What’s the Buzz, Tell Me What’s Happening…

Last night was Innovation Night at The La Jolla Playhouse, where QUALCOMM, BioMed Realty Trust, Avalon Ventures, Nokia, Ivor Royston of Forward Ventures, MMRGlobal and other corporations joined together for a revival premier of Jesus Christ Superstar. The revival and this cast are scheduled to open on Broadway at The Neil Simon Theatre, in New York, March 2012.

Yesterday was also a day where the innovativeness of MMR was rewarded with a near record trading day on the back of the Company’s receipt of an offer to license portions of its health information technology patent portfolio.

Things happen in my life at the strangest times and for no apparent reason.  Some would say it’s because I work hard, putting at least 60 hours a week into MMR.  I like to think it is as how the universe gives back to those who give to it.  I believe the more you put out the more you get back.

So in the spirit of the Season of Giving, isn’t it coincidental that on a day where the company’s stock traded nearly 3 million shares, I spent 12 hours of my day driving to San Diego to “Give Back” to the community, and in particular, teaching the arts to kids.

To paraphrase the music of Andrew Lloyd Webber and the cast of Jesus Christ Superstar, “Here’s the buzz, let me tell you what’s happening”.

And there is a lot of buzz on the street about MMR and my job is to make “Buzz” happen. One of the many ways I do it is called “Socially Networking”, like I did last night.  Rather than sit behind a desk and push a “Like Button” on someone’s website or write meaningless inaccurate information on a bulletin board or page somewhere, I spend my day making a difference for the shareholders of MMR by also making a difference in the community, by “Socially Networking”.

And last night was all about “Socially Networking” for the benefit of MMR.  Does socially networking work better than social networking?  Does corporate and personal philanthropy impact our business and personal lives?  Although difficult to measure, I think the answer to both is an absolute yes!

At MMRGlobal, social networking is a very important part of our business.  It cost effectively calls people to the attention of our product when they need it the most. Using the tools at our disposal, Facebook (Friend us), Twitter (Follow us) and Google Alerts, we follow people struggling in the loss of a home from fire or dealing with the crisis of illness and numerous other personal and natural disasters.  MMR then uses social networking to make a small difference by giving an affected individual or family a trial account when they need it most.  In fact, that is what our www.mymedicalrecords.com (Watch Video) and our www.myesafedepositbox.com (Watch Video) are supposed to do. And as an example of how Giving Back can benefit MMR’s bottom line over time, we add users after the free trial periods with user attrition of less than 5%

However, “Socially Networking” is just as important.  I am sure many who read this blog will criticize me for doing anything “social” in my life other than driving to the office.  I see it everyday from bloggers that have nothing to do but attempt to criticize me for giving my life (and tens of millions of dollars) to the charities Kira and I love. I can only assume that I have nothing in common with these people other than perhaps the keyboard I am typing on. That’s why we have the Robert H. Lorsch Family Pavilion at The California Science Center.

To “Socially Network” is like any other job.  It requires commitment to want to give back and it only works when one manages the possibilities around them.  One of the ways I make a difference is by staying very connected, and that takes work.  As a result, I can reach virtually anyone in the world by calling someone that I know personally.  I keep contact data on nearly everyone I meet.  Consequently I have 14,464 current contacts in my personal Outlook database and a near full time person who calls anyone regularly to keep their contact information correct.

In large part, that is how I get to participate in events like Innovation Night last night.   It was an exciting evening that started with a sponsor cocktail reception, where Richard Lagani, Kira and I networked with the healthcare, biotech and telecommunications elite.

Having this opportunity to open the doors to major new business relationships for MMR, while preparing to watch this “ground breaking” rock opera, which reinvented musical theatre as we know it today, reminded me of how MMR is reinventing “the Future of Healthcare Today” with “ground breaking” tools for personal health.

Opportunities like last night do not happen if I were to sit in the office pushing a “Like Button”- they only happen when you actively “Give Back.” So as we go through the Season of Giving, give Socially Networking a try. It can make a difference in your life and will defiantly make a difference in someone else’s.

Speaking of making a difference, today will be another 12 to 15 hour day, since China calls start at 7:00 PM tonight, as we get closer and closer to seeing years of efforts also turn into reality.

As I said, 14,464 contacts truly represent a global opportunity to make a difference.  Perhaps you should start backing up your phone, PDA and contact data base today.  And perhaps in a www.myesafedepositbox.com account.

Although this is not the last blog I will probably write this year, I want to take this opportunity to wish you, your family and friends the happiest, healthiest and most prosperous of holiday seasons.

 

Robert H. “Bob” Lorsch,  CEO,  MMRGlobal

4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002

www.mmrglobal.com

 

 

 

 

 

 

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