both the Company’s health IT and biotechnology intellectual property assets in the U.S. and internationally;  the timing of milestone payments in connection with licensing our intellectual property; our ability to establish and maintain strategic relationships; changes in our relationships with our licensees; the risk the Company’s products are not adopted or viewed favorably by the healthcare community and consumer retail market; business prospects, results of operations or financial condition; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; the timing and volume of sales and installations; the length of sales cycles and the installation process; the market’s acceptance of new product and service introductions; competitive product offerings and promotions; changes in government laws and regulations including the 2009 HITECH Act and changes in Meaningful Use and the 2010 Affordable Care Act; future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; the possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; risks related to a security breach by third parties; risks associated with recruitment and retention of key personnel; other litigation matters; uncertainties associated with doing business internationally across borders and territories; and additional risks discussed in the Company’s filings with the Securities and Exchange Commission. The Company is providing this information as of the date of this release and, except as required by applicable law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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Being In The Right Place At The Right Time

Last Friday, my wife Kira went to sleep with a “headache.”  At first I thought she was upset that I was 3 hours late for dinner after a late night of packing my office for my multi-mile marathon walks through the 2013 Consumer Electronics Show in Las Vegas.  However, it did not take long to figure out she really had a headache and the flu. Then the next morning, when I woke up with fever, unable to move more than 10 feet from the bathroom, I knew that we were both bit by the bug.

In any event, with all the strength I could muster, I decided that I should still prepare for CES on Monday in case a miracle cured me and I could still go to the big show.  So ritualistically, as I do on Saturdays, I went for a haircut.  Not that I have a lot to cut – it’s just that when you have as little hair as I do it deserves the very best.  So off I went, barely able to hold my head straight in Koby’s chair.

During my haircut, I began to reminisce about nearly 40 years of working the CES show for advertising and sales promotion clients, as well as my own companies.  I thought about all the nights in the Las Vegas hospitality suites and the girls, The Knobs Knowledgeable Knob Knowers program I created for stereo maker Wintec, and the girls. I remembered the 50’s Diners with the singing dancing waitresses that I built using Hollywood’s best Back To The Future sets to showcase telecommunications and decorator phone clients – and the girls. My taste buds also reminisced about the gourmet meals in The Bacchanal Room at Caesars Palace, where the girls peeled grapes and fed them sensuously to diners, the millions of Wuppees I sold as show giveaways to stick on the girls and the most successful trade show program of my career, in the 1985 COMDEX convention, where my sales promotion agency, Lorsch Creative Network, was hired by Microsoft, based on my legendary successes at CES …. and of course as my wife will not let me forget – the girls.

That last one is easiest to remember.   As described in the book written by Jennifer Edstrom and Marlin Eller,  Barbarians Led By Bill Gates, as a “marketing mastermind,” in 1983 I got the call from Rowland Hanson, Microsoft VP Marketing, who said, Microsoft wants to own Las Vegas and own the COMDEX show when we launch Windows.  I said “What’s a Microsoft?”  He explained he was launching this software thing called Windows 1.0 and wanted everyone in town for COMDEX to know that the “Windows” were opening BIG. COMDEX was the equivalent of CES for the fledgling computer industry at that time.

In any event, as the book says, when people arrived in Vegas they were awestruck. There was not a taxi in town without Windows signage. The Wuppies were redesigned from having antenna to sporting mouse ears to celebrate the introduction of the “Mouse,” while I personally went from hotel bell stand to bell stand tipping housekeeping to change 20,000 pillow cases (at that time there were only 20,000 rooms) to a pillowcase with a Windows Lullaby silkscreened on the cases.

And as the final Coupe de Gras, we closed as big as we opened after hosting the first trade show concert featuring Glen Campbell in a free Rhinestone Cowboy (boots and all) show for attendees, celebrating in Las Vegas for COMDEX.  Campbell stayed for the entire soiree and standing next to the world’s soon to be most famous computer geek, he said…”I just wanted to welcome y’all here for the Microsoft party and I want you to know this is my good buddy, Bill Gates.”

The crowd exploded, dancing and laughing all night, but the party and the show were no joke. In an initial survey of COMDEX attendees arriving in Las Vegas, 10% of those polled hadn’t even heard of Microsoft. When Hanson’s team conducted an exit poll, the public perception of Microsoft had grown to 90% in one week. It’s amazing what you can do when you are willing to take some risk and think out of the box.  Of course it helps to have an unlimited budget.

Then, four years ago, when I thought my CES days were over, I heard about healthcare emerging in CES.  I went to check out the exhibits in the show referred to as Consumer Connected Health. In the last four years, that group of exhibitors has grown from a handful of booths to an entire pavilion of consumer health electronic products and companion services, with what appears to be hundreds of booths showing something to do with health and fitness.

And despite my flu, thinking only 110% of the public company shareholders of MMRF, I slogged the 2 miles (4 round trip) from the Las Vegas Hotel lobby through the Convention Center to walk the show with the other 150,000 attendees. For the second year in a row, MMRGlobal exhibited in the show as part of the Alcatel- Lucent and ngConnect Connected Health booth next to all the biggies, Verizon, Qualcomm and a ton of other huge players with booths the size of Lorschland.

MMR is on the verge of becoming part of healthcare and my CES history, launching a collection of Wellness & Health IT at work packages to improve the quality of lives. The Company was part of a complete, automated, connected health demonstration, featuring MMR’s Patented MyMedicalRecords.com Personal Health Record. The demonstration showed how MMR connects patients and their doctors in ways that would have been unimaginable only a few years ago.

It was all about Being In The Right Place At The Right Time.  I had so much adrenaline pumping in my veins, my flu bug got squashed. I walked miles through the convention center and talked to all the companies relevant to MMR’s PHR products and services. I did demonstrations, I shared the news about the company’s patents and intellectual property, I attended meetings where we discussed how to integrate with everything, including the HAPIfork.

I shook hands (using my Purell Sanitizer, of course) and met dozens of new health players, arranging follow-ups (at their request) to work together in 2013.  I also continued my networking with the giants, including Verizon & Qualcomm, where we have been working on formalizing strategic relationships for years.  Clearly, 2013 is not only the year of the Snake, it’s the year of eHealth and Health IT.

After a less than two-day whirlwind show, I was thankful that I went for a haircut, or I would have never reminisced and remembered how important it is to be in the Right Place at The Right Time.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
www.mymedicalrecords.com
Follow me on Twitter at BobLorschTweets

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Perspective, Use It Or Lose It…

The definition of “Fear” is being afraid of something that has not happened yet.  As CEO of MMRGlobal, a publicly traded company (OTC:MMRF), I live my life under the microscope of the shareholders our management team works for.  Unfortunately, some shareholders spend much of the day in fear of what has not yet happened, while I spend my days in the belief that as long as one foot keeps moving in front of another, the best is still to come.  Yes, I am an eternal optimist and I do not quit.  That is why a sign sitting in my office for the past 30 years says, “To be Average Scares the Hell Out of Me.”

As the end of the year approaches, I have been getting my annual report cards from many of you who are shareholders, partners and vendors, telling me your thoughts on how the last 12 months have impacted our relationship and our lives.  Although I get my share of A’s, B’s and a few C’s, my resolution next year is to continue working to turn them all into A+++’s, similar to the one from Hillary Clinton to her husband President Clinton, President & Mrs. Gerald Ford and others in entertainment and business, including me [click to watch Senator Hillary Clinton].

As I say goodbye to 2011, and look back at the events in my life and those events that impacted MMR, I think about what has happened and what I can do to make 2012 better.

I have lived through and witnessed numerous events that were considered to be crises at the time, which, through perspective, now seem to have been opportunities and lessons for the future, which I will now borrow for 2012.

However, I am unusually lucky to be in the right place at the right time.  For example, in the case of MMR, we will begin to reap significant benefits from the HITECH Act. It stipulates the conversion of paper-based medical records into digital Electronic Personal Health Records for all Americans by 2014.

As a result, our MyMedicalRecords.com PHR allows patients online access to all their medical records and other important documents in one secure place, anytime, from anywhere in the world, well in advance of the 2014 deadline.

Some of my perspective also comes from my willingness to not only learn from events in my life, but also to look inside my life.  I spent many years looking inside in numerous ways, amongst them in a program called Lifespring.  In one of my advanced trainings, my then-trainer (today an MMR Board Member), took a Styrofoam cup and drew a circle around it. His point 30 years ago was to remind me that the cup was half full, or maybe half empty.  I look at that cup every week, since I keep collar stays in it, and after 30 years, I am convinced it’s still half full.  However, as I have every year, I will continue on working to fill the other half.

I sometimes ask myself when is enough, enough?  I am not sure if there is such a thing. Perhaps that is why philanthropy is such a big part of my life, because the more results I seem to create, the more I am able to give back to those less fortunate; children, America’s Veterans, the physically & mentally ill and, as many of you know,  wild, exotic and domestic animals.  My perspective is that the more you receive and put into the universe, the more you will undoubtedly get back.

Accordingly, as a make-it-happen guy, my resolution in 2012 is to continue working to turn my 70 million plus shares in MMR into my next 100 million dollars. This way, I can continue achieving the level of success I had with my last publicly traded company, with the sincere hope that I, along with all of MMRF’s shareholders will be successful enough for all of us to make a difference in this world.

Happy New Year and remember to use “Perspective” so you don’t lose perspective.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets


 

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What’s the Buzz, Tell Me What’s Happening…

Last night was Innovation Night at The La Jolla Playhouse, where QUALCOMM, BioMed Realty Trust, Avalon Ventures, Nokia, Ivor Royston of Forward Ventures, MMRGlobal and other corporations joined together for a revival premier of Jesus Christ Superstar. The revival and this cast are scheduled to open on Broadway at The Neil Simon Theatre, in New York, March 2012.

Yesterday was also a day where the innovativeness of MMR was rewarded with a near record trading day on the back of the Company’s receipt of an offer to license portions of its health information technology patent portfolio.

Things happen in my life at the strangest times and for no apparent reason.  Some would say it’s because I work hard, putting at least 60 hours a week into MMR.  I like to think it is as how the universe gives back to those who give to it.  I believe the more you put out the more you get back.

So in the spirit of the Season of Giving, isn’t it coincidental that on a day where the company’s stock traded nearly 3 million shares, I spent 12 hours of my day driving to San Diego to “Give Back” to the community, and in particular, teaching the arts to kids.

To paraphrase the music of Andrew Lloyd Webber and the cast of Jesus Christ Superstar, “Here’s the buzz, let me tell you what’s happening”.

And there is a lot of buzz on the street about MMR and my job is to make “Buzz” happen. One of the many ways I do it is called “Socially Networking”, like I did last night.  Rather than sit behind a desk and push a “Like Button” on someone’s website or write meaningless inaccurate information on a bulletin board or page somewhere, I spend my day making a difference for the shareholders of MMR by also making a difference in the community, by “Socially Networking”.

And last night was all about “Socially Networking” for the benefit of MMR.  Does socially networking work better than social networking?  Does corporate and personal philanthropy impact our business and personal lives?  Although difficult to measure, I think the answer to both is an absolute yes!

At MMRGlobal, social networking is a very important part of our business.  It cost effectively calls people to the attention of our product when they need it the most. Using the tools at our disposal, Facebook (Friend us), Twitter (Follow us) and Google Alerts, we follow people struggling in the loss of a home from fire or dealing with the crisis of illness and numerous other personal and natural disasters.  MMR then uses social networking to make a small difference by giving an affected individual or family a trial account when they need it most.  In fact, that is what our www.mymedicalrecords.com (Watch Video) and our www.myesafedepositbox.com (Watch Video) are supposed to do. And as an example of how Giving Back can benefit MMR’s bottom line over time, we add users after the free trial periods with user attrition of less than 5%

However, “Socially Networking” is just as important.  I am sure many who read this blog will criticize me for doing anything “social” in my life other than driving to the office.  I see it everyday from bloggers that have nothing to do but attempt to criticize me for giving my life (and tens of millions of dollars) to the charities Kira and I love. I can only assume that I have nothing in common with these people other than perhaps the keyboard I am typing on. That’s why we have the Robert H. Lorsch Family Pavilion at The California Science Center.

To “Socially Network” is like any other job.  It requires commitment to want to give back and it only works when one manages the possibilities around them.  One of the ways I make a difference is by staying very connected, and that takes work.  As a result, I can reach virtually anyone in the world by calling someone that I know personally.  I keep contact data on nearly everyone I meet.  Consequently I have 14,464 current contacts in my personal Outlook database and a near full time person who calls anyone regularly to keep their contact information correct.

In large part, that is how I get to participate in events like Innovation Night last night.   It was an exciting evening that started with a sponsor cocktail reception, where Richard Lagani, Kira and I networked with the healthcare, biotech and telecommunications elite.

Having this opportunity to open the doors to major new business relationships for MMR, while preparing to watch this “ground breaking” rock opera, which reinvented musical theatre as we know it today, reminded me of how MMR is reinventing “the Future of Healthcare Today” with “ground breaking” tools for personal health.

Opportunities like last night do not happen if I were to sit in the office pushing a “Like Button”- they only happen when you actively “Give Back.” So as we go through the Season of Giving, give Socially Networking a try. It can make a difference in your life and will defiantly make a difference in someone else’s.

Speaking of making a difference, today will be another 12 to 15 hour day, since China calls start at 7:00 PM tonight, as we get closer and closer to seeing years of efforts also turn into reality.

As I said, 14,464 contacts truly represent a global opportunity to make a difference.  Perhaps you should start backing up your phone, PDA and contact data base today.  And perhaps in a www.myesafedepositbox.com account.

Although this is not the last blog I will probably write this year, I want to take this opportunity to wish you, your family and friends the happiest, healthiest and most prosperous of holiday seasons.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

 

 

 

 

 

 

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