A shareholder called me last week inquiring in general about how MMRGlobal is doing. Most shareholders know that I make it a point to communicate with our shareholders regularly returning nearly every call and responding to mail that finds its way to my desk regularly.  This particular person has been a public shareholder since the reverse merger with Favrille and he was a Favrille shareholder before then.

I told him what I tell everyone about MMR, essentially, that we have a great product, great service and that we are being powered by a government initiative that wants to see everyone in America and other parts of the world have a Personal Health Record. Then he asked me, “Why is it taking so long to see revenue?”

I responded by asking this shareholder if he had a MyMedicalRecords account.

He said he didn’t. I asked why not? There have been three earthquakes, Hurricane Irene and Katia, a slew of storms, wildfires in California and Texas and the massive tornado season this country is busy rebuilding from.

This week we will all be remembering the 10th anniversary of 9/11 and disaster preparedness is a theme that is being hammered into our lives wherever we go and in whatever we read.  Then I asked this father of three small children who knew as much about our products and services as our customer service reps why he is not using the services from the Company he owns.  We talked about how time consuming it is each year when his children prepare for school and he and his wife have to provide health records and fill out new forms, and how much easier it would be if he had all his information in one place, available at the stroke of a key on his computer.

The fact is that MMR’s service is the most secure and safe way to keep all your family’s medical records and other important documents before it gets too late.  The unfortunate fact is that people tend to wait until it’s too late.

MMR is here to get you ready for a “big one,” in whatever form it happens. It was not designed so you could clean up after one. In our case, government mandates to have a Personal Health Record will turn out to be a blessing not more bureaucracy.

Last week I received a copy of an article from August 30, 2011that appeared in Government Health IT.  The article discusses how the use of Personal Health Records at software provider EMC increased productivity, lowered healthcare costs and increased the value of EMC’s share price. The article stated, “The use of PHRs should increase based on recommendations for meaningful use stage 2, in which patients will be able to view and download their information to their computers or PHRs via patient portals and other methods.”   The article quotes Delia Vetter, EMC senior director of benefits and programs in saying that EMC has contained costs by about $200 million over 10 years, and that it also increased EMC shareholder value.

This is one of the first major on point validations of the importance of what MMrGlobal does and proof it works.  Read the article at

Tomorrow on Wednesday September 7th, I will be in New York ringing the closing bell on the podium of the New York Stock Exchange in our continued efforts to call attention to MMRGlobal and in particular the importance of having a Personal Health Record for all Americans and their pets. To make that point I will join leading members of the American Humane Association, including Spokesdog Rin Tin Tin in ringing the bell.

Because I live in Los Angeles, earthquake, fire and flood country, I am prepared in case we have the “Big One.”  All my vital documents, marriage license, insurance policies, financial records and my irreplaceable family memorabilia, and of course, my medical records, are available anytime I need them at the click of a mouse. Kira and our menagerie of pets are also included in our accounts.

The best thing anyone can do for themselves and their family is to have a safe and secure place to put their personal documents and photographs, accessible from wherever they may be, in case of emergency or disaster. That is why I have spent the last five years believing that is the right place to be at the right time in a challenging financial world.

Please do not simply “Hope” it will never be too late.  Go to and sign up for an account today. Use registration code IRENE, protect your family and also benefit American Humane when you do.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010

Follow me on Twitter at BobLorschTweets

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The More You Put Into the Universe the More You Get Back

Sometimes as I go through my very busy 18 hour (average) days I forget what life is about. I become immersed in the happenings of business, MMR’s responsibilities to its customers and shareholders and, most important, what the outcome is of all the energy we expend.

When I was very young (we’re talking 11) I was fortunate enough to meet a man named “Mel” who told me to always remember “the more you put into the universe the more you get back.”

At 11, I am not sure I really got the message, but throughout my years I realize more than ever how accurate and influential that statement was to my life. In my 20s, I became President of an advertising and sales promotion agency. And we somehow began to specialize in cause-related marketing.

As many of you know, cause-related marketing, simply put, means giving a portion of the revenue from an ad or promotion campaign to charity. As a result, we became one of the largest sales promotion agencies in the United States. Ultimately, we were absorbed into the Saatchi & Saatchi empire and had caused substantially more than ten million dollars to go to charity from our clients. These organizations included Special Olympics, UNICEF, the Muscular Dystrophy Association and numerous others.

Shortly thereafter, with SmarTalk’s market cap at times in excess of one billion dollars, I retired into philanthropy. As a result, The RHL Foundation Trust contributed additional millions of dollars to organizations like DARE America, the California Science Center (where the Robert H. Lorsch Family Pavilion is the gateway to the museum), The Thalians Mental Health Organization, Wildlife WayStation (, Muscular Dystrophy and numerous other great organizations.

Earlier this week, I received an email from an MMRF shareholder and, more importantly, former Favrille Phase II trial participant who reminded me of why I am working these 18 hour days.

As a shareholder they find the recent press announcements pertaining to the Company’s biotech assets “interesting.” However, as a Favrille clinical trial participant, they asked that I continue to think about the real value of MMRGlobal’s biotech assets…..namely, to help save lives and find a cure.

This particular person was a participant in the Favrille Phase II trials. Apparently, they are now seven years disease free. What they do not know is that I am also a cancer survivor of eleven years.

After my first call from Dr. Levy it became clear that there could be significant value in the Favrille intellectual property and biotech assets beyond the Anti-CD20 Antibodies. As a CEO it became incumbent upon me to make sure I did what reasonably could be done with the assets for the benefit of shareholders who have invested more than 140 million dollars. However, as important is my understanding and awareness that these assets also have the ability to help find more effective treatments and even a cure for a very dreaded disease.

So as we push forward on this scientific journey in the world of biotech I want MMRF followers to know that we are actively pursuing opportunities for both patients and shareholders to be a part of finding the keys to one or more cures somewhere in the 140 million dollars of research done by Favrille. One of the key drivers that keeps me going is to make sure that the experience of the person who sent me the email goes toward helping save thousands of lives for generations to come.

All MMRGlobal products and services have the potential to save lives and reduce medical costs and based upon the information given to me and the conversations I have had regarding the Company’s Biotech Portfolio make me believe that MMRGlobal will also somehow someday be a factor in the fight to cure cancer. That is why I continue to work as hard as I do, hence the statement, “the more we put into the universe the more we all get back.”

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor Los Angeles, CA 90010, Phone 310-476-7002,
Follow me on Twitter at phremrguru

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Stay Tuned For More On MMRF Biotech Assets

In addition to our Personal Health Record and Professional Health IT products and services, MMR continues to learn more about its pre-merger Favrille assets, the value they can bring to our shareholders and the secrets they might hold for the benefit of Cancer research.

As discussed in our recent March 2nd news release, MMR has been informed that it may have opportunities to enter into relationships that could lead to a re-interpretation of the previous Favrille cancer vaccine trials. Through May of 2008 pre-merger Favrille had spent more than 140 million dollars on the creation and development of intellectual property. This IP includes clinical trials data from patient samples, patents and other assets. We look forward to sharing more information about these opportunities with you in the near future.

Based on continued discussions with the company’s biotech consultants and others we now understand that the IP may unlock ways to create “custom-made” cancer vaccines and other opportunities in cancer research. We understand that these assets could be of value to biopharmaceutical companies, academic institutions, research organizations and others.

When the Robert H. Lorsch Family Pavilion was built at The California Science Center, I had hoped it would become a gateway for discovery by children who passed through its entrance. Maybe some of those kids will use these assets to make a difference in the fight against Cancer. When I was growing up in Chicago I was not a very good student yet my favorite childhood place was the Museum of Science and Industry. I never understood why. There must be truth in the line from the book Illusions, by Richard Bach. “We teach best, what we need to learn the most”.

Robert H. “Bob” Lorsch,CEO MMR Information Systems Inc

Statements in this blog that are not strictly historical in nature constitute “forward-looking statements.” Such statements include, but are not limited to, statements regarding the Company’s assets including but not limited to its primary Health IT businesses, data from Specifid/Favid vaccine and clinical trials or it’s ability to enter into a successful agreement to enter into a relationship for a re-interpretation of the previous Favrille cancer vaccine trials and/or receive the necessary regulatory approvals for such trials the outcomes of which may not be known for some time. These includes, but are not limited to, risks and uncertainties related to the development and approval of biotechnology product candidates and Health IT products and services as discussed in the Company’s filings with the Securities and Exchange Commission. MMR Information Systems, Inc. (MMRF), Inc. is providing this information as of the date of this blog and, except as required by law, does not undertake any obligation to update any forward-looking statements contained herein as a result of new information, future events or otherwise.

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