Occupy MMR By Investing in Your Family’s Health Over the Holiday

You can take charge of your health by occupying an MMR account with all your family’s’ medical records and other important documents over the Thanksgiving holiday.  We sympathize with those who have opted to take to the streets and sleep in tents to make their point. While we are all feeling the pain of a difficult time, we believe supporting the economy by shopping and investing in small business is another way to “Occupy Wall Street.”  One way you can do a small part is to join in a grassroots movement to set up a personal health record using MyMedicalRecords while the family is together over the Thanksgiving holiday.

Because Thanksgiving is about families coming together, it is a time to make sure that everyone’s important medical records and vital documents are maintained in one place in the event of an emergency or natural disaster. Thanksgiving is the perfect opportunity to invest in starting a MyMedicalRecords.com Personal Health Record. Your family, including your pets, will appreciate it.

Thanksgiving is my favorite holiday of the year. First, it’s always a four-day weekend, so I actually get time to slow down. And even if I wanted to keep working, the tryptophan in the turkey puts me out for the count by 7:00 P.M. on Thanksgiving Day.  It is also my wedding anniversary to Kira, which makes the memories and the celebration that much more special.

MMR has also evolved through two Secretaries of Health and Human Services from both parties, over two administrations, consistently focusing on Health IT and the importance of having a personal health record. I congratulate President Obama for his efforts to make affordable health care available to millions of people that didn’t have it in the past. That means more customers for MyMedicalRecords.com. And for that, why wouldn’t I be thankful.

MMRGlobal is growing despite the worst recession in modern times, and, despite a dismal world economic climate. In the past few months alone, ng Connect and MMR announced that MyMedicalRecords.com will be the first Personal Health Record to be featured in the ng Connect booth at the upcoming January 2012 Consumer Electronics Show in Las Vegas. REACH Air is offering MMR accounts to travelers, UST Global has become the newest strategic partner to MMR, OTC: MMRF has been picked by numerous analysts and other services as a stock to watch, while the Company has been invited to Qatar to explore a venture in the UAE.  The Company is also actively working with Alcatel-Lucent to connect to telemedicine services and a high growth revenue cycle management group to integrate our products and services throughout their network of healthcare providers.

I’d like to take this opportunity to wish our many friends, employees, shareholders, and our strategic partners around the world a happy healthy Thanksgiving holiday. At MMR, we think of them as an extended family, and for that I am thankful.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

 

 

Tags: , , , , , , , , , , , , , , , ,

The Mark of Your Ignorance Is the Depth of your Belief in Injustice and Tragedy.

This has been a challenging emotional time in our country. On Monday morning many of the financial naysayers called it the end of the world…..aka, the end of the US economy.

We have had serious downturns before; in fact recessions seem to occur somewhat regularly these days at least every 10 to 15 years. We had one in the 90’s, when the dot.com boom ended. Another occurred when real estate took a dive, (with a boom in between) and another collapse to where it sits today.

Fortunately for the investors in MMRGlobal, the one thing that will survive any economic crisis is the need for healthcare and the worldwide agenda to get it better, cheaper and ultimately paperless. In fact, the more the financial stress, the more medical expense.  People stay home from work, disability claims are filed and kids miss days of school because of financial stress. When I watched Hosni Mubarak, former President of Egypt yesterday, on his first day of trial, it’s no wonder he was in a hospital bed. Of course the plight of Mubarak is an exceptional example, but financial stress or otherwise really takes its toll on a person’s health.  That’s why MMRGlobal started giving people a “project” to be excited about,  offering Personal Health Records under our MMRGlobal Stimulus plan from any doctor who displays this brochure http://pv.mmrcontent.com/PatientViewFlipBook/

We all talk about how unfair and unjust things are.  Are we are all victims? Or are we all volunteers? Do we create what we believe?  Are we victims because the market is crashing? Or did we volunteer to be victims because we did not see what was going on around us?  Will we talk about how we are victims when MMRF is back at its highs because we did not buy enough now?  It is our choice to pick our future and create our memories, past and the future of tomorrow.

We have all passed owning Microsoft, Google, Apple, Amazon and others at their lowest levels. Are we victims later when stocks go up simply because we did not buy at a low?  Or again, are we volunteers because we sat at a computer screen thinking and watching paint dry.  The other day I met a new friend at Lorschville (actually they suggested renaming LorschLand). They came straight up to me and asked what’s good today.  Not how are you? How’s is your day? Not even hello what’s new.  I had no other way of answering other than focusing on what was “good that day”. They wanted to know nothing else. All they were interested in was what was good and would have nothing to do with me on anything else. So I told them I got to spend a day at home doing a major television project with Kira for the benefit of MMR. Something I had never done with my wife on a weekday. I could not help but feel good by having that day to file in the memory banks as something good and forget the things in my daily life that consume me with daily stress.

I am anything but dead. I am excited about life and living. I live life to the fullest.  Everyday is a new adventure and journey I get to enjoy when I focus on what’s good.  I am a person who is scared to die.  However, In the long run we all die a horrible death. After all isn’t death horrible?  Everything we accomplished will go with us and, yet if we ask what’s good at that time, it’s the memories and life’s experiences that we have left behind with others to improve their lives, isn’t it? Dying is horrible even in the best of circumstances. So, Is the glass half empty or is our glass half full?  Is perspective key here? Do we use every moment we live to enjoy it at its fullest, or do we embark on this long journey to simply lose it?  I say use it, don’t lose it.

So when someone asks me what’s good today, my answer is I am in a great place at a great time.  I get to keep putting one foot in front of the other and enjoy the journey working to bring OTC: MMRF back to it’s all time high so the stockholders I represent, whether they bought at pennies this week, in the thirties through the Armstrongs or dollars from old Favrille can say; as an MMRF shareholder I got to join the journey and be around for the destination. Remember, when we are here we still get to participate in the wonderful future and miss out on the frustration of the past.

In case you are interested, today I will choose to have a great day and believe MMRF again will see its all-time high.  The fact is I won’t quit, and we have a business that benefits everyone as a result of a healthcare revolution which is this nation’s agenda.

When I decided to invest my life in eHealth and particularly Personal Health Records, I had no inkling that the agenda for this nation would be to digitalize the way physicians do business and that I would be there.

By the end of 2014, we will all have some form of Personal Health Record in our life. We will all be linking to our doctors, hospital visits, X-rays, laboratory tests, and more in one safe, secure internet location, available anytime, anywhere in case of a disaster or another emergency.

So ask me what’s good today?  Seems like getting it at four cents and looking forward to selling at forty cents or even four dollars would make for a potentially great day.

PS. By the way, special congratulations to my very good friend Conley Smith, who was promoted to Director of Media and Sponsorships for Verizon. You are really having a great week and what’s also great is that Kira and I get to spiritually share it with you and Nancy as our very special friends.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mymedicalrecords.com

Follow me on Twitter at BobLorschTweets

Tags: , , , , , , , , , , , , , , , , , , , , , ,

We Have Given Up Our Whole Life To Be The Person We Are Now. Was It Worth It?

In my case, Yes!

Tomorrow is the first day of the rest of our lives, and to say mine is exciting is an understatement.  Today, we are in the final day of the HIMSS Conference. It’s 2AM and I finished the day spending a few minutes with Wil Yu, from the National Coordinators office of the U.S. Department of Health and Human Services. Everyone from medicine, government and technology is here.  The convention floor reminds me of the first COMDEX convention when I represented Microsoft and Roland Hanson and he and I launched the “Mouse.”(http://www.thehmccompany.com/rowland.html)  Roland is now a member of the MMRGlobal Board of Advisors.  Click here to view article.

There is no question of the importance of Health IT on the world stage when the two highest ranking officials in health care, The Honorable Kathleen Sebelius, United States Secretary of Health and Human Services and David Blumenthal, MD, MPP, National Coordinator for the Health Information Technology Department of Health and Human Services, join together to make the closing keynote remarks at HIMSS.

As I get ready for the third and final day of the show, I will go straight from the show to the airport for a flight to Boston. Then tomorrow, I will host at least thirty-five institutional investors at our second Investor Roadshow.

Until I leave the show, I will also continue to use every available moment meeting with investment bankers and other strategic partners about numerous opportunities, including Dell, Microsoft, multiple wireline and wireless carriers, and many others, and Google, of course.

The first two days of our HIMSS adventure has been nothing short of phenomenal and absolutely packed (www.himssconference.org).  Our booth is directly across the hall from Google Health. As a result, we are seeing everybody who is anybody.  In fact, visit www.mmrglobaltoday.com and see pictures of the action for yourself.

Ralph, AJ, Joy, Eric and Muhammad are working the trade show floor with support from Rich Lagani, Sunil, Kira and I, demonstrating MMRPro and our Personal Health Records products and services.  Kira is even helping manage the traffic flow in the booth. And if you have not seen it, the new MMRPro video is getting great reviews. Shorter and more comprehensive than before, you can watch it at www.mmrprovideos.com The Kodak team of Jim, Rich, Jody, Megan and Bryan are also demonstrating  Pro and the latest in MMRPro advanced high speed scanning capability. If you were a fly buzzing around our HIMSS booth you would be blown away by “the action.”

Meanwhile Rich Lagani is spending his time meeting with health insurers and financial institutions who are interested in  us based on the Company’s existing relationship with Chartis. These business development opportunities take time; however, they can lead to gigantic results.

Sunil has walked at least 100 miles meeting with every possible strategic partner CTO at the show, from Microsoft to McKesson, to Apple, to Intel and Lucent, to name a very, very, very few.  Combining MMR and Kodak’s leading edge technology as a back end in support of all these major players in health IT helps insure that our advertising slogan, “The Future of Your Health at Work Today,” stays “at Work” tomorrow.

Sunil, Ralph, Rich and I have also all been meeting with middleware providers who already support thousands of hospitals looking for a robust PHR.  This is a very big opportunity.  All of these developers and providers represent opportunities for MMR to offer its Personal Health Record to fulfill “meaningful use,” as is required for Personal Health Records, into their existing hospital clients where they control the future of that hospital’s care.

Attendees are feeling the heat from the mandate to offer Personal Health Records by 2014. And the lines around strategic opportunities are getting brighter.  4medica, provider of the industry’s leading cloud software-as-a-service (SaaS) lab results and clinical integration platform, announced at the show that they are providing 27,000 providers with access to more than 30 million unique electronic lab samples and patient records.

Visitors this year are here to buy, not just look. In fact, Spalding Surgical showed up and bought a second MMRPro system, and based on that, another surgery center bought one right at the show.

Oleg Bess, 4 Medica CEO, was my neighbor at www.LorschLand.com for ten years.  Who knows what a good neighbor policy could bring to these two emerging growth companies.

So was it worth the read?

Tags: , , , , , , , , , , , , , , , , ,

To Learn Anything You Must Put Aside The Safety Of Your Ignorance

I want to thank everyone for the enthusiasm and positive comments about my blog, particularly over the last several weeks. In fact I have had several requests from publisher’s networks to publish my blogs on a regular basis for newspapers throughout the country. Although after some of the events of last week, it’s a tempting offer (specifically speaking of the political climate in the middle east), I am convinced the big potential is to take on full time spiritual blog writing after my mission on earth with MMRGlobal is complete.

So who is Bob Lorsch anyway? There is a sign on my office wall that says, “To be Average Scares The Hell Out Of Me”. If any of the readers of this blog have any interest in actually learning facts about MMRGlobal or Bob Lorsch, I am always available to discuss facts vs. fiction at 310-476-7002.

This week, we are at T minus 10 on the countdown to HIMSS where we expect to announce the details of our comprehensive Concierge Medicine launch, Consumer Sweepstakes, Favorite Things Emmy Program and expanded relationship with Kodak. In my spare time I am also working on biotech licensing opportunities worldwide. In addition this coming weekend I am in Orlando at Kodak’s KES meeting in Orlando.

Also, as a result of MMR’s relationship with Lucent in the United States, last week, Unis posted photos on their website of a first meeting between Lucent and Unis in China to discuss Lucent’s interest in the MMR-UnisTH China Joint Venture and possibly becoming an active participant. The value of having Lucent as a potential strategic partner in China could represent a tremendous opportunity.

And since many of you are new to this Blog and may not have known me personally for the past 30 plus years, I thought you would be interested in the following along with a copy of my bio. Click here to view article.

On May 15, 06 for those of you who subscribed to AOL you saw this on the AOL home page on that day.

Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotechnology company Favrille, Inc., completed in January 2009. Mr. Lorsch was elected Chairman, President and Chief Executive Officer of the combined company, which was renamed MMR Information Systems, Inc. and officially became MMRGlobal, Inc. (OTC: MMRF) in June 2010. The name was chosen to more accurately reflect the company’s business as a worldwide provider of its MyMedicalRecords consumer and professional products for the healthcare industry. These include the MyMedicalRecords Personal Health Record (www.mmrvideos.com) and the MMRPro professional solution for physicians and small hospitals (www.mmrprovideos.com). Additionally, MMR’s MyEsafeDepositBox provides secure storage solutions to the insurance, legal and financial services industries (www.myesafedepositbox.com).

As a result of MMR’s merger with Favrille, the company also acquired intellectual property assets, including data and tissue samples from the FavId® vaccine clinical trials to treat B-cell Non-Hodgkins Lymphoma and an anti-CD20 antibody that was developed as a potential candidate for the next generation Rituxan®.

Mr. Lorsch also heads up the private equity and consulting firm, The RHL Group, Inc., (www.rhlgroup.com) with diverse interests in e-commerce, entertainment, and biotechnology. For over 20 years he was in the telecommunications and marketing services industries. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded for $5000 plus about $400,000 in credit card debt and built it into one of the largest providers of prepaid telecommunications products and services in the world. SmarTalk had a market cap of nearly $1 billion when it moved to Ohio in January of 1998 and Bob retired into eight years of Philanthropy. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings.

In the 1980s, Mr. Lorsch built and headed the Lorsch Creative Network (LCN), a full-service advertising and sales promotion agency specializing in marketing campaigns for “blue chip” national and international clients, including the ABC, CBS and NBC television networks, Campbell’s Soup, Procter & Gamble, Marvel Entertainment, Johnson & Johnson, Taco Bell, Northrop Grumman, and McDonald’s Corporation, among many others.

Mr. Lorsch also founded Natural Products for Pets, Inc., which he launched in 2001 as the exclusive manufacturer and distributor of the Dancing Paws product line. Offered at major retail specialty stores and on the Internet at www.dancingpaws.com, Dancing Paws is a popular pet nutrient system that is produced at human dietary supplement plants requiring FDA approval. One of the company’s leading products is “Breath-A-Licious,” a dental treat for dogs that is an industry best-seller.

Known early on for his innovation and marketing acumen, one of Mr. Lorsch’s out-of-the-box campaigns was chronicled in the book Barbarians Led by Bill Gates: Microsoft from the Inside, which recounts the first launch of Microsoft. In it, he is described as “a marketing mastermind…a magician who believed anything was possible and simply wouldn’t take no for an answer,” and where in one week “Microsoft had reinvented and redefined the idea of promotion.” Another innovation involves his efforts starting in 1981 to sell advertising on the Space Shuttle and International Space Station to benefit NASA research programs. He has continued to maintain the currency of his copyrighted proposals and has provided expert testimony to the Senate Subcommittee on Science, Technology and Space, expanding the scope of his programs to include future missions to the Moon and Mars.

Mr. Lorsch’s support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new California Science Center in Los Angeles, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in historic Exposition Park.

Mr. Lorsch is a Member of the Board of Trustees of the California Science Center at Exposition Park, also having served a four-year term on the State-appointed Board of Directors; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; Member of the Board of Governors of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff’s Youth Foundation. He has also served as a National Vice President and President of the Executive Committee/Western Region of the Muscular Dystrophy Association. Further, he has been a major supporter of the John Wayne Cancer Institute; the Elizabeth Glaser Pediatric AIDS Foundation; and the Thalians Mental Health Center at Cedars-Sinai Medical Center.

Mr. Lorsch has received numerous awards and proclamations for his public spirit. He was recognized in 2006 by the U.S. Small Business Administration with its “American Spirit Award” for his efforts in disaster preparedness since the early 1980′s and MyMedicalRecords.com’s contribution to disaster preparedness in the wake of Hurricane Katrina. He has also received the prestigious “C” Flag Private Sector Initiative award from the White House during the Reagan administration for his work in raising millions for financing state and local earthquake preparedness education. His efforts for this cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).

On June 5, 2002, Mr. Lorsch was recognized by the City of Los Angeles when the Los Angeles City Council adopted a resolution commending the entrepreneur/philanthropist for his outstanding charitable work and business leadership, and further honored him by creating “Bob Lorsch Day.”

Mr. Lorsch has helped raise millions of dollars for charitable organizations through a combination of direct giving and by creating cause-related marketing programs for national advertisers from which organizations like the Special Olympics have benefited.

For his philanthropy, he has been recognized by the following charitable organizations: the anti-drug, anti-violence organization D.A.R.E. America honored him in 1998 with its coveted Future of America Award at a dinner where he was named D.A.R.E.’s “Man of the Year.” He was instrumental in raising over $2 million for this organization at the dinner, which represents the most successful fund raising event held by D.A.R.E. and is among the most successful money-raising events honoring an individual in the Los Angeles area. The Muscular Dystrophy Association honored Mr. Lorsch in 1999 with its esteemed Humanitarian of the Year award; the Southern California Chapter of the Asthma & Allergy Foundation of America named him Humanitarian of the Year 2000; and Starlight Children’s Foundation (now the Starlight/Starbright Children’s Foundation) honored him in April 2002 with the Golden Wish Award at its 19th annual gala hosted by Jamie Lee Curtis.

In October 2003, Mr. Lorsch was honored by the Wildlife WayStation with its “Paws of Fame” Humanitarian Award in recognition of his philanthropy and unselfish dedication to the world-renowned animal sanctuary. In 2009 he received the Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean.

Mr. Lorsch has been a featured speaker on personal health records and telecommunications at forums nationwide, including MIT. He has also been highlighted in hundreds of national and international newspapers and magazines and has been interviewed on numerous television and radio shows. His career of combining entrepreneurship and philanthropy was the focal point of one of the seven keys to success in the 2007 book, “The Millionaire Zone,” authored by ABC Radio Host and AOL Family Financial Editor Jennifer Openshaw. His entrepreneurial spirit was also profiled on AOL’s Money & Finance Web portal (“From High School (Almost) Dropout to Having $100 Million”) and in the 2007 book, “The Engine of America,” written by Hector V. Barreto, former head of the U.S. Small Business Administration.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002, Fax 206-374-6136
www.mmrglobal.com
Follow me on Twitter at PHREMRGURU

Tags: , , , , , , , , , , , , , , , ,

When you resist, you are stuck with what you’ve got……

I want to thank our shareholders for their participation in our recent conference call.MMR benefits by our communications and we look forward to its continuation.
As we begin the final month of the current year there are a number of exciting events coming up for MMR during this holiday season which should give rise to some early celebration, especially in the investment and biotech sectors. We look forward to beginning to share this holiday cheer with our shareholders.
I trust that all our shareholders and friends around the world had a happy and healthy Thanksgiving Holiday. In this year gone by we nearly completed our second full year as a public Company. We continue to find great acceptance for our products and services.
These signs are all pointing in our favor. Shares of health insurers are outperforming the broader market after new rules aimed at ensuring more customer dollars go toward medical care were recently finalized, ending a source of uncertainty for investors in the sector.
Humana Inc (NYSE:HUM) rose 4.1% to $58.34 and Coventry Health Care (NYSE:CVH) added 3.1% to $26.58. The Morgan Stanley healthcare payor index .HMO gained 1.6%. All these signs point to funding for Health IT.
Although these are still challenging times for our emerging growth Company I want to thank our shareholders for their their thoughtful questions and their overwhelming enthusiasm for our Company.

On this occasion, the management and employees of MMRGlobal wish you health, happiness, and peace for the coming holiday season.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor Los Angeles, CA 90010, Phone 310-476-7002
www.mymedicalrecords.com. www.mmrvideos.com, www.mmrmdvideos.com
Follow me on Twitter at phremrguru

Tags: , , , , , , ,

The Sign On My Office Wall Says…….

“To be average scares the hell out of me” and this week again has been anything but average. It started last Sunday with a welcome dinner for the DrChrono management team at LorschLand. Joining us were friends from Nihilent and Sunil Singhal (a surprise guest who you will learn more about in the future).

We spent two very exciting days in the office discussing opportunities to work with DrChrono and how we could use the iPad as a portable viewer to access and view patient files in the MMRPro system. What is exciting is the opportunity that this type of interface could bring the Company closer to offering a full blown Certified EMR. During the two day DrChrono visit we jointly met with a large MMR group practice client and our first multi branch surgery center to discuss opportunities with MMRPro.

Wednesday was a biotech day where we focused on our patent portfolio and licensing efforts into big Pharma. That combined with the need to prepare hundreds of pages of corporate documents for joint venture approvals in China was like preparing for a road show. If you ever thought regulatory approvals in the US were demanding try China where almost no one speaks English.

Today we are preparing for a two day sprint through the San Francisco Bay area at the beginning of next week.  We will make our first presentation to a major International Travel Group, meet with a new Verizon team and pay a visit to Google Health. When I return on Wednesday I will take the evening off to celebrate Kira’s birthday.

Happy Birthday Kira!

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor Los Angeles, CA 90010, Phone 310-476-7002
www.mymedicalrecords.com. www.mmrvideos.com, www.mmrmdvideos.com
Follow me on Twitter at phremrguru

Tags: , , , , , , ,

A cloud does not know why it moves in just such a direction and at such a speed, it feels an impulsion….this is the place to go now.

Today is the first day of post filing and it’s off to the races, which to me means business as usual. (If there is such a thing as usual at MMRGlobal).

Starting now visitors to the MyMedicalRecords.com site will be treated to an industry first promotion program entitled “Check-Up” which gives users to our site a $25.00 cash refund after their first Doctor visit as an MMR Member. I believe this is the first time that a product of our type has deployed traditional cash refund sales promotion strategies to market its products and services. So if you do not have an MMR account now would be a great time to set one up.

We promised a series of advertising and promotion programs. The light box concept that serves this offer up was created from the Daytime Emmy Awards program. We served a similar trial offer with great conversions and this is the next step in designing our consumer product site to be in consumers faces with reasons to buy.

Over the next month you will see offers like this featured on many of your favorite travel, health and entertainment related sites. We are also perusing a segment on Personal Health Records in the Emmy Award winning television show “The Doctors”, and looking at numerous other audience placement opportunities (although in Hollywood one never knows where opportunities come from).

A lot of information came out on the Company yesterday and if anyone has any questions I will go do my best to be available should you contact us.

This line from Illusions seemed very appropriate “A cloud does not know why it moves in just such a direction and at such a speed, it feels an impulsion….this is the place to go now”……..

Since I think MMRGlobal is clearly headed in the right direction at the right time. And clearly as more and more people find out about this Company it should be good for all involved.

I hope all of our customers, friends and shareholders will continue to join this very exciting journey with me.

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002

Tags: , , , , , , , , , ,

The Future of Healthcare starts here today……..

This coming Sunday many of you will watch the 37th Annual Daytime Emmy Awards on CBS. It is the first time an Emmy award show will be broadcast live from Las Vegas Nevada. Despite my 60 to 80 hour weeks working for MMRGlobal I found a few minutes this year at the RHL Group to help package this show. As a result I am one of the show’s Executive Producers.

Given the awareness of Obamacare and the growing interest in having a personal health record I negotiated a significant portion of fees that would otherwise have been paid to the RHL Group away in order to debut MMR as a national advertiser and sponsor of this 2 hour prime time program which is projected to reach as many as seven million people this Sunday night. This campaign is not free but it is necessary if MMRGlobal wants to be a leader in Global health care.

Recently GE has emerged as a major advertiser with their Healthymagination campaign. GE created Healthymagination to gather, share and discuss healthy ideas. about how one can make a difference in their future.

MMR’s campaign is entitled “The Future of Your Health at Work Today.”  At MMRGlobal we will begin the task of educating consumers on how they can make a difference in their future by having a Personal Health Record today.

This campaign will start on CBS and expand to multiple forms of media. It is shot with Kira and Mark as two separate spots that over time are intended to educate the public on why they need a PHR and encourage them to try it. Although we are very excited about this opportunity to brand MMR (like everything else) it takes time.

MMRGlobal believes that it has access to one of the biggest (if not the biggest) user bases of any personal health record in the world. The intent of this campaign is to begin the long process of making sure as many people as reasonably possible get exposed to the Company. We will start Sunday night.

What many of you do not know about MMR is that there is a team that works very hard for MMR to get things done for the benefit of shareholders. All members of this team are stakeholders in the Company. That’s why Kira created this spot last week. Eric and Christie worked from last Thursday nearly 48 hours straight to shoot, edit and post the spot internally. My friend Joel Sill (check him out) got the music written and the spot musically scored while Eric and Christie were doing the post production. And Bobbie hung around all weekend with me approving frame by frame as the spot came together. This is an effort that happens because we want to make MMRGlobal a significant part of the Future of Healthcare starting today.

Show your family you care and if you haven’t already, sign up for an MMR account today. Personally I hope you never need it. However if you do, you will be glad you have it.

Here is your sneak preview of the Future of Your Health at Work Today.

http://www.youtube.com/watch?v=hx38BMNkJMk

Robert H. “Bob” Lorsch, CEO, MyMedicalRecords.com
Phone 310-476-7002, Fax 206-374-6136

Tags: , , , , , , , , , , ,