Don’t Quit!

In my last blog, entitled “Enjoy the Journey, Not the Destination,” I ended it by saying, “Don’t Quit” and inserting the poem by Anonymous. I received overwhelming response from literally thousands of readers – thanking me as Don’t Quit clearly has personal significance to many of us and clearly affected them personally.

Since that time the Company has announced record revenues, The RHL Group credit line renewal and relationships with Alcatel-Lucent, Interbit Data and VisiInc.  Hundreds of thousands of readers are learning more about the positive opportunities at MMR.

This week we are at the MUSE conference in Nashville launching MMRPatientView (part of the MMRPro Stimulus Program) to hospitals. While MMRPro and MMRPatientView will be demonstrated to hundreds of hospital administrators, we will also host meetings and dinners through our collaborations with Alcatel-Lucent, 4medica, Interbit Data and Kodak, all of which are at the show and in many cases leveraging each other’s products and services. Take a look at the brochure that we will start distributing through hospitals and medical offices in support of the MMRPro system and MMRPatientView at http://pv.mmrcontent.com/PatientViewFlipBook/.

MMRGlobal is a company that appears to be in the right place at the right time.  Were you in the right place at the right time in the dot.com boom?  How many of you think back and wish you would have bought Google, Microsoft or Amazon in founders rounds or the very early stages when they were emerging growth companies with unknown futures.

I believe MMRGlobal represents that type of opportunity. In the recently published Federal Health Information Technology Strategic Plan from the Office of the National Coordinator for Health Information Technology for 2011 through 2015 it says, “PHRs allow patients to capture their own health observations. Mobile phones with glucometers allow individuals to track their blood sugar levels through their mobile devices. Mobile phones and related applications are being used in mental health to track moods and provide therapeutic interventions with personalized messages, exercises, and coaching. Using these tools, individuals can become more attuned to healthy behaviors, monitor their health make informed personal health decisions, and receive preventative care. Patients managing illnesses or other ailments can keep better track of their health care, receive health care solutions remotely, and participate in their care coordination.”

The report also points out that “less than 10 percent of Americans have actually used a PHR” so it does not take much to see the opportunities ahead at MMR. So in case you missed it………….

Don’t Quit

When things go wrong as they sometimes will,

When the road you’re trudging seems all uphill,

When the funds are low and the debts are high,

And when you want to smile but you have to sigh,

When care is pressing you down a bit,

Rest if you must, but just don’t quit.

Life is queer with its twists and turns

As every one of us sometimes learns.

And many a failure turns about,

When we might had won had we stuck it out;

Don’t give up though the pace seems slow,

You may succeed with another blow.

Success is failure turned inside out

The silver tint of the clouds of doubt.

And you can never tell how close you are,

It may be near when it seems so far;

So stick to the fight when you’re hardest hit-

It’s when things seem worse that you must not quit!


Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077,  310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

Tags: , , , , , , , , , , , , , , , ,

Enjoy The Journey Not The Destination

Enjoy The Journey Not The Destination

Many of this Blog’s readers have contacted me over the last several days with questions about MMR and its future. I have responded to each and every one personally, answering every question as directly as possible without disclosing any non-public information or information that would impact our relationships with strategic partners.  Soon we will announce our biggest quarter, and despite the challenges of growth in this very difficult economic climate, this is a great Company with great people who work around the clock and care. I am proud of them all.

On Tuesday and Wednesday this past week Jack Zwissig MMRGlobal Director (and my former Lifespring trainer of nearly 35 years), spent two days in a motivational management team building session with all employees of the Company.  In 1983 Jack and I were in Las Vegas. I was known to occasionally play Blackjack. At some point in the evening (down about $23,000 a lot of money even for me at that time), Jack came over tapped me on the shoulder and looking at my beads of sweat said “Enjoy the Journey – Not the Destination”.  One hour later with $60,000 in winnings in my pocket we went to dinner.

Nothing is over until you decide it is over. At that point we take our losses like a “mensch” or celebrate our winnings with excitement. I believe there are a lot of winnings on the table for MMR and its future and I hope all our employees, vendors and stakeholders will be part of them.  At MMR the game is nowhere near over. The game has barely begun. This is an early stage high growth company with great products and services in most opportune investment segment today, specifically Health IT.

I am often asked about my personal life and how I work twenty hours a day and keep it all together. Every morning when I get up there are two signs I stare at the first on my home and office desk;

“To Be Average Scares The Hell Out of Me”.

The second is a poem entitled “Don’t Quit” which has been with me for over 40 years.

When things go wrong as they sometimes will,

When the road you’re trudging seems all uphill,

When the funds are low and the debts are high,

And when you want to smile but you have to sigh,

When care is pressing you down a bit,

Rest if you must, but just don’t quit.

Life is queer with its twists and turns

As every one of us sometimes learns.

And many a failure turns about,

When we might had won had we stuck it out;

Don’t give up though the pace seems slow,

You may succeed with another blow.

Success is failure turned inside out

The silver tint of the clouds of doubt.

And you can never tell how close you are,

It may be near when it seems so far;

So stick to the fight when you’re hardest hit-

It’s when things seem worse that you must not quit!

Anonymous
I am grateful for all the support I get from so many at MMR. Things are never as they seem-look at the cover story and photos in today’s Beverly Hills Courier (http://www.bhcourier.com) about the recent Thalians event benefitting Operation Mend, and think about what it would be like if you were one of the soldiers. They clearly never quit.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077,  310-476-7002

Follow me on Twitter at BobLorschTweets

 

 

Tags: , , , , , , , , , , , ,

Don’t Leave Home Without One. Thalians Event Raised Nearly One Million In Support of America’s Best.

Wherever a person may be in the world, if they have a mymedicalrecord.com or esafedepositbox.com account, they have the comfort of knowing their personal documents and family photos are protected and available to them in the event of an emergency. As we all watched the pictures and stories of the devastation from the tornados in Alabama, Arkansas, and the other stricken southern states, we felt compassion and sympathy.   Most would not have had time to save their most important family documents and photos representing the memories of their past. Those who could have used a MyMedicalRecords.com personal heath record or MyESafeDepositBox.com electronic safe deposit box probably did not have one.

I am proud to be CEO of a company that offers a product that can help mitigate the pain of these kinds of losses.  My wish for those who undoubtedly will find themselves in a similar situation in the future is that they will use our systems or some system to help piece their lives back together.

Natural disasters cannot be avoided, they simply happen. However we can make a difference in the aftermath by being prepared. One such way is to make sure our important life documents and photographs are securely stored in one safe place. I have family photos that go back generations. It would be heartbreaking if they were to instantly disappear. I also have very important personal papers, insurance policies, passports, property deeds, and financial documents that could take years to replace.

There is no better way to demonstrate the value in what MMRGlobal is all about than to remind ourselves about the recent triple disasters in Japan, New Zealand and Mexico, and now in our country, the tornadoes in the south.  Whatever is in store for us in the future, it seems to me that setting up a MyMedicalRecords account or a MyEsafeDepositBox in advance of a  disaster is one thing we should all do for the benefit of yourself and your family.

There is no question that after six years of pounding the streets, the investor community is getting the fact that MMR can be a part of the future of emergency preparedness and healthcare. Another example today is the Alcatel-Lucent joint announcement on how our products and services can be used in Telemedicine.

It continues to be a very busy time at MMRGlobal.  Less than two weeks ago, MMR’s management team met with a group of its shareholders and investors to discuss the Company and its plans for the future, including plans for MMRPro and the new Kodak 550 scanner. Many of the thoughts expressed and suggestions are being looked and implemented.

Last week in Chicago, at the Microsoft Connected Health Conference, we saw first-hand how hospital administrators, physicians and healthcare senior managers were impressed with our PHR product. While in Chicago, MMR made a number of one on one institutional presentations and also hosted an investor lunch, which was attended by existing shareholders, brokers and market makers, as well as Blue Cross, to learn more about the Company and its products and services.  The presentation lasted over two hours, until I had to leave Chicago and fly back to Los Angeles for Kira’s and my part in Chairing The Thalians Gala, which MMR helped sponsor.

The event, held less than one day prior to the elimination of Osama Bin Laden, raised nearly one million dollars for the benefit of mental health and will help pay for restorative surgery for American Soldiers. In fact that night we honored Dr. Timothy A. Miller and many of America’s BEST at the event in person. These men and women at the event fought in Iraq and Afghanistan and are still with as today because of UCLA’s Operation Mend.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

Phone 310-476-7002,  Fax 800-203-2127

Follow me on Twitter at boblorschtweets

 

Tags: , , , , , , , , , , , ,

Never Be Afraid To Experience Your Feelings

Back in Los Angeles after a red-eye flight last night, the last 5-day whirlwind trip had much to remember. However, it was marked with one of the most important and emotional highlights of my life. It came at the Points of Light Institute Tribute to President and Mrs. George H. W. Bush. It was called “All Together Now-A Celebration of Service”. If you watch American Idol and cry at the back-stories, then this was American Idol on steroids.

The emotional highpoint came when everyone was seated and the announcer said, Ladies and Gentleman…..United States President Jimmy Carter and his wife Rosalyn; Ladies and Gentleman…..United States President William Jefferson Clinton; Ladies and Gentleman…..United States President George W. Bush and his wife Laura; and, finally, Ladies and Gentleman…..tonight’s honorees United States President George Herbert Walker Bush and his wife Barbara. At that point, the person sitting next to me reached over to shake my hand; at first, I did not recognize Governor Tom Ridge, the first Secretary of The Department of Homeland Security.  Then I connected the fact that the universe had placed me next to the one man in this country who could do more for MMRGlobal at this time than just about anyone but President Obama who beamed the opening remarks in from his South American travels.

The message of the evening was all about all of us being a star in the galaxy of 1000 Points of Light and how anything we do for anyone can make a profound difference. I have spent much of my life in service to others and was particularly moved by the stories of the evening. I hope you will watch or record the evening on March 28th on NBC Prime Time. I promise you a family night you will cherish and an experience that you will never forget. For me, it is especially gratifying to be in a business where the deployment of a www.mymedicalrecords.com account or a www.myesafedepositbox.com account can do so much for someone in need, even perhaps save a life.

I get the pleasure of running a company that by its very existence gives back with these remarkable service offerings that can make a difference in an emergency or disaster. In addition to sitting with The Honorable Governor Ridge, Kira and I were joined by friends from the NRA and the Vice President of Marketing for Kaiser Mid-Atlantic. It always amazes me how when you put things into the universe, great things come back. Kaiser, The NRA and, of course, Governor Ridge are already on my call list this week (and they are expecting my calls).

On the MMR front, I spent Friday in Basking Ridge, at Verizon, where we are making great progress in what I believe will be a long-term very exciting relationship. Also, we will soon be announcing an integration of our products and services on the HealthVault platform. In fact MMR is planning on participating at the Microsoft Health Conference April 27, 2011 in Chicago. There we will be selling MMRGlobal as a PHR solution to HealthVault strategic partners. We will also continue our series of investor roadshows in Chicago.

I could not write this blog on Volunteerism and ignore the human suffering in Japan. If you read this blog, you know that I have been involved in Earthquake Preparedness since 1994. As part of that involvement, I raised and contributed the monies to print millions of booklets featuring “Yogi Bear” on what to do before, after, and during an earthquake or other disaster. As an easy act of volunteerism, perhaps you could participate in this simple task to make them go viral.

Please send this link http://mmrglobal.com/earthquake/ (or this entire blog) to everyone you know and ask them to share these booklets with everyone they know. Perhaps someday you will help save someone from unnecessary suffering or perhaps even save a life.

Robert H. “Bob” Lorsch, CEO, MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

Tags: , , , , , , , , , , , , , , ,

EVERY PERSON, ALL THE EVENTS OF YOUR LIFE ARE THERE BECAUSE YOU HAVE DRAWN THEM THERE

As I watch the events in Japan unfold, I am especially moved, having raised millions for earthquake preparedness in the US, Latin America and Japan.

When I was first recruited by the City of Los Angeles as a co-chair of an Earthquake Preparedness program in 1983, I had no idea I would be writing this blog 28 years later. It never occurred to me that I would be again focusing on programs to educate my community on disaster preparedness, or encouraging you to send support to Japan at this very serious time of need.

My primary focus at that time was to educate youth on the importance of earthquake preparedness.  Working with Joe Barbera of Hanna-Barbera and Dan Slusser of Universal Studios, we appointed ‘Yogi Bear’ the first Earthquake Preparedness Bear we printed tens of millions of booklets in English. Spanish and Japanese like the one featured in this blog.


 

 
It is painful to watch the suffering in Japan, but encouraging to think that some of the people on the ground today may have been influenced by earlier efforts to educate their families on preparedness and how to survive in the aftermath of an earthquake.

As the headline says, we never really know how what we do in our lives impacts the future of our lives.  We all have at least one school teacher or mentor who set an example that influenced us in later years.  In many cases what we learn in our youth contributes to who we are today.  “We teach best what we need to learn the most and we will always be learners, doers and teachers”.  I think about these ideals and watch for ways to apply life experiences in my daily life today.

As life would have it, I co-chaired the California State and Los Angeles City and County Earthquake Preparedness Committees, for which I received the “C” Flag for Private Sector Initiatives by President Ronald Reagan.  The Award was given in consideration of my work in support of the education of school-age children on earthquake preparedness.  These efforts also earned numerous awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency.

In 2006 MMRGlobal also received a special award from President George W. Bush and the Small Business Administration for creating its comprehensive MyMedicalRecords electronic Personal Health Record and disaster preparedness management and communications system.

I am writing this blog on my third coast-to-coast trip in less than a month. I’ll spend all of Friday in new business meetings at Basking Ridge, and the weekend in New York, with institutional investors and some of our shareholders.

Monday, Kira and I will be in Washington, D.C., attending the Points of Light Institute tribute to George H. W. Bush, who will be honored for his contribution to the modern day voluntary service movement.  Also in attendance on this historic occasion will be Presidents George W. Bush, Bill Clinton, and Jimmy Carter.  We are proud to be part of the Tribute Committee for this prestigious event, taking place at the Kennedy Center for the Performing Arts.

While in DC, Rich Lagani and I will spend time on a government relations tour and meetings with Kodak resellers attending a document imaging convention taking place the day after the Points of Light event.

Then it’s back to Los Angeles to prepare for the release of our annual report.  When I was very young, a man told me the more you put out to the universe the more you will get back in your life.  If there is any truth to that story, 2011 should be a great year for MMRGlobal.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

www.mmrglobal.com

Follow me on Twitter at PHREMRGURU

Tags: , , , , , , , , , , , , , , , , , , , ,

Allow the World to Live as It Chooses, and Allow Yourself to Live as You Choose.

After nearly 14 days of straight travel, I have been asking myself a lot of personal questions.  Where do I live?  Where am I going?  What am I doing?  It’s amazing how the answers change almost daily.  Add that to the retrospective that comes with facing another birthday in less than two weeks and I sometimes wonder why I chose the way I live my life.  However, the point is I get to choose it. And I get to follow the inner voice that allows me to keep placing one foot in front of the other.  Living and “loving” one’s life keeps people young. I am not sure what it would be like to not have such an active business life.

Today’s answers feel right; I like what  I do, I love my wife, I love my life, I love my home,  I love Charlie Brown, Mindy, Meatball, Diego, Priscilla and Momma Kitty, I love my best friends and I love my job. They say keeping the mind stimulated keeps one vibrant and young. I guess that’s the trick to my 18-hour days, yoga lifestyle and my fabulous relationship with Kira.

Every day I get to feel the excitement that comes with being CEO of a company that I get to build in a way that I believe is best for the employees and investors who believe in me and MMRGlobal (OTC: MMRF).

No team is successful unless they are all pulling in the same direction; however to pull in the same direction, the team needs to know the playbook.   Unfortunately, the lawyers keep me from sharing the inside scoop and what keeps this “Energizer Bunny” going, but I can share the big picture from the last several weeks.

I have been to Orlando twice in the past two weeks.  The first trip was to attend invitation-only key customer sales meetings as a guest of Kodak, where we negotiated our annual purchase commitments to cover the next 15 months of MMRPro sales. We also were the only customer to receive two sales awards for the past year. Click here to view photo. Then it was back to Los Angeles for three days to put the finishing touches on our HIMSS adventure.

Then once more on a plane to Orlando, where at HIMSS we networked for eighteen-hour days with more than 30,000 healthcare professionals taking advantage of the explosive world of health information technology. From Lucent to Microsoft and Google, we shared MMRPro solutions and our MyMedicalRecords Personal Health Record with more than 180 qualified distribution partners.

After the show, I spent two days in Boston.  On the first day, Sunil and I made investor presentations to more than 30 individuals and small cap institutional investors. Then on Friday, we spent the day with a document distribution company we met at HIMSS.  They provide document distribution systems for more than six hundred hospital systems.

Before I left Boston we agreed to initiate beta testing of a deployment program to offer MMR Personal Health Records to a select group of this company’s clients.  Watch for this very exciting announcement as we begin this stimulating test program, which for the first time takes us directly into hospitals from an existing third party vendor.

Saturday, Kira and I took the train to NY, where I caught up on nearly a thousand emails dealing with everything philanthropic, personal, and mostly MMR business.

Yesterday, I met a second HIMSS lead.  This company is a research purchasing syndicate that matches their 1200 hospital-network with selected vendors in private regional trade shows. After nearly three hours together we agreed to begin the process of having them introduce our Personal Health Record services and, in particular, the MMR Stimulus Program to their customers, making it the second time in two days we have established working relationships that can access hospitals through third party vendors.  Meanwhile, Richard Lagani was in Canada, where he was working on an expansion of Chartis domestic sales in North America.

I used the rest of yesterday afternoon at meetings with Chartis Global Marine and Energy.  I lost an hour when I had to shut off my Blackberry because Kira and I were VIP guests of CBS (our daytime Emmy Awards partner) at the Late Show with David Letterman. Be sure to watch this Thursday; Charlie Sheen gags run through the entire hour of Dave with his guest, the great Robin Williams. Then it was back to the hotel for more emails and a business dinner.

Today I left at 7 am EST on my way to Verizon headquarters in Basking Ridge, New Jersey.  This is where the lawyers tell me I have to be quiet; however, this is the first day of the most exciting days of the rest of my life.

Tonight I will take a redeye home excited about the things that are happening around me and looking forward to being home with Kira, Charlie, Mindy, Meatball, Diego, Priscilla and Momma Kitty.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002

Tags: , , , , , , , , , , , , , ,

We Have Given Up Our Whole Life To Be The Person We Are Now. Was It Worth It?

In my case, Yes!

Tomorrow is the first day of the rest of our lives, and to say mine is exciting is an understatement.  Today, we are in the final day of the HIMSS Conference. It’s 2AM and I finished the day spending a few minutes with Wil Yu, from the National Coordinators office of the U.S. Department of Health and Human Services. Everyone from medicine, government and technology is here.  The convention floor reminds me of the first COMDEX convention when I represented Microsoft and Roland Hanson and he and I launched the “Mouse.”(http://www.thehmccompany.com/rowland.html)  Roland is now a member of the MMRGlobal Board of Advisors.  Click here to view article.

There is no question of the importance of Health IT on the world stage when the two highest ranking officials in health care, The Honorable Kathleen Sebelius, United States Secretary of Health and Human Services and David Blumenthal, MD, MPP, National Coordinator for the Health Information Technology Department of Health and Human Services, join together to make the closing keynote remarks at HIMSS.

As I get ready for the third and final day of the show, I will go straight from the show to the airport for a flight to Boston. Then tomorrow, I will host at least thirty-five institutional investors at our second Investor Roadshow.

Until I leave the show, I will also continue to use every available moment meeting with investment bankers and other strategic partners about numerous opportunities, including Dell, Microsoft, multiple wireline and wireless carriers, and many others, and Google, of course.

The first two days of our HIMSS adventure has been nothing short of phenomenal and absolutely packed (www.himssconference.org).  Our booth is directly across the hall from Google Health. As a result, we are seeing everybody who is anybody.  In fact, visit www.mmrglobaltoday.com and see pictures of the action for yourself.

Ralph, AJ, Joy, Eric and Muhammad are working the trade show floor with support from Rich Lagani, Sunil, Kira and I, demonstrating MMRPro and our Personal Health Records products and services.  Kira is even helping manage the traffic flow in the booth. And if you have not seen it, the new MMRPro video is getting great reviews. Shorter and more comprehensive than before, you can watch it at www.mmrprovideos.com The Kodak team of Jim, Rich, Jody, Megan and Bryan are also demonstrating  Pro and the latest in MMRPro advanced high speed scanning capability. If you were a fly buzzing around our HIMSS booth you would be blown away by “the action.”

Meanwhile Rich Lagani is spending his time meeting with health insurers and financial institutions who are interested in  us based on the Company’s existing relationship with Chartis. These business development opportunities take time; however, they can lead to gigantic results.

Sunil has walked at least 100 miles meeting with every possible strategic partner CTO at the show, from Microsoft to McKesson, to Apple, to Intel and Lucent, to name a very, very, very few.  Combining MMR and Kodak’s leading edge technology as a back end in support of all these major players in health IT helps insure that our advertising slogan, “The Future of Your Health at Work Today,” stays “at Work” tomorrow.

Sunil, Ralph, Rich and I have also all been meeting with middleware providers who already support thousands of hospitals looking for a robust PHR.  This is a very big opportunity.  All of these developers and providers represent opportunities for MMR to offer its Personal Health Record to fulfill “meaningful use,” as is required for Personal Health Records, into their existing hospital clients where they control the future of that hospital’s care.

Attendees are feeling the heat from the mandate to offer Personal Health Records by 2014. And the lines around strategic opportunities are getting brighter.  4medica, provider of the industry’s leading cloud software-as-a-service (SaaS) lab results and clinical integration platform, announced at the show that they are providing 27,000 providers with access to more than 30 million unique electronic lab samples and patient records.

Visitors this year are here to buy, not just look. In fact, Spalding Surgical showed up and bought a second MMRPro system, and based on that, another surgery center bought one right at the show.

Oleg Bess, 4 Medica CEO, was my neighbor at www.LorschLand.com for ten years.  Who knows what a good neighbor policy could bring to these two emerging growth companies.

So was it worth the read?

Tags: , , , , , , , , , , , , , , , , ,

To Learn Anything You Must Put Aside The Safety Of Your Ignorance

I want to thank everyone for the enthusiasm and positive comments about my blog, particularly over the last several weeks. In fact I have had several requests from publisher’s networks to publish my blogs on a regular basis for newspapers throughout the country. Although after some of the events of last week, it’s a tempting offer (specifically speaking of the political climate in the middle east), I am convinced the big potential is to take on full time spiritual blog writing after my mission on earth with MMRGlobal is complete.

So who is Bob Lorsch anyway? There is a sign on my office wall that says, “To be Average Scares The Hell Out Of Me”. If any of the readers of this blog have any interest in actually learning facts about MMRGlobal or Bob Lorsch, I am always available to discuss facts vs. fiction at 310-476-7002.

This week, we are at T minus 10 on the countdown to HIMSS where we expect to announce the details of our comprehensive Concierge Medicine launch, Consumer Sweepstakes, Favorite Things Emmy Program and expanded relationship with Kodak. In my spare time I am also working on biotech licensing opportunities worldwide. In addition this coming weekend I am in Orlando at Kodak’s KES meeting in Orlando.

Also, as a result of MMR’s relationship with Lucent in the United States, last week, Unis posted photos on their website of a first meeting between Lucent and Unis in China to discuss Lucent’s interest in the MMR-UnisTH China Joint Venture and possibly becoming an active participant. The value of having Lucent as a potential strategic partner in China could represent a tremendous opportunity.

And since many of you are new to this Blog and may not have known me personally for the past 30 plus years, I thought you would be interested in the following along with a copy of my bio. Click here to view article.

On May 15, 06 for those of you who subscribed to AOL you saw this on the AOL home page on that day.

Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. He founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotechnology company Favrille, Inc., completed in January 2009. Mr. Lorsch was elected Chairman, President and Chief Executive Officer of the combined company, which was renamed MMR Information Systems, Inc. and officially became MMRGlobal, Inc. (OTC: MMRF) in June 2010. The name was chosen to more accurately reflect the company’s business as a worldwide provider of its MyMedicalRecords consumer and professional products for the healthcare industry. These include the MyMedicalRecords Personal Health Record (www.mmrvideos.com) and the MMRPro professional solution for physicians and small hospitals (www.mmrprovideos.com). Additionally, MMR’s MyEsafeDepositBox provides secure storage solutions to the insurance, legal and financial services industries (www.myesafedepositbox.com).

As a result of MMR’s merger with Favrille, the company also acquired intellectual property assets, including data and tissue samples from the FavId® vaccine clinical trials to treat B-cell Non-Hodgkins Lymphoma and an anti-CD20 antibody that was developed as a potential candidate for the next generation Rituxan®.

Mr. Lorsch also heads up the private equity and consulting firm, The RHL Group, Inc., (www.rhlgroup.com) with diverse interests in e-commerce, entertainment, and biotechnology. For over 20 years he was in the telecommunications and marketing services industries. From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded for $5000 plus about $400,000 in credit card debt and built it into one of the largest providers of prepaid telecommunications products and services in the world. SmarTalk had a market cap of nearly $1 billion when it moved to Ohio in January of 1998 and Bob retired into eight years of Philanthropy. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings.

In the 1980s, Mr. Lorsch built and headed the Lorsch Creative Network (LCN), a full-service advertising and sales promotion agency specializing in marketing campaigns for “blue chip” national and international clients, including the ABC, CBS and NBC television networks, Campbell’s Soup, Procter & Gamble, Marvel Entertainment, Johnson & Johnson, Taco Bell, Northrop Grumman, and McDonald’s Corporation, among many others.

Mr. Lorsch also founded Natural Products for Pets, Inc., which he launched in 2001 as the exclusive manufacturer and distributor of the Dancing Paws product line. Offered at major retail specialty stores and on the Internet at www.dancingpaws.com, Dancing Paws is a popular pet nutrient system that is produced at human dietary supplement plants requiring FDA approval. One of the company’s leading products is “Breath-A-Licious,” a dental treat for dogs that is an industry best-seller.

Known early on for his innovation and marketing acumen, one of Mr. Lorsch’s out-of-the-box campaigns was chronicled in the book Barbarians Led by Bill Gates: Microsoft from the Inside, which recounts the first launch of Microsoft. In it, he is described as “a marketing mastermind…a magician who believed anything was possible and simply wouldn’t take no for an answer,” and where in one week “Microsoft had reinvented and redefined the idea of promotion.” Another innovation involves his efforts starting in 1981 to sell advertising on the Space Shuttle and International Space Station to benefit NASA research programs. He has continued to maintain the currency of his copyrighted proposals and has provided expert testimony to the Senate Subcommittee on Science, Technology and Space, expanding the scope of his programs to include future missions to the Moon and Mars.

Mr. Lorsch’s support of science and technology was recognized in 1998 by Vice President Al Gore in his dedication of the new California Science Center in Los Angeles, where the Robert H. Lorsch Family Pavilion stands as the gateway to the museum in historic Exposition Park.

Mr. Lorsch is a Member of the Board of Trustees of the California Science Center at Exposition Park, also having served a four-year term on the State-appointed Board of Directors; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of Cedars-Sinai Medical Center; Member of the Board of Governors of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff’s Youth Foundation. He has also served as a National Vice President and President of the Executive Committee/Western Region of the Muscular Dystrophy Association. Further, he has been a major supporter of the John Wayne Cancer Institute; the Elizabeth Glaser Pediatric AIDS Foundation; and the Thalians Mental Health Center at Cedars-Sinai Medical Center.

Mr. Lorsch has received numerous awards and proclamations for his public spirit. He was recognized in 2006 by the U.S. Small Business Administration with its “American Spirit Award” for his efforts in disaster preparedness since the early 1980′s and MyMedicalRecords.com’s contribution to disaster preparedness in the wake of Hurricane Katrina. He has also received the prestigious “C” Flag Private Sector Initiative award from the White House during the Reagan administration for his work in raising millions for financing state and local earthquake preparedness education. His efforts for this cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA).

On June 5, 2002, Mr. Lorsch was recognized by the City of Los Angeles when the Los Angeles City Council adopted a resolution commending the entrepreneur/philanthropist for his outstanding charitable work and business leadership, and further honored him by creating “Bob Lorsch Day.”

Mr. Lorsch has helped raise millions of dollars for charitable organizations through a combination of direct giving and by creating cause-related marketing programs for national advertisers from which organizations like the Special Olympics have benefited.

For his philanthropy, he has been recognized by the following charitable organizations: the anti-drug, anti-violence organization D.A.R.E. America honored him in 1998 with its coveted Future of America Award at a dinner where he was named D.A.R.E.’s “Man of the Year.” He was instrumental in raising over $2 million for this organization at the dinner, which represents the most successful fund raising event held by D.A.R.E. and is among the most successful money-raising events honoring an individual in the Los Angeles area. The Muscular Dystrophy Association honored Mr. Lorsch in 1999 with its esteemed Humanitarian of the Year award; the Southern California Chapter of the Asthma & Allergy Foundation of America named him Humanitarian of the Year 2000; and Starlight Children’s Foundation (now the Starlight/Starbright Children’s Foundation) honored him in April 2002 with the Golden Wish Award at its 19th annual gala hosted by Jamie Lee Curtis.

In October 2003, Mr. Lorsch was honored by the Wildlife WayStation with its “Paws of Fame” Humanitarian Award in recognition of his philanthropy and unselfish dedication to the world-renowned animal sanctuary. In 2009 he received the Humanitarian Award from the charitable organizations Therapeutic Living Centers for the Blind and Love Across the Ocean.

Mr. Lorsch has been a featured speaker on personal health records and telecommunications at forums nationwide, including MIT. He has also been highlighted in hundreds of national and international newspapers and magazines and has been interviewed on numerous television and radio shows. His career of combining entrepreneurship and philanthropy was the focal point of one of the seven keys to success in the 2007 book, “The Millionaire Zone,” authored by ABC Radio Host and AOL Family Financial Editor Jennifer Openshaw. His entrepreneurial spirit was also profiled on AOL’s Money & Finance Web portal (“From High School (Almost) Dropout to Having $100 Million”) and in the 2007 book, “The Engine of America,” written by Hector V. Barreto, former head of the U.S. Small Business Administration.

Robert H. “Bob” Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90077, Tel. 310-476-7002, Fax 206-374-6136
www.mmrglobal.com
Follow me on Twitter at PHREMRGURU

Tags: , , , , , , , , , , , , , , , ,

Why Are There so Many Sharks in the Water?

The Senate voted to keep President Obama’s health care bill in place. This means that the Supreme Court will eventually decide whether the new law stands or fails. MMRGlobal is well positioned regardless of any outcome.

When you listen to my Fox Satellite radio interview on The Money Channel from earlier this week, (Listen Here), you’ll learn more about MMRGlobal and why MMR benefits doctors and patients no matter which ever way the debate goes, and regardless of any modification of the law.

Should the bill not get repealed, government stimulus will reinforce the agenda to get doctors and other health care professionals paperless.  If all or any of the program does get modified or repealed, the MMR stimulus plan bubbles to the top as an alternative form of subsidies through the MMRPro system (www.mmrprovideos.com).

In fact, the MMRPro stimulus package can pay health care professionals more than five times the amount of the government’s stimulus program using a system provided in part by Kodak and their state of the art document imaging technology, at a cost substantially less than a typical Electronic Medical Record system. Regardless of reform, MMRPro should emerge a winner in this controversial debate.

While the debate goes on everywhere, MMR is planning a month of very exciting events. First, on February 12 it’s off to Orlando for the Kodak Executive Summit and Awards dinner.  I will spend 2 days with the senior management at Kodak and expect a number of positive announcements about our relationship coming from those sessions.

Then returning to Los Angeles, to prepare for the following week back in Orlando, at HIMSS, in a 20′ by 30′ booth where MMR will exhibit with Kodak’s sales team (http://www.himssconference.org), with Google Health across the hall.  The focus of this year’s presentation is how MMRPro represents a first step for the concierge medicine profession, a very hot subject as profiled in an article in The New York Times this week, located at http://tinyurl.com/4u6g97w .

We will be talking about how MMRPro can be one of the most important support tools to any “Concierge Medicine” practice. Kodak will be there to help demonstrate the new MMR co-branded Kodak Scan Station 550 scanner. If you are visiting Disney World, stop by and say hello.

From HIMSS it’s right on to Boston to do an institutional investor road show, followed by a quick series of government relations meetings before heading home to Los Angeles.

With concierge medicine, patients pay a reasonable upfront fee to their medical provider and receive personal service that extends to having the physician’s cell phone and email address and more plus with MMRPro their personal medical records in real time.

The President and I seem to have one thing in common when it comes to health care. We constantly get criticized for doing what we believe is right.  Obama is working on a national agenda for health care and, like it or not, it is an issue that needs attention.  I am working to build a company using the health information technology he is pushing.

Meanwhile, for every unrelated reason imaginable, I am bombarded by many spending their time averse to Obama or MMR’s efforts.  I guess these days many people do not seem to have anything better to do.  They spend their days attacking and retreating from behind keyboards and aliases, without any facts to support a position, continuing to nibble like sharks on any effort that can help make our free enterprise system great.

Most of these “sharks” have never even tried an MMR Personal Health Record account.  However they lay in wait, ready to attack anything that moves in the water.  I wish them all (the sharks) a case of indigestion so they have an excuse to activate an MMR PHR account and find out for themselves what a great product and company this is.

I’ve always believed that the more you put out in the universe, the more you get back. But it seems no matter what you put out there some of the “sharks” will find it tasty. I guess that is the price of admission.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor  Los Angeles,  CA 90010, Phone 310-476-7002,  Fax 800-203-2127

www.mmrtheatre.com

Follow me on Twitter at phremrguru

Tags: , , , , , , , , , , , , , , , ,

PRESIDENT OBAMA IS EXPECTED TO CONTINUE ENDORSEMENT OF PERSONAL HEALTH RECORDS FOR EVERY AMERICAN

The jury remains out on the merits, pro and con, of the president’s controversial health care legislation, however, whatever the final outcomes, health IT stands to profit and companies like MMRGlobal more than most.

The president is expected to speak tonight in his State of the Union address on the controversy surrounding health care reform.   Regardless of the debate and the outcome, MMRGlobal has created a niche which is not dependent on any provisions of the new legislation, including the stimulus program.

In fact, an abolishment of stimulus reimbursement is good for pure play emerging growth companies since many of the services offered are the entry level solution to get to comprehensive automated solutions.  We believe MMRPro represents the first essential and environmentally acceptable step in preparing for any Electronic Medical Record solution, specifically by eliminating paper-based records in a physician’s office while preparing for a seamless migration to any Electronic Medical Records system anywhere in the world.

Additionally, in a world where increasingly numbers of physicians and health care professionals cannot afford to accept insurance company and government benefits, MMRPro represents an important tool for stepping into the field of concierge medicine. Concierge medicine is how fast become the way that all Americans may be selecting a physician regardless of economic status.  It provides an unparalleled communication link between doctor and patient which generates revenue back to a practice.

Notwithstanding the government’s mandate that by 2014 Americans need to have some type of Personal Health Record will stand and MyMedicalRecords.com, is the only system of its kind technology that interacts seamlessly with every other electronic health record (EHR) system so far invented.

While government is attempting to force standardized systems that jeopardize the privacy of the patient and many say give control to regulators over who will live and who will die, what is really happening is that small business is being forced to come up with solutions to streamline health care without spending hundreds of thousands of dollars on systems and with tools designed to create a better health care system and a better life for doctors.

One of the great American aspirations has been to be a doctor. Twenty years ago that meant someone had the time and financial incentive to truly take care of a patient. Today it means eight minutes (the average visit), and less money per hour than Joe the Plumber. 

In spite of the controversy, small business and companies like MMR can change all that. In fact MMR’s own stimulus plan that could award doctors more than  five times annually what the government is offering, while  allowing them to stay open and do business as they always have…… based on The Great American Dream.

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal (OTC:MMRF)

4401 Wilshire Blvd., 2nd Floor  Los Angeles,  CA 90010, Phone 310-476-7002,  Fax 800-203-2127

www.mmrtheatre.com

Follow me on Twitter at phremrguru

Tags: , , , , , , , , , , , , ,