Natural Knowing

I am often asked why I do things the way I do. I think the answer is Natural Knowing.  By any standards I am a self-made person who has seen a modicum of success in my life. I have made money and have caused tens of millions to be given to charity. However, I think the measurement is how I use my “Natural Knowing.”

For those of you who follow MMRGlobal, it’s no secret that the last five years of my life have been as challenging as any. Yet every day, I get up and put one foot in front of the other, never quitting and “Naturally Knowing” that having a Personal Health Record will soon be as common as having a credit report or a credit card.

That is why I believe in what we are doing at MMRGlobal.  Every day brings new adventures and the beginning of many journeys.  Some take much longer than we ever thought they would, but so far this company hits consistent singles and ultimately reaches home plate at least once in every inning.

People who know me personally know me know that I am a fighter. And when the going gets tough, I get tougher.  Since Memorial Day (or in less than two weeks), this company has made two major announcements, the essence of which has gone unnoticed.

First, we had a very successful MUSE convention in Nashville. We participated in a joint dinner with three Strategic Partners, including Alcatel-Lucent. As we said earlier, we are getting close to announcing the first hospital to launch MMRPatientView and the MMR Stimulus Program (both part of MMRPro) in Interbit Data customer hospitals.

We announced a Joint Venture Agreement with VisiInc in Australia.  We believe this agreement can also represent the first step into Russia. What many people do not understand is that the Australian government is fast tracking Personal Health Records at an unprecedented rate. Remarkably, MMRGlobal owns a significant number of the underlying patents already issued in Australia and other Pacific Rim countries.  As it stands, these patents are necessary to comply with the government’s agenda. This intellectual property could easily make MMR a dominant player in the eHealth industry throughout the Pacific Rim.  Australia alone is expected to do as much as $2.6 billion US in eHealth in 2012.

Additionally, the Vistime platform will give MMR the ability to deliver a real-time 3D viewer for retrieval viewing of large files, including medical imaging systems such as MRIs, scans and sonograms, over any Internet connection, including dial-up. I cannot even imagine what that can mean to the power of an MMR Personal Health Record.

This partnership, along with Chartis and China, continues to enlarge our footprint around the world, opening new territories and exposing our Personal Health Record products to millions worldwide.

Two days ago, we announced that we have identified an effort by a small group engaged in what we believe to be aggressive and perhaps illegal shorting of our stock, thereby lining their pockets at the expense of our long-time shareholders. We have implemented efforts to bring this to the attention of the regulators and hope that by shining a spotlight on their actions, these parties will go away to make havoc on a less aggressive management team.  In any event, we never stop focusing on revenue and building our business with our strategic partners, including Kodak.

If your Natural Knowing told you that MMR was the place to be this summer, you probably sense fireworks on the 4th of July.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002, Fax 206-374-6136

www.mmrglobal.com

Follow me on Twitter at BobLorschTweets

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Don’t Quit!

In my last blog, entitled “Enjoy the Journey, Not the Destination,” I ended it by saying, “Don’t Quit” and inserting the poem by Anonymous. I received overwhelming response from literally thousands of readers – thanking me as Don’t Quit clearly has personal significance to many of us and clearly affected them personally.

Since that time the Company has announced record revenues, The RHL Group credit line renewal and relationships with Alcatel-Lucent, Interbit Data and VisiInc.  Hundreds of thousands of readers are learning more about the positive opportunities at MMR.

This week we are at the MUSE conference in Nashville launching MMRPatientView (part of the MMRPro Stimulus Program) to hospitals. While MMRPro and MMRPatientView will be demonstrated to hundreds of hospital administrators, we will also host meetings and dinners through our collaborations with Alcatel-Lucent, 4medica, Interbit Data and Kodak, all of which are at the show and in many cases leveraging each other’s products and services. Take a look at the brochure that we will start distributing through hospitals and medical offices in support of the MMRPro system and MMRPatientView at http://pv.mmrcontent.com/PatientViewFlipBook/.

MMRGlobal is a company that appears to be in the right place at the right time.  Were you in the right place at the right time in the dot.com boom?  How many of you think back and wish you would have bought Google, Microsoft or Amazon in founders rounds or the very early stages when they were emerging growth companies with unknown futures.

I believe MMRGlobal represents that type of opportunity. In the recently published Federal Health Information Technology Strategic Plan from the Office of the National Coordinator for Health Information Technology for 2011 through 2015 it says, “PHRs allow patients to capture their own health observations. Mobile phones with glucometers allow individuals to track their blood sugar levels through their mobile devices. Mobile phones and related applications are being used in mental health to track moods and provide therapeutic interventions with personalized messages, exercises, and coaching. Using these tools, individuals can become more attuned to healthy behaviors, monitor their health make informed personal health decisions, and receive preventative care. Patients managing illnesses or other ailments can keep better track of their health care, receive health care solutions remotely, and participate in their care coordination.”

The report also points out that “less than 10 percent of Americans have actually used a PHR” so it does not take much to see the opportunities ahead at MMR. So in case you missed it………….

Don’t Quit

When things go wrong as they sometimes will,

When the road you’re trudging seems all uphill,

When the funds are low and the debts are high,

And when you want to smile but you have to sigh,

When care is pressing you down a bit,

Rest if you must, but just don’t quit.

Life is queer with its twists and turns

As every one of us sometimes learns.

And many a failure turns about,

When we might had won had we stuck it out;

Don’t give up though the pace seems slow,

You may succeed with another blow.

Success is failure turned inside out

The silver tint of the clouds of doubt.

And you can never tell how close you are,

It may be near when it seems so far;

So stick to the fight when you’re hardest hit-

It’s when things seem worse that you must not quit!


Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077,  310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

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Tell Us What You Think

I have set aside Wednesday, April 20, from 11 a.m. to 2 p.m., to invite our shareholders to come to an informal meeting at our offices, at 4401 Wilshire Blvd., Los Angeles, CA 90010, 2nd fl., for a “brainstorming” session.

The purpose is to discuss the company’s strategies to grow the business with you our stakeholders.  Senior management will be there to share your thoughts, instincts and advice, as we continue to grow our business. We will not discuss or release any Material Non-public Information.

The overall objective is to solicit your thoughts as to how we create more visibility, public awareness, and of course, value.

In preparation for the meeting, there continues to be significant developments every day, among them:

  • The continued negotiation of a wireless deal bringing the MMR Personal Health Record as an embedded handset feature. Not simply an app.  We are of the belief that having a Personal health Record like www.mymedicalrecords.com on your phone is a valuable life savings tool.  We think the carriers agree.
  • We will share our existing road show presentation that we will plan to take to Chicago later this month.
  • The launch of MMRGlobal Connectivity to HealthVault planned to be launched at the Microsoft Connected Health Conference April 26 and 27 also in Chicago.
  • The possible integration of The MMR PHR into the back end of a multi-billion dollar European technology Electronic Medical Records.
  • Continued final contract negotiations on our three-year effort to launch a MyESafeDepositBox.com type of product with one of the world’s largest banks.
  • Ongoing efforts to complete a distribution and marketing relationship with Lucent domestically and in China.

Since space is limited please register “To Tell Us What You Think” as soon as possible by contacting Investor Relations at info@mmrmail.com. For those who would like to participate and cannot attend in person we will have limited dial-up access.  We look forward to seeing you.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

Follow me on Twitter at PHREMRGURU

 

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EVERY PERSON, ALL THE EVENTS OF YOUR LIFE ARE THERE BECAUSE YOU HAVE DRAWN THEM THERE

As I watch the events in Japan unfold, I am especially moved, having raised millions for earthquake preparedness in the US, Latin America and Japan.

When I was first recruited by the City of Los Angeles as a co-chair of an Earthquake Preparedness program in 1983, I had no idea I would be writing this blog 28 years later. It never occurred to me that I would be again focusing on programs to educate my community on disaster preparedness, or encouraging you to send support to Japan at this very serious time of need.

My primary focus at that time was to educate youth on the importance of earthquake preparedness.  Working with Joe Barbera of Hanna-Barbera and Dan Slusser of Universal Studios, we appointed ‘Yogi Bear’ the first Earthquake Preparedness Bear we printed tens of millions of booklets in English. Spanish and Japanese like the one featured in this blog.


 

 
It is painful to watch the suffering in Japan, but encouraging to think that some of the people on the ground today may have been influenced by earlier efforts to educate their families on preparedness and how to survive in the aftermath of an earthquake.

As the headline says, we never really know how what we do in our lives impacts the future of our lives.  We all have at least one school teacher or mentor who set an example that influenced us in later years.  In many cases what we learn in our youth contributes to who we are today.  “We teach best what we need to learn the most and we will always be learners, doers and teachers”.  I think about these ideals and watch for ways to apply life experiences in my daily life today.

As life would have it, I co-chaired the California State and Los Angeles City and County Earthquake Preparedness Committees, for which I received the “C” Flag for Private Sector Initiatives by President Ronald Reagan.  The Award was given in consideration of my work in support of the education of school-age children on earthquake preparedness.  These efforts also earned numerous awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency.

In 2006 MMRGlobal also received a special award from President George W. Bush and the Small Business Administration for creating its comprehensive MyMedicalRecords electronic Personal Health Record and disaster preparedness management and communications system.

I am writing this blog on my third coast-to-coast trip in less than a month. I’ll spend all of Friday in new business meetings at Basking Ridge, and the weekend in New York, with institutional investors and some of our shareholders.

Monday, Kira and I will be in Washington, D.C., attending the Points of Light Institute tribute to George H. W. Bush, who will be honored for his contribution to the modern day voluntary service movement.  Also in attendance on this historic occasion will be Presidents George W. Bush, Bill Clinton, and Jimmy Carter.  We are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts.

While in DC, Rich Lagani and I will spend time on a government relations tour and meetings with Kodak resellers attending a document imaging convention taking place the day after the Points of Light event.

Then it’s back to Los Angeles to prepare for the release of our annual report.  When I was very young, a man told me the more you put out to the universe the more you will get back in your life.  If there is any truth to that story, 2011 should be a great year for MMRGlobal.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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Every event is subjective; it’s not what it means that matters, but what it means to you.

Today is my birthday.  And “Earthquakes,” specifically earthquake preparedness, mean a lot to me. When I started thinking about what I would write in this blog, I never thought that I would be watching the devastating pictures coming from Japan after their 8.9 magnitude earthquake yesterday.

Earthquake preparedness is a very personal subject to me, having lived first-hand through the California earthquake in 1994. In fact, Joe Barbera, co-Founder of Hanna-Barbera, Dan Slusser, former COO of Universal, and I chaired the California State Earthquake Preparedness Committee during the Reagan Administration. Yogi Bear was our Earthquake Preparedness Bear and Spokesbear.

I was awarded the prestigious “C” Flag Private Sector Initiative from the White House by President Reagan for raising millions of dollars for state and local earthquake preparedness education. I then spent more than ten years serving on Los Angeles City and County earthquake preparedness committees.

I also received a string of awards from the City and County of Los Angeles, the State of California, and the Federal Emergency Management Agency (FEMA).These efforts resulted in MMRGlobal receiving a special award from President Bush and the Small Business Administration in 2006 for deployment of the most comprehensive turnkey personal health record and disaster preparedness document management and communications system available today.

I spent weeks in Japan working with the Japanese on preparedness safety as an expert and guest of that nation. Kira and I and all the team at MMR send their thoughts and prayers to the people of Japan.

Birthdays for me are also a time to reflect on where I am at this moment, where I’ve been in the last 12 months, and what I’ve learned so far on Planet Earth.

The most obvious lesson is that the people who are happiest do what they want to do.  First, it took a long time, but I am blessed with a great relationship with my wife, Kira.  She is very patient and loving. I know I constantly push the boundaries of our relationship with my workaholic behavior and I thank her for her support and understanding on behalf of all the stakeholders in MMRGlobal, MMRF.

Hard work is something I grew up with as a family mantra. And hard work and patience is what MMRGlobal is all about.  As the Company’s Chairman and CEO, I get up every day thinking about creating value for my nearly eighty million share equity stake into a future for our shareholders, vendors, employees, Kira and I.

Next week, Kira and I are back to the east coast for the third time in a month. We will start with more meetings in Basking Ridge, New Jersey, and arrive in Washington D.C. on the 21st.

In Washington, we will join in honoring George H. W. Bush, our 41st president, along with three other of our living presidents; Honorary Chair, George W. Bush, Jimmy Carter and Bill Clinton, at the Points of Light Institute’s celebration of George H. W.   Bush’s contribution to the modern day voluntary service movement.   Volunteerism takes on a special meaning today since “Volunteers” will be the ones on the front line feeding and sheltering those who lost their homes and, most important, leading the rescue efforts to save lives.

Kira and I are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts, which will feature Garth Brooks, Sheryl Crow, Cee Lo Green, Reba McEntire, Sam Moore, Brad Paisley, Kid Rock, Darius Rucker, and Carrie Underwood. You can watch this very special show on NBC, March 28th, at 8:00 EST.

While in Washington, I will, of course, combine this trip with sales calls, a government relations tour, and meetings with potential investors on behalf of MMR.

Most of my “adult” birthdays have been spent as fundraisers to benefit my Charitable Foundation, “The Robert H. Lorsch Foundation Trust.” In fact, we have celebrated at The Robert H. Lorsch Family Pavilion, located at The California Science Center, with as many as 2,400 people, where, in one year, we managed to raise nearly one million dollars, thanks in great part to a very generous sponsorship from Verizon.

As I reflect on the memories of my past years, I think about some very special birthdays.  If I could celebrate my birthday with all of you, I would simply ask that you honor the day by “giving” gifts to any emergency disaster agency for relief in Japan or The RHL Foundation Trust at 1158 26th Street, Suite 521, Santa Monica Ca. 90403. .  Any tax-deductable contribution to the trust will go 100% to disaster relief in Japan.

In the alternative, you can give to disaster relief in Japan and your family at the same time.  Go to www.myesafedepositbox.com or www.mymedicalrecords.com now and sign up for an account. One hundred percent of this month’s revenue from your new account will go to disaster relief in Japan.

Celebrate something today, I surely will.  It will mean something special to you.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

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Allow the World to Live as It Chooses, and Allow Yourself to Live as You Choose.

After nearly 14 days of straight travel, I have been asking myself a lot of personal questions.  Where do I live?  Where am I going?  What am I doing?  It’s amazing how the answers change almost daily.  Add that to the retrospective that comes with facing another birthday in less than two weeks and I sometimes wonder why I chose the way I live my life.  However, the point is I get to choose it. And I get to follow the inner voice that allows me to keep placing one foot in front of the other.  Living and “loving” one’s life keeps people young. I am not sure what it would be like to not have such an active business life.

Today’s answers feel right; I like what  I do, I love my wife, I love my life, I love my home,  I love Charlie Brown, Mindy, Meatball, Diego, Priscilla and Momma Kitty, I love my best friends and I love my job. They say keeping the mind stimulated keeps one vibrant and young. I guess that’s the trick to my 18-hour days, yoga lifestyle and my fabulous relationship with Kira.

Every day I get to feel the excitement that comes with being CEO of a company that I get to build in a way that I believe is best for the employees and investors who believe in me and MMRGlobal (OTC: MMRF).

No team is successful unless they are all pulling in the same direction; however to pull in the same direction, the team needs to know the playbook.   Unfortunately, the lawyers keep me from sharing the inside scoop and what keeps this “Energizer Bunny” going, but I can share the big picture from the last several weeks.

I have been to Orlando twice in the past two weeks.  The first trip was to attend invitation-only key customer sales meetings as a guest of Kodak, where we negotiated our annual purchase commitments to cover the next 15 months of MMRPro sales. We also were the only customer to receive two sales awards for the past year. Click here to view photo. Then it was back to Los Angeles for three days to put the finishing touches on our HIMSS adventure.

Then once more on a plane to Orlando, where at HIMSS we networked for eighteen-hour days with more than 30,000 healthcare professionals taking advantage of the explosive world of health information technology. From Lucent to Microsoft and Google, we shared MMRPro solutions and our MyMedicalRecords Personal Health Record with more than 180 qualified distribution partners.

After the show, I spent two days in Boston.  On the first day, Sunil and I made investor presentations to more than 30 individuals and small cap institutional investors. Then on Friday, we spent the day with a document distribution company we met at HIMSS.  They provide document distribution systems for more than six hundred hospital systems.

Before I left Boston we agreed to initiate beta testing of a deployment program to offer MMR Personal Health Records to a select group of this company’s clients.  Watch for this very exciting announcement as we begin this stimulating test program, which for the first time takes us directly into hospitals from an existing third party vendor.

Saturday, Kira and I took the train to NY, where I caught up on nearly a thousand emails dealing with everything philanthropic, personal, and mostly MMR business.

Yesterday, I met a second HIMSS lead.  This company is a research purchasing syndicate that matches their 1200 hospital-network with selected vendors in private regional trade shows. After nearly three hours together we agreed to begin the process of having them introduce our Personal Health Record services and, in particular, the MMR Stimulus Program to their customers, making it the second time in two days we have established working relationships that can access hospitals through third party vendors.  Meanwhile, Richard Lagani was in Canada, where he was working on an expansion of Chartis domestic sales in North America.

I used the rest of yesterday afternoon at meetings with Chartis Global Marine and Energy.  I lost an hour when I had to shut off my Blackberry because Kira and I were VIP guests of CBS (our daytime Emmy Awards partner) at the Late Show with David Letterman. Be sure to watch this Thursday; Charlie Sheen gags run through the entire hour of Dave with his guest, the great Robin Williams. Then it was back to the hotel for more emails and a business dinner.

Today I left at 7 am EST on my way to Verizon headquarters in Basking Ridge, New Jersey.  This is where the lawyers tell me I have to be quiet; however, this is the first day of the most exciting days of the rest of my life.

Tonight I will take a redeye home excited about the things that are happening around me and looking forward to being home with Kira, Charlie, Mindy, Meatball, Diego, Priscilla and Momma Kitty.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

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We Have Given Up Our Whole Life To Be The Person We Are Now. Was It Worth It?

In my case, Yes!

Tomorrow is the first day of the rest of our lives, and to say mine is exciting is an understatement.  Today, we are in the final day of the HIMSS Conference. It’s 2AM and I finished the day spending a few minutes with Wil Yu, from the National Coordinators office of the U.S. Department of Health and Human Services. Everyone from medicine, government and technology is here.  The convention floor reminds me of the first COMDEX convention when I represented Microsoft and Roland Hanson and he and I launched the “Mouse.”(http://www.thehmccompany.com/rowland.html)  Roland is now a member of the MMRGlobal Board of Advisors.  Click here to view article.

There is no question of the importance of Health IT on the world stage when the two highest ranking officials in health care, The Honorable Kathleen Sebelius, United States Secretary of Health and Human Services and David Blumenthal, MD, MPP, National Coordinator for the Health Information Technology Department of Health and Human Services, join together to make the closing keynote remarks at HIMSS.

As I get ready for the third and final day of the show, I will go straight from the show to the airport for a flight to Boston. Then tomorrow, I will host at least thirty-five institutional investors at our second Investor Roadshow.

Until I leave the show, I will also continue to use every available moment meeting with investment bankers and other strategic partners about numerous opportunities, including Dell, Microsoft, multiple wireline and wireless carriers, and many others, and Google, of course.

The first two days of our HIMSS adventure has been nothing short of phenomenal and absolutely packed (www.himssconference.org).  Our booth is directly across the hall from Google Health. As a result, we are seeing everybody who is anybody.  In fact, visit www.mmrglobaltoday.com and see pictures of the action for yourself.

Ralph, AJ, Joy, Eric and Muhammad are working the trade show floor with support from Rich Lagani, Sunil, Kira and I, demonstrating MMRPro and our Personal Health Records products and services.  Kira is even helping manage the traffic flow in the booth. And if you have not seen it, the new MMRPro video is getting great reviews. Shorter and more comprehensive than before, you can watch it at www.mmrprovideos.com The Kodak team of Jim, Rich, Jody, Megan and Bryan are also demonstrating  Pro and the latest in MMRPro advanced high speed scanning capability. If you were a fly buzzing around our HIMSS booth you would be blown away by “the action.”

Meanwhile Rich Lagani is spending his time meeting with health insurers and financial institutions who are interested in  us based on the Company’s existing relationship with Chartis. These business development opportunities take time; however, they can lead to gigantic results.

Sunil has walked at least 100 miles meeting with every possible strategic partner CTO at the show, from Microsoft to McKesson, to Apple, to Intel and Lucent, to name a very, very, very few.  Combining MMR and Kodak’s leading edge technology as a back end in support of all these major players in health IT helps insure that our advertising slogan, “The Future of Your Health at Work Today,” stays “at Work” tomorrow.

Sunil, Ralph, Rich and I have also all been meeting with middleware providers who already support thousands of hospitals looking for a robust PHR.  This is a very big opportunity.  All of these developers and providers represent opportunities for MMR to offer its Personal Health Record to fulfill “meaningful use,” as is required for Personal Health Records, into their existing hospital clients where they control the future of that hospital’s care.

Attendees are feeling the heat from the mandate to offer Personal Health Records by 2014. And the lines around strategic opportunities are getting brighter.  4medica, provider of the industry’s leading cloud software-as-a-service (SaaS) lab results and clinical integration platform, announced at the show that they are providing 27,000 providers with access to more than 30 million unique electronic lab samples and patient records.

Visitors this year are here to buy, not just look. In fact, Spalding Surgical showed up and bought a second MMRPro system, and based on that, another surgery center bought one right at the show.

Oleg Bess, 4 Medica CEO, was my neighbor at www.LorschLand.com for ten years.  Who knows what a good neighbor policy could bring to these two emerging growth companies.

So was it worth the read?

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To Learn Anything You Must Put Aside The Safety Of Your Ignorance

I want to thank everyone for the enthusiasm and positive comments about my blog, particularly over the last several weeks. In fact I have had several requests from publisher’s networks to publish my blogs on a regular basis for newspapers throughout the country. Although after some of the events of last week, it’s a tempting offer (specifically speaking of the political climate in the middle east), I am convinced the big potential is to take on full time spiritual blog writing after my mission on earth with MMRGlobal is complete.

So who is Bob Lorsch anyway? There is a sign on my office wall that says, “To be Average Scares The Hell Out Of Me”. If any of the readers of this blog have any interest in actually learning facts about MMRGlobal or Bob Lorsch, I am always available to discuss facts vs. fiction at 310-476-7002.

This week, we are at T minus 10 on the countdown to HIMSS where we expect to announce the details of our comprehensive Concierge Medicine launch, Consumer Sweepstakes, Favorite Things Emmy Program and expanded relationship with Kodak. In my spare time I am also working on biotech licensing opportunities worldwide. In addition this coming weekend I am in Orlando at Kodak’s KES meeting in Orlando.

Also, as a result of MMR’s relationship with Lucent in the United States, last week, Unis posted photos on their website of a first meeting between Lucent and Unis in China to discuss Lucent’s interest in the MMR-UnisTH China Joint Venture and possibly becoming an active participant. The value of having Lucent as a potential strategic partner in China could represent a tremendous opportunity.

And since many of you are new to this Blog and may not have known me personally for the past 30 plus years, I thought you would be interested in the following along with a copy of my bio. Click here to view article.

On May 15, 06 for those of you who subscribed to AOL you saw this on the AOL home page on that day.

Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotechnology company Favrille, Inc., completed in January 2009. Mr. Lorsch was elected Chairman, President and Chief Executive Officer of the combined company, which was renamed MMR Information Systems, Inc. and officially became MMRGlobal, Inc. (OTC: MMRF) in June 2010. The name was chosen to more accurately reflect the company’s business as a worldwide provider of its MyMedicalRecords consumer and professional products for the healthcare industry. These include the MyMedicalRecords Personal Health Record (www.mmrvideos.com) and the MMRPro professional solution for physicians and small hospitals (www.mmrprovideos.com). Additionally, MMR’s MyEsafeDepositBox provides secure storage solutions to the insurance, legal and financial services industries (www.myesafedepositbox.com).

As a result of MMR’s merger with Favrille, the company also acquired intellectual property assets, including data and tissue samples from the FavId® vaccine clinical trials to treat B-cell Non-Hodgkins Lymphoma and an anti-CD20 antibody that was developed as a potential candidate for the next generation Rituxan®.

Mr. Lorsch also heads up the private equity and consulting firm, The RHL Group, Inc., (www.rhlgroup.com) with diverse interests in e-commerce, entertainment, and biotechnology. For over 20 years he was in the telecommunications and marketing services industries. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded for $5000 plus about $400,000 in credit card debt and built it into one of the largest providers of prepaid telecommunications products and services in the world. SmarTalk had a market cap of nearly $1 billion when it moved to Ohio in January of 1998 and Bob retired into eight years of Philanthropy. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings.

In the 1980s, Mr. Lorsch built and headed the Lorsch Creative Network (LCN), a full-service advertising and sales promotion agency specializing in marketing campaigns for “blue chip” national and international clients, including the ABC, CBS and NBC television networks, Campbell’s Soup, Procter & Gamble, Marvel Entertainment, Johnson & Johnson, Taco Bell, Northrop Grumman, and McDonald’s Corporation, among many others.

Mr. Lorsch also founded Natural Products for Pets, Inc., which he launched in 2001 as the exclusive manufacturer and distributor of the Dancing Paws product line. Offered at major retail specialty stores and on the Internet at www.dancingpaws.com, Dancing Paws is a popular pet nutrient system that is produced at human dietary supplement plants requiring FDA approval. One of the company’s leading products is “Breath-A-Licious,” a dental treat for dogs that is an industry best-seller.

Known early on for his innovation and marketing acumen, one of Mr. Lorsch’s out-of-the-box campaigns was chronicled in the book Barbarians Led by Bill Gates: Microsoft from the Inside, which recounts the first launch of Microsoft. In it, he is described as “a marketing mastermind…a magician who believed anything was possible and simply wouldn’t take no for an answer,” and where in one week “Microsoft had reinvented and redefined the idea of promotion.” Another innovation involves his efforts starting in 1981 to sell advertising on the Space Shuttle and International Space Station to benefit NASA research programs. He has continued to maintain the currency of his copyrighted proposals and has provided expert testimony to the Senate Subcommittee on Science, Technology and Space, expanding the scope of his programs to include future missions to the Moon and Mars.

Mr. Lorsch’s support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new California Science Center in Los Angeles, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in historic Exposition Park.

Mr. Lorsch is a Member of the Board of Trustees of the California Science Center at Exposition Park, also having served a four-year term on the State-appointed Board of Directors; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; Member of the Board of Governors of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff’s Youth Foundation. He has also served as a National Vice President and President of the Executive Committee/Western Region of the Muscular Dystrophy Association. Further, he has been a major supporter of the John Wayne Cancer Institute; the Elizabeth Glaser Pediatric AIDS Foundation; and the Thalians Mental Health Center at Cedars-Sinai Medical Center.

Mr. Lorsch has received numerous awards and proclamations for his public spirit. He was recognized in 2006 by the U.S. Small Business Administration with its “American Spirit Award” for his efforts in disaster preparedness since the early 1980′s and MyMedicalRecords.com’s contribution to disaster preparedness in the wake of Hurricane Katrina. He has also received the prestigious “C” Flag Private Sector Initiative award from the White House during the Reagan administration for his work in raising millions for financing state and local earthquake preparedness education. His efforts for this cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).

On June 5, 2002, Mr. Lorsch was recognized by the City of Los Angeles when the Los Angeles City Council adopted a resolution commending the entrepreneur/philanthropist for his outstanding charitable work and business leadership, and further honored him by creating “Bob Lorsch Day.”

Mr. Lorsch has helped raise millions of dollars for charitable organizations through a combination of direct giving and by creating cause-related marketing programs for national advertisers from which organizations like the Special Olympics have benefited.

For his philanthropy, he has been recognized by the following charitable organizations: the anti-drug, anti-violence organization D.A.R.E. America honored him in 1998 with its coveted Future of America Award at a dinner where he was named D.A.R.E.’s “Man of the Year.” He was instrumental in raising over $2 million for this organization at the dinner, which represents the most successful fund raising event held by D.A.R.E. and is among the most successful money-raising events honoring an individual in the Los Angeles area. The Muscular Dystrophy Association honored Mr. Lorsch in 1999 with its esteemed Humanitarian of the Year award; the Southern California Chapter of the Asthma & Allergy Foundation of America named him Humanitarian of the Year 2000; and Starlight Children’s Foundation (now the Starlight/Starbright Children’s Foundation) honored him in April 2002 with the Golden Wish Award at its 19th annual gala hosted by Jamie Lee Curtis.

In October 2003, Mr. Lorsch was honored by the Wildlife WayStation with its “Paws of Fame” Humanitarian Award in recognition of his philanthropy and unselfish dedication to the world-renowned animal sanctuary. In 2009 he received the Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean.

Mr. Lorsch has been a featured speaker on personal health records and telecommunications at forums nationwide, including MIT. He has also been highlighted in hundreds of national and international newspapers and magazines and has been interviewed on numerous television and radio shows. His career of combining entrepreneurship and philanthropy was the focal point of one of the seven keys to success in the 2007 book, “The Millionaire Zone,” authored by ABC Radio Host and AOL Family Financial Editor Jennifer Openshaw. His entrepreneurial spirit was also profiled on AOL’s Money & Finance Web portal (“From High School (Almost) Dropout to Having $100 Million”) and in the 2007 book, “The Engine of America,” written by Hector V. Barreto, former head of the U.S. Small Business Administration.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002, Fax 206-374-6136
www.mmrglobal.com
Follow me on Twitter at PHREMRGURU

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WE ARE ALL GUIDED BY AN INNER VOICE. TO SUCCEED, IT TAKES US INSTINCTIVELY WHERE WE HAVE TO GO. THIS WEEK IT’S SAN FRANCISCO.

As usual with MMR, each week gets more crowded with travel, appointments, addition of personnel and meetings with analysts, investors, broker/dealers and institutions.

Richard Lagani, who we announced as the newest member of our management team yesterday, is in town this week.  In case you missed reading about him, go to www.mmrglobal.com under  press releases.  Richard comes from 14 years as an executive with Chartis, Inc., where he was most recently Senior Vice President in product development.  As such, he is most familiar with our products and services particularly the Chartis relationship. 

Today I will travel to San Francisco to participate in events surrounding the all- important JP Morgan Healthcare Conference.  I will also be attending the OneMedForum Business Development and Finance Conference.

These events bring together the most influential finance people in healthcare IT and biotech. The conferences, which piggyback on one another, are specifically designed to showcase emerging fast-growth companies that industry analysts believe represent the best in innovative technology and global opportunity to the investment community.

JP Morgan’s event is an indication of how seriously they see the issue of government-mandated healthcare reform.  According to a survey by Dow Jones VentureSource, 77% of Venture Capitalists and 180 CEOs of venture-backed companies say that Health IT investment is expected to continue its extraordinary growth in 2011.  More than 300 companies, both public and private, will network with as many as 4,000 investors.

We had a series of great meetings in Las Vegas last week at the CES Show, exploring interoperability between consumers and our technology.  Soon all kinds of devices sold at retail will be able to interface with our Personal Health Record seamlessly.  From the bathroom scale to a chip in your running shoes or a blood-pressure cuff, MMRGlobal (MMRF) will help chart the way to health and wellness for the future.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor  Los Angeles,  CA 90010, Phone 310-476-7002,  Fax 800-203-2127

www.mmrtheatre.com

Follow me on Twitter at phremrguru

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Thoughts For Today………….

Today as I prepare for MMR’s shareholder meeting, I think about the things I want to communicate to those who will attend, and those who cannot be there in person and I am filled with enthusiasm.  I started this company because of my personal experiences and my belief that the technologies we offer represent a piece of the future of healthcare.

I truly believe that having a personal health record will be as important to daily life as having a credit report. With the passage “Obama Care”, more than 30 million more Americans will be added to the government’s insurance plan.  As a result of the escalating costs of healthcare coverage, many of those will come from existing coverage’s abandoned by employers.

 That means that millions will be forced to find new doctors and care providers at great personal expense.  Those costs will be significantly reduced when a person maintains a personal health record, which will eliminate the need to pay for work-ups and care that has already been provided by other treating physicians.

When I was in China, negotiating the agreements with Unis to create a joint venture to provide electronic medical records with an MMR personal health record inside, I saw proof that personal health records represent a worldwide phenomenon based on the need to reduce medical costs everywhere in the world, providing tools so insureds can take advantage of “tourist medicine”, enabling anyone to get cost effective treatment anywhere in the world. As a Company that through its agreement with Chartis International has the opportunity to provide personal health records to as many as 40 million subscribers in 160 countries, MMR demonstrates further the recognition of the importance of having a personal health record in our lives.

This coming October, plans are in the works to be in India with our technology partner, Nihilent, In India, to introduce our personal and professional products and services in a country estimated to represent over a billion citizens.

To support this growth and help insure a leadership position in this global marketplace we are aggressively perusing additional strategic partnerships with financial institutions including credit unions, banks, and other large population membership organizations worldwide. At the same time we plan on securing necessary funding to grow our business while we recruit personal to support that growth.

We are working with consultants and company advisors to exploit the value of our biotech assets, which we acquired through our merger with Favrille, in January 2009, and we are taking the steps reasonably possible to protect these assets around the world. We are proud that our assets might in some way contribute to finding a cure for specific cancers and other devastating diseases. Today we will celebrate our name change to MMRGlobal at www.mmrglobal.com, which will continue to result in an extensive upgrade to our websites where consumers and doctors can watch specially targeted videos to familiarize themselves with our products and the Company. All in all, I see a future filled with opportunity driven in part by a global shift in healthcare accountability for the millions of people around the world who understand the importance of new tools to protect themselves and their families.

Robert H. “Bob” Lorsch,  CEO,  MyMedicalRecords.com

Phone 310-476-7002,  Fax 206-374-6136

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