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Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
www.mymedicalrecords.com
Follow me on Twitter at BobLorschTweets

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“FreeAfridi.com” Probably One of the Most Important Blogs I Have Ever Written…

Last week, I was in Washington, DC as CEO of MMRGlobal briefing the Congressional Oversight Subcommittee of the House Science, Space, and Technology Committee about my concerns on how eleven billion dollars and counting is being spent under the government’s EHR Incentive Programs.  The monies are being spent in spite of the widely known fact that there is no interoperability and hardly any ability to create a comprehensive online personal health record, two items that were mandated as part of Executive Orders and other requirements to provide electronic medical records and personal health records (PHRs) to Americans by 2014. Of course, by being there I also hoped to have the opportunity to draw attention to the fact that MyMedicalRecords is already delivering interoperability and a comprehensive PHR now….today.

During my visit, I was asked by Congressman Dana Rohrabacher to lend my marketing expertise to help raise awareness to the plight of Dr. Afridi.  My first question was, “Who is Dr. Afridi?”  Then I quickly learned what I did not know, that Dr. Shakil Afridi is the man who pinpointed the location of Osama bin Laden for the United States.  Without Dr. Afridi, the United States may not have found Osama bin Laden.  His reward was to be abandoned and left behind in a Pakistan prison, reportedly being regularly tortured, and sentenced to live side-by-side with the militants who continue killing our American soldiers.  I was shocked and I knew that something had to be done. I never thought that America would leave a hero behind.

The following is a copy of a news release that is being issued from MMRGlobal today.  It explains in greater detail what I did in Washington and how those meetings led to Kira and me calling on Oscar® to help FREE AFRIDI.

If you believe, like Kira and I do, that this man deserves our combined voice to be released and regain his freedom, then visit www.freeafridi.com, read the Letter from Congressman Rohrabacher, and do what you can to help bring this great American hero to where he belongs in America. Kira and I will be doing our part on The Red Carpet events throughout the weekend and on news broadcasts wherever we can similar to the one on CBS that is here: http://losangeles.cbslocal.com/2013/02/20/can-zero-dark-thirty-oscars-help-free-imprisoned-doctor-who-helped-find-bin-laden.

MMRGlobal

FOR IMMEDIATE RELEASE

MMRGlobal CEO Briefs Congressional Oversight Subcommittee on Questions Surrounding Better Ways to Have Spent $11 Billion on HIT Incentives

Los Angeles, CA (February 22, 2013) – Robert H. Lorsch, Chairman and CEO of MMRGlobal, Inc. (OTCQB: MMRF) (“MMR”), a leading provider of Personal Health Records (PHRs), MyEsafeDepositBox storage solutions and MMRPro document management and imaging systems for healthcare professionals, recently met with U.S. Congressional Representatives along with their staffs and the staff of the Subcommittee on Oversight of the House Committee on Science, Space, and Technology.  The purpose of the meeting was to brief Representatives and staff on an independent compilation of articles, blogs, reports and opinions pertaining to questions surrounding the payments of nearly $11 billion in stimulus monies under the government’s EHR and Meaningful Use incentive programs.  The meeting was also intended to address concerns that primary requirements set forth in federal legislation pertaining to the provisioning of Electronic Health Records (EHRs) were not being met, specifically those which pertain to standardization, interoperability and requirements that most Americans have access to all their protected personal health information through some type of secure Personal Health Record similar to existing offerings from MMR.

According to Lorsch, “After the briefing portion of my presentation, I was able to demonstrate to staff  the MyMedicalRecords Personal Health Record and explain how it could be deployed to everyone in America at an annual cost that would be less than the cost of one EMR system in a large hospital.  At that time, I had no idea that the points raised in my presentation would become Page One of The New York Times the following Wednesday, less than one week later.” (http://www.nytimes.com/2013/02/20/business/a-digital-shift-on-health-data-swells-profits.html?_r=0)

While in Washington, Lorsch was also asked to attend a meeting with Representative Dana Rohrabacher regarding the plight of Dr. Shakil Afridi, the Pakistani physician that verified Osama bin Laden’s location for the United States. Today, Dr. Afridi is in a Pakistan prison sentenced to 33 years, abandoned, and reportedly being tortured.  As a result of that meeting, Lorsch began a campaign, launched in a Special Oscars® issue of The Hollywood Reporter today, and at www.FreeAfridi.com. The campaign appeals for the release of Dr. Afridi by asking that the celebrities attending the Oscars® share a moment of their limelight to help draw attention to America’s abandoned hero.

“After making numerous presentations on behalf of MyMedicalRecords, where I requested support for PHRs, this was the first time that I left Washington believing that the value of a cost-effective, patient-controlled Personal Health Record was being embraced.  That includes previous meetings and presentations to former HHS Secretary Mike Leavitt and Homeland Security Secretary Tom Ridge, as well as Congressional Representatives including senior staff members in the office of The Honorable Ted Kennedy, as well as ONC staff and National Coordinators for Health IT David J. Brailer, M.D. and David Blumenthal, M.D.,” Lorsch added.

The briefing also emphasized the point that without standardization, the current HIT infrastructure did not allow a level playing field for small businesses competing with larger health IT equipment and system providers who dominate more than two-thirds of the marketplace. Information included in the briefing also covered how contractual terms from larger EMR systems are written to discourage hospitals from using other vendors which is counter to requirements of standardization and interoperability.

MMR’s technology specifically addresses the issues of interoperability while provisioning a comprehensive Personal Health Record to the patient.  The Company offers solutions for patients, physicians and hospitals that seamlessly connect along the lines of the government’s stated goal of interoperability and  empowering patients, providing access to their health information in a PHR. MMRGlobal also has an extensive healthcare IT patent portfolio, which includes seven U.S. patents: Nos. 8,301,466; 8,352,287; 8,352,288; 8,121,855; 8,117,646; 8,117,045; and 8,321,240.  The MMR Patent Portfolio includes nearly 400 claims as well as additional applications and continuation applications.  The patents involve inventions pertaining to Personal Health Records, Patient Portals and other Electronic Health Record systems.  MMR also has been granted patents and has other pending applications in countries of commercial interest including Australia, Singapore, New Zealand, Mexico, Japan, Canada, Hong Kong, South Korea, Israel, and European nations.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor,  Los Angeles, CA 90010, Tel. 310-476-7002

Forward-Looking Statements
All statements in this press release that are not strictly historical in nature, including, without limitation,  intellectual property enforcement actions, infringement claims or litigation, intellectual property licenses, and future performance, management’s expectations, beliefs, intentions, estimates or projections, constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as “need,” “possibility,” “potential,” “intend,” “offer,” “development,” “if,” “negotiate,” “when,” “begun,” “believe,” “achieve,” “will,” “estimate,” “expect,” “maintain,” “plan,” and “continue,” or the negative of these words. Actual outcomes and results of operations and the timing of selected events may differ materially from the results predicted, and any reported results should not be considered as an indication of future performance. Such statements are necessarily based on assumptions and estimates and are subject to various risks and uncertainties, including those relating to the possible invalidity of the underlying assumptions and estimates and possible changes or developments in economic, business, industry, market, legal and regulatory circumstances and conditions and actions taken or omitted to be taken by third parties, including customers, suppliers, sources, business partners, potential licensees, competitors and legislative, judicial and other governmental authorities and officials. Factors that could cause or contribute to such differences include, but are not limited to: unexpected outcomes with respect to intellectual property enforcement actions, claims of intellectual property infringement and general intellectual property litigation; our ability to maintain, develop, monetize and protect our patent portfolio for both the Company’s health IT and biotechnology intellectual property assets in the U.S. and internationally;  the timing of milestone payments in connection with licensing our intellectual property; our ability to establish and maintain strategic relationships; changes in our relationships with our licensees; the risk the Company’s products are not adopted or viewed favorably by the healthcare community and consumer retail market; business prospects, results of operations or financial condition; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; the timing and volume of sales and installations; the length of sales cycles and the installation process; the market’s acceptance of new product and service introductions; competitive product offerings and promotions; changes in government laws and regulations including the 2009 HITECH Act and changes in Meaningful Use and the 2010 Affordable Care Act; future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; the possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; risks related to a security breach by third parties; risks associated with recruitment and retention of key personnel; other litigation matters; uncertainties associated with doing business internationally across borders and territories; and additional risks discussed in the Company’s filings with the Securities and Exchange Commission. The Company is providing this information as of the date of this release and, except as required by applicable law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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In Order to Keep Life Exciting, You Must Take a Few Risks to Reap the Rewards

Being CEO of a company is anything but boring.  Who would have thought that each $2,000 invested as founders’ capital into a publicly traded company which I co-founded and ran, would someday be worth ten million dollars in only three years, as it did.  It proves the adage that good things are worth waiting for, and it looks like a similar story awaits at MMRGlobal.  Who would have thought that MMR would evolve into a Company owning a portfolio of Health IT and Biotech assets valued at as much as a billion dollars, not including the value of patents in twelve additional countries http://michaelbass.com/PDF/Patent_Valuation.pdf .

For those who have been there and supported the Company since the beginning in 2005, thank you.  As we head into the 2013 Super Bowl weekend the one thing not to bet against is the future of Health IT and MMR’s role in it.

What keeps my life exciting is that MyMedicalRecords has only just begun. That’s because the Meaningful Use requirements that mandate patients receive online access to their Personal Health Information takes effect in 2014.

MMR is a company that took a big risk fostering ideas that were hatched before their time.  And there are advantages to being the early first mover.  We benefited with great inventions that resulted in 7 US patents, plus continuation patents and pending patents, and more patents in countries around the world, with nearly 400 U.S claims, and hundreds more internationally.  In fact, MMR has additional patents issued, pending and applied for in Australia, New Zealand, Singapore, Mexico, Canada, Europe, Israel, Japan and South Korea. If MMR were in a Master Charge commercial, its intellectual property would be described as PRICELESS!

Working with legal counsel, we have spent the past year pursuing license agreements and strategic relationships for the use of MMR’s Health IT patents and other Intellectual Property.  The industry is recognizing the value of our IP and the Company has already entered into licensing and strategic business relationships.

We believe our patents increase the bar, making it difficult for hospitals, physician groups, healthcare professionals and vendors of  Personal Health Records and patient portals to sell their products and services without infringing on MMR’s IP.

And while MMR owns a significant portfolio of health information technology IP, the Company also owns biotech assets, samples and patents created at a cost of more than $100 million and which are already the subject of a $13 million license agreement with a major biotech company.

Meanwhile, the next 30 days promise to be one of the most exciting periods in MMR’s history.  On February 10th I am scheduled to attend a series of major customer meetings in Pennsylvania and MMR is hosting a dinner for carriers and payers representing more than 100 million lives.

On the 11th and 12th I attend meetings in Washington DC with representatives from Congress to discuss the use and effectiveness of more than $10 billion in paid out stimulus monies and other opportunities to improve care and reduce costs in preparation for future hearings. While there, I also plan on meeting with affinity groups representing seniors, emergency preparedness and other existing association clients of MMR.

Then, it’s two days in New York, where the Company will be telling its story to institutional investors and entertainment conglomerates interested in incorporating interactive health with broadcast and online programming.

Then back to Los Angeles to prepare for HIMSS 2013, which starts March 3rd in New Orleans to more than 40,000 projected attendees and is featuring a keynote address by President Clinton http://www.himssconference.org/.  I am proud to be part of a company that participates in the future of healthcare today.  Although it’s too late to bet on the Super Bowl, it’s not too late to bet on the Future of Health IT.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter @BobLorschTweets

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Perspective, Use It Or Lose It…

The definition of “Fear” is being afraid of something that has not happened yet.  As CEO of MMRGlobal, a publicly traded company (OTC:MMRF), I live my life under the microscope of the shareholders our management team works for.  Unfortunately, some shareholders spend much of the day in fear of what has not yet happened, while I spend my days in the belief that as long as one foot keeps moving in front of another, the best is still to come.  Yes, I am an eternal optimist and I do not quit.  That is why a sign sitting in my office for the past 30 years says, “To be Average Scares the Hell Out of Me.”

As the end of the year approaches, I have been getting my annual report cards from many of you who are shareholders, partners and vendors, telling me your thoughts on how the last 12 months have impacted our relationship and our lives.  Although I get my share of A’s, B’s and a few C’s, my resolution next year is to continue working to turn them all into A+++’s, similar to the one from Hillary Clinton to her husband President Clinton, President & Mrs. Gerald Ford and others in entertainment and business, including me [click to watch Senator Hillary Clinton].

As I say goodbye to 2011, and look back at the events in my life and those events that impacted MMR, I think about what has happened and what I can do to make 2012 better.

I have lived through and witnessed numerous events that were considered to be crises at the time, which, through perspective, now seem to have been opportunities and lessons for the future, which I will now borrow for 2012.

However, I am unusually lucky to be in the right place at the right time.  For example, in the case of MMR, we will begin to reap significant benefits from the HITECH Act. It stipulates the conversion of paper-based medical records into digital Electronic Personal Health Records for all Americans by 2014.

As a result, our MyMedicalRecords.com PHR allows patients online access to all their medical records and other important documents in one secure place, anytime, from anywhere in the world, well in advance of the 2014 deadline.

Some of my perspective also comes from my willingness to not only learn from events in my life, but also to look inside my life.  I spent many years looking inside in numerous ways, amongst them in a program called Lifespring.  In one of my advanced trainings, my then-trainer (today an MMR Board Member), took a Styrofoam cup and drew a circle around it. His point 30 years ago was to remind me that the cup was half full, or maybe half empty.  I look at that cup every week, since I keep collar stays in it, and after 30 years, I am convinced it’s still half full.  However, as I have every year, I will continue on working to fill the other half.

I sometimes ask myself when is enough, enough?  I am not sure if there is such a thing. Perhaps that is why philanthropy is such a big part of my life, because the more results I seem to create, the more I am able to give back to those less fortunate; children, America’s Veterans, the physically & mentally ill and, as many of you know,  wild, exotic and domestic animals.  My perspective is that the more you receive and put into the universe, the more you will undoubtedly get back.

Accordingly, as a make-it-happen guy, my resolution in 2012 is to continue working to turn my 70 million plus shares in MMR into my next 100 million dollars. This way, I can continue achieving the level of success I had with my last publicly traded company, with the sincere hope that I, along with all of MMRF’s shareholders will be successful enough for all of us to make a difference in this world.

Happy New Year and remember to use “Perspective” so you don’t lose perspective.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets


 

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Occupy MMR By Investing in Your Family’s Health Over the Holiday

You can take charge of your health by occupying an MMR account with all your family’s’ medical records and other important documents over the Thanksgiving holiday.  We sympathize with those who have opted to take to the streets and sleep in tents to make their point. While we are all feeling the pain of a difficult time, we believe supporting the economy by shopping and investing in small business is another way to “Occupy Wall Street.”  One way you can do a small part is to join in a grassroots movement to set up a personal health record using MyMedicalRecords while the family is together over the Thanksgiving holiday.

Because Thanksgiving is about families coming together, it is a time to make sure that everyone’s important medical records and vital documents are maintained in one place in the event of an emergency or natural disaster. Thanksgiving is the perfect opportunity to invest in starting a MyMedicalRecords.com Personal Health Record. Your family, including your pets, will appreciate it.

Thanksgiving is my favorite holiday of the year. First, it’s always a four-day weekend, so I actually get time to slow down. And even if I wanted to keep working, the tryptophan in the turkey puts me out for the count by 7:00 P.M. on Thanksgiving Day.  It is also my wedding anniversary to Kira, which makes the memories and the celebration that much more special.

MMR has also evolved through two Secretaries of Health and Human Services from both parties, over two administrations, consistently focusing on Health IT and the importance of having a personal health record. I congratulate President Obama for his efforts to make affordable health care available to millions of people that didn’t have it in the past. That means more customers for MyMedicalRecords.com. And for that, why wouldn’t I be thankful.

MMRGlobal is growing despite the worst recession in modern times, and, despite a dismal world economic climate. In the past few months alone, ng Connect and MMR announced that MyMedicalRecords.com will be the first Personal Health Record to be featured in the ng Connect booth at the upcoming January 2012 Consumer Electronics Show in Las Vegas. REACH Air is offering MMR accounts to travelers, UST Global has become the newest strategic partner to MMR, OTC: MMRF has been picked by numerous analysts and other services as a stock to watch, while the Company has been invited to Qatar to explore a venture in the UAE.  The Company is also actively working with Alcatel-Lucent to connect to telemedicine services and a high growth revenue cycle management group to integrate our products and services throughout their network of healthcare providers.

I’d like to take this opportunity to wish our many friends, employees, shareholders, and our strategic partners around the world a happy healthy Thanksgiving holiday. At MMR, we think of them as an extended family, and for that I am thankful.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

 

 

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In Order to Live Free and Successfully You Must Sacrifice Boredom

The opportunities in Health IT are anything but “Boring”. Personal Health Records are fast becoming a tool used by more and more individuals who realize the value of having one for themselves and their family. Governments around the globe are also getting into the act, awarding hundreds of billions of dollars in stimulus monies as incentives to encourage health care professionals and consumers to embrace Health IT, ultimately leading to everyone having a Personal Health Record (“PHR”).

MMRGlobal was clearly the early horse in the Personal Health Record race and, after nearly 5 years, life at MMR is also anything but “boring”.  Just read in the press about what’s going on in a worldwide health information market that is slated to grow into the trillions of dollars.

And also speaking of “boredom”, the last thirty days have been anything but. Dozens of stories about the value of Electronic Medical Records and PHR’s have appeared in business-to-business media, all discussing the opportunities for health care professionals, consumers and investors in health IT.  Many of these articles are referenced in earlier copies of this blog.

Also not “boring”, just last week, Rich Lagani spent four days in London, meeting with hospital equipment distributors, providers and other European health care organizations.  Meanwhile, I will start this week off in Athens, Greece, meeting with representatives of government and local universities regarding opportunities for MMR to help reduce the costs of health care in Greece. There could not be a better time to demonstrate the power and the positive economics of health IT anywhere than this week in Greece.

While we explore opportunities in London and Athens, we continue to place one foot in front of the other in China, India and Australia, responding to interest in Qatar and other UE countries, as well as Russia, where the lack of a high speed infrastructure makes MyMedicalRecords.com a more cost effective solution to efficiently and inexpensively store and share medical information today.

And so far in October, while the company is knee deep in the closing of our third quarter, AJ & Rich are with 4Medica, Lucent and Kodak representatives at the Medical Group Management Association (MGMA) meeting and convention in Las Vegas, where MMRGlobal is also exhibiting.

Meanwhile, the consumer media is also showing unprecedented interest in the importance of having a Personal Health Record.  On October 9th, Parade Magazine quoted Dr. Greg Ellis, President of the American Family Physician Association to millions of Sunday readers asking and answering the question, “Should Americans Have Personal Health Records.” His answer was a resounding, “Yes”.

Dr. Ellis stated that as a doctor, he believes having a PHR improves the physician’s ability to deliver a higher level of care to patients who know their own medical history and the medications they are taking, as well as all the notes and test results found in a patient’s previous history.

Dr. Ellis also pointed out the benefits of having medical records and other important documents available in the event of a disaster or other emergency such as a fire, flood, earthquake, even civil unrest.  That’s why MMR contains not only the most consumer-friendly Personal Health Record but also an emergency safe deposit box.

Coincidently, nearly three years earlier, after Hurricane Katrina, the SBA, in a ceremony attended by then President Bush, presented an award to MyMedicalRecords.com for being one of the most comprehensive disaster preparedness products that any family could have to store their most important documents including property deeds, birth certificates, marriage licenses, insurance policies, and of course brokerage statements of accounts for investors. That’s why, a MyMedicalRecords.com account, with a MyESafeDepositBox inside, truly represents the future of health care today!

The week after the October 9 issue of Parade, the Los Angeles Times published a Letter to the Editor from a physician working at the VA, saying that the Veteran’s Administration, in 1996, converted its record-keeping to electronic, thereby saving the VA millions of dollars, and making care of our wounded and ailing soldiers from all the services better. MyMedicalRecords.com is one of the only on-line personal health records that features connectivity to any doctor or hospital regardless of the plain paper or electronic medical records system currently in use.  This means that veterans who leave the VA system can use an MMR account to store their medical records after departing active military service and easily share them with their personal physicians in the private sector.

So what’s next to keep MMR from being boring?  As more and more physician groups and surgery centers adopt MMR products and services such as MMRPro, there will be opportunities to offer them a comprehensive MMR- branded certified MMR electronic medical records system. In fact MMR’s recently announced relationship with UST-Global is the first step to lining up resources and infrastructure partner to make that happen.

How does one avoid boredom?  There is a line that I learned in a basic LifeSpring training many years ago. The trainer was Jack Zwissig, who is on the MMRGlobal Board of Directors today.  The line goes, “When you resist opportunity, you are stuck with what you’ve got”. Being “stuck with what you’ve already got…..now that’s boring.

 

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002,  www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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PREPARING FOR THE NEXT DISASTER BEFORE IT’S TOO LATE WHILE WE REMEMBER 9/11

I’m back in Los Angeles after an extraordinary week in New York, where I participated in ringing the closing bell at the New York Stock Exchange along with leading supporters and directors of the American Humane Association to honor the Hero Dogs of 9/11.  At a dinner last Thursday, we watched an extraordinary film profiling the 300 Hero Dogs that were part of the recovery efforts at Ground Zero. One such profile was of Bella, a search and rescue dog.  Going back to May 2001, Bella was diagnosed with cancer.  I read in the Los Angeles Times that the Los Angeles Fire Department could not afford to pay for her treatment.  So without a second thought I did.  My story about Bella proves that when you place your heart ahead of your head and give to any living creature, you impact the world in ways you would never know. There are no accidents to my special connection with Bella and the knowledge today that she would bring closure to 30 families devastated from 9-11.  Please watch the story of Bella here http://www.youtube.com/watch?v=0LO33zLHoek

We never know when the next disaster will happen.  Just this past month we experienced an earthquake on the East Coast, two hurricanes, with more on the way, and massive floods and fires throughout our nation. , Nothing points more to the need for families and individuals to have a safe and secure place to store and be able to access their health records, mortgage papers, priceless photos, insurance and other important documents and advanced directives in advance of a disaster or other emergency and before it’s too late.

Putting it all in perspective, I thought I would share this excerpt from an email I received from Robin Ganzert, President and Chief Executive Officer of the American Humane Association, which sums up the feelings we all share and which I am proud to publish, with her permission:

“On this day 10 years ago when everyone in our nation experienced what it is to be truly vulnerable, the most vulnerable among us ultimately provided the most profound sort of aid and comfort.  So last week American Humane Association honored those unsung heroes of the 9/11 attacks, with an evening of both profound humility and uplifting celebration.

Thanks to those who participated, by any measure our Tenth Anniversary Tribute to the Hero Dogs of 9/11 was an outstanding success. From the moment Rin Tin Tin entered the room until the last notes of Daniel Rodriguez’ amazing tenor voice reverberated through the full, silent hall, together we laughed, cried, sat awestruck at stories of courage and loyalty, and … most important … remembered.

Shining a spotlight on the heroism of the remarkable dogs who risked their lives at Ground Zero reminds us that there are heroes on both ends of the leash. Heroes include those who worked closely with the animals themselves ­– the bomb-sniffing dogs who made sure the area was safe to work in; the rescue dogs who proved better than any person or machine at finding survivors in the wreckage; the therapy dogs who comforted those who suffered unimaginable loss. I’ve been equally struck by how people who previously had no idea of the tireless commitment and fearless service of these Hero Dogs have been so thankful that we’ve brought their story to the forefront.

As the world rightly commemorates the people – the ones who died, the ones who served, the ones who lost, the ones who brought us hope – of 9/11, we also know that telling and hearing about the animals who shared our experience has brought a deeper meaning, and a deeper understanding to that commemoration.

 Today is as much about looking forward as it is about looking back. As a nation and as individuals we all have learned a lot since 9/11. For our part, American Humane Association’s Red Star™ Animal Emergency Services team – on the ground in New York City providing support and comfort to first responder animals – is more prepared than ever to address whatever challenge we as a nation may face. This year alone Red Star™ has responded to floods and fires, hurricanes and tornadoes, earthquakes and tsunamis, there as we have been for nearly a century to rescue animals and make communities whole again after tragedy strikes. Every day, everywhere – American Humane Association stands ready to serve as a protector of our most vulnerable.

And, as you may know, American Humane Association rang the closing bell on the NYSE on the day the market went up 275 points.  Indeed, a week that this institution, long in history and impact, will not soon forget.  For coverage from this week’s events, please see the link below.  Thank you truly for your engagement and support of our mission.”

You can support American Humane by clicking on the following link www.mmrglobal.com/aha to activate a MyMedicalRecords.com account, or if you are interested in joining us at the gala black tie, red carpet American Humane Association Hero Dog Awards (www.herodogawards.org)  www.herodogawards.org on October 1st 2011, at the Beverly Hills Hilton Hotel, contact Bobbie or Herlyn , at 310-476-7002, or info@mmrmail.com, and we will be happy to arrange for you to get the information necessary to attend this event.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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THERE’S NO SUCH THING AS HOPE – YOU SIMPLY HAVE GOT TO BE PREPARED

A shareholder called me last week inquiring in general about how MMRGlobal is doing. Most shareholders know that I make it a point to communicate with our shareholders regularly returning nearly every call and responding to mail that finds its way to my desk regularly.  This particular person has been a public shareholder since the reverse merger with Favrille and he was a Favrille shareholder before then.

I told him what I tell everyone about MMR, essentially, that we have a great product, great service and that we are being powered by a government initiative that wants to see everyone in America and other parts of the world have a Personal Health Record. Then he asked me, “Why is it taking so long to see revenue?”

I responded by asking this shareholder if he had a MyMedicalRecords account.

He said he didn’t. I asked why not? There have been three earthquakes, Hurricane Irene and Katia, a slew of storms, wildfires in California and Texas and the massive tornado season this country is busy rebuilding from.

This week we will all be remembering the 10th anniversary of 9/11 and disaster preparedness is a theme that is being hammered into our lives wherever we go and in whatever we read.  Then I asked this father of three small children who knew as much about our products and services as our customer service reps why he is not using the services from the Company he owns.  We talked about how time consuming it is each year when his children prepare for school and he and his wife have to provide health records and fill out new forms, and how much easier it would be if he had all his information in one place, available at the stroke of a key on his computer.

The fact is that MMR’s MyMedicalRecords.com service is the most secure and safe way to keep all your family’s medical records and other important documents before it gets too late.  The unfortunate fact is that people tend to wait until it’s too late.

MMR is here to get you ready for a “big one,” in whatever form it happens. It was not designed so you could clean up after one. In our case, government mandates to have a Personal Health Record will turn out to be a blessing not more bureaucracy.

Last week I received a copy of an article from August 30, 2011that appeared in Government Health IT.  The article discusses how the use of Personal Health Records at software provider EMC increased productivity, lowered healthcare costs and increased the value of EMC’s share price. The article stated, “The use of PHRs should increase based on recommendations for meaningful use stage 2, in which patients will be able to view and download their information to their computers or PHRs via patient portals and other methods.”   The article quotes Delia Vetter, EMC senior director of benefits and programs in saying that EMC has contained costs by about $200 million over 10 years, and that it also increased EMC shareholder value.

This is one of the first major on point validations of the importance of what MMrGlobal does and proof it works.  Read the article at http://govhealthit.com/news/some-employers-say-phrs-cut-healthcare-costs

Tomorrow on Wednesday September 7th, I will be in New York ringing the closing bell on the podium of the New York Stock Exchange in our continued efforts to call attention to MMRGlobal and in particular the importance of having a Personal Health Record for all Americans and their pets. To make that point I will join leading members of the American Humane Association, including Spokesdog Rin Tin Tin in ringing the bell.

Because I live in Los Angeles, earthquake, fire and flood country, I am prepared in case we have the “Big One.”  All my vital documents, marriage license, insurance policies, financial records and my irreplaceable family memorabilia, and of course, my medical records, are available anytime I need them at the click of a mouse. Kira and our menagerie of pets are also included in our accounts.

The best thing anyone can do for themselves and their family is to have a safe and secure place to put their personal documents and photographs, accessible from wherever they may be, in case of emergency or disaster. That is why I have spent the last five years believing that MyMedicalRecords.com is the right place to be at the right time in a challenging financial world.

Please do not simply “Hope” it will never be too late.  Go to MyMedicalRecords.com and sign up for an account today. Use registration code IRENE, protect your family and also benefit American Humane when you do.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010

www.mmrglobal.com

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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The Mark of Your Ignorance Is the Depth of your Belief in Injustice and Tragedy.

This has been a challenging emotional time in our country. On Monday morning many of the financial naysayers called it the end of the world…..aka, the end of the US economy.

We have had serious downturns before; in fact recessions seem to occur somewhat regularly these days at least every 10 to 15 years. We had one in the 90’s, when the dot.com boom ended. Another occurred when real estate took a dive, (with a boom in between) and another collapse to where it sits today.

Fortunately for the investors in MMRGlobal, the one thing that will survive any economic crisis is the need for healthcare and the worldwide agenda to get it better, cheaper and ultimately paperless. In fact, the more the financial stress, the more medical expense.  People stay home from work, disability claims are filed and kids miss days of school because of financial stress. When I watched Hosni Mubarak, former President of Egypt yesterday, on his first day of trial, it’s no wonder he was in a hospital bed. Of course the plight of Mubarak is an exceptional example, but financial stress or otherwise really takes its toll on a person’s health.  That’s why MMRGlobal started giving people a “project” to be excited about,  offering Personal Health Records under our MMRGlobal Stimulus plan from any doctor who displays this brochure http://pv.mmrcontent.com/PatientViewFlipBook/

We all talk about how unfair and unjust things are.  Are we are all victims? Or are we all volunteers? Do we create what we believe?  Are we victims because the market is crashing? Or did we volunteer to be victims because we did not see what was going on around us?  Will we talk about how we are victims when MMRF is back at its highs because we did not buy enough now?  It is our choice to pick our future and create our memories, past and the future of tomorrow.

We have all passed owning Microsoft, Google, Apple, Amazon and others at their lowest levels. Are we victims later when stocks go up simply because we did not buy at a low?  Or again, are we volunteers because we sat at a computer screen thinking and watching paint dry.  The other day I met a new friend at Lorschville (actually they suggested renaming LorschLand). They came straight up to me and asked what’s good today.  Not how are you? How’s is your day? Not even hello what’s new.  I had no other way of answering other than focusing on what was “good that day”. They wanted to know nothing else. All they were interested in was what was good and would have nothing to do with me on anything else. So I told them I got to spend a day at home doing a major television project with Kira for the benefit of MMR. Something I had never done with my wife on a weekday. I could not help but feel good by having that day to file in the memory banks as something good and forget the things in my daily life that consume me with daily stress.

I am anything but dead. I am excited about life and living. I live life to the fullest.  Everyday is a new adventure and journey I get to enjoy when I focus on what’s good.  I am a person who is scared to die.  However, In the long run we all die a horrible death. After all isn’t death horrible?  Everything we accomplished will go with us and, yet if we ask what’s good at that time, it’s the memories and life’s experiences that we have left behind with others to improve their lives, isn’t it? Dying is horrible even in the best of circumstances. So, Is the glass half empty or is our glass half full?  Is perspective key here? Do we use every moment we live to enjoy it at its fullest, or do we embark on this long journey to simply lose it?  I say use it, don’t lose it.

So when someone asks me what’s good today, my answer is I am in a great place at a great time.  I get to keep putting one foot in front of the other and enjoy the journey working to bring OTC: MMRF back to it’s all time high so the stockholders I represent, whether they bought at pennies this week, in the thirties through the Armstrongs or dollars from old Favrille can say; as an MMRF shareholder I got to join the journey and be around for the destination. Remember, when we are here we still get to participate in the wonderful future and miss out on the frustration of the past.

In case you are interested, today I will choose to have a great day and believe MMRF again will see its all-time high.  The fact is I won’t quit, and we have a business that benefits everyone as a result of a healthcare revolution which is this nation’s agenda.

When I decided to invest my life in eHealth and particularly Personal Health Records, I had no inkling that the agenda for this nation would be to digitalize the way physicians do business and that I would be there.

By the end of 2014, we will all have some form of Personal Health Record in our life. We will all be linking to our doctors, hospital visits, X-rays, laboratory tests, and more in one safe, secure internet location, available anytime, anywhere in case of a disaster or another emergency.

So ask me what’s good today?  Seems like getting it at four cents and looking forward to selling at forty cents or even four dollars would make for a potentially great day.

PS. By the way, special congratulations to my very good friend Conley Smith, who was promoted to Director of Media and Sponsorships for Verizon. You are really having a great week and what’s also great is that Kira and I get to spiritually share it with you and Nancy as our very special friends.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

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Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.

Last week, Kodak and 4medica announced a relationship that was created as a result of the introduction and behind-the-scenes efforts of MMRGlobal. As I thought over the weekend about the significance of our role in this relationship, I could not help but think about how serendipitous my life has been and how serendipity can play an important part in the future of MMR.

In 1990, I purchased a house from Prince Jefri of Brunei that ultimately became to be known as LorschLand (www.lorschland.com). LorschLand was approximately 26,000 square feet with a 4,400 square foot guest house. You might have figured out that I like toys. The purchase of LorschLand was to me the purchase of the ultimate toy, and a crowning achievement of my life at that time. LorschLand was located next door to the Frank Sinatra residence near Mulholland and Coldwater, on Bowmont Drive. The house had 12 bedrooms, 14 baths and was located on 3 acres with a 360-degree view of the world.

The only thing wrong with the house was that it was at the end of the Department of Water and Power’s power grid. Not that that is such a big deal, but every week, the power would go out. Then, with 12 bedrooms and alarm clocks, 14 baths, 4 microwave ovens, a 6-oven kitchen, Lutron lighting, 3 acres of irrigation timers, 10 air conditioning units and 28 security cameras, I had to be a triathlon runner to reset every system in the house. Finally, I had to hire a full time engineer to deal with power failures.

After months of running around 3 acres and up and down stairs, I decided it was time for a generator. Of course it had to be large enough to supply all the power we needed. So the only thing to do was to get a generator that could run at least a 100-bed hospital.

That’s when the fun started. The propane generator necessitated a mini-construction project which included the gas company’s re-routing of the gas lines from the street to the property, relocating the power poles coming into the property and the building of an underground bunker for the propane tank. The tank needed to be big enough to provide enough propane for 10 days. The generator itself was so heavy it couldn’t be delivered by truck because of weight limitations on Mulholland and Bowmont. So we set up a staging area in Beverly Hills and flew it in by cargo helicopter. During the trip the cable carrying the generator broke and it fell on a hillside where it almost took out another neighbor’s house.

Once finally dropped into place and installed, I had to hire a propane delivery service to fill the tank with enough propane to keep it going for at least 10 days, powering all the important systems in the house, which of course included DirectTV to more than 20 televisions. All installed (and permitted of course), all that had to be done now was to fill the propane tank. The propane truck arrived and pulled up to the house, but the hose and nozzle didn’t reach far enough to get to the tank. So nearly $200,000 of construction expenses later, now what?

That’s when the Kodak-4medica relationship started. I did not know my neighbors, Dr. Oleg and Irina Bess at the time, but his house had a large driveway and was just on the other side of the wall to the propane bunker. I needed to get the Besses to grant access to the propane truck so the hose could go over the wall to fill the tank. I put on my game face and knocked on their door – not asking for a cup of sugar, but asking for permission to use the Besses’ house as my permanent propane staging area.

Thanks to the Department of Water and Power, Irina, Oleg and I became the best of friends. I installed emergency outlets on their side of the wall and we had a win-win situation for both of us. I got propane and the Besses got power in an emergency.

In the process, I learned Dr. Bess was also one of the best OB-GYN physicians in Los Angeles who, by coincidence, had founded one of the first Integrated Health Records-type companies in the market. One never knows how the events of their life will ultimately affect the outcome. Oleg and I are now beginning a new chapter in a 10-year friendship that could see MMRGlobal collaborating with 4medica to offer 4medica systems to MMRPro users.

Nearly five years before the concept of Personal Health Records was on my bucket list, Oleg suggested I get involved with 4medica. I wasn’t interested at the time but his vision must have stayed with me. Eventually, I founded MMRGlobal and developed MyMedicalRecords.com, MMRPro, and our entire suite of products. That is serendipity at its best, and why I chose Richard Bach’s line as the title of this blog, “Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you.”

At the recent Meditech convention in Nashville last month, 4medica introduced their first certified Electronic Medical Records systems in a booth with Kodak and Alcatel-Lucent, also an example of serendipity.

I met Shel Bachrach (www.bachrachassociates.com) nearly 15 years ago. Shel claimed to be the world’s greatest insurance agent and someone who could save me at least 20% on anything, which by the way is true. Never knowing that one day I would be running a company offering secure e-Storage of personal health records and other important documents, Shel brought me to AIG now known as Chartis Insurance. The result can be found at www.chartisinsurance.com/mmr.

Nearly 30 years ago, when I was running Lorsch Creative Network, a full service advertising and sales promotion agency, LCN was hired by Winchell’s donuts as a sales promotion agency of record. At the time I met a very tall, lanky guy named Conley Smith, who had barely started shaving and was then the advertising manager for Winchell’s. Again, serendipity at its best, Conley today is National Director of Marketing & Advertising for Verizon Wireless. Do I need to say more?

As Richard Bach says, “What we choose to do with the events in our life is up to us.” All I can say is, based on serendipity and the fact that I have 14,282 additional contacts in my Outlook database, the future of healthcare at MMRGlobal is just beginning.

And if I have anything to say about it (the future that is), we will continue to write history with the remaining 14,279 additional Outlook contacts for another 10, 20 or 30 years.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets

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